29:49
Panel: How the ABM Revolution Will Fix Your B2B Marketing & Sales Problems for Good & All
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About speakers
Sangram is the co-founder and Chief Evangelist of Terminus, an account-based marketing platform. He is also an international speaker and host of the top 50 business podcast called #FlipMyFunnel, with guest like Seth Godin, Daniel Pink, and Kim Scott. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM) and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.
View the profileAlon is a marketing and GTM executive and startup advisor, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon has lead Marketing and Business Development organizations at Kustomer, 8x8 and LivePerson, and many roles at Avaya. Alon holds a dual degree from Tel Aviv University and an MBA from Duke University.
View the profileDan Frohnen has more than fifteen years of sales and marketing experience from previously working as the Vice President of Global Demand Generation and Sales Development at Apptus and most recently the Executive Vice President of Marketing at Skedulo, where he drove two consecutive years of triple-digit growth and played a key role in the company’s $28M in Series B funding. Frohnen was previously a Sendoso customer and has a deep understanding of the value the platform provides.
View the profileNamed “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn, Martell has been a millennial CMO, in-house rabble rouser, and the world’s first “Director of Buzz." She now advises high-growth brands as an on-demand marketer.
View the profileAbout the talk
By now, most B2B marketers know about account-based marketing (ABM), but too many don’t appreciate the hard, deal-closing, account-retaining power of it. And with so many exciting new ABM developments coming over the horizon, there’s never been a better time for B2B marketers to invest in an ABM-centric approach. Join this panel to hear real-world ABM success stories from industry leaders, including how they’ve solved their most stubborn marketing and sales problems - once and for all.
00:01 Introduction
03:58 Why ABM is such a hot topic?
08:56 The best ABM examples
16:57 How to advance in ABM
21:22 What is revenue operations?
21:52 Q&A
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Hello everybody welcomes back to RB to B track. 00:00 You are in for a treat today, 00:03 we haven't. 00:05 Three men who have just been obsessed with ABM. 00:05 I'd say how many how long now 5 years. 00:12 Here's 9 years. 00:17 The probably 15 because I didn't even know it was 00:17 PM. 08:00 When I was doing it back in the day. 00:22 I have heard that I think if you do ask the question who invented categorized pioneered the category of ABM? 00:24
You'll get many people that say, 00:31 I did it and that's just not a useful discussion. 00:33 So we do not even ask that question. 00:35 But I did, however, we do have some great questions for our panel. 00:37 It's me actually but if you guys have questions as well. 00:40 We would love to make this as interactive as possible so please. 00:42 Please is always think. 00:46 Some hard-hitting questions. 00:46 Let's get started. 00:48
Please will start by saying from introducing yourself tell her audience who the heck. 00:48 You are where you work, 00:53 and where do you get these amazing shoes? 00:54 Yeah, these so if you go to actually? 00:55 Customcakes.com. 00:57 Clearly, smart, brilliant right customcakes.com. 00:57 They like so I want it, 01:02 I wrote it become the 2nd book on. 01:04 An ABM call Debbie Miss B2B and I wanted that to be the whole real estate on the book on the shoe. 01:06
Because it's like 2 acronyms like who does that, 01:11 anyway. 01:14 So you go to Nike or you go to added apps and they were like well. 01:14 We will give you on the back like the small sliver. 01:18 I'm like no-no. 01:21 I want to hold real estate. 01:21 So anyway the custom kicks.com they actually can create any kind of branded shoes, 01:24 they're pretty cool. 01:28 Sangram here, 01:28 but Co-founder of Terminus, 01:30 a love. 01:32 ABM we've been like talking about the very first book. 01:32
An ABM call by published by valleys. 01:37 And at September launch. 01:39 My 2nd book, 01:39 which we'll talk about in the transition of like how ABM has evolved. 01:42 Salim is very big. 01:46 Perfect. 01:46 Hey everyone alone from visible we are in an event software company that focuses on the successor at events. 01:50 And power, for example, this event, 01:57 happy to be the power behind it on the app and the registration and all the data and all that. 01:58
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