Duration 29:49
16+
Play
Video

Panel: How the ABM Revolution Will Fix Your B2B Marketing & Sales Problems for Good & All

The audio is available only after a purchase
To tickets
Sangram Vajre
Co-founder at Terminus
+ 3 speakers
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
Video
Panel: How the ABM Revolution Will Fix Your B2B Marketing & Sales Problems for Good & All
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22
Add to favorites
15
I like 0
I dislike 0
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22
  • Description
  • Transcript
  • Discussion

About speakers

Sangram Vajre
Co-founder at Terminus
Alon Waks
VP of Marketing at Bizzabo
Dan Frohnen
CMO at Sendoso
Katie Martell
Consultant at On-Demand Marketing

Sangram is the co-founder and Chief Evangelist of Terminus, an account-based marketing platform. He is also an international speaker and host of the top 50 business podcast called #FlipMyFunnel, with guest like Seth Godin, Daniel Pink, and Kim Scott. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM) and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.

View the profile

Alon is a marketing and GTM executive and startup advisor, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon has lead Marketing and Business Development organizations at Kustomer, 8x8 and LivePerson, and many roles at Avaya. Alon holds a dual degree from Tel Aviv University and an MBA from Duke University.

View the profile

Dan Frohnen has more than fifteen years of sales and marketing experience from previously working as the Vice President of Global Demand Generation and Sales Development at Apptus and most recently the Executive Vice President of Marketing at Skedulo, where he drove two consecutive years of triple-digit growth and played a key role in the company’s $28M in Series B funding. Frohnen was previously a Sendoso customer and has a deep understanding of the value the platform provides.

View the profile

Named “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn, Martell has been a millennial CMO, in-house rabble rouser, and the world’s first “Director of Buzz." She now advises high-growth brands as an on-demand marketer.

View the profile

About the talk

Track: B2b Track

By now, most B2B marketers know about account-based marketing (ABM), but too many don’t appreciate the hard, deal-closing, account-retaining power of it. And with so many exciting new ABM developments coming over the horizon, there’s never been a better time for B2B marketers to invest in an ABM-centric approach. Join this panel to hear real-world ABM success stories from industry leaders, including how they’ve solved their most stubborn marketing and sales problems - once and for all.

00:01 Introduction

03:58 Why ABM is such a hot topic?

08:56 The best ABM examples

16:57 How to advance in ABM

21:22 What is revenue operations?

21:52 Q&A

Share

Hello everybody welcomes back to RB to B track. 00:00 You are in for a treat today, 00:03 we haven't. 00:05 Three men who have just been obsessed with ABM. 00:05 I'd say how many how long now 5 years. 00:12 Here's 9 years. 00:17 The probably 15 because I didn't even know it was 00:17 PM. 08:00 When I was doing it back in the day. 00:22 I have heard that I think if you do ask the question who invented categorized pioneered the category of ABM? 00:24

You'll get many people that say, 00:31 I did it and that's just not a useful discussion. 00:33 So we do not even ask that question. 00:35 But I did, however, we do have some great questions for our panel. 00:37 It's me actually but if you guys have questions as well. 00:40 We would love to make this as interactive as possible so please. 00:42 Please is always think. 00:46 Some hard-hitting questions. 00:46 Let's get started. 00:48

Please will start by saying from introducing yourself tell her audience who the heck. 00:48 You are where you work, 00:53 and where do you get these amazing shoes? 00:54 Yeah, these so if you go to actually? 00:55 Customcakes.com. 00:57 Clearly, smart, brilliant right customcakes.com. 00:57 They like so I want it, 01:02 I wrote it become the 2nd book on. 01:04 An ABM call Debbie Miss B2B and I wanted that to be the whole real estate on the book on the shoe. 01:06

Because it's like 2 acronyms like who does that, 01:11 anyway. 01:14 So you go to Nike or you go to added apps and they were like well. 01:14 We will give you on the back like the small sliver. 01:18 I'm like no-no. 01:21 I want to hold real estate. 01:21 So anyway the custom kicks.com they actually can create any kind of branded shoes, 01:24 they're pretty cool. 01:28 Sangram here, 01:28 but Co-founder of Terminus, 01:30 a love. 01:32 ABM we've been like talking about the very first book. 01:32

An ABM call by published by valleys. 01:37 And at September launch. 01:39 My 2nd book, 01:39 which we'll talk about in the transition of like how ABM has evolved. 01:42 Salim is very big. 01:46 Perfect. 01:46 Hey everyone alone from visible we are in an event software company that focuses on the successor at events. 01:50 And power, for example, this event, 01:57 happy to be the power behind it on the app and the registration and all the data and all that. 01:58

Full transcript of the talk will be available after the purchase
Cackle comments for the website

Buy this talk

Access to the talk “Panel: How the ABM Revolution Will Fix Your B2B Marketing & Sales Problems for Good & All”
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22

Access to all the recordings of the event

Get access to all videos “Global Growth Marketing Conference 2019”
Available
In cart
10 125 ₽
10 125 ₽
$129
$129
€ 112
€ 112
Ticket

Interested in topic “Marketing and advertisement”?

You might be interested in videos from this event

August 12 - 13, 2020
Online
26
303
ai, b2b, b2c, ecommerce, enterprise tech, financial services, gaming, growth, healthcare, innovation, iot, marketing, marketplace, media, mobile apps, product, telehealth

Similar talks

Jim Cain
Founder at Napkyn
Available
In cart
110 ₽
110 ₽
$2
$2
€ 2
€ 2
Roberto Croci
Project manager of Professional Services Program at Google
Available
In cart
110 ₽
110 ₽
$2
$2
€ 2
€ 2

Buy this video

Video

Access to the talk “Panel: How the ABM Revolution Will Fix Your B2B Marketing & Sales Problems for Good & All”
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
558 conferences
22059 speakers
8245 hours of content