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The 4 Must-have Product-led Growth Strategies Every Org - from Startups to Enterprises - Should Be Using

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Laura Borghesi
Senior Director, Growth Marketing at MongoDB (formerly at Stripe, Google)
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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The 4 Must-have Product-led Growth Strategies Every Org - from Startups to Enterprises - Should Be Using
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About speaker

Laura Borghesi
Senior Director, Growth Marketing at MongoDB (formerly at Stripe, Google)

Laura Borghesi is the Senior Director of Growth Marketing at MongoDB where she leads the team responsible for User Acquisition, Engagement, and Monetization through the self-serve channel. Prior to joining MongoDB, Laura worked in Silicon Valley as one of the earliest members of the Growth Marketing team at Stripe. Before Stripe, she spent several years at Google. Laura is passionate about building customer-centric marketing and product experiences that lead to revenue growth. She strongly believes in data-driven decisions and a world based on experimentation.

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About the talk

Track: Product Track

You already know it’s important to make data-driven decisions, be customer-obsessed, and run experiments regularly, but you might not know how exactly to go about doing that - how to put it all into practice. In this session, we’re going to make it easy for you. Whether you are just starting your company or scaling it, you’ll learn the 4 absolutely non-negotiable product-led growth strategies you simply have to have. Distilled from years of experience running successful product-led growth businesses, this practical session will give you the playbook you need to win the growth game.

00:04 Introduction

01:20 Goals of the presentation

01:50 What is Product-led Growth

02:20 Product-led Growth strategy

02:45 Know your numbers

06:10 3 tips about numbers

06:43 Crave customer insights

09:18 3 tips about Customer Insights

10:10 Test-first mindset

13:01 3 tips about experimentation

13:43 Flawless execution

16:01 3 tips about execution

16:28 Conclusion

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As you can see my name is Laura. 00:04 I am a senior director of growth marketing at MongoDB. 00:06 Who knows maybe raise your hands also so. 00:10 Uh for those who do not know mongoDB is a database and data platform company that's loved by 00:15 developers all around the world, 00:22 the developers who are building the next generation applications. 00:25 At MongoDB we have 00:25 launched relatively recently, IT cloud portion of our business that went from 0 to 75 Millions in AR. 00:30

An annual revenue rate. 00:38 Um. 00:38 And it's primarily built on a product LED growth model. 00:42 And this is the 3rd cloud PLG company that I join after Google Cloud and stripe. 00:47 An after this many years working in this environment, 00:55 I realized that there are. 00:59 Technically, 4 core elements for building a product LED growth strategy. 01:01 There are true, regardless of the size of your company so whether you are like a small team growing. 01:06

Or in a large enlarge team playing within a large company. 01:12 And so today, I have 2 goals for this presentation right. 01:17 The first one, is that I want to just unpack this acronyms and big words like strategy into the 01:21 And bring it back to these 4 core elements. 01:28 And the second one that I have is that I want to make an extremely practical with tips and ideas that you guys can take on. 01:30 Bring back to your laptops in offices tomorrow and start doing. 01:37

Alright so I'm going to cold call somebody so that we make it a little more interactive. 01:42 This is the 3rd time you see this 01:47 definition. 01:48 Raise your hands do you remember 01:48 what product LED growth is the definition of it? 01:51 I think Liz gave it Travis gave it? 01:54 Now that's good, so let's read it if you've heard. 01:57

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