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Post-Click Automation: Why Your Growth Strategy Needs to Start Here

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Tyson Quick
Founder & CEO at Instapage
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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Post-Click Automation: Why Your Growth Strategy Needs to Start Here
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About speaker

Tyson Quick
Founder & CEO at Instapage

Tyson Quick is the Founder and CEO of Instapage, the leader in post-click automation. He founded Instapage in 2012 after seeing how marketers and advertisers were losing money in underperforming advertising campaigns. Since then, his vision has been to create a suite of post-click automation products that maximize returns through advertising personalization. He brings a lifetime’s worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through audience targeting and post-click personalization.

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About the talk

Track: Product Track

The biggest inefficiency in the $273B digital advertising industry is turning ad clicks into conversions. Today, fewer than 4.5% of ad clicks convert into leads or customers, leaving billions of dollars wasted on advertising. This is unacceptable in today’s age of data and information.
Instapage CEO Tyson Quick will show you how he has used Post-Click Automation to optimize 1:1 ad-to-page personalization for every visitor and used advertising data--the same data each of you already possess--to drive growth and acquire new users. Discover how to hack the same targeted experience you provide in your advertising and use it during the conversion process with examples from Instapage and its customers' most successful marketing campaigns.
Improving ROI, reducing ad spend, and delivering more conversions is as easy as making visitors feel like you’re talking directly to them, one-on-one.

00:03 Introduction

01:47 The personalization era

03:40 Facebook and Google conversion rate

04:56 Post-click pages don’t match ads

06:16 The world wants personalization

07:16 Post-click: New way of thinking

08:13 Post-Click automation

09:26 Pillars of Post-Click automation

12:51 Drive growth by segmenting your audiences

14:13 Increase relevance with Post-Click personalization

15:50 Leverage ad-to-page matching

17:30 In summary

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This is one of my favorite places to be not only 'cause this room is really cool. 00:03 Uh but because I love being amongst marketers marketing is one of my 00:09 biggest passions and instead of nerdy thing to love, 00:15 but I do love being here, 00:18 so today. 00:20 I'm going to introduce you guys. 00:20 You lucky few here to introduce you to post click automation and I'm going to talk about why it's where I believe that you should really focus your growth marketing 00:22 efforts. 00:33

And the reason why is because post click automation really gives you the ability to engineer growth right? 00:33 Me as a marketer. 00:33 Uh. 00:43 I always wanted to be able to just use data, use math to grow a business and if you could truly put 00:43 a dollar in and get more than a dollar out, 00:52 then you basically have the formula formula that you need. 00:55 As long as your product has at least some product market fit and so I'm going to be talking about. 00:59

That today a little bit about me most of it was already introduced but again my name is Tyson Quick. 01:05 I founded this company in 2012. 01:11 Uh and Our company is on a mission to automate advertising conversion given that it's already a 330 billion dollar market. 01:14 And on track to be a 500 billion dollar market by 2023 and we are on a mission to make that investment. 01:24 Just make that investment better. 01:31 So a little bit about Instapage real quick again. 01:35

We've been around since 2012. 01:38 We have about 220 employees. 01:40 And over 10,000 customers are using our product today. 01:42 Well let's talk about this uh. 01:47 Let's bring this into a narrative right, 01:49 I'm happy to announce that we are now. 01:52 In the personalization era, 01:55 the personalization era has finally arrived. 01:57

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