Your Audiences Are Not Your Customers: Lessons Learned in Closing Your Ideal Customers & Retaining Them

So, your audience means not your customers and during the next. 00:05 I think 25 minutes. 00:11 I'm going to give you. 00:11 Glimpses over the four lessons that I've learned in understanding and closing and retaining our ideal customers. 00:14 So before starting let me give you a glimpse over Sisyphus so. 00:21 That guy. 00:26 Uh was condemned by the gods to push a huge rock towards the Top of the mountain. 00:26

And once he got there with the rock the rock would roll back again and he would start over and over again. 00:35 And that was me and my team. 00:42 3 years ago when we started when we tried to tackle churn customer churn and revenue churn. 00:46 My name is Valentin. 00:54 I've made a lot of terrible mistakes and my only merit is that I I haven't stopped. 00:54

I'm part of Omniconvert we are a global company, 01:02 which addresses the conversion rate optimization and customer experience optimization. 01:05 We work with a lot of companies. 01:11 From various verticals from ecommerce to software as a service and Legion. 01:13 And this is our journey from look-alike customers and this is actually a race have you seen these news. 01:19 There were 8000 Santas running for a good cause. 01:25

Uh that's our journey from 23% 01:30 revenue churn to only 2.7% 01:34 return in January 2019. 01:36 Have you ever heard of this guy Ignaz Semmelweis? 01:36 Which one of you have heard about this guy. 01:43 Nobody that's good so he's a physician he used to work at the General Hospital in Vienna in 1800. 01:46 The mortality rate among his section was staggering so he had a mortality rate of 10%. 01:55