Duration 37:38
16+
Play
Video

The Metrics VCs Invest In: What Uber, Stitchfix, & Eventbrite Know About Investors That You Don't

The audio is available only after a purchase
To tickets
Amy Sun
Partner at Sequoia Capital
+ 3 speakers
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
Video
The Metrics VCs Invest In: What Uber, Stitchfix, & Eventbrite Know About Investors That You Don't
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22
Add to favorites
13
I like 0
I dislike 0
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22
  • Description
  • Transcript
  • Discussion

About speakers

Amy Sun
Partner at Sequoia Capital
Mike Duboe
Growth Advisor & VC at Greylock
Brian Rothenberg
Partner at defy.vc
Guy Marion
CEO at Brightback

(formerly Head of Growth at Stitch Fix)Mike has created, scaled, and led cross-functional growth teams from Series A through IPO. At Greylock he works with entrepreneurs to deepen their understanding of organizational and operating principles to create and sustain growth. Prior, he was the first growth hire at Stitch Fix where he led the in-house growth team through IPO, overseeing all performance marketing, offline marketing, SEO, mobile growth, and partnerships. Mike also built and led the growth org at Tilt, which was acquired by Airbnb. He has advised early and growth-stage startups through organizations including Y Combinator, SignalFire, and Reforge- both on the marketing and product sides of growth.

View the profile

I currently work at Eventbrite as VP of Growth and GM of our self-service business/product. I have spent the last 5+ years helping to scale Eventbrite’s business to several billions of dollars in annual transactions across 180+ countries around the world.Before Eventbrite I was Co-Head of Marketing at TaskRabbit where I helped to 3x our core business volume over my tenure, and co-authored the strategy that led to TaskRabbit’s successful pivot to a more tightly-managed marketplace. I joined TaskRabbit via acquisition of my own company SkillSlate, which I co-founded and ran product & marketing for. I started my career as a Product Manager for Yahoo!’s marketplace businesses where I was an early “growth PM” (before it was an actual title), focused on consumer product, SEO, conversion optimization, traffic acquisition, and any other growth lever we could find.

View the profile

I am a revenue-focused SaaS leader with hands-on experience growing ARR from $0M - $150M. Areas of expertise include marketing, product, growth, and sales functions in marketing automation & attribution, CRM, marketing technology, customer service, open source software, and dev tools. I love making Enterprise software accessible to broad horizontal markets, and am an environmentalist interested in tackling global challenges.

View the profile

About the talk

Track: Keynotes

Tune into this exclusive VC panel to learn everything you ever wanted to know about how to drive the kind of spectacular growth that mints record-breaking IPOs and big-payout acquisitions - straight from the leaders at Uber, Stitchfix, and Eventbrite who’ve worked both on sides of the investor-startup divide. They’ll even clue you into the specific metrics that VCs really care about - why some startups get funding and others get passed over – so you can secure your own series A, B, & C funding without breaking a sweat.

00:06 Introduction

02:51 Relevant marketing trends for 2020

07:00 Balancing exploration, exploitation and measurement

14:26 Impactful experiences and insights

24:50 User acquisition and conversion to Lifetime value transition

27:00 When do you make your first marketing hire?

31:02 What do you look for in a company to make an investment?

34:18 Q&A

Share

So I'm first of all I'm delighted today to be joined by Brian, Amy and Mike, and the session is about. 00:04 The metrics that VCs invest in what Uber, Stitchfix and 00:12 Eventbrite know about investors that you don't. 00:16 And I'm actually entrepreneurs, so I'm going to enjoy being the one asking the questions today, 00:18 not normally the way it goes. 00:24 With VCs so I'll start with Amy. 00:26 Amy is an investor with a background in product development and growth. 00:26

Focusing on investments in transportation and logistics consumer technology. 00:32 AR VR and creative expression tools. 00:37 She is now at Sequoia and was previously. 00:39 At Huber, and Facebook in product and before that, 00:42 in product marketing at Microsoft. 00:45 Thanks. 00:49 Mike here is a Growth Advisor & VC at Greylock and was formerly the head of growth at Stitchfix. 00:49

He's created scale at an LED cross-functional growth teams from Series A through to IPO and Greylock works with. 00:58 Premiers, too deep in the organizational understanding and operating principles to sustain growth. 01:05 He was the first growth, 01:10 higher it Stitchfix. 01:12 Where he led the in house team through the IPO and then LED growth at tilt which was later acquired by? 01:12 Airbnb. 01:19 So, Mike, it's great to have you today? 01:19

And then finally we have Brian Rothenberg and Brian is now a partner at defy.vc. 01:23 I've been on a panel once with him previously. 01:29 He was formally the VP of growth at Eventbrite and he has also been an early stage founder all the way through to IPO beyond. 01:32 Most recently, he's Eventbrite for over 6 years where he joined at startups that phase and left at 300 million in revenue post IPO. 01:41

Of nearly a 3 billion dollar market cap where he served as a VP of growth and ran 100 million dollar revenue line as GM. 01:51 Prior to that he was a founder of local services. 01:58

Full transcript of the talk will be available after the purchase
Cackle comments for the website

Buy this talk

Access to the talk “The Metrics VCs Invest In: What Uber, Stitchfix, & Eventbrite Know About Investors That You Don't”
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22

Access to all the recordings of the event

Get access to all videos “Global Growth Marketing Conference 2019”
Available
In cart
10 125 ₽
10 125 ₽
$129
$129
€ 112
€ 112
Ticket

Interested in topic “Marketing and advertisement”?

You might be interested in videos from this event

August 12 - 13, 2020
Online
26
303
ai, b2b, b2c, ecommerce, enterprise tech, financial services, gaming, growth, healthcare, innovation, iot, marketing, marketplace, media, mobile apps, product, telehealth

Similar talks

Jim Cain
Founder at Napkyn
Available
In cart
110 ₽
110 ₽
$2
$2
€ 2
€ 2
Roberto Croci
Project manager of Professional Services Program at Google
Available
In cart
110 ₽
110 ₽
$2
$2
€ 2
€ 2

Buy this video

Video

Access to the talk “The Metrics VCs Invest In: What Uber, Stitchfix, & Eventbrite Know About Investors That You Don't”
Available
In cart
1 963 ₽
1 963 ₽
$25
$25
€ 22
€ 22

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
558 conferences
22059 speakers
8245 hours of content