(formerly Head of Growth at Stitch Fix)Mike has created, scaled, and led cross-functional growth teams from Series A through IPO. At Greylock he works with entrepreneurs to deepen their understanding of organizational and operating principles to create and sustain growth. Prior, he was the first growth hire at Stitch Fix where he led the in-house growth team through IPO, overseeing all performance marketing, offline marketing, SEO, mobile growth, and partnerships. Mike also built and led the growth org at Tilt, which was acquired by Airbnb. He has advised early and growth-stage startups through organizations including Y Combinator, SignalFire, and Reforge- both on the marketing and product sides of growth.View the profile
I currently work at Eventbrite as VP of Growth and GM of our self-service business/product. I have spent the last 5+ years helping to scale Eventbrite’s business to several billions of dollars in annual transactions across 180+ countries around the world.Before Eventbrite I was Co-Head of Marketing at TaskRabbit where I helped to 3x our core business volume over my tenure, and co-authored the strategy that led to TaskRabbit’s successful pivot to a more tightly-managed marketplace. I joined TaskRabbit via acquisition of my own company SkillSlate, which I co-founded and ran product & marketing for. I started my career as a Product Manager for Yahoo!’s marketplace businesses where I was an early “growth PM” (before it was an actual title), focused on consumer product, SEO, conversion optimization, traffic acquisition, and any other growth lever we could find.View the profile
I am a revenue-focused SaaS leader with hands-on experience growing ARR from $0M - $150M. Areas of expertise include marketing, product, growth, and sales functions in marketing automation & attribution, CRM, marketing technology, customer service, open source software, and dev tools. I love making Enterprise software accessible to broad horizontal markets, and am an environmentalist interested in tackling global challenges.View the profile
About the talk
Tune into this exclusive VC panel to learn everything you ever wanted to know about how to drive the kind of spectacular growth that mints record-breaking IPOs and big-payout acquisitions - straight from the leaders at Uber, Stitchfix, and Eventbrite who’ve worked both on sides of the investor-startup divide. They’ll even clue you into the specific metrics that VCs really care about - why some startups get funding and others get passed over – so you can secure your own series A, B, & C funding without breaking a sweat.
02:51 Relevant marketing trends for 2020
07:00 Balancing exploration, exploitation and measurement
14:26 Impactful experiences and insights
24:50 User acquisition and conversion to Lifetime value transition
27:00 When do you make your first marketing hire?
31:02 What do you look for in a company to make an investment?
So I'm first of all I'm delighted today to be joined by Brian, Amy and Mike, and the session is about. 00:04 The metrics that VCs invest in what Uber, Stitchfix and 00:12 Eventbrite know about investors that you don't. 00:16 And I'm actually entrepreneurs, so I'm going to enjoy being the one asking the questions today, 00:18 not normally the way it goes. 00:24 With VCs so I'll start with Amy. 00:26 Amy is an investor with a background in product development and growth. 00:26
Focusing on investments in transportation and logistics consumer technology. 00:32 AR VR and creative expression tools. 00:37 She is now at Sequoia and was previously. 00:39 At Huber, and Facebook in product and before that, 00:42 in product marketing at Microsoft. 00:45 Thanks. 00:49 Mike here is a Growth Advisor & VC at Greylock and was formerly the head of growth at Stitchfix. 00:49
He's created scale at an LED cross-functional growth teams from Series A through to IPO and Greylock works with. 00:58 Premiers, too deep in the organizational understanding and operating principles to sustain growth. 01:05 He was the first growth, 01:10 higher it Stitchfix. 01:12 Where he led the in house team through the IPO and then LED growth at tilt which was later acquired by? 01:12 Airbnb. 01:19 So, Mike, it's great to have you today? 01:19
And then finally we have Brian Rothenberg and Brian is now a partner at defy.vc. 01:23 I've been on a panel once with him previously. 01:29 He was formally the VP of growth at Eventbrite and he has also been an early stage founder all the way through to IPO beyond. 01:32 Most recently, he's Eventbrite for over 6 years where he joined at startups that phase and left at 300 million in revenue post IPO. 01:41
Buy this talk
Access to all the recordings of the event
Buy this video
With ConferenceCast.tv, you get access to our library of the world's best conference talks.