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How to Cut Through the Noise, Drive Productivity, & Push Your Product Growth Needle Farther & Faster Than Ever Before

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Nir Eyal
Author/Founder at NirandFar.com
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About speaker

Nir Eyal
Author/Founder at NirandFar.com

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and Anchor.fm (acquired by Spotify).Nir attended The Stanford Graduate School of Business and Emory University.

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Track: Keynotes

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis. 

Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.

00:08 Introduction

03:50 Being Indistractible

05:52 Distraction and Traction

09:13 Motivation and Internal Triggers

11:00 First step of becoming Indistractible

12:00 Time management is pain management

17:00 Make time for Traction

18:25 Knowing what is your Distraction

19:02 Making a time-box calendar

20:53 Plan the time (not the output)

22:20 Spend more time concentrating, not communicating

22:55 External Triggers

25:13 Hotbed of distraction

26:01 Digital clutter

27:00 Hack back external triggers

28:05 Reduce distractions with Pacts

33:20 Final message

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So today and throughout the conference, 00:06 you are going to learn all about how to design better products and services. 00:09 But what I want to talk about is how to design a better you because you've been to a lot of these conferences. 00:14 You know what happens you learn all kinds of great stuff, 00:20 so many wonderful tactics. 00:23 How many of them do you actually put into practice? 00:23

Right how many things do you say you're going to do every day and yet somehow they don't happen? 00:28 You get distracted and do something else. 00:34 How many times have you sat around a table at your work meetings or with friends? 00:36 And found that half the people at the table are checking their phones as opposed to being fully present with one another. 00:41 And so what I want to talk about is how do we acquire this skill of the century? 00:48 How do we? 00:53

Become indestructible so many of you might have read this anybody read this book hooked by chance, 00:53 maybe. 00:59 Well, thank you so much this book is around. 00:59 This topic of how can we learn from the kind of products and services that? 01:03 Are you so engaging the best in the business? 01:08 How is it? 01:10 That companies like Facebook and Twitter and YouTube and WhatsApp and slacken Snapchat? 01:10

What is it about these products and services that make them so engaging and the reason I wrote this book? 01:16 Is for you guys? 01:21 I didn't write it for Facebook in the gaming companies they already know these tactics for years and years. 01:21 The reason I wrote this book is that I wanted companies to use this psychology to help people build a kind of healthy habits in their lives. 01:27 And that's exactly what's happened in the past 5 years. 01:35

Companies like FitBod get people hooked to exercising in the gym. 01:38 Kahoot the world's largest educational software. 01:42 If anybody has school-age kids chances are your kids are using Kahoot! 01:45 That product gets kids hooked to learning in the classroom. 01:49 One of my clients. the New York Times. 01:52 I've helped them get people. 01:54 Hooked to reading the news every day, 01:55 so we can use the same psychology to get people engaged with our products and services to build. 01:57

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