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Data-Driven Decisions

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Women In PropTech Summit 2019
October 18, 2019, New York, NY, USA
Women In PropTech Summit 2019
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About speakers

Cindy McLaughlin
CEO at Envelope
Betsy Reed
VP of Technology at Starwood Capital Group
Aviva Fink
Vice President of Business Development & Partnerships at Reonomy
Karen Quintana
Vice President, Digital Product Lead at International WELL Building Institute (IWBI)
Calandra Cruickshank
President at StateBook

Cindy McLaughlin is CEO of Envelope, a 3D software company that allows search for and visualization of NYC real estate development potential under zoning constraints. Prior to Envelope, Cindy held CEO and President roles in a range of technology companies, from fashion tech to prison tech. Cindy has an MBA from MIT/Sloan, a BA from Mount Holyoke College, and spent 2 years in Congo as a Water/Sanitation volunteer for the US Peace Corps.

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Specialties: product strategy, engagement, analytics, strategic partnerships, client services, brand management, corporate identity, sales, inbound and outbound content creation, public relations, conversion rate optimization, lead generation, team training, messaging, g2m strategies

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Karen Quintana is the Vice President of Digital Product Strategy at the International WELL Building Institute and is responsible for leading the digital experience of the WELL Building Standard™, the leading tool for advancing healthy buildings. Prior to IWBI, Karen became a seasoned generalist with roles in finance, human resources, operations and project management in the non-profit, government and private sectors. She has also lived, worked and studied on all seven continents and brings this unique perspective to her work at IWBI.

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Calandra Cruickshank is the founder and CEO of StateBook International, a patented, digital location intelligence platform that provides strategic economic insights powered by data science to inform the optimal locations for real estate investments . She supports companies expanding and relocating with data-driven risk analysis, labor assessments, and more, and works with opportunity zone funds to determine which markets indicate the best opportunities for investment. Calandra also works closely with economic development organizations (EDOs) to provide them with technology-driven, digital marketing tools to help attract new businesses, jobs, funding and resources to their communities. She also partners with site selection firms to provide SWOT analyses, industry assessments and strategic plans for EDOs. Passionate about data, Calandra advises proptech, fintech and govtech firms on how normalized public and private data can be integrated into their own platforms and applications to derive deeper and more meaningful data insights for their customers. As co-chair of Women in PropTech in New York City, Calandra advocates increased adoption of innovative and disruptive technologies in real estate and is dedicated to promoting thought leadership, tackling diversity, and empowering women in the industry.

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About the talk

Panel discussion featuring Cindy McLaughlin, CEO at Envelope, Betsy Reed, VP Technology at Starwood Capital Group, Aviva Fink, VP Client Success at Reonomy and Karen Quintana, VP at International Well Building Institute. Moderator: Calandra Cruickshank, President at Statebook.

 

 

00:05 Introduction

08:05 How can real estate contribute to achieving the UN sustainability goals?

16:44 Unique solutions for unquantifiable elements

23:18 What data would you like to see available in the context of sustainability?

31:26 What is the benefit of investing directly into the community?

33:34 Biggest headwinds coming into the funnel

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Cindy McLaughlin
Betsy Reed
Aviva Fink
Karen Quintana
Calandra Cruickshank