The Players Technology Summit
June 27, 2019, San Francisco, CA , United States
The Players Technology Summit
Video
Building a Direct to Consumer Company
Available
In cart
Free
Free
Free
Free
Free
Free
Add to favorites
1.96 K
I like 0
I dislike 0
Available
In cart
Free
Free
Free
Free
Free
Free
  • Description
  • Transcript
  • Discussion

About speakers

Tim Brown
Co-Founder & Co-CEO at Allbirds
Andre Iguodala
Entrepreneur, Venture Capitalist, NBA Athlete at National Basketball Association (NBA)

Brown is the creative vision behind Allbirds, with an eye for all things design. His experience as a World Cup soccer player for New Zealand led him to think about things on a grand scale, whether that be crafting shoes or running a business. He's constantly driven by the desire to do things better. For him, it’s not about the specific product or sport, it’s about the meaning and intention behind it.Brown earned a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Masters in Management from the London School of Economics.

View the profile

Andre Iguodala is an NBA basketball player, previously with the 3-time NBA Champions Golden State Warriors. Drafted into the NBA in 2004, Andre has made his mark as one of the league’s premier players. In addition to his numerous basketball achievements, Andre has found success in the business world with entrepreneurial ventures in technology and e-commerce.Andre played a leading role in each of Golden State's championship seasons. During the 2017 championship run, he further established his legacy as one of the NBA’s premier players. In 2015 Andre received the NBA Finals Most Valuable Player Award. He was an NBA All-Star in 2012 and has been named to the NBA All-Defensive Team twice. Andre was also a member of the United States national team at the 2010 FIBA World Championship and 2012 Summer Olympics, winning the gold medal both times. Andre Iguodala was named the National Basketball Players Association (NBPA) First Vice President in 2019.Off the court, Andre is known for his savvy business instincts and has been at the forefront of navigating the worlds of venture capital and technology in the Bay Area. Since joining the Warriors in 2013, Andre has invested in over 40 companies through F9 Strategies, including GOAT, Zoom, HIMS, Lime, Thrive Global, AllBirds, Casper, STANCE and Carta.

View the profile

About the talk

Topic: Business

Share

So I hope everyone's been. Crying lot of knowledge. Thanks again. I bill for being a part of this here with Tim Brown who is a new term to Miko CEO and co-founder of all birds a sneaker or casual shoe Footwear brand has exploded since its Inception in 2015 film was a professional soccer player in a little bit of research and I really was a fan of how you came about the name New Zealand and when people discover New Zealand, there were no mammals. It was one of the few places where no man was so there was like it's all birds at this place. So that's

how you came up with the name for the shoe company, which is that's very creative. So I think it's a police. We're always trying to figure out you have a large group who want to start their own company when you're done and you see different athletes going down different. Avenues in entrepreneurship is one of them and I wanted to ask you how did you transfer transition from being an athlete to an entrepreneur? Look it was it was a long journey. I'm going to I think I was encouraged pretty early on in my career source. Museums where I'm from originally I kind

of the University of Cincinnati when I was 18 on a soccer scholarship when they were the number one basketball team in the nation Canyon mountain was there and talk with you for 4 years at night year 18 year position so I can free applying largely in Australia in the eye and a lot of people like tomato to really think about what was next and and and I was so in 2007 and I didn't retire until 2012 curiosity project. I started making shoes. I found a factory looks deliciously online and I made some shoes for my pain meds and told me that

it was a bad idea in the product was opal and I just keep on going. The inspiration behind that, you know being a soccer player been asking in general think Footwear is a big part of our culture and because it's big part of us playing and you were saying you wanted to simplify and shoot you. There was too much going on. Yeah, but I mean, I don't know what it's getting freaky Nike. I got this deal and I felt like Doesn't get much better than this you're not right and everything all the time. And it was very

very hard to find something very simple initial inspiration to go with the idea that no logo with an opportunity in foot with and I stumbled into this enormous industry you nothing about it and and really fumbled with the idea for a long time and realize that it was a big strategy money for 6 years. This was about making the most of son of a lot of the time I had when I was an athlete and in the same way that you are to keeping busy when I when I was playing for a lot of people that don't Understand the impact that you had especially in Silicon Valley cooking the chicken just two years

to sell your million shoe. I think that's impressive in itself and you just kind of spoke to or that you didn't have a business plan and then it's an existing space with major players like Nike and you have Adidas and then you have a lot of world. We had our panel earlier on but we're so for me. I want to ask you. How do you have that confidence that this is something you wanted to go out there and we know at what point did you tell yourself? Okay. This is it and I'm continuing honestly and in some ways I still dye

and maybe that's part of the reason that you don't you driving for trying to make a little bit of us in 2007. I went to the World Cup in New Zealand in 2010 in South Africa 2012 retired and went to business school Atlanta school of economics and it wasn't until March 5th 2016 that will be and then why did I were a couple years and look like an Argonaut 60s and I think the tick you in this town particularly in this area people want to believe that you have an idea you show up and then the next I mean, I've seen it twice by the my sporting

career in my business Crave You chip away at something for a long time. No one wants to be your friend and then That was that was our experience and I think big lie to look the fact that it was a bad idea for a long long time before I was a good one, right? Your company is direct-to-consumer wreck and I want to point to. What made you decide to go to direct-to-consumer or where the other companies that influence you to go down that route as well as on and I stumbled into that the Footwear industry and realized that it's enormous the

20 billion. Choose the amount on average which is a mind-blowing statistic and Kylie touch wholesale shutters of prevailing locate Kaufman mentality in the way that I might so they can be made out of dirt cheap materials and store an opportunity to invite with natural materials initially in the fish catch with a direct-to-consumer model by selling items. We are the modern-day really exist in materials that would benefit the environment a differentiated product experience because the Ritz industry had to go through an intermediary

Sit down with it was from the Footwear industry or who was on the wall in the street or from the sustainability industry and soon does compeed on a long list of them that many. Recognize human tissue monopolizing Footwear in a few more now. So when we talked about the red the consumer you doing well, you sell a million pair of shoes and just two years which is a very short. Of time. Now you have any direct-to-consumer so you had all the data for all your customers. When you look at expansion, I saw two things I saw

small birds and I saw the lady Shoe Show how to use the data to to tell you which direction to go into next. I mean not get the time changed everything all the time. They successfully the masters of that. We sold one shoe and something probably more attends one model 27 changes for those 50 years to that to the core product. But even now we only have four Styles and they they they change on a regular basis for the 03. It's a continuous Improvement materials.

Instantly just as an aside we chose this night was great. And we found out that the dark home was with an a note in time inside some of you none of your hits. Like I knew about that. And so we better that you have two different salt and I think The Narrative of this idea revolve retail being dead is kind of everywhere and it has been our experience will you know how to finish the war under our office is just here in San Francisco. We not including two in China and resell think of a

normal for us and we stayed a really nice thing in the fight between a physical and National in the UK. Expansion is really is really important to us. And I think the office of sustainability and using sustainable materials to make products in a bit of white resonates with a global. Can she run away this really exciting. So I'll stick to that point Lisas sustainability was that always your vision in terms of how you wanted to build something that can be flexible footprint on the environment. I was my Misfortune to find Joey and along the wife on that larger papers

Boyhood drain for made up to play soccer professionally and I got there and I really enjoyed it. But look at me from people from the outside. Sometimes it's not always Rosy. It's not always easy country in that was Tyson doing that was something that I was prepared to put up with. Chris on shoes, and it was it was fine. We understand that really was this enormous problem in the foot with spice that the fashion industry more broadly has been kind of the environment and sustainability and

it's been it's been the reason why we started off as I couldn't couldn't could be at the center of a Quattroporte coming out the soda suggesting the impending during the rule of icing in the And you know, I think and asked me why we we see a vacuum of leadership and then hug the it a little company can show people that you know that you can you can do this in the right way and in the proper boy stuck on the business side in terms of you started the red the consumer e-commerce. Do you feel like it's kind of doing a one-eighty in terms of you starting that space and then you go

brick-and-mortar as opposed to before you saw what brick-and-mortar first and then they tried to make the way into the day where a light wherever they are enough cyclic. I spoke with everyone's going to childhood memory of getting fitted with that little silver thing that someone dissing someone disappearing into the basement Coming Back 9 Minutes light up with a stack of boxes and not having a size. Sorry. We we wanted A business opportunity to do that, you know differently. So I think that was

my plans and you know it again with seeing it as a as a fool contribution to a business, but also probably the best marketing goals that we have between those two things. It's about meeting a customer wherever it is in controlling the ecosystem and a lot of categories for the leads to a better customer experience. So you a lot of people in the Silicon Valley will call the shoe is the new work uniform and you've grown to embrace that but looking forward. Do you see yourself going to cheer athletic performance along with the rest of the line?

August and a product offering and now in a bit and now so I can pick up to imagine what comes next and you know that the vision for what the brand has is much larger. And so I think there's a lot of really exciting opportunity and many of these things of a structure trying to write about a remarkable. Sorry Pet Shop how to do that really well but making real progress, so I will be a big big one for us. I don't want to compare the two when I think of all birds have to see parallels with Tesla and car

industry jobs Gosha Nike Adidas, I'll tell you what, I like about example. I think on the topic of sustainability. Think about what I've done remarkably. I just blindly company that makes incredibly well design comfortable Footwear not as a company that and you know, you got that message and I think it's a it's a big challenge for the about what they're doing and I'm quite frankly a few word business to die and you know thinking about it you will you going to be on the wrong side of history and I'm quite sure of that and the businesses

that off of hearing Acton environmentally-responsible north of a billion dollar valuation in United States notice if it is taking notice Golden State and notice Footlocker's taking notice. These companies be afraid or are you worried about them try to get into your space? And how do you balance? You know, how you maneuver each and every day in 2008 when I when my Mighty Mites were in the locker room. Literally running around I was chasing them around the locker and trying to get the fish samples of shoes back from

them because they were holding about the head and laughing at the stuff if I can go back and then talk to Tim Circa 2008 and say I hate you in the same breath as those Brands let you know. I think it's this the athlete in May is going we've got so much further to go. We've only just scratched the surface above what we can visit business. So I think I kind of trouble between us and then you see in sports. You're still you hear about super teams and this guy is going to Tina with that guy. Destroy everybody

my question you call yourself when Superstar. Can you guys coexist? How does that you say? It's an advantage to talk to us about that that title and how you to you and enjoy work together. You can go so much better when you die when you don't care who takes the credit and I have been impossible guy. I haven't and I moved to San Francisco and the few games. and I'll wash it and and I'm connected list of the guy in the van Moana but seeing why that you will change spoke out for the game made me think I'm listening to the old Lexia. So they will back to the name of the famous

for having hundreds the Normans track record of success in the wideye speak about the team first. It was about the same. It's about the results and just most recently when you had a bunch of injuries and stop talking about the fact. I'm so excited that the guy that I've been banging up against them practice is going to get an opportunity and I'm going to support him and I'm going to be a cheerleader for him. And this is why I'm thinking this is the old black stats a culture of Excellence that just

kind of being the greatest do understand what that feels like. One thing that I tried to type in that career and and Infused into the old is environment. Is that look you put that first relationship has a shearing the leadership of the company. We have time for a few questions. I know I would never discounted a pair of shoes size. Someone was paying someone look I mean we were adopted play something. We didn't really see coming. It's been really really nice. But I mean, I think the business in the brand

has been adopted. He is really want to play while but I think it's been a relatively small pot and I think the position And you know to the Y that we still in prison of the product in the end and seen it adopted by wide is wide group in guarantee someone Piper. Hello, so my question has to do with what you said about. How are you marketing ways to be in front of your customer? Look up with a mouth has been the biggest driver. I'm in this easy to say make a product that they want to tell their friends about and I'll said it

was easy, but we went through two hundred years before he cracked this one particular perspective on a shoe and we unlock the inside. The comfort is the number one reason why people buy shoes, but it's usually acquired with ugliness. So could you bring out a line point of you to this topic and that was going to be something people going to tell their friends about and by their office work is as a gift. Like I'm as surprised as anyone quite Frank and so has been the driver I think subsequently now and we put

it in terms of telling the story of why this method was really really effective for us and it and I think we were able to do that because this was about It was a battle Lodge of purpose and an environmental moment and a dedication for us as a business to do something more and I think that I think that that would people that I craving businesses that the topic of sustainability particularly in fashion and retail a way for us to enter a market and get incredible wenis. It's like a it's like a flag the billboard for a brand and we continue to use that to

connect with people to fit them with a pair of shoes and to tell them the story of the provenance of the materials that are part of the product. And so I see you in the runway for that is a as a as a as a mocking vehicle vehicle for the brand and they look just continue to make products. I think that's our time. I want to thank you templates for being here.

Cackle comments for the website

Buy this talk

Access to the talk “Building a Direct to Consumer Company”
Available
In cart
Free
Free
Free
Free
Free
Free

Access to all the recordings of the event

Get access to all videos “The Players Technology Summit”
Available
In cart
Free
Free
Free
Free
Free
Free
Ticket

Interested in topic “Business”?

You might be interested in videos from this event

April 29 - 30, 2020
Online
14
78
b2c, covid-19, customer, ecommerce strategy, gmc, growth, marketing, martech, monetization, seo

Similar talks

Harrison Barnes
Professional Athlete at Sacramento Kings
+ 4 speakers
Vlad Estiverne
Vice President, Corporate Development: Strategic Investments & Portfolio Development at Foot Locker
+ 4 speakers
Jeffery Fowler
President, Americas at Farfetch
+ 4 speakers
Eddy Lu
Co-Founder & CEO at GOAT Group
+ 4 speakers
Ellen Huet
Reporter at Bloomberg
+ 4 speakers
Available
In cart
Free
Free
Free
Free
Free
Free
Brandon Nicholson
Executive Director at The Hidden Genius Project
+ 2 speakers
James Green
Hidden Genius at Alum
+ 2 speakers
Shartia Brantley
Senior Programming Director at Bloomberg Live
+ 2 speakers
Available
In cart
Free
Free
Free
Free
Free
Free
Mike Rabil
Co-Founder & CEO at Premier Lacrosse League
+ 2 speakers
David West
Chief Operating Officer at Historical Basketball League
+ 2 speakers
Richard Smith
Senior Business Manager at LinkedIn
+ 2 speakers
Available
In cart
Free
Free
Free
Free
Free
Free

Buy this video

Video

Access to the talk “Building a Direct to Consumer Company”
Available
In cart
Free
Free
Free
Free
Free
Free

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
551 conferences
21655 speakers
8015 hours of content