The Players Technology Summit
June 27, 2019, San Francisco, CA , United States
The Players Technology Summit
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A Closing Conversation with Jeff Jordan and Andre Iguodala: From Athlete to VC
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About speakers

Andre Iguodala
Entrepreneur, Venture Capitalist, NBA Athlete at National Basketball Association (NBA)
Jeff Jordan
Managing Partner at Andreessen Horowitz

Andre Iguodala is an NBA basketball player, previously with the 3-time NBA Champions Golden State Warriors. Drafted into the NBA in 2004, Andre has made his mark as one of the league’s premier players. In addition to his numerous basketball achievements, Andre has found success in the business world with entrepreneurial ventures in technology and e-commerce.Andre played a leading role in each of Golden State's championship seasons. During the 2017 championship run, he further established his legacy as one of the NBA’s premier players. In 2015 Andre received the NBA Finals Most Valuable Player Award. He was an NBA All-Star in 2012 and has been named to the NBA All-Defensive Team twice. Andre was also a member of the United States national team at the 2010 FIBA World Championship and 2012 Summer Olympics, winning the gold medal both times. Andre Iguodala was named the National Basketball Players Association (NBPA) First Vice President in 2019.Off the court, Andre is known for his savvy business instincts and has been at the forefront of navigating the worlds of venture capital and technology in the Bay Area. Since joining the Warriors in 2013, Andre has invested in over 40 companies through F9 Strategies, including GOAT, Zoom, HIMS, Lime, Thrive Global, AllBirds, Casper, STANCE and Carta.

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Jordan is a managing partner at the venture capital firm Andreessen Horowitz where he serves on the board of Accolade, Airbnb, Instacart, Lime, Lookout, OfferUp, Pinterest, and Wonderschool.He was previously CEO and then executive chairman of OpenTable, where he led the company during a period of accelerated domestic and international growth and oversaw its initial public offering during one of the longest tech IPO droughts in recent history. Prior to OpenTable, Jordan was Senior Vice President and General Manager of eBay North America where he oversaw eBay's early growth into one of the Internet's leading commerce brands. In this role, he drove the successful acquisitions of PayPal and Half.com and went on to become President of PayPal where he was responsible for establishing the company as the global standard for online payments.Before joining eBay, Jordan was chief financial officer of Hollywood Entertainment and president of Reel.com. He also worked as senior vice president of finance for The Disney Stores at The Walt Disney Company and prior held various positions at the Boston Consulting Group.Jordan holds an MBA from the Stanford University Graduate School of Business and he received a BA in Political Science and Psychology from Amherst College. Jordan is an active mentor and leader in the Bay Area community; he serves on the board of Stanford Athletics, the DAPER Investment Fund, The GSB Trust, the Stanford School of Engineering Advisory Council, and he also ru

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About the talk

Topic: Business

Speaker

Andre Iguodala

Three-time NBA Champion, Golden State Warriors

Interviewer

Jeff Jordan

Managing Partner, Andreessen Horowitz

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I got all excited by David what's presentation I heard is a storical basketball league and I thought it was one for old guys like me a ride to zoom. Yes. I know I'm asking you if you keep secrets of the people. I don't know what part is Trudy guy ballot is so interesting to meet you watching your development as a tech investor. You went from a I went from a mentor to an interviewer in like 4 years so gratulations. You know, I told the story a few times before it goes. Don't know it's

simply started as an ETrade account. But before that started with like fear, and I got a good friend who was deep in the Bible when he set up the beginning of wisdom. That's actually straight from the Bible fear is the beginning of wisdom. So when you come in the NBA as a professional athlete in general the first lesson, you get don't be like this and then they have a clip of somebody who made $100 and is now has nothing and is trying to figure out life and navigate after going through all that money. So Get that scare and then start paying attention to different

investment vehicles and you know how to save money in stocks and bonds and it's a different ways that you know CD Baby 1% and then you know, you get the right start but it's little risky and turn to loosen it and let me to wanting to figure out of my own take a small piece of my wealth and go to e-trade account and start trading and when you lose you try to figure out why you lost and then when you get good game to try to figure out why you got games and then you figure out why you have to get taxed on this game. So it was it was a really it was a really

knowledgeable experience and but I just found myself investing in a lot of tech companies and then you start thinking beyond that like, okay. He said companies make money and then you figure out okay, here's a new way of IPOs coming up. It was like wait what was going on before the IPO? And then that's when you start going back hurts and you like then, you know, you start figuring out. Who's investing find that figure out the private sector and then once I found out about the private sector has just so many things that go on in that world. And I from there. We just got to work and send a

lot of emails and I'm only a couple responded and only a couple one or two open braces with open arms and you were the one of the many. You were the only one that didn't reject us earlier earlier when you were in Philadelphia, which we decided unique connection. So I'm giving you a lot of credit. I know you don't like me except I don't like credit but I'll go do that and then you put yourself out there and sending that letter got to like okay. I'm going to die then what day did the courage I've always try to

align myself with me hold me accountable. And then sometimes you just let in life you meet. People who you need and then Rudy awesome job of really pushing me throughout this whole journey and say hey, you can't just rely on being comfortable where you're at. You got it. You have so much potential outside of the game of basketball and I'm going to try to maximize that potential when it's going to be hard work. So I'm just fortunate enough to meet to might like that they believed in that I can do this and it's I believe in

myself got to work in my homework and it's easy for representation of a fee to say. Hey, this guy does such-and-such and you know it he'll do his homework and he'll represent your brand to the fullest and he'll be knowledgeable of the products so so on so forth, but that's not always the case. That's another stigma that we we we used to have it at least, you know, now we're coming around one more business savvy and I feel like we know we're holding ourselves accountable on and off the court and we're making a splash and this is why we have what we have right now. We have proof athletes.

You want to come in and become one notch. When this space and they can take it, you know, if you know, where is everywhere now, you know, it's disrupting everything. So I was at the Forefront of leading how many different sectors in the players realize that is grown. I remember the first year was in a small little room in a hotel and it's just it's blossoming is great. What advice do you have for the players here? We're trying to make that thing leap all the information, you know, it's similar to being a rookie and when

your rookie they say, you know, you're not going to play as much as you think you're not going to be the man anymore. Are you a boy monks man? And you you have to just soak up all the information from learning how to set your practice routine to learn how to watch film to learn how to scout your opponent. As a professional athlete you have the work ethic you have the wherewithal to be successful in to get to Heights to no one's ever been. So it's already in you now, it's just about taking that and putting that energy into another space and confidence is key. You have to

have confidence that you can accomplish anything and I will say having success on the basketball court and doing some things I did it has given me confidence to want to have success outside of that because you don't want to just be stuck in that lane. And I think as a culture we've we've been comfortable with having success where they only allow us to embrace it and now we want to break through those barriers and I want to say a pride thing but a sense of self is doing something bigger and doing something that becomes generational and as you know you invest in a lot of

a brand like Walking Company and Tristan Walker his thing was about the spending power. African Americans in we don't even understand that but We're having these conversations now, we all understand more about us. We understand that just our spending power alone puts us in another round and turns it but we could get together and collectively do something not just with buying products, but just in brain power in general they Wes was just up here. We just talked about it with the stork basketball league when we come together or our culture and the Warriors trade the numbers so, you

know, we can do a lot of a lot of damage and play video games the other at the offseason. I'm going to I'm going to get in shape, but I'm also going to prepare the future seemed to do the second. There is no off-season that's like to come in but I think you know, like I said players become smarter will using all time more wisely than you know, you see guys starting to arm themselves a little bit more. You don't see the endorsement has changed tremendously is no longer that transaction

in terms of their word cookie cutters, you know, if you were agency you sign players to an endorsement deal. You just take the name on everything else exactly the same LeBron James career these guys going in production. These guys are executive producers across-the-board. We're guys are taking more ownership of their brand and not just selling themselves to something. They're actually have an ownership in it. They have an equity in different types of companies is great to see what do you think is similar between

So what I've learned is which I enjoy the parallel world is being a general manager. And being a a b c of venture capitalists, who and what you're trying to do is, you know, you have your team that you're overseeing and you got to get all the right pieces aligned and you give me all the resources to maximize their talent. So if your BC and you know, you got a kid has got to start up and you try to get into certain point and then at a certain point you realize okay, he might be good at running a company with 10 people but he's not the right CEO for a company that now has risen to five

hundred and four days. And then that's when I get to 10,000. Hopefully one day that needs a different type of CEO and you have your CFO and then you have your human resources in is so many different pieces that come into play like you need to write Trainor on the basketball court to work with the guys. You need to write coach need to write assistant coach offensive coordinator defensive coordinator. It's all about team building and getting their personalities in place. So I'm all those are parallels in terms of you can you know, you got a board seats like having a boy or seem to be in a

GM and the trickle-down effect and getting all the right. Sympl to ultimately win a championship in it for me to do nothing is still work. Right? And so I'm used to it as a at Athleta ended operator. My hit rate was better than 50% Somebody else. You have a public screw up. Where is fab.com went 2-0, you kind of feel like shit and then it's a crappy game with the game, whatever they have to get back in but you were able to have Airbnb and you had the likes of wine. So yeah, you're the ones that didn't go so well, you know, you got a proven track record.

Bill Gurley board member when I first came in and just remember you can only lose one time your money, but you can make way more time in the money than that which is which is there a zoom zoom so many good sit-down with Eric CEO and he's running a basketball his son holds the record for like high school 3-point percentage High School 3-pointers made so he's really into basketball. So he really understood my role on the basketball team and I don't get too many people to understand my role and Holly success doing a little things. Right and we had a

really good conversation and that you know, sometimes it's not what you invest in is what is who you invest in a really smart person who had been in that space with eight other companies before so he seems the ins and outs and Bill was up. Earlier by Travis Travis, you know failed really bad once and then pretty much felt another time. So he would just get in there and I feel like Eric had been through all so much, you know when he had success before and then when you got to do you get deeper into it and what Zoom actually is on the surface. You say well how many companies

have a video conferencing, you know, like that's already been in place. You know, you have Skype and then you got major players already in that space from Facebook to Amazon web services to Google. So all these places are there so Who have you ever seen have success in an existing space? Like like no one can get into that. If you have your aggregators the top aggregators already reading that space and already there currently in what he was able to do was going to that space and do it better than all of them. And what you figure out is if you do something the best

you will eventually be at the leader sometimes, you know, we were talkin early in the question I heard was How much can the investor have a say in the success of the company and just pushing them with all their their money and say hey to come he's going to do well we going through all the money that it was sometimes it's the perfect product with the best product wins and he had the best product anyone bit of both, but I went to a park city conference three years ago with Morgan Stanley and it was a tech Enterprise company and the word Enterprise kept going and I'm

like, I have no idea what that word even mean, but it was another Testament to rhuidean saying you'd go figure it out. So I was able to meet with play golf with Ryan Smith qualtrics quartic soul for he was supposed to IP on a Tuesday and I got a whole team in on the family friends and family deal and Steve Kerr didn't know what it was quite and Steve. To his financial guy and came back next day and say where do I sign up really excited seems like that's what the max I can put in like he was all-in like his people

did the work there was like this is the company and I got a few of my teammates and it was supposed to go public like on a Tuesday think like the Wall Street Journal came out the Friday before sap buys qualtrics for 8 billion and it's Ryan is brother Jared and his father to get one point seven billion each and no one hasn't cool. What does company does and if we talk about some Simplicity and we had Tim Brown earlier with all birds and he's talking about he just rupted the shoe Footwear space with Simplicity in all

cultures says is those simple surveys when you buy something and you can email it to her house was your experience? An 8 billion dollars that was a split up between three people mainly in the guys have been friends for like 8 minutes was supposed to be the OIC and I'm trying to figure out what Enterprise me us and I met some good people there and this is where how I figured out. I met the guy that wrote the book of subscribe to Ten Ten Road describe. Yep, and his company is Zora Zora Zora helps companies who

are subscription-based startups. So that's when I learned what Enterprise was basically all the companies that had run on the cloud or they direct-to-consumer e-commerce. They all have to the companies have to be run on platforms and that's what I saw where he is and I figured this where everyone is running their companies. This is how business is workintexas disrupted everything in they need to run on something and these companies need to be able to have any help to be ran and no services are provided by now where we we've seen a lot of Adventure capitalist. He used

the book on Enterprise used to be you can get wins, but they be small we were wearing that's her some slack and pagerduty in October. They're all 10:20 billion dollar company Salesforce deleting African e-commerce company. Yes, that was That was exciting just to you know, you do certain things and you was like, oh, why did I get here? You have to look back sometimes and that one is one of those where Judaism is the Amazon Africa and runs on 12th is when it's like 12 countries in Africa

and is doing really well just IPO couple months ago. And this one look is doing really well and being on the board. Are you seeing a lot of things work? We had to go through a short sale fire with somebody was trying to short the stock major level and that got intense and crazy and everybody's trying to figure out what's going on. But that's been great. I've had meetings with the CEO Sasha learning how to run a company and learn how to run a publicly traded company how I can help cuz sometimes I'm like wow, but with all the reading and

All the news that I'm picking up every single day all the books and reading within Tech if there's been a few times when I'm like hey, I think this will work. Hey, I think this is work. And one of my really help we talked about Amazon has like a brick and mortar store where they look they have metrics to look at their products that are sold the most they'll plug them in certain place and they'll have that product that like the top 20 products that they sell there have brick-and-mortar stores in certain places where they sell it. So that was one of the pieces of advice that I gave

to him and they're looking to implement that as well. So it's just been a great journey and trying to maximize myself when you know hold myself accountable and say hey there's a there's a bigger picture. Peace out there and in just shoot for the moon. I remember my first Port I learned a lot Yes, I read the book. It was good. I hopefully you like that one still something that like I don't I don't quite comprehend. Like I grew up reading a lot. I read a lot now, so I haven't quite hit me. It was a long process took a long time. It was up to me. It felt like more.

Therapeutic it was like to be able to reflect it was like going to see a therapist and you can just sit on the couch and talk but you're able to enjoy some of your successes always say winning the three championships the way to weed in a short. Of time and going to the finals five times and so much media attention. They take away the joy, you're not able to enjoy it is like you win it and then like the next morning wake up. Like, all right. We just got to go do it again. So going through that writing a book. I went back to Childhood and So how I was able to be shaped the way I am.

My mom had a big influence. I talked about her a lot of book in terms of these really good but it's shaped me to be the person I am I I wouldn't change anything and she was kind of the pillar of the whole thing. But yeah, that's just part of the process and I'm looking forward to that being the first one. So that's what I'm going to say that about you didn't actually talk about your Tech experience. You kept it. Largely on Sportster. This time is the next one on check the next one. I haven't take a note and I just a big part of it, you know, I talked about leadership and that's a word

that gets used Loosely but I have to be handled with care and delicately and I made mistakes and then I learn from them and use them in the right way to help those that I lead into the better Direction and that's what this is a part of and sometimes you have to be selfless and see a bigger picture in terms of your Visa Global impact in your Global in footprint is not just about you but the effect you have on others I drew that so last couple games you're playing like you're 25

in a regular-season and play golf and it's kind of pace yourself with Kerwin stuff with this. There's a there's a fountain of youth come May and June. I'm still waiting for it to kick in. Repeat it for you. Idiot. Comes. Can you share our favorite excerpt from the book weather funniest moment? The clay thing was pretty damn. This is a big thing in when you're winning championships or you're competing for championships over and over and over it can become dual. Like they can become an artist like it could get boring

which seems kind of crazy babe or anybody that's you got to find ways to spice it up. It's a long season long season, we play 500 games in five seasons and no one's supposed to that. It turns up a team and group was you know, how your emotions affect the greater good. So we would like to know the time you felt the worst time you felt the best in is like clay. What was your time? You felt the best clay, it tells a story. I'm right next to him and tell the story of this one time in the game. I know guys always get out and get on me for taking, you know, kind of wild shots, but Andrew

passing me the ball and I catch it and and I'm about to shoot he goes on draco's play know. What are you doing? So I'm like 50 feet out and I just shoot it anyway. And I make it. And I go if you made it and I feel so good because he didn't think I can make it. And I'm like clay that was your favorite milk like three championships 5 final play knows like I like when he shoots is just where he shoots it. Sometimes I think he can make it but but that's just Knowing your personalities and I always say we always say Clay is who we want to come

back in the next lifetime as somebody who just free-spirited and just enjoy life and like no other I walked into the Oracle behind him before in the playoff games and he has his because you're such a responsible athletes off the call. Is it sometimes difficult in the locker room when you see some of your teammates, he might be great on call but not doing as much as call to improve themselves and push themselves. I mean well I ate a bunch of junk this week. So I haven't we we all have our struggles and whatever it is. I had a burger today, but I'm like that that that

bet that gets a lot of respect. But at the same time I'm the vet that nags a lot. So I'm always on the guys about little things like I never knew this but I caught a few guys like Whispering like yo here comes Ray when I guys had a bag of chips, and I'm always on him about eating chips. And it depends on where you are in your body. Make up your your de Jean set what all you can eat that cuz that's not for your body or this isn't good for you cuz it's not good for your body. So this particular guy should be in chips.

So I was around the corner and someone whisper your Dre around there and he kind of threw the chips on like this. Really talk about the key thing is like I've been saying this this whole talk is to maximize yourself and I try to maximize. You know, anybody I come in contact with her I work with so they know it's out of love. Please yeah. Have you started investing or licking it blotchy not crypto, but the actual underlying technology of blockchain. Yes. That's I

have it then I've had a conversation about it for a couple years now. I know Javale McGee he's he was here. He's been talking to me about it for a while David West David West of the one that really broke down with blockchain was how blockchain works and he's in a lot of things with renewable energy in Africa. He's done really well. He's helped me throughout this whole process to I don't mention his name or Nah by the David West been broke down blockchain. So I'm still wary of the whole thing. Not in terms of my knowledge not because I don't

think it will work. But I am up on the recent Facebook news and what Facebook is doing, which is that's we talked about scale when you talk about aggregators. They have opportunity to do some special any done it right because they're brand isn't particularly trusted in America, but globally more so it is but they've added another piece to it where they've taken a hundred vendors interesting Horowitz Visa Mastercard are all these vendors are coming in. So when you when you had that type of scale in that type of network effect and reach

inside too-big-to-fail as someone say Although the government's freaked out they did.

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