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Unlocking the economies of scale for LoRaWAN deployments

Johan Stokking
CTO & Co-founder at The Things Industries
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The Things Conference 2020
January 30, 2020, Amsterdam, Netherlands
The Things Conference 2020
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Unlocking the economies of scale for LoRaWAN deployments
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About speakers

Johan Stokking
CTO & Co-founder at The Things Industries
Wienke Giezeman
CEO & Co-founder at The Things Industries

Technical co-founder, software architect and engineer from Amsterdam.I co-founded The Things Network in August 2015. The Things Network is an open, crowd sourced and decentralized internet of things network. My role is architect, technical strategist and business developer and I oversee product, development, operations and code quality. My personal code contributions are typically prototyping 6 to 12 months ahead of release cycle.

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Wienke Giezeman is the co-founder of The Things Network. He is on a mission to provide the entire world with a free and open internet of things data network. He managed to provide the city of Amsterdam with coverage in 6 weeks, and he is now building a global IoT data network.Check: The Things Network, building a global IoT data network in 6 months.He started his career with KPN but soon after he left the corporate world and founded WappZapp, a video on demand platform providing curated free and paid video. Wappzapp got acquired by Sanoma Publishing at the end of 2014.Wienke has been fighting for a free and open internet since he founded Startups for Net Neutrality. Together with a group of people he let the EU Parliament know how important net neutrality is for starting online businesses.He is also the founder and CEO of The Smiths, an app agency, and he is mentor at Rockstart Accellerator. He talks about the Internet of Things, Starups, net neutrality and app development.

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About the talk

Topic: IoT

To learn more about LoRaWAN and about us you can go to our website.

Our website: https://www.thethingsnetwork.org/

Learn more here: https://www.thethingsnetwork.org/docs/lorawan/

You can also check our blog: https://www.thethingsnetwork.org/articles

Thanks for watching and Welcome to the Future!

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Welcome to the things conference 2020. Welcome to the world of billions of devices being connected all around the world. pushing industry 4.0 with 5G Oh, no. zero g g 0 error you are here at the no-nonsense internet-of-things conference that brings you the things just like they are. Blood Sweat and Tears finding the right Partners embracing Open Standards and hard hard work We dive deeper into the technology and deeper into the business cases. The accumulation of all the screw-ups led to the maturity Laurel and

has today. Success in The Internet of Things is only for those who have seen the graveyard of failed proof of Concepts. Today has proven to be a solid technology. with a solid return on investment across many vertical you are at the right place at the right time because Laurel way is here to scab. The best way to predict the future is to create it. So what start replicating the successes? field at World billions of connected devices Let's get started.

So welcome. Everybody know you made it all the way back to Amsterdam welcomed. It is it's a huge honor and look at this project has got a bit out of an Aldis thousands of me one day conference ever started with 800 people already in 2018 and a half Dodge Ram 1500 people so that everybody's here. So let's get started but not before we think all the partners. So we have twice as much Partners this year. You've seen the great Bulls already. It's great to have them over here. And I love to have a hand of Applause for all of them.

And a special thanks to our Platinum sponsor SSD and send back living a great contribution. They will deliver some awesome as well. So I thanks for the thanks for them specifically and our speakers. We have two very best speakers in the whole lower when he pisses them here today people that are working for big companies leading industry, but also the best Laurel and thinkers you can find anywhere in the world that are sharing their experiences today and leading the workshops. We have more than 80 of them. The end the

business we have way more visitors than last year and I see this was going to be from Phil roomier. That's great. Luckily. There is a stream in the other are all is well over 40 countries all around the world history from New Zealand to Argentina for this is a truly Global Advanced. Our grades are all here. What do we do for Klamath? Yeah, so we are flying in so many people and they're booking so many hotels that so we decided to do an organization to compensate for all the travel by car train and plane and all the hotel nights with all the visitors. So it's a wee bit. Contribution.

So we always start our presentations with some statistics and it's it's getting more every year and it's crazy. We saw some believable for us last year. I think on the Community Network we had around 6,000 gateways and press it was a lot and also for operations team and if we started thinking so what if we double almost next year how much how much effort is it going to be and we almost Network. We have seven and a half thousand gateways and the rest is on the on our private networks. And I'm going to tell you a little bit later how we're going to connect them bill you messages and we got

a little bit more statistics for you to look at the video. 9 billion messages in a year what if we had a business model around messages? This is the things Network Community Network Network of gateways things but also people and anything you want to tell me. Why are you here? So maybe people here in the audience our ecosystem differentiators? And don't I took this from you then I was here CEO of Laura Lyons 87 key differentiators of Laurel and things that you don't find in other Technologies. Laura when is really ultra-low-power you can have devices sleeping

most of the time not sponsoring any battery. There are Ethan demonstrations here today that show energy harvesting there are there's no battery in Volvo stand still transmitting power. That's very little power. Very long-range. If you saw in the video a hundreds of kilometres, theoretically and we also go to space when is unique Forest public and private Network deployment It Sports firmware update over-the-air. It sports gear location n2n security and it has deep interfenestration at this makes really unique are comparing to other LP when Technologies

And now almost five years old. Is there any interesting because we see that Lorraine is scratching a lot of different nuts. There's a lot of different verticals where Laura has a play everywhere and nothing is the dead Lawrence driving a bus positive business case everywhere. So So that's on the on the business side we nctm it has to work. We have to Route messages. That's our barrier-to-entry. That's our reason to be in Laurel and space on top of business models. So awesome technology has proven to be working

we have business games. So what more do you need the skill that thing is working with making money. We only have to multiply Spell check for the technology check for the business cases wcicustomer show interest to us. Is that is that in 2018? We have people coming in to say I want a few hundred 2019 35 minutes of a few hundred thousand a lot of different solutions. So every row face and it's challenge to descale right where we like to talk about economies of scale, but is it going to be some skills are not expensive but it's really you

have to work for it. So what you don't want is that if your Revenue rose dinnerly that your brother some scalability issues, but how do you do that? So that is the core of the question that was going to try to answer in the next 45 minutes. So if we talk to customers like for four and a half years now and we try to to dig deeper into the requirements in getting to the bottom of the Beyond it has to be at the cheapest and and it's is almost always part of an existing

it system. Somebody already has a meeting room planning software in a meeting rooms to enhance the efficiency of the customer experience through the business cases with they want manageable car. So they want their cost to grow with the revenue. Right? So do you want to have magic? Adopted in the cloud on already very well with compute that you buy for cycle or 4 megabytes of Ram or a gigabyte of storage it we see a lot of companies already have made your purchase for an sap or for Salesforce or they already have these new low code platform

and serve as now they want to dive into that. They want to reuse decorate architectural just extended wear contacts can be very different organization. I have friends they move with all stations and we have buildings for with my people work at the same network needs to work in all these different contacts. Of course Dirty by the guy that doesn't need an explanation and we should also a lot of questions of device McAfee course. There's a big fat box for window.

So let us be your personal Laurel and solutions architect in the next hour. We're going to tell you what it takes and what the solutions are dead. We designs not only us but most of all with our partners last year. We said that we can see that wants to know how to partner and that's what we're going to show you today as well. Tell Laura let's look at the anatomy of the typical order when solution used to give you the overview of what is needed. The Laurel an apology temperature looks like this there are gateways devices device to send messages to gateways to get base router to network server

and they send it to your application server and at the heart of each Laurel and solution. There is a network server and that is really what are key product is in but since it is the heart of every Norwin solution, it only is successful if it integrates really well with all the other components in this apology. So what we designs is the things back, this is our for product. We launched this last year at the conference. We made it open source, it took us until March until we had a first tax release since a few months. We are on boarding a customers

on our Cloud infrastructure. And so it's here now you can take it also open source, and I'm going to tell you more about it in the closing keynote today and this is what it looks like. So we have a few components. That's really map. Well with you Laura Lance apology that you just saw. Smart city with this so we built the building blocks. How do we apply this? So if you look at you now we can build this run it anywhere and that means that we can comply to all these different contacts in so they can work together

so that if you look at the other Smart City Department City Hall that wants to know if you know, what do what do meter water meter? About the surroundings and they all can use Laura. But how do you make sure you can all use the same network? But they Implement a specific specific that go for security but also for quality of service so because we made it so much we separated the functions you can play around with it. So let's look at this architecture picture. You have the gateways and you have these different actor. So I have

your defense network and CGI utility company of Network work with Laura and network as well. So I would Implement that is that you connect the gateways to your own. Binks Enterprise back so they operate make sure that the exchange the day so if the data from a citizen project, which is the Gateway over government installation the Gateway and Forest today. And make sure it ends up in the applications of the of the of the citizen that works with just passing along messages to the networks then or Internet connected, but

you saw that she hears the Gateway server different Gateway quality of services. You can Implement on the same network. Do you understand of the neighbors because we just have different requirements for using the same internet. Critical components in the Laurel and architecture is where do you decrypt the data encryption stops? So after you have to do that in the place that you trust can be your cloud provider that can be as a service solution, but maybe my local regulation or

maybe my privacy officer and security officer says no I want this one promise and I want all the keys and all the decryption happening in something I control because we separate these components and separated the functions. Now you can implement this depression component on premise but use existing that works out there and because everything is perfectly secure just like you feel secure When You Go internet banking with your laptop at home using a network of a common operating So we build two products actually our core

product to think stack is open source. You find it on GitHub everyone with a little bit of developer experience can go to get a grab the source codes from pilots and set up a price of Norway in network server in minutes. We have instructions for that. It's really easy, and we actually have a lot of people doing that. We at the company thinks Industries develops also thinks Enterprise back and that is based on the things that go on the open source that can we add some Enterprise features like at Enterprise single sign-on. It's multi-tenant the instance and

wastefully surfaced and supported. Our stack is also entirely agnostic. It runs in AWS. I drink some Google Cloud. Address of Microsoft Azure, but it also runs in your own data center. If you have a server at where you need to install this that works as well or if we also have a lot of customers like think of you sad that say, hey, here's our server. We need to have our stack running here or at least we have to have some of power at 4:15. If you running here like the Deep friction of data Sorry, I just saw Enterprises X.

That's our core product. This is what it looks like or console Blood Sweat and Tears in making its accessible door when it's not easy doing Laura when doing it right is also not easy. So giving you inside in deployments and making it manageable and see what's going on. That's one of our main jobs to do to see you. Why is your traffic arousing the way it is? Also, and this is I'm getting super excited about this. The things back isn't is an open source project? Like I just said and it's actually a

super big open source project. We are almost at 10000 open source permits and last year when we open source sticks. It was already much bigger than our previous. But look at the statistics now, we have more than doubled our open source code base and this makes the things Network v open source organization from the Netherlands and that is huge. We are above Microsoft here with all respect for Microsoft this also to two yolks or community in general. Let's look at the gateways a few Gateway start here. The new particles that are no available

is Laura basic station developed by Centex, and we would like to have you on stage from Cisco developed an industrial Enterprise great eye exam Gateway and in the last few years, we had very often customers that are interesting to say, okay. I have an existing Cisco infrastructure, and I would prefer to use Cisco Hardware. And then there was some kind of Gap with new technology. Did we offer? So now I'm super happy to have yet to hear a little bit about you or your gateway.

That's when we are fine with you. Holloway refused our customer and would we want all the interface is not standardized yet. So it takes a lot of time for the figure out how to work a different set of Summer banners. Very painful very very painful and I didn't see quite a few high priority, right? That's good. So that is good basements. So Cisco, we are working with Thumbtack will average the basic station called to build a common packet for work toward the walking with different natural ganders. We want that can be

open standard placement for the definitions. So we are working with CGI when you want to open house number open standard diagram. Awesome. Thank you very much. Say I was super happy and we have she also got some very super happy customers because we're working with all these companies all these Gateway providers that either have it or will I have it within the next half year. There's a very good development remove the vendor lock-in that a Gateway piece of Hardware can generate to your network server Services the application and network making a community of

customers. The security can be complicated and the problem is is that sometimes it's being over complicated with all kinds of interest and raisins and then I got use message which is the markets but I don't be fooled right security as a business is not very hard after yourself to question question. If I use IP applications or if I use systems I use passwords in case one question who has the keys still seems as a very very simple question, but I challenge you go to your like your

local IP Architects go to the department, but can you tell me in 5 minutes to ask the keys? Second question like Everybody's Talkin about end-to-end encryption. I save it is an idiot use is it that's not fair that somebody competent uses it can do you say but ask yourself the question. Where is he and the other end of the entrance encryption? You see the little you have a little icky and it's just yellow excessive browsers. That's okay fast for you. I am answer an encrypted from

my browser to the bank server. I don't know what happens after that. I don't know if it doesn't guarantee me of what they do with my day, but that's the answer. I want exception that is the promise of the live icon. The great communication to is no different the keys in the device in the key is in the Jordan server and the decryption takes place in the application surface or where is the one answer words the other end how to implement a superbly on asking the questions and then implemented

We connect a laptop or a smartphone to the internet everyone expects to surf the Internet by allow your device to securely set up a connection with a website. The world of Open Standards and interconnected networks makes this seamless experience possible. What is it that after five years we still do not have this experience in the Lord Irwin iot World. Any network should be able to set up a secure connection with any Laurel and a vice. That is why we are launching or Global Laurel and device join server oloro an operator agnostic secure device

provisioning platform with zero vendor lock-in And tons of tools for device makers to help their products work on any lorawan network around the world. The process is quite simple device makers Provisions new devices on their own join server for uses the things industries Global join server when they sell their devices, they provide a QR code or claim authentication code. Device owner can securely claim devices without ever seen secret keys and select their Network server instance of choice the things that were the things industries or any Laurel and

network implementing the standardized interfaces. The business model is simple device makers pay a small upfront fee for the registration. One of our product values is at the core of our solution. Security is for security security should not be used for commercial lock it. So there's no roaming or fearing cost and there is no repersonalization cost. For additional security you can use a Laura Winfrey provision secure element of choice for instance from microchip St. Or trusted objects.

And the good news is the join server is open source as part of the things stack. So we highly encourage you to do the same and make sure the Laurel and can push the network effect of interconnected networks and make them agnostic from any network. increasing security simplifying Morrowind and lowering the total cost of ownership. Want to know more? So join server already explained what it is for joint Surfers really and the entity that you need to trust the rookies are there last year

at the conference will be secure other than solution with microchip and it was really awful solution that created fights on storm in a very good reason you're here. We are after sending you what happens in the last year and the partnership should we if we made so we built a global during Surfer. Global drawing Center for allows for activating devices on any lorawan network running anywhere in the world on any deployment model. So it works on the things Network Community Network. It runs. It works on a cloud hosted solution that we

provide commercially. But also if you use a network Surfer that's built and operated by us or not even using our technology but using any of the Laura when Thunder back and interfaces, it still works with all these device makers and that is really the key thing here. This is not last year. We only have the small chip to show you this year. We are showing you that sold each device makers are on board and go devices on our Global join server and that they can be that they are already proficient. There's no more sending keys by email in Excel files for printing stickers on the boxes. The keys

are already there in a secure place. That is for Preparation in the keys. Then one step further is having a Hardware security module in the device where the rookies are provisions and the difference here is that if you have this Hardware security module Indian device, nobody can read the keys because it's as physically protective against tampering. And we are so last year. We lost a solution with microchipped and now we are happy to announce that also St. Trust of Jackson Cypress are joining in this effort and that they are building Laurel and free proficient secure add

almonds to the market because we think also that diversity is really good in a device or in a server and never out there again. What does it look like? This is what it looks like. We don't use anymore here now instead of super small. It's to buy to it only adds very small space and little but it makes your device super super six year and its people fishing in you get it for free. So let's hear from the device maker. So we build a solution but that's invite somebody on stage to show them to to to show you how to use her solution and what it means for them

to have their devices on board. It's on our Global join server. I'm sorry. What does your product outside smoke alarms and Security Solutions? Did I use this product was? Okay, but then when we set it to get the keys so some Advance customer asked us to implement in manufacturing a provisioning on the there a private story shower advance. There is a technology manufacturing line One customer. You're not a small player you're selling hundreds of thousands of devices of your smart smoke detector, and

thank you very much. Nice. Thank you. next song. Hey Thanks, welcome least go to go to the center of a so are we pretty much already from the beginning started with the same kind of the secure element and Trust owns that is used in cell phone to SF drop. So kind of natural to put it into our designs already. So they first aid products that had this already in 2017. And then and now we're happy to hold in the latest versions Harry in that produces 2019 level of support for Eighteen With The Joint service way of the day thinking Tree

Farm. Listening that is to enable scale. So security order to be able to have the scaling capability. That's awesome. Thank you. Thank you. Thank you. So next. Hello. Thanks. Love you already in the market for so long and very very experienced Mall Jamaica and tell them what to do. You Wireless modules who provide micro and that is wireless devices capable to be connected to sensors. So we try to offer a solution open place for me to be able to deploy Duelo customer to deploy custom solution directly on the microcontroller. So we provide the SDK

can be used to to level up your home application. They might Emoji Elizabeth smol is very useful to implement wearable devices. And the accounts from using the sum 34 from Riker cheapest and the eats hellos to connect to app to 17179 to connect devices by the elements on my way to full compliance with the city and join server Solutions microchip alarm system in the body insisted that is equipped with the 608 sexual harassment. So this is how it works because you buy a module. How do you how do you prove ownership and

how do you how do you claim that? The device is yours? So the way this works is that you when you by secure elements or when you buy a device that has asked you get a minute fast file and this manifest is a proof of ownership. There's no key insights. It just says hey this serial number is mine and you can use that money fast to claim your devices on a different server when you claim the device. It's registered in your account. And you can you can test device you can manufacture a device you can add more parameters to device like saying, okay. This is us you're an immense, but this is

using Laura wedding version 103 or 104 and then you manufacture a device you friends if you are code on it and then the customer of the revised make your own security claim the device and use it, but there's no transfer case. It's just transferring the proof of ownership from one Xbox video director from microchip to TCI to devise maker how to DM customer so let's look at application integration. That's the other side of our over architecture and we never wanted to build an iot platform. We still don't want a bill tonight

to best form of our companies are so many iot platforms already added. It's really hard to do it. Right but also we don't want to build a silo or we don't want to push our users into a particular direction. So we figured that the comfort zone of most of the developers is the AWS console or Diaz your phone. So that's what they are familiar with and so our job is to do the Integrations rights and to make sure that this Laura when does LP when technology those green pcbs and r a stand Packet loss and setting up gateways gets into the comfort zone of the average

developer. Can we build Integrations operations and this is also going to be showing life on a Boost here on the edge of the expense is an integration with Amazon web services wherever this is actually the application server in the architecture. So where you see here that there is an application server components that it's part of our stack it is still there, but it doesn't do the key encryption anymore. So we basically change the end from the 80s back to within edible. Yes, and that means that the Alora when

application session key. Is in your AWS account is not anymore anywhere in the network. And that means said we're out in front of traffic to your own AWS accounts. Did you control where you are logged in and you store your roots keys or your session keys in in the Key Management Service of AWS. And that is really cool. I would like to search for Microsoft early adopters in big fence and I should go as for myself. A nicer place for inviting us guys in Internet of Things iot. What what are you

guys doing? Seriously, we understand the complexity of things. Are we coming from the war of the industry and we have tons of Enterprise customers and everyone wants to do all your teeth are good reasons that I ask is complexes you justify. I love your first video up there that we see or customers tumbling have proof of concept because of complex to implement all of that connected device secure device integrated either ingested Inna to take action interpreting line of business application. We haven't talked tomorrow. We're going to talk to

your uncle about all these various steps where we First simplification are we have some solutions like I get to Central we have a bunch of all the services are building blocks of you to trade your own solution that we have options for a customer's depending on which industry is it working on and what they want to do and their Solutions on Azure in all the classes well with our preaching of various plans with a Zoroark and we will have our customers to get what they want and Integrations with Partners latch of the things industries in Cigna network key for us customers. We

don't want to be in the business of creating Sheila connected devices. The Olsen want to be in the business of managing. No set of work clothes in a cloud. They want to have a turnkey solution for them to get started fast and I should go I'm going to let her a little bit talk about you know, how we are also simplifying. What's the what's the rendering the dealer in context with things like this very cool device here. So what is this? What is this reality mixed reality device where

a worker can work on advice or anywhere and you can see if you really related information right in front of them and not the contact with what they're doing or put it on a headset that helps you visualize iot data visualization. So what is it mean for device provisioning or what? What is the relationship is over when I hear is that it's it's it's a fool machine. Does it need to be connected to do anyting it's better if it's connected, but it runs all the intelligence off getting you the Adena in context. So soon as you walk

through a factory floor and you see the Telemetry data all the devices that are around you is exactly what we are cheating things to the alliance technology operator said he wants to claim that device can just have this little thing you so I was evil Ashley to use at a cap and then as a as a visualizer he can bring it down you can scan a QR code and immediately in your environment say I'm going to set it up on that wall here and suddenly you're going to see the real time. Do you have that sensor appear on that wall each time you walk by this thing

of the devices. The technology itself has your data stored in a sure available through apis that then you can grab an Android device for iOS device put in front of that very wall. The same data in the same context depending on Woody operator is a very serious. From the day by itself is super cool, and thanks for being here so much. Thank you. So connecting networks overheating we've been conferring a few parts of the stack on the Gateway side device maker sides application server side, but

that's not connecting to networks. And this is actually my one of my favorite topics and I've been talking about this in the last 2 years and all the TPM conferences, but now we can actually finally finally finally at large the back of broker. So why would you exchange traffic gets de todas? I think the most important things start with is why why would you do it in the first place? And first of all, of course better indoor and outdoor coverage the more gateways the gateways are seeing the traffic already. So why not have those networks Route 2 traffic to you? Why not? It should I expect from

the air and the time is as free as it is for your competitors or for your partners or for your neighbors. Second is better resilience against Gateway failures gateways have an internet connection things go wrong more Gateway. She's always better for that reason. I'd also increases the Network recipe a longer battery life has two little children. And I think it's really good at said drawing. So this is this is why I'm fitting to latest drawings and it shows an unhappy Gateway and a happy Gateway. So

you see on the left the sensor and the sensor needs to reach the Gateway that you see here on the rights and the super far away and it mean to detest you communicate with high transmission Fowler and very low data rate. So it takes a lot of time and in the meantime disorder Gateway from somebody else sees this message as well. And it's also do you want relating is processing and sending it to the home network and is how God works for me and throws it away and that's what happens today. So did the key thing here? And this is how it relates to longer battery life. I

still have these networks connected and to make sure that other gateways clothes for gateways to your devices did receive your message already routed to the home network and Route it to you. So that the device can increase the death rates and lower the transmission power and that says battery life and saving battery life decreasing the battery consumption and increasing battery life maybe from 3 to 425 years. That is it is it is a game-changer in the total cost of ownership of of large add appointments because

your own Deployment is going to be cheaper by sharing the over capacity of your network GTA is so successful because of changing Network operator value because the valley is already in the exchange South their energy in connecting or whenever. So that is why don't we go to the house. How do we do this? And what did we build? I think it is completely normal. When you connect your phone or laptop to Wi-Fi. You have direct access to the whole internet. They should not be any different for Laura. When

will you be able to connect your device to any network? But until today, there's been limited when in Laurel and Today, we have a world of Laura where networks separated by glass wall. We need to tear down these walls. On the internet. It is completely normal to forward packets to the right destination regardless of who owns the network. And in the Laurel an ecosystem, we have an additional benefit because Network collaboration highly increases the network capacity Spectrum usage and device battery efficiency. Gateway's closer to in devices is always better for

resilience against Gateway failure reduced Channel utilization reduce transmission time and ultimately increase battery light. And Laurel and allows this to be done completely secure because of India and encryption. There should be an easy way to make any device work on any network and round the data to the home network wherever that is, and whoever operates it including you. It support this we launched the packet broker a network agnostic Global Laurel and traffic exchange that supports the latest Laurel and standards. The way it works is simple you subscribe

to the packets of your network and you publish the package your gateway received from other networks. The business model is clear participants pay a fair subscription fee to be a part of the exchange. When using the optional paid. Marketplace, there's a small Commission on the transaction. The packet broker launches with more than 25 M Laurel and packets being routed everyday. With traffic from more than 30 operators and private Networks. Ask your operator today if they are part of the packet broker. So long in the back of a

broker is the global backbone for Laurel and traffic reports Uplink downlink in class A and C and Ethan device activations doesn't open source API and it's available as solution. So we operate it just like the things network, but it's also available as a product on premises because we also have some customers that have their own networks that they need to interconnect together and you can you can have your own pack a broker and you can use a Hostess collaborative affected broker in the clouds. So what are the key features? I'm going to talk about this more later today, but the

most important things are its individual packets election. So it's not that you have to pay for each and every packet that you were a thief but you can select which I could you want. We separates the traffic routing from the building. So they're routing is all encrypted and how you get the decryption key is up to you. You can have any out event agreements you can you can send somebody else an invoice and you can share your encryption key, but we also supports collaborated Market places where you have one building relationship with Marketplace you contribute traffic you

can see on traffic and the only thing you pay is the offset. We also separate Palos from metadata. And this is key because sometimes you already received the Palos and you don't have to pay for the payload again, but you want to receive the method a. For example to better your location or to have more downlink capacity available or the other way around and finally you don't need to operate a lot of my network because we also separate the full of water or soda members that are operating a known in Gateway infrastructure from the members that are operating home netwerks. You can be both

you can have the gateways and a home network, but you can also have the Gateway only approach show power companies. For example, that only have two hours. They are not interested in running order when networks they can join the pack a broker. They can install gateways directly to the back of broker and they made money by selling traffic. So that is unique to the packet broker. So so what's next? Yeah, that's a lot of stuff. Yes already and I lost you in the in the maritime industry.

And therefore we used to 2.4 gigahertz Laura. If you ask me if ice makers local sub gigahertz and you have every confidence or every second so stupid and bring up projects and a section of the first partners. Hey. Hey welcome. Look up. Can you introduce yourself shortly? Hi, good morning. Everyone. I'm Stefan didn't see you happy and pleased to be here. Thank you for the invite. Tell the world about this. I think it's working. It's running do we have a demo today tomorrow and super happy to be here and percent it together without great Partners from t t i m m from Sam take them.

What is Laura 2.4 gigahertz? It is basically Laura Malaysian cases for Laura and looked at the challenges in 2.4. So locations important to allow for accuracy for location application to interference with Wi-Fi Bluetooth on August. First of the Samsung because the battery is one of the critical elements to save power in track and Trace application. So it's one glove. I asked you for the for the whole world. Fredo love to have them cuz we don't both have asked you so we have to ensure that you have all that

power that allow us to have one frequency setting for every single comfy things. You can see a lot of Mark and I can say you can have kilometers to rain Sunday full big braids. Like they have a I use case in Ireland movie have 17 me to range. But in reality you have penetration loss you have better condition. So in urban environment and buildings, you will experience tremendously lower arranged traditional or Roth subject. So 1/10 of the distance in a building. Boats and birds fits perfectly

and gateways. We are in Folsom the network sites. We have device makers. So this is really dead the first Finance we're starting with with everyone can join this right everyone who wants to get started with a 2.4 gigahertz can start today to take you can call the gate face. We have also development kids to partial being out there for wide, so he's good to go. Super cool. Great. Thanks for asking. So what comes on the wrong color green and gray now Sandusky. Tell shorty. What do you do? And

and what does your company do? I work for a Philips. We have a hundred forty ships like this all over the world. We have been looking for Wendy Avenue by a shift. If you go for the cheapest one because you don't want to spend a lot of money in in technology and stuff maybe $100. So until October last year, I was part of the restaurant manager for two of those shifts, and I also work with the technology in Williams. About three years ago. I learned about Laura and no I'm a big fan. Perfect. Thank you very

much. So Laura is an abler because in the recent. Yeah, we want to collect data to operate the shifts and more efficient way, but ask you talked about the vertical we have a lot of articles on board the ships just a lot of systems, which is not working together and we want to use the Laura as the enabler to collect estate though and also to store Machinery more smarter and save money and do better for you than they know how to find you write first the two points for a sensor for air condition monitoring. Five of

these are actually working on a ship sailing worldwide now. Thank you very much. Thanks. Thanks. lorana shifts really cool So what does it look like ships are going all around the world ride. So they go from Europe to China and they won frequency bands. They don't have to know where they are and switch the bands and have a really hard time with any certification attesting instead. They just keep on communicating. The gateways are on the ships. So all the goats in the ship's I can communicate to

the network and that allows the customer service for example to transport Goods in to track them through dividends the network that is on the ship and Wendy ship sail on the ocean. They have a satellite back hole to steal information can go to ground stations. When I arrive in at Terminal, there are so so rich with a 2.4 gigahertz Laura. So that's really cool. Global coverage Hey, so the main attraction for for 3 editions already assumed that baby up for people that don't know you didn't tell me about

set the lights today this morning. I'm receiving messages then. Laura men messages from a Sailing Boat, which is literally in the middle of the Atlantic Ocean. When the Sailing Boat is in the heart when it's on the Sea Sushi good for you to suffer lack. So it's working. It's achieving our expectations and I'm personally astonished with every message. I see, okay, so there's a civil rights of their things industries gateway, then it's being routed into

Smallest efficient scores and a conversation and what happens then it's into the ground station and then when are connected to the back of you send it to the Bank of America defective broker Route 6 to the owner of the network, and it's being delivered that way. So we have working together very hard on integration. And what we have working here today at the conference is a device for the secure element with free Provisions keys. That makes it joined the things in the streets join

server skis you can send to the satellite the shot that I've received the message send a telegram station that sent it to the back of the back of its to a private Network hosted by the things industries. And from there. We sent it to sleep to all the cool things. You have been just driving here. We have to get her in one cycle and run demo operation. One thing I'm super excited about that. What we're going to do in the next year is to make sure that thing for your service because sending a lot of

space is not is not cheap. I like a Laura mvno and we're going to leverage our existing building channel. So we have credit cards. Invoice also have a button swipe of your college integration. We have done you don't have to do so by the end of the year. You will indeed see if you have a cloud house that's private instance. You will press a button it will enable you will receive your billing all of the same channels as you already got your tongue, and it's really important. So we see satellite as a fundamental part of the ecosystems all the things you hear and see here on the floor are

applicable to just have to laugh as well. The only difference is the antenna come to Hershey. Cool. Thank you very much. Thanks. Thanks. So device makers if you ask if you see what you asked if you see what should I do with my money and stay away from her as much as possible. So in the market has your money goes through platforms, which we already have enough of Bernard where people they are always on the defense network. I was also a lack in that in that says that

we could have been way more supportive with open sore throat and Community content sportworks device makers. I'm 3/2 hour drug companies going to tell us what they're going to do in the first one is going to be SD because there was some very cool and I was going to say yes. Thanks. So, who are you excited to be beautiful products? So this is actually the first system and ship in the world, which is Laura enables Sol system in shipments that actually everything is embedded on the same slick and I I'm in the microcontroller parts in Little Rock ability on the same silicon

a new liver liver one inhaler. Okay, and the most probably the main points that I could highlights right now or the following one's first of all the Deep integration coming from the fact that it's a system in Yep, right, right. So that means that you guys device makers will have the ability to implement whatever other particles or a proprietary protocol so I can get some layers on top of everyone's back. That's an open platform. So that means that you will always have the flexibility to implement whatever you want into

it. So very important points as well and last but not least is based on the best in the class result of her up that firm at 10:32 and 4 so that means that of course, we all know that battery lifetime importance for everyone. So everything should be okay, but the Supreme work as well. Agnostic product that's a lot of opportunities for the keynote right now. Samir from marotta. Where are you? Welcome. Thanks. Tell me a hey welcome. Welcome the chief of wine because guys a couple of years so far. So we are Japanese company making more juice without coming from the new

Wi-Fi this business. So if you come to us and you will see that we have to sing baby tiny very tiny modules and amount of the things that I was dating is done. Some of people don't want to see, how do I don't want stupid deep directly to the points and physically is a kind of open platforms just been just before we're talking about the product and I'm getting dressed house inside as well. And one of the two points I notice from what you guys explain today's they have too many points, which has to be sold. In order to break

through some kind of emerging technology first one is scalability and marotta basically we're producing 400 M Motors for you to get an introduction when you have to do and a second part of the security and when we were Talkin 2 years ago, we were like, how can we come together to the market and the security stuff? I was not the kind of mainstream. We have to discuss about the from now on from what you can see in the news with the IUD with the problems you can have so far. This is something that merits I was seriously so that's why we're working with people like a

virus prices of Jay talking was so we might be cheaper just to micro, you know, the 2 to put a rug business and much more liability to the product and I think this is what the Lord has no needed to to do on. So as you can see now this module is extremely tiny So today we're launching. This one is 8 by 1 million. Even I can even know if they did you just go to the wall of February 12th. I need is you can go to Eazy-E even a small watch. So we're very proud of it and we did very talented guy. So

next Nicholas. Thank you eating ice cream. So I'm Nicola. One of The Adventures of you are technology and currently I'm the city Austin Tech to make the lives of device makers better less risky. That's probably what what are you doing? So last year here are the conference. I presented the concept of a modem or modem that would come with you know, all the missing mrs. Feed best security practices of the publishing Services of that those that is now actually becoming a reality with work hard with Murrieta to provide best-in-class dropping on modem. But we also took the decision to actually friends

with an open-source go so you can actually run it on absolutely any platform. So very soon we'll be introducing the stuff modem or modem, which is a brand-new open source code. It includes not only the low I want stack but a bunch of services on top to actually he's the life of the application developer. So far example of providing optimize augmentation service. So you don't have to care about the length of the failed whichever diorite you using will provide it tool to generate. He's using the best security practices will provide connections when it snows Sakura lemons. If

you want to use an external sector alignment as you described before and all that can actually rap with the associated services. So if you have an encoder on the device, you need the decoder that goes through the cloud. So all of this will be bundled into a place to rest API that you can use all kinds of services through to make it easier to adopt or when he's going to be open source and is coming really soon. Do you want to use them take joints and you're more than welcome to do. So, but if you want to use the address to root the whole bowl that you'll not be tied to

sentech and anyway, Play It Again so we must be almost there, right? We're done. Okay, so thank you very much for your attention to it's going to be a great show. We going to have chest lock coils generating lightning to see if I were a message can stand that are we grade worksheets grade Bruce Lee have an ice bar experience. Is that chocolate or if you asked kindly to the barman and yeah, enjoy enjoy this awesome conference. There's so much going to Luckily. Everything will be online only. Thank you very much again for being here.

Thank all the partners and see you around.

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