App Promotion Summit NYC 2019
June 27, 2019, New York, United States
App Promotion Summit NYC 2019
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The Growth Panel: Finding High Growth App Channels in 2019
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About speakers

Ngozi Ogbonna
Head of Performance Marketing at Fairygodboss
Matthew Sadofsky
Chief Growth Officer & CMO at Studio
Sam McLellan
Head of Growth at Yousician
Ivy Cheng
Growth Marketing Manager at PeerStream, Inc.
Ben Kaplan
CEO & Founder at PR Hacker
Mickael Herman
Director of Customer Acquisition at MakeSpace

I'm a NYU Marketing & Digital Media MBA with comprehensive experience in integrated marketing strategies for digital first, DTC brands. I'm passionate about the effective convergence of traditional and digital marketing platforms to drive measurable brand and performance activations.Specialties: Entertainment, Media, Technology, Event Production, Integrated Marketing, Project Management, Sponsorship Activation, Digital Marketing, Direct Response Marketing, Mobile Marketing, User Acquisition, Performance Marketing, Partnership/Business Development, Growth Strategy, Graphic Design, Data Analytics.

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Industry-recognized marketing and advertising executive with years of experience growing marketing teams, managing multi-million-dollar budgets, and championing innovation in ad tech such as machine learning LTV projections, incrementality measurements, and marketing automation technology. I have a passion for what I do and frequently contribute to the community with podcasts, articles, and speaking engagements.I have been recently featured in Forbes Magazine for my work in growth marketing and have spoken at over a dozen conferences around the world on topics that I love.I am passionate about what I do and frequently contribute to the community with podcasts, articles, and speaking engagements.

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Sam McLellan is a seasoned mobile gaming expert who has led product and marketing teams responsible for multiple top-grossing free-to-play games, grossing over $250M in revenue. At Kabam, he generated the monetization playbook for CCGs which were later implemented into Marvel's Contest of Champions, before moving to user acquisition where he oversaw marketing budget for a portfolio of mobile games, most based around large IPs (Lord of the Rings, Hobbit, Fast & Furious). He played a key role in performance marketing for Zynga's primary attempts in entering hardcore mobile games, working directly with the executive team to highlight the power of combining live operations with performance marketing.Now residing in New York, Sam is currently utilizing his growth and monetization expertise in a advising/consulting capacity to help mobile-first companies with their performance marketing efforts.

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I am a performance driven marketing unicorn, specialized in paid user acquisition and user growth cross channels on web, mobile app, and Facebook canvas app. I am experienced in allocating millions of marketing budget to achieve ROI and revenue goals. I am proficient in managing and optimizing paid digital campaigns to scale with high-quality traffic including programmatic, affiliates, mobile, paid search and paid social to help the organization achieve business goals.

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Ben Kaplan has conducted PR and publicity campaigns for the world's largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.

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Growth and acquisition marketer with a track record of creating, planning and executing customer acquisition campaigns to drive transformative business results.I have experience strategizing, planning, buying, launching and optimizing multi-market media strategies in multiple offline and online media channels, in particular a deep understanding and management of channels such as Facebook, Google, Programmatic display and TV (especially Connected TV). I am capable of creating sustainable, efficient and effective media plans that are built on data, performance metrics and rigorous a/b testing and measurement while managing a team and several media agencies. I like to get involved in everything -- working with the C-Suite down to the nitty gritty data dumps on a daily basis — to make a bottom line impact. Most of my experience is leading / managing a team and working collaboratively with both internal and external partners with a high degree of autonomy.If you’re interested in connecting – about business, strategy or just to talk – I’m just an inMail away!

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About the talk

What growth channels are blowing up in 2019 for the top apps? Our expert panel will run down their views on the opportunities for app marketers.

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Ngozi Ogbonna
Matthew Sadofsky
Sam McLellan
Ivy Cheng
Ben Kaplan
Mickael Herman