About the talk
We are living in a rapidly changing world as the broad adoption of new technologies transforms how we work and live. Successful organizations are focused on empowering the workforce with tools designed around its needs, unleashing their full creativity, bringing new talent from new places into the organization, and helping them work and collaborate more effectively. How do you manage the risk of harnessing new innovations amid the realities of legacy technology? With Citrix, of course. Join this session to learn how Citrix sees the future of work as one that uniquely integrates devices, people, data, and information with workspace, networking, and analytics technologies to deliver the experience, security, and choice that people and organizations need to unlock innovation and stay on the leading edge of productivityNote: This session will be live-streamed during the event and available for on-demand viewing post-event on Citrix Synergy TV.
Good afternoon. A quick shower hung who is in this session last year. He was here last year. Okay. So it'll be no mentions of PTO request. Let me know live demos, but for those you've been in this section before, you know, the quiet looks over the next 45 minutes Anything Could Happen. I don't want to hear Avant Reese's out that I'm what you maybe don't know and I'll be very honest in this house. I always I'm in these sessions. Is it the number of tweets that you make actually affects James in my bonus. So the most tweets that you treat the money we make so please stop now and
continue all the way through using the hashtags of Citrix Synergy on the Kentucky State Trooper work. Turn on Christian Miami Vice President & CEO Merit Citrix on Wednesday. Mojang's Bullpen, who is the senior director of engineering within our emerging Technologies Group. We don't often let James out because he's a developed by heart and you know that you don't let the dogs out anywhere near the sunlight, but we're giving a special dispensation because he's helping me with the demos we go through today. What are you in the keynote today? Everybody? See the Keynote?
Okay, so we're going to talk about what might happen next on the great thing about being see to everything. We talk about will necessarily come through like to put the future in the context of where we think things are going to be able to spend a lot of time looking at some Trends within the industry not just technology social economic Trends thing is not going to impact the way that we would the way that we live. But it's kind of interesting because his future is we kind of forget that there was a past. And for the last four for $500 one
way or another we've been worrying about the end of the world as we know it. Epoxy my home country of the United Kingdom about 400 years ago was a very interesting incident that happened with the then Queen who actually bomb the patent for a knitting machine. And she found the application because she was frightened. The definition machine came into mass production. It will signal the end of all the fat maidens who will leave us by trade. Interesting line of the guy that went ahead anyway on must produce these knitting machines. I'm 200 years later.
Chili's full times as many people in not weaving profession of the word when the Patent filed with the client. Show me think about the all the possible. Let me think about what the future might hold. We really have to do that with a very open mind. So new business business business your customers business house new rules. Most conversations that we have with CEOs today. I'm a short-term focus on the things that you expect growth productivity and focus the long-term vision is
around disrupting disrupting their own businesses with new business models new technologies. I would say that we're actually on the brink Avenue technologically driven revolution revolution will fundamentally change the way that we live the way that we work on the way that we interact with each other. Why don't you spot these Trends things appear over and over again? What are most interesting things is the old has now becoming you? Go back to 1999 when I was a kid.
Before I give it take a year or two. Did anybody have a scooter as a kid? Johanna's. Okay. What was the number one thing that your parents said when you came home on the scooter? Don't leave your scooter on the sidewalk. Someone will steal it. You guys are okay. Literally leave your scooter on every sidewalk and somebody will pay to use it. Show technology is driving the emergence of these new business models. So why would you track the usage of a scooter? What would
happen if we track my usage Parton's overtime every time somebody gets on every time somebody gets off. I'll father went what time of day. What if we could learn from those on the lipsticks? What if we could live in houses in places with high traffic density? You might think it's kind of funny about the scooter story. But for the hard business people in the world in the mathematicians check this slide out. This is the total trip since launch of uber of Lyman of bird. cast your eye on the valuation
I cussed your eye on the time. It's taken for organizations to reach those valuations. What are the same time think what's happening with that scooter industry. What's the status of Industry doing? It's disrupting Rideshare 1.0. Which in and of itself disrupted the automobile industry disrupted the petroleum industry disruption is everywhere on all around. We talked a lot about transformation. I try not to talk about digital transformation cuz he's really tired phrase transformation from a business
perspective and Able by technology is really what interest me. I lost all we just told us over the years. It's not really the strongest of the species that survive. It's the most adaptive to change. 340 coming for us to hit about Technologies must Technologies. We like to talk about technology in the same conversation. So, why don't you see Challenger Banks? Whether this is the sharing economy. Technologies, just be applied for the sake of Technology because any
transformation activities technology alone will absolutely an ultimately fail. Disruption is The New Normal Class 8 cases of disruption. You will know how Netflix killed Blockbuster. You will know how I'mma send killed normal High Street retail. And you know how Apple kill the music industry. But what if I told you? the Netflix didn't kill Blockbuster Amazon didn't kill three tails. An apple didn't kill the music industry. The disruptors had a new business model. I'll be labeling technology, but perhaps most importantly. They had a very good handle on the change in
expectations and the buying preferences of the Target customers. So in reality what killed Blockbuster? extortionate late fees killed Blockbuster what killed High Street retail a terrible customer experience? On what killed the music industry it was the office making you buy full length albums when you only really like one song. So you may not be from Netflix may not be from bottle. You may not be from imeson. But within your own organizations, you will be faced with the
complexity of was complicated. New business models you can change your relations changing compliance needs. Irish for bringing new products and services to Market faster and faster and faster these companies buying smaller companies to try and get all the different markets or within different spices. All about lead through significance of challenges the very same challenges that you had just let out this morning in the Keynote. David explicitly talk about this this morning
around and play experience and talent is what's driving many organizations to kick off these employee experience strategy. Finding the right talent talent and make you not telling productive. It's a number one challenge that we see across all our customers. Brenda Davis message from today. Why is technology holding people back? There are too many apps that's not enough usage of those Ops. I mix too much context switching between those applications. So if you want to take a good run and improving productivity, you have to
think about delivering information actionable information to individuals in different ways. What is a toll to lock this morning about the notion of breaking down applications into Atomic units of work? That's at the heart of the intelligent workspace strategy, since you're not around actions instead of applications. I meant driving that by Rich Analytics. I lost $6 based on the context of the individual user. Swing case you missed the key takeaway from this morning. I wanted just to kind of show you where we had with the
new look for the intelligent workspace just reminded at the traditional Citrix off rings around pokestops in desktops. Don't go away. They just become another use case in the context of the overall workspace. interesting social media was kind of feathers things that are important or at least the social media play as Bolivar important I understand in the change it within the social graph. I've been bringing things into a Newsfeed bringing things into a field division that they believe are important. The fundamental you look at the
timeline of activities within the intelligent work spicy stew in a very similar thing is using deep and Rich analytics the surface things that we believe are important in the context of how you work and learn more about using individual even more contextual information contextual actions, the more that you interact with the workplace. Expectations are very understanding. The expectations of the impacts of those is really critical to any business model including the one that you heard from David PJ Calvin this morning.
The new directions to Citrix is going I'm within those expectations that we see we see some really interesting trends that are driving the future of work driving away. The people will work the way that will Keys package the way that will be executed to and how it gets done. I'ma Technologies in business practices that have made things like the gig economy possible is still relatively new to this still emerging. But I was to believe that me more and more entrepreneurs. Open side business and inside the technology industry that leverage the same philosophies. to drive
further and further disruption I'm not sure I could stand here and tell you that we're all going to be gig workers in the future. But if you think about what big will cuz do the way they interact with technology that relationship with technology that relationship with an organization. It's a vastly different the one that we seen before in terms of longevity in a roll or longevity in a company. the way that you use the technology to all those on the lion sings. I think it definitely has to stay. What do we see dig be the ultimate
way that we would or whether we see it more into other opportunities. Do I have to finish give credit to Carlos Mencia. Bleeding the best thing I've ever seen on Twitter. So I want to shame at least double this with a credit to Carol. I don't want to talk about this trend in service in the gig economy and just how short a window with token of how a fundamentally changing both of the society. I'm with the technology that enables. Change. Show me 1998 many of us when we had a lol
accounts. We probably use some of you still. We all hot yahoo.com emails. We probably all use Netscape. He does remember this right? Otherwise this thing outdoor invented Cove internet. I'm the scariest thing about the internet was it became a place to be concerned about? So for years and years we were told about the danger of strangest. We were told as kids don't advocate in strangest cause advocating Springs just cause people from the internet. Fast forward 10 years and what happens now? literally
summon strangest man that I got into that cause this is what we call a Uber. 710 show years. We've seen a mess of psoriasis. and the use of Technology but in our acceptance of how that technology makes our life easier. No, I love you. But I think it's one of the best things I've ever seen. How many if you would get into a play in? I'm fly to my destination. with people who wouldn't professionally trained pilots Show Palace Is it always warm but think about it? We don't really know anything about the people to jump in and take a ride with me.
How does Technologies fascinates until the internet is absolutely the enabler? all these new ways of working some of these numbers that came from a recent HootSuite and we are social study actually phenomenal when you think about the size of the demographic using the internet how many people on this planet who are internet-enabled how many people mobile enabled? What's the weather is going? It's going like this. You guys haven't heard about it is a wonderful piece of
research that gets them constantly by Cisco, which is called the b&i to visual networking index which actually Maps out the growth of fixed Wireless capacities and data consumption. It's going to go on the impacts of 5G exponential on the mobile internet use case. Continue the phone the monthly on the pain some of these things that we see within the gig economy. Are these numbers are steadily climbing 20% of all us workers of all ready contract workers?
20% of the workforce in the US have already contract workers. 47% of millennial workers freelance already more than any other generation and there are some expectations that gets set with the emergence. Of work in the way that we see it within the Katakana me. I'll swing shift it off focused while the people Centric Computing model. You note that there are some key things. 30 important to us everybody is mobile first. They choose the device that's best for them. It don't provide it on again. Think about Uber. Does a device that the drive
a house with an app? That's all they need to be productive only needs to work one device one. Where the cool things about you, but I didn't know until fairly recently. I was in a time so I can see why isn't Uber talking to the driver and I know the guy before me actually, MI. trip How do you say J Plumbing in lightning High statistical chance about but it's a different conversation. Present what you mean? You didn't like me? I didn't realize that I was we rate the Uber drivers the Uber drivers rate
their passengers. I'm so next time you get. A cancellation on your Uber it might not be because that guy found a best-of-five it might be because he's filing a better passenger oil based on data analytics a recommendations. These guys girls in Disney World have on demand expectations and just as consumers like myself what you guys will chuckling change all service providers. Based on your experience based on your overall satisfaction level. So we'll dig workers. They'll go and look for somebody else if they can find a better way for the technology to work for
them. Expect a personalized experience. We expect that because the way that they do work is different. They don't navigate corporate directories. They don't sit in meeting after meeting after meeting. They execute on specific packages of work. I need some cases. It's highly likely that they may not know what the entire organization looks like because I experience that work experience has been personalized just for them. All the technology side. There's a few great things that we see going to throw the encourage the way in which would
changes. It's kind of funny to come pick up her industry magazine or Reason Optical today without a i So anybody not seeing AI in the last 24 hours? Interesting thing why I suppose he's not bothering you. So the first day I was running about the 1950s early 60s. I know that none of you in that have wondering who's on this t-shirt, which is why I would like to talk about AI. You are wondering you don't know who it is. I don't think there's going to be a time soon. West civilization gets wiped out
by artificial intelligence. I think what we're seeing is a very natural progression tools artificial intelligence progression to do that. Every time you interact with a virtual assistant every time you interact with Google every time you interrupt but I'm missing it recommends things to you have two very simple. I must Aficionado intelligence is not particularly complicated, but what really matters is the date of the eve? On the way that you train the model. So I think of you think about it's my machine learning perspective if it's highly likely they were going to see further and
further commoditisation of machine Looney. It's highly likely that we're going to be able to just pick algorithms up and written by small to people and then we just use them only training all day. So using those algorithms. I don't think there's any need for us to invest longer to an infusion amounts of data scientist in an organization because I think machine learning algorithms will become a commodity How you get the dates of how you train the dates? When are you coming? The dates was going to be far more important. Everywhere you look we're surrounded by
bolts. Every time you interact with your insurance provider on their website or the bank on that website. Every time you interact with customer service some kind of web for Mortal. It's pretty much now being driven by box. Anybody ever tried to use the Dragon dictation app? That way you would say I would like to write a letter to do a cheeseburger. Show things about Montresor and natural language understanding natural language processing on the machine learning Technologies behind
it. How does an opportunity to watch you remove those traditional barriers the ones that made technology difficult and frustrated the end-user? I just actually allow. Consume like experience to Prevail across Enterprise data. Call the reason why you so what you sow today for the workplace assistant some of the things that we showed in the keynote evolution of what's happening in the consumer world. I think I'll physical relationship with the machines is definitely changing. Looking around this room. I know most of you guys and girls group with the keyboard and mouse
being the main input device. I wear very quickly moving towards a world where the physical in the virtual world will effectively become wall on the way we interact with that world. Will be either through physical movement or through an old man to the Galaxy virtual reality through voice as being Too Faced all of these things that we see everyday changing the way that we interact the way you speak to your car the way you speak to home automation devices the way you speak to small speakers. It's amazing to me how it feels so revolutionary
yet. We've spoken to each other since the dawn of time. how to say this morning shape shifting fluid liquid and surprise those the are the most able to adopt to change the pace of change in every organization. David concluded that kind of shift of people and Technology resources around Create me what flows to sew capitalize on changing market conditions. I can text you. They put the right date to the right information on the fingertips of the people. They are
the ones who going to win. Why are we so invested in the store of the shape-shifting Enterprise? Tickets to support the shape-shifting and surprised you have to have a shape-shifting technology platform. Who really is to build a platform a platform for work not a portal for us? how to deliver an experience That can be across different devices across different channels. I can deliver a contextual experience to the individual. Based on learning how they work. I'm providing the quickest way for them to get work done.
Do I throw up the same slide and we change a little bit on these are the things I believe off what we really talking about in terms of balancing the trends with the realities of where we are today. I'm where we had some Morrow. So all of these things on the use of the Monsanto not getting any easier to use it if I know what I'll do if you think about the things on the gig economy you think about contingent Workforce you think about the change in work a demographic Generation Z? All of these things are coming out faster than ever.
I don't technology choices are abundant. These are just a few of the things. I think I'm going to be needle movers in the context of how we look at them. So when we talk about the workspace, we don't talk about it in the CT office as the workspace app. We talked about it at the experience. So when I experienced that can consume or be consumed by different and complementary technology platforms. So we're talking about a general-purpose universal work platform to deliver the best
productivity irrespective of who the user is where the user is what device they prefer to use. I want the tusker on this. The results of the last three months Heritage facts about the strategy overall the notion of being able to organize work bringing everything together in the earliest versions of work space that we brought some pocket watch are the right about the same time. The guys work by delivering capabilities for notifications actions and workflows to be consumed on you different types of devices. I'm into ultimate work by
delivering a truly flexible workspace platform. the consumed by experience of individual needs I'm on that platform. We build the capability to drive new methods of Engagement new methods of collaboration irrespective of whether was Global teams reside. 3D technology is kind of helping us out. But the challenge that we have really is out of balance the technology. At the pace that every organization can consume it. So the shape of this future work is somewhat amorphous unbiological extension about the whole process the way that we think about building this platform also has to be Amorphous
it needs to be built to support whatever combination of work and worker you can imagine today and tomorrow. And we talked a lot today about this employee imperative. So the employee imperative doesn't really matter whether by employees full-time part-time contingent worker gig worker. What does early-stage career mid-career late-career technology platforms like the workspace platform really to help any combination of those workers locations age groups demographics?
Well, now it seems the more you think about this the more coming all the CDC. So we talked about a lot of Trends in how we think we was going to get puppies that was going to get executed. I need Shipley's types of workouts a slightly different set of needs a slightly different set of requirements. What ultimately Evil Within These diverse work Styles the fundamental it challenges remain the same? balancing experiments and security How do you actually Bill technology that enables digital transformation and doesn't hold individuals back? How do you build something is
equally usable equally valuable in equally compelling for people inside the office. Message people who met at may never answer the home office at all. to each have different characteristics So whether you're at home worker permanently outside of the office. Weather you'll the gig worker. but whether you or the dynamic worker each has a slightly different set of characteristics that we must meet within our own organizations to deliver the right platform for them. Tickets to be really interesting because
they expect the technology to be both available. But also to be invisible they'll just pick up and connect to and use one of us the most convenient at the time. They'll be guided tours productivity by a combination of who they are where they are what device they use in and what they need to get done at that moment in time. They'll expect adaptability. So using intelligent location awareness to deliver the right information the key foundation of the mobile strategy that we discussed in the keno today.
Every single device manufacturer every single operating system on operating system platform has capabilities for us to leverage within the context of the intelligent workspace experience. Show me the medium-term will kind of look at spending some of the things that you saw today by Idina in defense operations with mobile devices so that you can effectively tool steel work space without needing to launch an application. You use the Citrix workspace the more we learn about you.
So for those of a nervous disposition the next 10 minutes or 5 or 10 minutes may make you a little bit uncomfortable with me. So this is kind of the epitome of Big Brother. I'm actually cool the learning machine. He said I was very cleverly just changed it around then it so. Aloe vera Market in anytime soon. But the reason why machine is that Citrix is the learning machine. Can domestic flight form old feels very sore today and many many more were thinking about in the next stages? We become the learning machine.
Understanding very deeply you as an individual. Your device preferences the typical locations the types of things that you do, but I'm not really interested in. How long do you spend in an application? I'm interested in why you spend time in application? What I think about all cementing work. I don't think about it in the context of the way that we talk about it today. I think about it in the context of what we can bring with all productivity Analytics. To really
understands how to guide you the fastest possible way to what you need to get done. To learn from you as individuals. how to evolve our current thinking into a platform for True automation Why do we try? Because productivity is at an all-time low the UK office for National statistics, which I was reading that recent report on the plane ride across here for the fourth consecutive quarter overall productivity in the UK has dropped now unless you've been living under a rock came out of this thing called brexit what you could argue might have some impact on that was generally speaking with
spending more money and it's not helping with productivity overall output per hour is also going down which is not a ghost mess with you understand what happens in the context of Labor Statistics on a really good friend. Soul. So all these things are opportunities photos of the use of transactions within the workspace. We can turn not into a significant Advantage but delivering on productivity. simply by focusing more and more on the user on what they do.
Why they do it? I'm more over how we track it. Took your phone along today on Hood in conversations with an Akita about analytics security analytics performance Analytics. So imagine if it was a scenario. We had opportunities. To track everything that you did across the entire portfolio of what you saw today from within the Citrix workspace environment. Imagine if we were able to track everything that you did inside of its a lot for virtual desktop. Imagine if we were able to use all secure browser on our embedded browser
technology to track everything that you did within a web or a sassa if we used a combination of API control technology an agent within Citrix endpoint Management in mobile applications. That might freak you out and it probably should. Play imagine if we could take whole lot. I'm actually figure out how to make the best machine learning model to you as an individual. Imagine if we were in path of every single use a transaction. Imagine if we knew why you were clicking on every button. Every submission every search why you doing that we learn more and more
about you as an individual by Looney why you do those things? I mean what if we could hi. Learning in some more efficient my crops and micro work clothes and deliver more more relevance in the context of the intelligent workspace timeline. What if we could answer the old man all the things that you do inside the workspace even within the intelligent workspace? Learn more about you trade in the Muslim or move towards true automation with a single goal in mind getting you out of the
business of doing things that don't have any value to your organization. The key to this is use a transaction data. This is why I was so Keen to have everyone TV. using Citrix workspace to its full extent We want to be the preferred place to work for a billion people worldwide. About 1 billion people going through Citrix workspace going through all tractors collecting the soul States. Providing people analytics on Luxo states have to give you a user profile model it continually loons continually changes on continually delivers you the
best opportunity to be productive. I think it's time for a demo James. I think it is a good reason. I know that is because it's pretty cool. Okay, so there are no words to describe James really by going through his office if possible timelines to build it and then I found him on social media. How long to text message in email. I also he finally cracks and just as I built it it's them so this actually was one of those kind of brain ideas. I had to the only couple weeks ago what I was trying to figure out how we should show a demo of all the things I've talked about. So bringing
in the new ways of working bring it in to use the transactions bring it in the machine learning bring it in to wait to get technology. The weight of the best way to do. It is probably try it on a device that we've never used before. So this is where it gets a bit tricky and if there's if they're all anybody ever religious persuasion in pages of Rufus mole for me because this really could go go anywhere. This is a Samsung S9 and S9. Anybody ever used Siri or Cortana
on built-in voice assistant. We should go Bixby. I'm so what we're going to do. Hey, we're going to be a few things is based on my previous instructions and how will the things I told you about come to life in into the way that we think about in workplace. So hi, Bixby. Hi, Bixby. Okay, let me get ready to fix it for you. This is why I need James think we could stay with the main Pub. Hi, Bixby. Good afternoon, Christian. What's on your mind? How long have you got? Connect to Citrix workspace.
Hello Christian. I hope you Citrix location service has detected your in your permanent office. And therefore. I don't need any additional authentication factors. You have a one-to-one with David henschel and 15 minutes as you have some time before the meeting. I have some recommendations for you. Would you like me to proceed? Yes. As you have a one-to-one with David Henshaw coming up. You may want to improve his PTO request for Disney World. Do you have fruit? So for those who get the joke from last year
when we did the teas if it would become intelligent workspace. There was a demo. I do with David he was going on holiday to Disney World, but you didn't end up going because the demo didn't quite work. So this thing comes back to home every so often so we'll try and do it again approved. approved continue I put David some cell phone here just got a text message to say he's a his teacher is approved. So that's part of the word for today to get to text message. And he's got It's a Small World After All This is ringtone. continue
I know but at this time of day you normally approve expense reports using the full app. I've created a micro app to help you do this more quickly. Would you like to see it? Here's your my growing. Do you approve the request in the micro app? approved approved. I've noticed that you approved expense reports under $500 for the same employee Alice Smith a number of times without inspecting the details. I assumed you trust this person. Would you like to move future approvals of
this type? 2 r-va? Okay, the intelligent workspace will take care of this from now on but if there any reports greater than $500 from Alice Smith, then I'll request approval using a micro amp. I think this RP it will save you around 25 to 30 minutes per day. You have a one-to-one with David Henshaw while I'm 13 minutes. How about taking a few minutes rest before it starts? Thank you, Bixby. Play so you actually saw a lot of things happening at the same time. So it was celebrity in the Woods by spot full of course leveraging Voice
Assistant, which Voice Assistant you use to drive to its base compensation create a Microsoft location based on some transactions. I don't historically hypnosis. I've done certain things that didn't feel valuable to me because I was just looking to prove so it's moved. Now Sonos domestic approval for things on the $500 how we believe you're bringing all these things together in a very natural way. We're really kind of help. So I have a lot of activity things that we was talking about. So I
reckon not so of it to change right? I didn't come all this way just to hand the phone to you. I think I win that one. Thank you for taking away. All right, so let me tell you what device but I'd like to just go into a meeting room and use the Amazon Echo or whatever device is in that is a big screen in all the temperature in conference room in Cambridge Galaxy complete, So I got to scan this QR code with my website. and that's going to connect me into that Divine so
we can have hopefully say Alexa open Citrix sound like Hello, James Bolton. How can I help? What's next on my schedule? You have Synergy session debrief with Kristen in 5 minutes. Would you like me to book the space tour in conference room for your call? Would you like to use the time before the call to get a few quick tests done? I prioritize to approvals travel request from concur. Kristen Riley has requested travel authorization to $2. Do you approve?
Rejecting request q1 spend analysis. Xlsx. Do you approve pools? Okay, so pick up a problem. I can't use the cheering meeting room Hershey because the Christians to stop me things that are wrong. So I'm going to have to quickly and it down the whole way to one of our little Halo faces. I will quite quickly as you can see all data. What we going to do here is but should I eat if I can get this thing to focus on the experience? OK Google talk to Citrix mod
Sorry, I'm still learning and I didn't say OK, Google. Where was I? request from Citrix workspace Yes. Would you like to yes, please? Okay. Thank you James. James Bolton Can I get plates? Adjusting summary of Seymour in the funny thing is General age of the gig economy increasingly mobile Workforce increasingly wanting to work from anywhere. I'm with anything and I think my location of being completely disrupted the next generation of economy on hopefully Citrix and you guys will have a great pot in
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