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Citrix Synergy TV - SYN114 - Simplify the transition to hybrid multi-cloud infrastructure...

Abhilash Verma
Vice President Of Product Management at Citrix
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Citrix Synergy Atlanta 2019
May 21, 2019, Atlanta, GA, United States
Citrix Synergy Atlanta 2019
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Citrix Synergy TV - SYN114 - Simplify the transition to hybrid multi-cloud infrastructure...
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About speakers

Abhilash Verma
Vice President Of Product Management at Citrix
Tsutomu Ibi
Data Center Network 3 Manager at Yahoo Japan Corp.

Building products with innovative technology and great passion. Focused on connecting dots from building products to achieving customer satisfaction while growing business exponentially. Results oriented and precise decision making for high growth business. Grew highly motivated product teams and champions from ground up for successful product delivery. Broader experience across Product Management, Product Marketing, Technical Marketing, Competitive Intelligence and Product Engineering organizations.Responsible for Citrix Application delivery business covering Proxy and Analytics product lines. Focused on transitioning current business towards Hybrid and Multi Cloud use cases. Moving to Cloud at rapid pace while transitioning from perpetual to subscription based revenue model. Building value added use cases for Software, Investment Protection, Operational Simplification and Analytics using Intelligent machine learning framework. Taking on the challenge to grow current business to Billion $+ in revenue. Ensuring customer success across worldwide Geos working with Sales leadership to deliver on what we promise... Innovation, Leadership and Great Products!

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Application technologies and consumption models are changing, driving businesses to transition to hybrid multicloud solutions to increase agility and cut costs. But each business has unique needs to consider, like support for both traditional and cloud-native applications and flexibility across varied deployment options. When building a hybrid, multicloud app delivery strategy, learn how Citrix ADC helps you deliver the best application experience across any network or cloud while keeping apps and APIs secure and achieving automation and visibility across environments. Come hear how Yahoo Japan uses Citrix ADC to deliver supreme performance to their customers.Note: This session will be available for on-demand viewing post-event on Citrix Synergy TV.

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Play afternoon. How you doing? Good to see you. 2018 Billy down the foundation of hybrid multi Cloud application delivery and what really sucks means by it today. We want to extend the conversation of hybrid multi cloud and demonstrate you some of the products and capabilities. We have developed in the last year you want to talk about the difference with Citrix bills for having and multi-cloud application delivery, which kind of stands out and helps you achieve your youth cases with with additional value

how the application delivery is going to transition into an intent-based engine which will run out as a cloud service. Why you do this? I'm trying to have a nice time with me today who is who represents Yahoo, Japan. If it has been a long time friend and a very dear customer to us who has used secret ATC and ATM in combination in a true hybrid multi-cloud sense to deliver and deploy and deliver several of y'all Japan internet services over the last several years.

So anytime is going to share with us with the help of Utica time of who's going to be the interpreter and and talk to us about how did you use the search is ATC in their food for you and how they're using a DM for Automation and orchestration across their private Cloud the plug But that's let's get started. We're all in this journey of what we call the district transformation and it's no wonder question. You don't need more data points because all of our journey is the proofpoint all hybrid multi Cloud adoption and becomes really the enabler

for distal transformation for Enterprises today. Brittany talk about Dana Point to Minneapolis data points to to refer to but I wanted to bring up two things to do with your really important which I feel very very important what we talked about and we've been too busy and design hours got the brakes. 90% or more of the business Innovation is going to come from the cloud platforms are the combination of public and private Cloud infrastructures at the same time. They also predict that less than 10% of their departments will really

use the benefit of being multi-cloud with the possibility of doing Cloud portability. Which means that while 90% of your work clothes and Innovation best position to hybrid multi-cloud, it wouldn't be portable all in all which means that you're going to look at all of this deployment it in an isolated way and that becomes a question for vendor like us that's how do we go and solve this Talent of cloud portability ensure that you get a single broader view of hybrid X application delivery, which is consistent and which is similar

across road infrastructure portfolio, and you don't need the report which came from rights killed last year. Texas in the same direction that if you really look at where we spend more and more of the satellite eroll, it's good to be in and around Cloud getting ready for cloud optimizing deployment doing public Cloud private Cloud setting of the policy-setting of the orchestration profiles and you know some more and more time is going to be spent here right B believe from Citrix, but we think about our application delivery strategy is that

the hybrid medical condition for our customers should be free unless you should be able to pick up your application from your Aunt Brenda Plummer. I'm moving to AWS or Azure are combination of your private Cloud without having to go through the portability challenges. That is a really important point between suppress the pain in the beginning several years back when we started to talk about our journey of any do any any do any enables us to build our portfolio in terms of appliances, which can run on any platform any Cloud any infrastructure. You

can deploy and use them across any network. You can have any kind of applications whether it is a 3-2 application at Bell application of UTI application or the Cloudera kind of application switch it with you talking about in the last session. So all of this application architectures applications and infrastructures are supported by our single platform prison, which is across that you're using a cpx-r VPX or Hardware Appliance. Same code base. Same apis same features same functionality and similar

operationalization can be put across the entire portfolio of any do any essentially brings us closer to our core value proposition of cloud portability in the hybrid X Journey. Let's talk about what is our application delivery strategy for having multi-cloud. Number one, you want to be infected independent and and and that is the 80/20 Vision which allows us to be independent of where the infrastructure is running. You could take a nap from one of them. Just move it to another infrastructure

without having to worry about how my application is going to run and we delivered from a different perspective because the two different appliances across infrastructure are running same code base and same features it operational consistency because we use same course they've apis and same functional capabilities across appliances in. So if you're using a profile in your own from deployment, you can see hundred percent of showed that the same profile is go to work, but you move your application to AWS Unified visibility and manageability which brings together a single Consolidated view

of the distributed in substances, which means that even though you didn't suspect it may be lying in 10 different places over a. Of time, but you can have a single view for your entire hybrid multi Cloud deployment where you can get the visibility and also operates the light incense of orchestrating an order within your entire hybrid multi Club deployment. We support the clown eating apps as part of our hybrid multi-class whizzle. You heard people talking about, you know, how customers are transition to hybrid multi-cloud at the same time. They're changing the application

deployment architectures, right so that we are moving to what we call the cloud native Diplomat architectures when you use more of microservices and a community-based artificial platform. Dutch Diplomat architectures are also well covered as part of our hybrid multi Club strategy and visit the value of investment protection which which provides you the flexibility which lets you take up an appliance or a capacity and move to any other infrastructure without having to come back

and ask for the day. How do I go do this? We provide you the ability where you can check in and check out licenses dynamically using ATM service and move the capacity for from one ancestor to or from one Appliance to Appliance without having to come back to Citrix. Beats five four pillars essentially build what we call our core hybrid multi Cloud application delivery strategy. It avoids vendor lock-in. You can run on any inserted a few tries hybrid provide you the twice to move your applications. Dynamically, you go to a cloud and and figure out that he did that because it from cloud has a

more expensive or it's not obviously better. You can bring back on, you know on prime or to your private Cloud. We let you do automation for business agility ATM allows you to automate your entire infrastructure for of the station and automation Dynamics came across the infrastructure. You can scale up or down with the release coming out in May which is already been GA to be supportive now on as your orchestration for seamless operations, which means that the ATM as a single control flying Orchestrate your entire

solution for support you no simplifying the operational or overhead visibility and analytics for dinner. If you're interested in making these are the core value proposition, which we believe our customers need from the hybrid multical Journey with surface provides to be customers. Let's look at a quick video of it will demonstrate how our customers today are enjoying the benefit of our product portfolio across hybrid multi cloud. With the club Revolution data centers are shrinking and

customers are moving to hybrid and multi Cloud environments Citrus ATM provides a single console for orchestration management and analytics making it easy to monitor applications as they transition from One Cloud to another and now full capacity offers investment protection and the capability to distribute licenses across clouds from ATM. Hybrid, multi Cloud dashboard makes it easy to see the health of your infrastructure and apps at each point of presents native cloud services such as cloud formation arm template vcenter and that for messaging services

deliver the elasticity that customers expect when using public or private clouds. Improvements in global server load balancing with domain Based Services, which continuously resolves names belonging to services in public clouds and enhances the effectiveness of Citrix ATC the steer traffic to the most reliable location. Accelerating service deployments are pooled licensing feature consists of pervy CPU support / Appliance and / capacity bandwidth when additional services are hosted in the cloud. It's easy to change

the allocation for a device like going to the action menu and changing the throughput in this case. I'm adding 80 megabits to my cloud dpx2 support additional applications that now live in the cloud. Together the Citrix ATC and ATM enable organizations on their journey to deliver modern Services provided from their hybrid multi cloud deployments. Great what you just saw is is not really a demo where this is a product working like today. Everything is on in the demo today just now is Aldi a product. So we have the capability to take our

customers really have been multi-cloud and VC customers taking the journey with v ATM and to fix a receipt. How does how do we add more value Beyond making they're taking the steps to allow you to move hybrid multi-cloud number one difference was to simplify the entire hybrid multical motion. How do we simplify it? So when you come to Citrix you look at pool as one SKU you look at a DM is another one you worry about the hardware. This is cubism Lubbock

today is to simplify hybrid multi cloud with just one single SKU, which is complete subscription. So you get one SKU for pool capacity you get a DMV Play fences built into the same SKU and skill also allows you to use Hardware subscription. So it's today simplifies HMC by offering you a single SKU across pool ATM and Hardware switch where everything can be used as a subscription, obviously the poor benefits of pool which provides you know, what does investment protection but it plays a bigger role in application

migration because whenever you talk about migrating an application before you migrate the workload you had you worried about migrating the license that you worried about. How do I take the capacity of cross and pool is really really helpful their ATM which allows you to do orchestration and automation also allows you to have the ability to look at the data and make better decisions. In order to where do you want to move your capacity with instances are underutilized which instances are over utilized. Where do you need to add remove or take out the capacity? Now what does Askew

believe our customers will be able to simplify their journey to hybrid multi-cloud because every time you you buy us a PC DC's Q da fool everything comes along the factor that you can you can get the hardware for subscription. We also believe it's Rotting Christ being the leader of application delivery in terms of software appliances hours for appliances are built for scale feature compatibility and performance we have soup is VPX which provides you the software scale for the future diplomatic mission deployments to fix EPS

switch is for the continued rise apps to my services based applications. And now we're introducing Citrix ATC BLX, which is you know, which is a new software Appliance running out of a bed metal Linux server. Now think about the possibilities when you can run the steam Citrus ATC Appliance with same set of features capabilities scale performance and apis next year application server on a Lennox bare bone machine. What else could you do about how easy it would be to automate your infrastructure how easy it would be to package your application? The

application delivery footprint together and do application migration ATC BLX completes our software strategy providing customers the choice to pick up the right software for the happy multi-cloud Department. Beyond choice you want a different shade by providing you the control when we talked about control Citrus ATM service, which is uniquely positioned a complete start offering from Citrix where you can go to the cloud control pain and look at your entire department across on Fram clouds and the cloud infrastructures in a single single Viewpoint

and you can make decisions based on this visibility that you get from the ATM control plan on cloud. If you need any books you for True hybrid medical solution you get disability for your deployment videos infrastructure cost. You don't need you don't need any expertise to build, you know to build a portfolio to config management do monitoring for repair appliances. Everything comes building with the ATM service the general manager maintenance overhead, and now we're introducing the freemium ATM service. We understand many of our customers who use ADM

today may not necessarily use it for the analytics benefits to those customers use the free ATM on from today and on some of the lines. We wanted to introduce the free ATM service offering which allows our customers to use free ATM on Prime to move to the cloud subscription model without having to pay anything to separate and still having the ability to manage and monitor and orchestrate their deployment. So we are talking about premium here and it will launch as a GE product in order to 3. The neck tee difference between be built and this is also a

Nintendo 2DS is infrastructure. And as you can see the input switcher dashboard has built across your hybrid multi Cloud infrastructure portfolio risk and look across your infrastructure multiple data centers multiple geographies. And it also does not just highlights the interstellar 2 highlights the instances running inside the infrastructure that can pinpoint two instances having problems. Like, you know, something status may be running very very low memory some of the instances like the orange ones may be running with expired SSL certificates or

certificates which are about to be expired in Texas running with very high to Putin's instance is running with 80% or more CPU usage as an infrastructure administrator or or owner. You want a single visibility playing for where you can see your entire happy multi-cloud your Look at all of the appliances together and then meaningfully decide which appliances where you want to pay attention to based on the dial built into the dashboard something which right really adds value and differentiates Us in terms of hybrid multical. The next big difference

we're working on right now is the view of what we call the groom service not going to think about Citrix and Thumbs Up application delivery. We are very few vendors. We can provide you end-to-end application delivery portfolio right from the client and to see branches using is Devon and for internet availability on the internet using IDM ODS lb and up to the back and would you use the ABCs to deliver the application whether they are prettier or Dare Cloud native now in this example of

Performance measurement or Internet identifying the internet latency. So we'll let you look at all. The users were connecting from various locations and we will we will be able to pinpoint if there's a latency issue is on the Internet site. The second is in. The sun is black. Do you let you dig dig deep into weird intersection of having trouble and if the ABCs have any particular result in Spain right on top of the infrastructure and the toad use cases were trying to solve this application an Olympic youth case with the issues

with the application foot print editions really where the application is hosted by the weather service is down or it's not responsive. You can understand and figure out all of those issues from a single screen. So we're trying to put a performance analytics picture which is end-to-end right from the end-user. All the way to the back in subwoofers freaking out internet infrastructure and application latency. 2 hour hybrid Cloud multi-cloud motion. We also Empower declarative apps because as we understand the application owners are deciding to

transform from the treaty, your music applications to Cloud native microservices based applications to GPS is the is the key product. We have bought which works inside the microservices deployment as a side car today and we all the support. They still have mismatched. We are into the community ecosystem will be expanded ecosystem by adding in support for various open source integration, and we have bills are introduced to this graph which is a variant of the global Service graph, but the service that is very focused on cloud native

deployments because when you go for a microservices best deployment, the application is distributed across multiple microservices and you need a way to look at it logically how to make your services are doing a bit of the latency building up. Volume down. It doesn't my Christmas wish is running out of resources. So this guy is going to pinpoint issues and bringing the troubleshooting value for cloud native application to plants. The next difference is I want to talk about is is I don't security because a lot of our customers do not just use to fix a DC for application

delivery. They also used to do CDC for applications to be along with application delivery which which starts from the DDOS protection the offer from Lathrop today at 7 in Bill 580 a certified SSL encryption engine which is available across our entire product product portfolio. By the way, we were the first one to launch the TLs 1.3 capacity last year and we introduced that capacity for some software and then slowly we move down to the hardware because we understand our customers are deploying softer. De autenticacion bought management, which is something you've been

working on coming out in Q3. Look at the entire security portfolio. We have made sure that any Appliance you pick up for hybrid multi Card application delivery. All of the security features are going to be different. Anvil work seamlessly like you use them all for your own frame application deployment. Let me think about this challenge of application migration right customers. We talk to customers and you know everything the time we talked to customers the be, you know, a kind of the common known that you go to my grand application. It could be from on-prem to

cloud or it could be from one of the challenges. How do I migrate the application making sure that I take care of the dependencies? It's a it's easy intuitive and its future proves my application, which means that one time I grinned application it takes all of the dependencies together and also allow lets you or allows you to update the application configuration in the future and manage it. What they have done with Ariana's time books as to print a picture and you can identify an application on an ATC and we will put

group in one of the CLI commands of configuration for that application around that particular visceral fat pig that entire block together style book and let you move the application to Facebook because once it is template size in a style book, you can then take the same template across multiple environments and infrastructures and apply the same template seamlessly and you can all go to update the template you can manage the template and then or personalized it in a very easy way how easy it is to

pick up an application from one of the on Prime instances as you can see it on the dashboard to one of them sensors on a visitor center. Rights of assistance when you see two applications and on the AWC one through this demo. We'll see how we are fetching the you know, our application configuration from one of the mosquitoes are abc's on Prim and will template style book and move it seamlessly to the cloud. The from the famous screen you can look at your old lawn Prime as

well as the cloud instances. Can you play the template for the style book now through the template provided the entire application to your Cloud next ATC? This is the kind of Simplicity and seamlessness you want to build as differentiators for our hybrid multi-cloud. Journey return customers are taking No, all the back. Let me go commit is an again and to talk about the case study of hybrid multi Cloud application delivery, which team have deployed in Yahoo, Japan.

How do I breathe my name is Tommy and operation for the Bonanza about a case study in Japan? Yehuda media services including media e-commerce financial and payment services in Japan Those are good at protecting think I still have over 100 different types of services and we are currently hosting the largest number of users in domestic internet Market in Japan. Bobby Salcedo so that you could have a lot to do our basic infrastructure resources to apply delivery applications.

But recently we have started shifting to The Container as a service and platform-as-a-service to take advantage of its fast development speed and simplified operations. Hocus Pocus videos of private cloud in to evaluate load balancers forecast in path. We started paying attention to ATC. What do I do when he was famous for the load balancing to process 800 gigabit-per-second traffic in our free video content delivery services called gal. I think the prophecy 800 gigabit-per-second traffic for this video content delivery services. Yes, it is said he know if a home has

some but I see. And we have conducted the number of testing send we found out that the unit level layer 7 load balance performance of citric 80 series very high and SSL processing para was one of the best in industry. Call Bahama sanitizer cause that is appealing an outstanding performance in reliability features of the product. We have deployed MPX to meet the needs of a has passed and cats when she enters a service environment. 3380 Seymour Citrix ADC deployment, it went over 100 and we also started ATC consolidation a by using sdx in

multi-tenant environment. What is a TCF ATM Ocasio statement and we are using ATM to do central management of this multiple ADC management tool is playing a vital role in our Cloud environment. Openstack provision English station of openstack load balancing and you were taking advantage of Citrix product. What are Costco Chino quotes good a while it is your Cutting Edge of a deployment. We were not using ATC. You don't know he has concluded USA the openstack. Play What's This. It's a proxy

and our in-house at this internally developed to distribute load balance, which is composed of haproxy and prevent. It is for horses. And so we started to consider alternative Solutions. Dissidia open stockinette to deploy openstack load balancer as a service which has a proven record and Citrix ADM and Citrix ATC because of its simple integration feature with the load balancer. Concord Street CDC needle using your past, but when you see a basement of multiple environments including pants environment with install base of Citrix ATC and Gala video delivery services, and we're hoping to

enhance our operational efficiencies using the central management tool. Sony Open Stockton events so far openstack service development team by improving flexibility and usability of our load balancing resources. Thank you very much like you. Thank you. Thank you. Thank you too. Cousin. Did you hear that 800 gbps? Right, and I'm sure baby is just going to cross a thousand Mark very soon. As Yahoo is number one service provider and end in Japan as Entergy.

Alright. Thank you baby sign again coming for coming here. And now, you know providing us insights on how you use the Tri-Cities TN ATM. Let's not talk about a little bit on the future of application delivery for I can see what we did last year. What is the current product portfolio? How do we differentiate what new features and functions wearing to differentiate for customer value? Let's spend next 10 minutes or so on future would look like with a Nintendo driven or intent-based application delivery

engine software first to Cloud Post a different different types of. You know in introspective and relevant context what we at Citrix to have decided what we do is we call it the application for the strategy. So when we talk about application delivery, it's always application for SSI application needs to run on a different insisted that infrastructure of the application. Plumbing changes from 3302 plaudit if we go in power the info Security Department in perspective changes for

application and now we want to be application first driven by intense. And when I say it until it's essentially the business sentence, which lets you define the requirement for delivering an application and a hybrid multi Cloud environment. When introducing the safest ATC service for AWS right now, but you know futuristically it's going to be available across your entire happy multi-cloud involvement. And this would occur service will allow you or Cloud fast-paced control plane for application delivery across hybrid multi cloud with built-in is of you so

that you don't have to worry about that installing provisioning orchestrating setting up an ATC. You don't have to worry about operationalization upgrades downgrades patch management. It is going to be consumption-based which means that you don't pay upfront anything to us. It will be based on the actual you said you will start with a monthly Askew willing provider you least you and you know, we will also track your usage for the theory of time and then deposited Easter. You said you can always come back and pay us more but it is all good because Upton and you know based on what you

deliver in terms of application. It will align to the cloud elasticity principles using Auto skill mechanism. It will make sure that you only use the relevant resources and capacity in in in order to Manager application delivery in right perspective. You don't you never you never under provision. Are you make sure that for the best and user experience you always have the Alexa selected city building using Auto scale for a scale up and kill down and it also provides you operational consistency across the entire infrastructure. Now

if you really break down that what does this really intend mean? And how how would it look like like a simple business in 10 for me or for any one of us would be to provide exceptional user experience emotional of beer that uses a calming song. Like how do you identify whether uses are coming from? So the next step would be for that infrastructure to go figure out identify the users for the particular application where the majority of fuses are coming from? And at what time the same application may have a heavier load from the US East at one particular point of Time

vs. Time. They get a load from u.s. West similarly worldwide go identify how and where do you do the sound coming from which of the locations and what's the respective timeline? Accordingly did remind and choose the right locations to deploy and operationalize the ABCs because you want to keep the application delivery portfolio closer to where they use are so that the users don't have to travel the entire internet is Spectrum to get to the application. Bunch of identify these locations, you will go provision and and

configure the ABCs for the right workload to deliver these applications and those respective locations. Build a self correct or an autocorrect engine building which lets you scale autoscale, the ABCs across the infrastructure across the different locations of provision them back and that is always constant sexual actionable inside which is available through this platform and it's a typical business and turned all of us have to deliver applications for our end users. And what we're trying to do here is to automate this entire work flow through what

we call the 88 service portfolio, which will be a unique differentiator for hybrid multi Cloud application delivery because a lot of this today is broken because if I could do it in an independent stylist, and we don't understand how many times are we don't have to have the data to make the right decisions where the uses are and how do users are moving introducing from one location to another and we don't get to paint the right picture when we Makeup application delivery. Once we go to this control plane. All of this intent will be automated by the control plane engine.

Let's look at it real quick demo on and this is that demo because this is something we have conceptualizing working on right now. We will have an early availability in Q3 and expecting a GNC demo on how does intense Racing Engine part of the IT department and is responsible for digital transformation is responsible for application delivery. Good morning to check with John whether their current infrastructure can handle 3x increase in application traffic. All that. I took that into delivered

using Citrix ADC. Let me check on the newly launched. deployment of an application requires a lion profile to be created on AWS with labels access to customer AWS environment Using in 10% for slide through Port security settings on AWS region has the neighbors customization subject SSL settings. She was doing a new deployment to rectify that immediately. After response time. Are there a National Building sites along with latest feature and service updates needed to service package include application performance and

troubleshoot back in his seat in Celsius. The usage dashboard provides visibility into abuses and enables predictable cost. So to summarize the future of application delivery is going to be a cloud managed ABC solution, which is in 10 driven consumption-based and manatees have deployed in a hybrid X. Well, what do you think I would? the school the idea is not just to transition to a cloud base model the ideas really to simplify that whole operationalization of application delivery.

How do we get to devalue with which you can seamlessly deliver applications across hybrid multi cloud infrastructures and deployment Point understanding where the uses are where you are in front of resources where you need to up provide more optimizations where you need to provide more skin. So we expect ATC service to be our next big step towards how did multi-cloud Journey and you know, I think we're good with the station did a bunch of secretary cnadm sessions, which you could possibly refer to Grand and go for a dog to have a repeat of the

session tomorrow. You know, I'm sure this information is available on the on the second Catholic as well. Before you leave take some of this action items and you know, they the session stop but you're more importantly, I think I want to get to if you have any question, do you still have a couple minutes left would be happy to answer any questions? But if there's no question, thank you gentlemen for coming and it is thank you for your attention. Thank city-san for coming and sharing your youth case. Thank you very much.

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