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Citrix Synergy TV - SYN194 - The mobile-first workforce: fully equipped for work with Samsung and...

Gurvesh Bhutiani
Sr. Manager -Strategy & Business Development, B2B Enterprise Mobility at Samsung Telecommunications America
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Citrix Synergy Atlanta 2019
May 23 2019, Atlanta, GA, United States
Citrix Synergy Atlanta 2019
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Citrix Synergy TV - SYN194 - The mobile-first workforce: fully equipped for work with Samsung and...
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About speaker

  • Gurvesh Bhutiani
    Sr. Manager -Strategy & Business Development, B2B Enterprise Mobility at Samsung Telecommunications America

About the talk

Topic: IT

Join us to learn how Samsung and Citrix jointly enable employees to be fully equipped for work anytime, anywhere using their phone with Samsung DeX and the intelligent Citrix Workspace. Hear what’s new with Android Enterprise and Samsung Knox, and how Citrix UEM will now unlock Knox Platform for enterprise security with zero day feature support leveraging the new Knox Service Plugin. Learn how Samsung and Citrix unfold mobile-centric experiences that transform the line of business for finance, healthcare and public safety customers, enabling them to remagine their workplace.Note: This session will be available for on-demand viewing post-event on Citrix Synergy TV.

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I have you been I'm going to race with Chyna from Samsung and very excited to be here again for Synergy. I'll be talkin about what we're doing 00:03 together with Citrix and Samsung together movie light in the immobilization journey in your digital transformation Journey. 00:12 So we seen the train today around the changing workplace. If you know your offices today have 00:22 Millennials already in there few years ago. We were talking that they're coming. Now. They're there everybody likes to do everything in the mobile 00:31

devices as much as possible and they want to be able to go anywhere anytime without any restrictions. They want access to everything even the most 00:40 secure most are classified information that the it considered to be very protected. They wanted in the palm of your hand 00:48 and the same time they weren't very easy user experience. They want everything in one place. So if you were the keynote a few days ago 00:58 Citrix me to giant leap in their direction will the intelligent workspace unifying the entire user experience. And of course, nobody wants to carry 01:06

10 laptop certain devices play. I really want to lighten the load and You know, I still be able to do everything they 01:16 need to do for work. So Samsung is really well-positioned to enable your employees to be able to do all of this. We 01:26 have a very open partner ecosystem be collaborate with Partners such as Citrix to come out with best-of-breed solutions to your problems. 01:36 And at the same time we offer software platforms that enables deep level of customisation that only vsim can provide 01:45

in addition. We also provide a management framework to help you control literally everything on the device 01:55 via Partnerships with Citrix upm team where they need you to lock down the device to a certain mode and give you a 02:05 high level of control over water and user can do yet be productive and at the same time We also have built-in over the last six 02:15 or seven years the most secure mobile platform to an Xbox platform for Enterprise. So I'll be covering all these a bit more but 02:25

let's start with Samsung Dex. This is our productivity Play We launch dates about 2 and 1/2 years ago or so with a 02:34 Galaxy S8 launch and Citrix was actually on lunch partner viverettes energy. We talked to a lot of customers. We heard a lot of feedback we use that 02:43 to refine and this is where we are today. So just for those who don't know where this is. This is our Samsung desktop experience essentially every 02:53 Samsung device Flagship device the Galaxy series and the note series starting with the Galaxy S8 have this 03:03

feature embedded into the platform, which is that you connect this device to monitor order display any display. As you 03:12 can see this is just the projector and you understood work. So the phone will turn into a new different kind of a user 03:22 experience with true multitasking. If you connect your keyboard and mouse to your old USB keyboard and mouse will work if you have the right 03:32 attachment and essentially you able to function. Use your phone just like a Windows PC. So every 03:41

application every Android application transforms into a separate window and you can get off drag and drop content 03:51 across Windows if tardy policy allows that you can cut and paste across you can do it right Mouse right click and so is a 04:00 mimic everything that's in the operating system that is used to for PCs and laptops and you have the exactly the same user 04:09 experience on a Samsung from a Samsung device. Launched this desktop experience. We had our own Hardware recorded the decks docks you had to buy 04:18

that the Revolution was of that was attacked bad again. These are the two options do hard to be able to use this functionality now 04:28 starting few months ago all of our devices including the devices, which was first launched 04:37 our kin will go into Dex mode with any hardware that is available in the market that in that is essentially 04:46 a USBC to HDMI converter. So you can you can use something from Amazon. I think the MacBook comes with this 04:56 donger stick this into your Galaxy phone for the HDMI keyboard and it'll just going to the next Mall open up the entire 05:06

ecosystem. You can also use just a simple connector and start using Dex index more. So that's One of the big changes if you've done which is 05:15 we've opened up the ecosystem. The second thing we did was that, you know, we started about six months ago. 05:25 We had this morning that we call you no more essentially when we launched first, you could only use the screen that you see on the display. 05:35 So if you can get it for display only get the sphere which is the desktop mode and your phone with just phone screen return off. So we 05:44

went back and said, okay will enable the phone screen for you. They'll be the Android experience on the phone and the desktop experience on your 05:54 monitor. So essentially, you know, you're working your what's happening on your phone and on her laptop, you're doing your work. You have a very 06:02 similar user experience. Again. Once we tables at Walmart, then we did was a lot of times when you're traveling you can you know, go to the hotel room 06:09 connect your phone to a TV in the room. And then you not really caring a keyboard and mouse with you unless you buy something expensive expensive. It 06:19

is really portable. So what we did is we enable the keyboard and mouse on the phone itself. So there's a mode where you can select the settings your 06:28 phone display becomes a mouse pad. You can navigate the mouse the mouse pointer if using the phone display and the minute you are enough 06:37 at a point where you have to enter something. For example, you have a web browser you type www. Keyboard pops up on the phone itself and you can start 06:47 typing. So this is really good for those shorts look floors with you need to do something very quick, but you're not getting your keyboard and mouse. 06:56

So this experience is really good and it's available to you. So bring down to what we've done with Citrix 07:05 actually asked energy over the last 2 years on what what do people in 07:13 Florida government customers the CAC card authentication. The common access card was a he need where they usually use a USB 07:23 card reader this showing over here and the use this card to a 20 gauge into Windows Virtual desktops running in the cloud 07:31 and other virtual applications that are delivered by Citrix worked with Citrix to enable the same experience on a Galaxy phones 07:41

today. You can take this USB C vs USB base CAC card plug it in and open your video video 07:51 application Windows desktop and authenticate with the character using a pen is the same thing that you use for your normal login. It just works over 08:01 here. So what else did we do? We like I said, we have a platform that enables management 08:11 and we included certain management features when the phone is in the Dex mode only for the decks experience Saudis don't apply to rest of the phone 08:20

these policies apply only to the part of the phone which is rendered on your desktop on your monitor on your TV. So 08:30 limited policies for either customisation of your user experience such as the wallpaper or you know, if you can put a browser you 08:40 can place a browser they're using API and you can take it to the homepage and when somebody clicks there it always goes to the homepage. So think 08:50 about like someone joining a new company to get a brand new laptop still looks the same. They have all the application setting in the 08:59

area. They have a certain page. Zacks experience you can mimic together with the Citrix UVM 09:08 and the other decks management policies Citrix Union supports this today, both native Levi investigate and also using a hard-knock 09:18 service plugin, which I talked about another to talk to us about was that they want some automation around this takes experience. 09:28 So what do asking is especially in hospital EMR application for accessing patient records 09:38 is delivered to Media using Citrix. They wanted this to be popped up automatically as soon as you go 09:48

into the next month and then we heard more and more you say things like that and then we offered this policy which Ray Liotta me to experience with as 09:57 soon as you plug it in you can now configure any application you want to order. As soon as you plug the device index smart 10:06 and that has been need from a lot of our customers. So you might just find it very useful for your organization also. 10:16 Going back to like what's new in Samsung again initially when we launched the new tablets that support in this experience. Then we 10:26

launched a tab S4 device which completely supports Dex. But what is new in the tab S4 is that the dicks experience is 10:36 available on the tablet itself. So normally when you take the tablet and it's not plugged into the Dex mode then you know, the Android experience is 10:46 there with no minimal multitasking that we offer which is just two apps. But with this with this Galaxy S4 for pillow instead of 10:55 Dex on tablet, which is essentially giving you the same multi user experience multi-window any experience, you can connect a keyboard and mouse like 11:04

this to the tablet and start working in the Dex mode on the tablet itself. So think about where you are 11:14 and you have some fun. It will flow like updating in Excel sheet. That's really complicated. It's very difficult to 11:21 do that in the Android experience or even in the Android app especially so that is something by the way to store 11:31 offers. Do you fully capable of Microsoft Office Products full use of you know. 11:40 Everything you need for work in in your pocket essentially once you 11:46

you know, look at this tablet and use their text more either on the tablet or with display. So 11:56 one of the new things that we found, I looked at and this is a game going back to our conversations. We launched we met with 12:05 customers over here at Cinergy and some customers Oscars for a clamshell laptop, which has Justin keyboard and the display. There's no 12:15 CPU here. No storage. No memory. There's nothing it's just a dummy keyboard and a dummy display and it has a USB 12:24

input USB C cable that goes into the phone and it's centrally the dicks experience is not available over here. 12:34 So, you know, if you don't have a tablet that you prefer to have the phone form factor just like me. I don't like tablets. This is a great thing 12:43 because this is a lupus test device probably between 200 and $300 that you can use to get over the phone in the next experience and then 12:52 when you talk in flu The Citrix workspace with do you know your full Suite of Enterprise applications internal applications or which 13:02

Windows Virtual desktops are you know your phone payments that stops then it's like a complete experience that you have over here without actually 13:12 needing real laptop or desktop. So be found over the last few years Lord of uses of fur Dex affect 13:20 both of them Zoomer SMB, which I called the blues humor and also in Enterprise so I go through some of these in a bit 13:30 skipping a few slight. So we we talkin about banking. So a lot of banks use 13:40 Citrix vdi provider of choice and they have a lot of internal application 13:49

in Lehi Roller 2000 internal applications that are delivered by Citrix vdi and 13:59 experience if you know what's going on in retail banking people hardly show up at the bank. 14:09 So when they show up it's an opportunity for the bank to capture interest from the customer upset. Different products to them and engage with the 14:19 customer in a very different way to you know, boots for customer retention, but also up selling other things. So we will need the fuel 14:28 Banks to come up with the concept of retail bank of the future and decks is key to this play or this world narrative 14:38

on the story when it comes to just decks what we're talking about is an experience where a customer walks into the bank veto 14:48 reach them Austin what they're here for the find the right person. The person hands them are tablet and you know, if 14:57 we go to the various products they have on their tablet with engagement to attend a show them around the bank what they have 15:07 and then they sit down at the desk. That's weird that this particular Bangla today and it off the tablet to the customer. And plug the tablet 15:17

into a monitor. So the customer had an application which is very customer-centric completely different application running on the tablet and 15:26 the third had their internal finance app that they need to as they open a new account and the customer enters the information on the tablet itself a 15:36 distinct in the cloud goes to the banking app switch on the monitor. They can see. And once everything is fine customer needs to sign sign somewhere 15:46 and to seal the deal. They just started the tablet and sign on the tablet itself. And so this enhances the overall customer experience. But 15:56

in addition it is also our total cost benefit to the bank. So look at a bank that has 10,000 30000 16:05 branches. Each bank has a few hundred tablets total management of like 60,000 devices. 16:15 Significantly and so even though this is a retail bank branch narrative that we just talked about but this is applicable 16:25 to any retail. What's an audio of which requires a higher level of customer engagement. For example a car dealership, right? 16:35 That's where you show stuff around you do a test drive and then this back-and-forth happened. So so it's not just a banking 16:45

day banking that you're talking of your but this would apply to a variety of scenarios then Public Safety. This is baby doing a lot of stuff with 16:54 police departments all over the world are 17:03 displays and keyboards and dongles a few providers who specialize in this area offering 17:13 Four police cars. So if you look at a police car inside the art of book or a laptop, which is recognized and we're talking to all of them are 17:25 replacing them with this clamshell keyboard together with a Samsung Galaxy device. So this 17:35

actually streamline flow when they step into the car they've doctor phone and the vdi session or whatever. They 17:44 use pops up automatically and then the access to information than the ticket take the phone out when they need to leave the car and the same 17:54 information is available to automatically in the palm of their hand. They don't need to do anything to get back to where they were and same thing when 18:03 they do something while in the field go back into the car to get back to the exact same workflow. They don't have to login again find the same 18:11

application find the same information. So this is but again, it's a big boss. Living on their site. So that's why we're getting 18:18 a lot of interest from all police departments. Not just in the US but Canada or Europe and even issue in some cases. 18:28 Do hospitals be found a lot of use cases in hospital, but the key ones and this is really because 18:39 of high tattoos for Citrix vdi for electronic medical labs. So all these applications mobile 18:49 versions aren't really very functional. So they always have to go back to the room login to their say video session and footnotes 18:59

and then on top of that if they need to order a prescription, they need to use a PC in the back with a lot of time. So 19:08 what we've done is we working with all the hospitals in the US presenting this scenario where they able to like get the patient record automatically 19:18 by scanning and then in the patient room self, they can connect it to the decks Monitor and laptop going to the next 19:28 experience pull up the patient. Call from the video automatically before the Fair admission features and then you know, they can either today or drink 19:38

right here or go back to where we normally go plug the device in and then do the ring right away instead of having to logout login all the time to 19:47 this indication. So this is not only a lot of time but also the headache of going between devices and applications and logging in and out 19:55 the same time. If you noticed some of these nursing stations or what they call is a computer on Wheels. They have this huge 20:05 PC on top and the dragon gets around all speakers. So we've managed to replace together with Citrix actually because 20:13

these are again using vdi behind the scenes for patient records. So we replace that whole heavy desktop with just one phone, which is really light. 20:23 So like I said in the desktop experience, right? So a lot of stuff can be done on the phone itself, but then there certain scenarios where you 20:36 need a bigger screen like, you know looking at some imagery or the ordering and that's with Ardex plays a good roll Soul skip this 20:46 security. So as you know, if you've always had security platform, we've kind of rebranded things and be 20:56

calling the native security that is built into the device when you buy a consumer device out of the box be referring to it as an ox device platform. 21:06 And so when you as a consumer when you buy a Samsung device, it comes with the smok security that turns on as soon as you hit the power button 21:14 essentially from a not-so-perfect a we have platform security that you know, as soon as your device. It validates the software on the 21:24 device that continuously monitors for Any trades easier Time Turner protection, there's a slew of features that you probably already know about 21:34

and all the fixings on any device. Then Enterprise features unlock buy a a u e m to DM and I'll cover those 21:43 later but this is where we are today on mobile devices such as smartphones and tablets. We've already an ox device platform this in her 21:53 insecurities onto our available watches and these are also no manageable reported 22:02 other management features on to a watches so you can have a device management on not only Android devices but also advertise in variables down the 22:12

line or intention is to let you know Samsung offers a lot of other Hardware TVs appliances and in today's world, we are 22:22 connecting everything putting a Sim in them or connecting them to the network. Soon as you connect a device to the network, it becomes vulnerable and 22:32 that's where we've decided that over the next few years. Every connected device from Samsung will have the Knox device platform embedded for inherent 22:40 security. So bring back to Vivian with Knox for Android 22:49

Knox is going so you will probably understand the knocks to the security and management platform that we've offered all along. But now we're moving 22:59 towards security intelligence and analytics. We have a lot of information on their device available to us, which is never used by anyone but for 23:08 Enterprise devices that appropriate level and lock 20. Mm. We are looking at providing several 23:18 features that help them analyze data for contextual security. So we are already have had something for a few years, which is for Metro platform 23:28

analytics. This is the capability to give a third party access to all the middle of all the network packet screwing around what that means 23:36 is that you can find out which application is talking to which other IP address out. Braden how many bytes of data have been flown through 23:46 to all this information is already available today. It's only been used by a product Francisco Parts just watch but now we're looking at this up 23:56 and providing more actionable information to you beyond just metadata from packets. So today on Knox 24:06

portfolio is really now this device platform that I just talked about but also set up cloud services we offer so 24:15 If you look back 5 years from now by the five years ago, we were the only security platform around then we work with 24:25 Google slowly to how many eyes and everything and aligned with them and after about the last two years of effort. We've 24:35 Google to Android Enterprise initiative. So bring back to what we do with Android Enterprise be built 24:43 on top of their platform now, so we will always have a set of differentiated features and they will be built on top of what Android off and starting 24:53

the next device. I think they'll be no duplication of features whatsoever so that you know, it is very clear that you use Android for this and then 25:03 on a Samsung device. These are the differentiating and these apply to Samsung only and that is offered by Opia falling the Knox platform for 25:13 Enterprise now, TracFone which is available to all ecosystem Partners to do 25:21 what they need to do. But on top of that we've built our own cloud services to Knox configure is a cloud service. We've built out for initial 25:31

configuration of a device. And also what unique about this is it let's to the configuration to persist over the factory reset you give a 25:40 device to someone and they decided to just take it away factory reset. It will go back to the same state. When you look at Knox mobile enrollment this 25:50 we've had this for several years. Now, you have it Android zero-touch. So we continue to support our Knox mobile enrollment are on our devices with 25:59 Google to streamline this so that the end user does not have a picture does not have to make a choice what to do and I'll tell her that a bit and of 26:08

course Citrix is using our platform capabilities in the u e m and you have access to everything we also offer An Enterprise for a service for 26:17 managing software updates you have full control of which version of software. Are you you want to push to set up devices 26:27 at what time and you can also say something that says force update this device. So if you 26:37 do a software update the end user has to say yes, but in the force update mode is just updated and if you set up a policy to 26:47

update all engineering devices at 4 a.m. That policy will be king without any end-users involvement devices will be updated 26:57 and ready to go. To bring back to what you're doing with Google again. I talked about us having a set 27:06 of extra policies and that's what this is. So we have this fear time for my protection. We have separate the VPN features. We 27:16 have sensitive data protection and all of these things that come from request from our customers. So we worked with customers from the all government 27:26

organizations and data Universe over the last several years, and now we have certifications for using our devices in the 27:35 morning for a cross about 20 or 30 governments all over the world. So then going back to what you're doing with Google and 27:44 Knox mobile enrollment. We have provided our resellers a special Library where you know 27:53 Dave have disability now to say that if it is a Samsung device than this Library will automatically send a request to the Samsung 28:03

server. If it is a non-samsung device on Android Enterprise, then automatically the request will go to Google Zero text so that from a 28:12 perspective they don't care what is happening behind the scenes their devices getting Android to offer an 28:22 ox service platform and there's no service platform is associated with an application for Knox plugin not service plugin. 28:32 So you'll see a lot of terminology abbreviations from us like a hippie, which is not flat. Enterprise but KSP is this 28:41

noon of service plugin that ties into the Olympian fig. Google is offering. What is this is an app 28:51 to manage features features that we roll out. We build an app with all the latest and greatest features 28:59 that we build on all platforms and we put this application in to Google Play. This 29:09 application is called knock service plugin and it ties into Citrix upm or Italy plugs in like this picture shows and once the 29:18 ones we've integrated with the citric Syrian, which is already done Citrix can install this app and automatically all the new policies with parents 29:28

show up on the console without them having to do any other cord to element so ga already next month. We will 29:38 release The version of an ox service plugin and if the UVM installs that automatically all the new policies will show up in your console and you'll be 29:48 able to use them right away without having to wait for an ear or 6 months or whatever time it takes for Citrix to build policies around us. 29:57 So this is the Nook service platform and the plug-in that I just talked about his face one. As I said earlier. We are putting Knox and all 30:10

kinds of devices. We already have a habit, variables in TVs. So we're going to expect this platform the Nook service platform other 30:20 devices. So you might be because really Our intention is to use the same mechanism of 30:30 having a app from us baby build all the features and then we give the emm the ability to do management of all 30:40 other devices also, so we'll do all the work behind the scenes and they'll be a new application that Citrix upm. Can I install another 30:49

device automatically all the device management policies of her watches will show up in the console and you'll be able to manage any of these 30:59 wearable devices that we have. Then going forward with weight for TVs will do it for everything else. We report. Noxon. So 31:09 this is just a world view of Funeral Service platform. And it's more deals will be in point management. They'll be fungus control device attestation 31:19 security policies and even a security analytics that I talked about earlier will be available through this plugin. 31:29

Covid announced this observation platform and plug in at mwc and we did a press release Citrix was part of our lunch and 31:39 we have demos over here at the floor. So if you are interested come by and take a look. So shipping used to 31:49 the next big thing that everybody's talking about 5G. So Samsung is interesting company in the sense that 31:58 we are probably one of the two companies in the world that does everything into and all the way from device has two different kinds of endpoints and 32:07

then several services, but also be the full Network equipment. Carriers deployed to offer you mobile services including data 32:17 services. So we have the interview so tired she is very exciting for us, but even more so 5G is 32:27 over here in this setting is that 5G has Enterprise Centric features that will be available 32:34 in the market after the initial launch. So for the first time the cellular standards have been built with the 32:44 Enterprise Center. And consumer-centric approach together out of the door from the beginning. It's already Enterprise has been an afterthought and you 32:54

know, they try to satisfy some of the use cases and they've done not done a very good job at 8, but with 5G did they're going to build 33:04 out certain features enabled by shoe technology such as Network slicing that give you guaranteed quality of service in a cell is associated with it 33:14 across different kinds of applications. So of course with 5G, you are aware. It's a massive amount of speed and time 33:24 today. What is available to speak speed of 1 gigabytes per second, but this is going to step up to about 10 gigabits-per-second 33:32

and they have all the networks. I said, they can offer very low latency all the way from standard Network latency 33:42 of what 5 milliseconds down to 1 millisecond for different applications. What he created equal to X Communications for Thomas 33:52 cars and smart cities for iot and you know, they have a separate section of the standard for your iot 34:01 devices. So there's a slew of products and services heater to the Enterprise that will come out in the next few years. 34:11

Once 5G is prevalent in the market. So I will show her short video that actually let you 34:21 see our vision of what 5G can do. What is the 34:31 temperature? 34:40 Well, that's it for me. I hope you have a great Synergy and thanks for joining this presentation. 36:03

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