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Citrix Synergy TV - SYN137 - M&As made easy with Citrix Workspace

Kevin Binder
Principal Product Marketing Manager at Citrix
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Citrix Synergy Atlanta 2019
May 23, 2019, Atlanta, GA, United States
Citrix Synergy Atlanta 2019
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Citrix Synergy TV - SYN137 - M&As made easy with Citrix Workspace
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About speakers

Kevin Binder
Principal Product Marketing Manager at Citrix
Suzanne Dickson
Sr. Director Product Marketing at Citrix

About the talk

Due to the complexity of combining technology stacks during the mergers and acquisitions process, it takes months to complete the IT integration phase of an M&A. This results in a delayed time-to-market for new technologies and geographies. Business value is locked due to challenges with app and data access. Such holdups can negatively impact user experience, right at a time when the risk of employee, partner, and customer churn is at its highest. Slow integration also delays realizing the operational cost reduction that was likely a key driver of the M&A decision in the first place. Learn how Citrix Workspace can help with the unique IT challenges that arise for organizations that need to rapidly integrate other organizations or large groups of employees.Note: This session will be available for on-demand viewing post-event on Citrix Synergy TV.

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Okay, I see the clock started. So I guess it's time to get going welcome to us energy 137m and he's made easy with Citrix workspace. My name is Kevin binder. I'm on a workspace product marketing team and I'm joined by Suzanne Dixon also on the workspace product marketing team. So we're going to do a tag team effort here through the presentation the first of all thanks for joining and yell before we get going one of the things that I want to suggest you as a little bit as you can actually expand your thinking a little bit beyond and mayonnaise for a lot of the concepts that

we're going to be talking about, you know new employees. Maybe you've got contract employees that you want to get up and going faster. So there's a lot of good stuff in here for smma specific, but also you can think about it a little bit more broadly as we talked about some of the benefits of the Citrix workspace. This is a slide you may have already seen in a couple of your sessions this week. Of course, we had the big announcement at the Keynotes on on Tuesday talking about work space intelligence last year. We made a big announcement with workspace app and this year we've taking it

one step further to work space intelligence. And you know, the ultimate goal is to solve some of the key problems. Our customers are facing and they're facing these problems with their normal employees are facing these problems during m&a is well and you know, some of these issues we're seeing is too many apps, right the average worker uses a relapse today. The average Enterprise has over 500 apps that they publish and so what were able to do with our working product today the Citrix workspace out today is really help users organize their work. We have a single window that

we call workspace app and through that window. They can access all of the wraps regardless of where they're located or what type of app it is and they can access all others. Files and data regardless of where those live as well so from an organization standpoint, we're helping our customers organize their worked today. We want to take that one step further is helping to guide them and helping to Autumn helping to automate their workday addressing more problems, right? Hehehe complexity problem. We the example we like to use is a great big printer that's got a hundred

buttons and most of us only use one button on the printer the big green button. So we want to give more of these big green button experiences and help guide our users through their workday and sort of try to reduce some of those distractions of having to navigate a big complex application and last week too much busy work, you know, as workers were hired to do a job and where there are things that we want to get done if we want to try to minimize the time we spend on what I called maintenance mode, you know requesting time off by doing approval then Reacting with the work days in the concurs.

So if we can reduce some of that busy work and take advantage of automation, which is sort of the third step here, which is coming with the work space intelligence, which is using virtual assistants capabilities to help automate some of those workflows think of it like an Alexa right there more for those of us that have Alexa. We probably learn everyday new things that Alexa can do for us and every time Alexa can do those things now, we're going to reprogram to use Alexa and no longer do we have to take multiple steps to find information. She can find it for us. So the concept is similar

and we want to apply all these two how you look at m&a is because when you look at an m&a, it's really about how can we get people working and productive quickly? If you ask you know, what company was probably the most challenging part about it at m&a it's how do we integrate one instead of systems of Records one it organization with another that's sort of the bulk of the work in a lot of time. That's what defines a success but I think if you ask the user with how they would Define what a successful m&a is, I think the answer would be a

successful lemonade and me as something that's not going to disrupt what I'm doing. I'm you know, we want to keep our newly-acquired employee if you want them to Keep On Truckin if you will and we don't want to slow them down with having to learn new systems in new applications. In doing some of the research as I prepared for this presentation. I came across the concept of a productivity tax and you know having a few jobs myself this actually really resonated with me and I can relate to it. You know, if you look at the first month of it wearing employees working

there only really spending 25% of time and what you hired them to do their spending 75% of the time trying to figure out new systems in there trying to figure out how the new processes work, you know week 5 to 12, even three months into the job. They're still only 50% productive and you know, you've been after 5 months now, they're still only 75% productive a say it takes up to a year and a half for employee to be fully productive. And so what we want to try and do is if we can shorten that curb Ryan accelerate their time to productivity we can maximize the value of

the company and have them spending more time doing What they were hired to do. Another example, I like to use you know, we could start talking about all of these applications people have to use if you're working for company a you may you'd be using one system of record for your CRM. Maybe one companies using Salesforce your new companies using Zoho use this as an example HR, maybe ones using sap maybe ones using work day. So the list goes on and on and if we look at the typical

Workforce, for example, 11 analogy, I like to use here as you know, we've got different generations of workers, right and some generations of workers that might be much easier for them to learn a new app other generations of workers, maybe our exacts asking an executive to to learn to navigate their way and work within a new application is asking a lot of them and we're paying them a lot of money for the kids to do their job. So we want to try and reduce that I Another example, I I I used to work on our Citrix endpoint management product marketing team and

we got a product called secure mail. Is anyone used to cure male in the audience sexyal nice, but I always thought it was funny that we would get questions all the time. Such and such a customer is at Aunt and secure mail for that. You don't know what's a mobile app. It's our most secure mobile email client. Now, it's not it was funny we get we get requests from customers all the time as a r execs there wondering if you have a manual for secure mail and that we always thought that was funny because most of the time you don't need a manual for a mobile app the way most people learn a

mobile app. If you start playing around you look at the settings, you see what you can turn on and off and so we want to keep this in mind when we're trying to manage the number of applications people who have to use and how they interact with that and and be sensitive to the fact that people have different learning curves. I gave you a stat earlier. The average employee uses overnight apps in the daily basis and a lot more than that, you know over the course of the week. So if we want to measure what's a successful m&a we're going to break this

presentation down into three sections. The first one that Suzanne's going to take is how can we be ready on day one and get a worker's up to speed as quickly as possible II think we're going to talk about is how do we Bridge the past with the future the company a old app Company B new apps? How do we decide which apps to use in and how do we get through that. Of time where we were using both? And then secondly, we want to match up what are overall business objectives and how can technology and specifically Citrix help the bridge that Gap and bring some of those ecosystems together, so I

was out I'm going to have things over to see you then. Okay. So what I wanted to take you through is day one for the employer write. So often time that has to do with the onboarding process right until a lot of the research that we've collected shows that if you can provide their employees a better onboarding experience right there more likely to stay with the company and they're going to be more productive faster. So I'm going to walk you through the narrow of a new employer write the company just got acquired. So Jane works for a relatively

small company and so he brings his own laptop, right? And they use Yahoo mail. So for Jane, he's on board experiences something like this the HR manager from the company. That's just a choir can send him an email right? They have his email from his current email system and say hey AJ, welcome to the company. We want to make things easy for you. And so that you can be On day one. All you really have to do is click on this link and kind of fake it but she's giving him some credentials to log into the technique or system.

He launches the workspace app. And so the good thing about the workspace to ask is that in this case? It's running. It's a browser-based version of the other person says well for different platforms, but in this case, all you had to do was click right opens up his local browser workspace app opens. He punches in send the information to Prudential that she gave him an email and then at that point energy now has access to his personal workspace. Right? So all the applications that he has to start using as part of Acme is there so if you think about

it, nobody had to tell Janine go set up an account right with this HR application right or four Altura citizen sales right now all that's been done for him behind the scenes and he has his personal workspace experience and that experience. It's going to be the same weather. Is it on his BYOD laptop or on his bureau do smartphone? So is that thing was easy to set up and so and then there's the workspace app itself. And again in this area was a browser-based but we have clients

right for Windows for desktop for iOS Android. What is it on mobile devices? And so those cases that could download it say I'm even from the public house work, but we wanted in this example to make it easy don't even have to go to a public after and do any of that. So Microsoft make a story is his primary right clients as he's using to get answers to the the application and the other thing that's behind the scenes is all the episodes. Abilities that we have in this is through our networking Solutions. So again, he had an episode of wild separate

into different passwords gone and then from a nap performance perspective. If you're not using SD Wayan particularly in cases of if you've acquired companies are in different locations Etc user experience, right or SD. When is just going to optimize things like the network traffic right and make that user experience a lot better at the same time. Drink and still have access to his old systems write his old if you remember again, he's got to BYOD laptop so I

can make that transition in the background so he can so access to some of us Legacy information. I am an Augustine from a business side, right? This just means that that experience is better so we can have less employee turnover faster timeline for them to hit the ground running. Okay, so the second thing that we want to think about is originally the slide said bridging to the Future and then I would have thought about it feel like you should be Bridging the future and Bridge into the past because you know, you've got workers working for a company that may be working for

Company B. And so not only do you need to have access to the systems of your new employer the new employer made actually need access to it to data and reports and information and applications for the company that's being acquired. So it's really important that we've got a system in a platform that allows us to easily let all the users access new stuff and uses for the new company access the old stuff. And you know when we look at like what a typical merger might look like and what the time frame looks like. There's going to be a. Of time when we

need access to both sides of applications. And so there's going to be this hybrid. We're the only access to both and you know, the the company that got acquired maybe their technology is better there is I guess does the term called a tech tech position and so, you know, maybe the new company likes the way the old company is doing it or likes this ass up that the old company is using so, you know, we want to be able to easily make that available and sort of transition through this hybrid. That they say can take up to you know,

12 to as much as 18 months. If you look at some specific examples of how the Citrix workspace can help in this area, you are the top of the lift list are content collaboration Solutions. This is a great screenshot to show a sort of the comprehensive nature of our solution. We've got you know company is going to have a number of data sources. It's rare that companies will have all their data and all their files located in one place or going to have files in multiple places. The new companies going to have files in multiple

places are content collaboration solution can help bring that all together and sort of deliver all that data through the single experience. Of course, the bread and butter of what we do is Citrix app and desktop, you know with our app and desktop now, we can easily publish applications for new users public applications for old users have everyone axing accessing that stuff through a single window. When we talk about employee experience and making things simple and helping users be more productive. I think it was a staff from

Business Wire where they said 67% of employee said if I can do most of my work through a single window, I'd be a lot more productive and that sort of you know the vision and what were able to look deliver with the Citrix workspace, which is a single window that you can get everything through, you know, a lot of Arc. There's a lot of people in the market who call themselves to work space vendor, you know Dropbox calls with a new workspace lock the calls what they do at work space other companies have work spaces. We feel like there's A

number of things that are required to deliver a full work space and it's you know apps and desktops has access to files it's you know support for modern apps like SAS and comprehensive management and analytics around the whole thing. And if you if you look at what sort of some fragmented user experiences could look like you notice given example. Let's say a company uses Citrix for virtual laptops and desktops and then let's say they use okta to deliver a single side on the side, then let's suppose they

use Dropbox to deliver their files. And then maybe you something that's that's four separate windows that were asking our users to do the work from that's not a great experience. And so really only Citrix and I work space can bring all this together and do it to a single experience for the user and you know, if you haven't seen it. Demonstration of how easy it is to publish the SAS app and add some of what we call our our SAS controls the ability to put a watermark or restrict cut copy and paste it literally takes a couple of minutes and I've quite powerful to see in

person. So if you got time, I would I would encourage you to check out how we can publish us a staff and add some of those additional security policies. I've got a little bit ahead of myself on the build. So yeah are single window to access all your apps desktops and files and then the single sign-on to sassa. What is the business value that we're bringing in the business value that we're driving through this number one thing is minimize customer churn and that's employee turn might be a better term there. We talked earlier about

getting workers productive and then keeping him at that productive level for as long as possible before they either move on to a different company or decide to do something else. That's sort of what we called the lifetime value of an employee who want to maximize that last lifetime value and have them in that productive mode as long as possible. So whatever merger and acquisition takes place, we know that sometimes that's an opportunity. We're good employees are lost. Maybe they want a new opportunity, but we want to make sure we're focusing on employee experience. It's

And in analogy, I like to use is the Amazon analogy. Most of us don't buy anything from Amazon unless we look at the ratings, right or other people buying it. Do they like it what other comments about it and where we work is now almost as easy to research right there all sorts of places. You can go to find out what's it like to work at Citrix. What's it like to work at Google? What's it like to work at Apple and so employees have choices and so we want to make sure that we're delivering the best experience possible and especially in a time of transition, you know, you can imagine employees

are probably already a little bit nervous about is my position still going to be here as my position. Got to go away. Yes. I'm here on day one and I going to be here on day 30 and so we wanted mizzen minimize customer churn give him a great experience and we don't want that to have a negative impact on them. The second bullet hear about maintaining compliance and document access I touched about this on the last slide. We look at our content solution the artist formerly known as Sheriff. I'll let you know what we can look at that as an umbrella for delivering data and delivering file so we

can pull things in from various data stores and apply and umbrella of security and accounting to those documents that you wouldn't have before so we can see who's downloading documents when they're downloading documents weekend make documents available for just a certain. Of time and then have links expire. So be able to have sort of the secure umbrella for the accounting is a major advantage as we're combining two companies and want to make sure that we're keeping all of that data secure as secure as possible. And then the last thing is if we can

Leverage The Citrix solutions to help buy us time for to figure out which apps we want to keep and which apps do we want to go? We're not necessarily going to keep all the apps of the acquiring company. Maybe you want to start using some of the stuff the other company, but it's going to take a little bit of time to figure that out. So as were in that. A solution like Citrix workspace is going to make that a lot easier. Now the last line here at this section, you know, this is the work space intelligence stuff. What if your new users didn't have to learn to navigate a

new application and that's that's the real value. They are we riding workspace intelligence. We've got the intelligence feed and we want to make this process also is easy as possible. We've one of the things that I've heard a lot this week for customers have come by the booth is that wow, the stuff is really great. I'm actually still a little bit behind. I'm still sort of have the receiver experience though. I need to get workspace app. And now I want the new intelligence stuff too. And so I feel like some of our customers might be feeling a little bit overwhelmed, but we want to make it

easy then forget to point A to point B and understand but they're different paths that you can take and you know, one of the ways you want to make it easier to start turning on and taking advantage of some of these Services is with these micro apt. We're going to have over a hundred micro out action templates right out of the box. So, you know the most common SAS apps the Salesforce the work day is the sap is a tableau. All those templates are going to be there when we launched the product later this year. We've also built what we call a micro at Builder and we're demonstrating

this over over in the booth. The microbot Builder is a code list way to sort of drag and drop objects in build what we call these cards right the approve an expense report and then the blades which is accrued expense report but more information, right the micro rod builders going to help you build those quickly and easily so We want everyone to embrace the new technology, but we wanted to be easy for you to implement as well. Where's the blade there? And then the last Light is being able to take action and having sort of one place to go to take action. We

do know not everything, you know, lots of stuff going to be pushed through the feed. But what if you want to do something that's not push to you. What if you want to request time off or what if you want to file an expense report, we've got a whole page of actions or you can go to the page find the action you want to take take that action without actually having to leave what you're doing and interact with a new with with with with with the new app, you know an example here at the top-left say hey, maybe I want to create an event that's going to show up in my Google Calendar. I don't want to

talk on the way from my workspace. I can click on that button quickly under their relative information and those will sing with the system of record which would be the f g Suite Two for the final section here. I'm going to hand it back to Suzanne talk about meeting business objections ejectives. Okay, tell me a lot of information that we're trying to provide Rubino a lot of your own situations where you got to talk to your manager kind of rationalize. Why why should we look at the worst face intelligence house is

really going to benefit our company. So hopefully you can take some of this data and share it with your your Executives. Right? But so I think a lot of things that worst thing is with a better write a real lady. I think the biggest one is really that employee retention, right? Cuz they think you probably heard in the keynote about how difficult it is today to find towels and so by giving the users the bitter experience you're going to have a lot higher likelihood of keeping that employee on board. The other thing is

the flexibility to be for you to be more ads or why you're being asked to do more right your company's going faster. And so with the Citrus a lot of stuff that you see a show where it will deliver through the Citrix Cloud if you will love these services are called services. But so one common misperception I just want to touch on is that if you're running or Universal apps and dust off those work clothes can stay still stay on Fram, right? It doesn't matter if you have Amazon Prime if you want to move with the cloud you can move into the car as well as you can have a

hybrid mode as well. They're really with the Citrix workspace in terms of the management piece of it. That's the main thing that's delivered as a cloud service. They are some of the other things that we were showing like the content collaboration. That's the cloud service but as far as a lot, I think a lot of customers get concerned that well if I have to work space that means I've got to move my first role, you know. Or close to the cloud in the publication keep them really the management of your virtual absent desktop environment. That's moving to the cloud in your provide the flexibility

so that either your work clothes. If you do decide to move them you can move them anywhere to any of the clouds. The other the other thing as far as from a touch a lot about what are the accelerate time to Value but also from an employer force employee right from HR. This is one key area where you need to find Advocates you're going to find them. They're right in terms of right justification for something like this. A lot of there's a lot more attention focus these days in terms of Employee Engagement and I think the other thing about the workspace to

that really didn't touch on a lot is just a security advantages Kevin talk a little bit about some of the secure SSL capabilities, but the worst or platform the benefit is that a lot of information that were gathering like whether it's about access or whether it's about network is suspicious web traffic, right all of that being aggregate to all the individual services that were provided and so it's the developing leaves in the correlation right of all the information that's going to benefit your security team. The

last life is just kind of churches tomorrow in terms of the flexibility for the cloud support that we have. Catch The Simpsons key areas. So workspace log people when it is a comprehensive solution. We're leveraging all the different capabilities across the district portfolio from the work space for you. Spell the browser version got the other app version. The networking was really provide for the security to a performance and then the analytics and so the analytics for the security analyst they mentioned and then hopefully the keno and if

you haven't had a chance we're also introducing the performance analytics and for the performance at Alexis just going to start to give you much richer information about what's causing. You know, what how do I improve the user experience? Right. So stay in contact with security form of performance perspective on we're starting at versus format that's related to Virtual ass in desktop. But if I can understand the fact that we're also providing some of the network information, right you're going to have a better troubleshoot. What's really causing a poor user experience. Is it the

application server, right? Is it really the network traffic? And so the benefit again of the analytics is that is pulling and getting all this information across all the different services. Okay, so just wanted to kind of wrap up with a key to take away. So again with Citrix workspace app. It's going to make it easy for you to give users access to all their app and data, but more importantly simplify their day-to-day tasks, right? So they're not having to learn a new app and all the details about it right now. And as we

improve upon the intelligence some of the stuff that Kim talks about the virtual assistants. It's just going to get smarter and smarter at the same time. Do in a situation if you fertilize a lot of existing systems write the user can still stay productive trying to get it with the new stuff what they have access to their old stuff. And I think that's it. They're just checking to see if there was anything but their thing that we should call in out within the last day

is here. If you want to check out some presentations after Synergy, we're going to have those available to you believe we're going to do got some time here at the end of little bit of time to get to kill. So if anyone has questions, we can take some questions. I you know, I didn't want to go back to one of the last slides where we sort about talked about the Citrix is a platform and I really want to sort of stress that I think it's really important that we think about Citrix workspace more as a platform rather than we thought about it in the

past because predictably with mergers and Acquisitions if what what you're able to do with Citrix workspace is if you consume it as a platform what you end up with is the static layer for management astatic layer for analytics you've got User experience across the board which we call our workspace app and what you got sort of those platform layers and place. It makes it a lot easier to start lighting up various workspace service. Do you need to so if you want to add uem for a specific group of users if you want to add content collaboration for a specific group of

users. Are you want to do access control for a specific group of users? It's a lot easier to light goes off and start turning those on when you already have some of those platform layers and play. So as it relates to MMA, right? It's important to be a Judge Judy is probably more important than anything if you're working for a company that's doing a lot of m&a and so Looking at work space and and sort of setting your path in the next two to three years and deciding on a platform that you like and it's going to have all those layers and deliver. All those use cases you're looking for. I

think it's really important. Thank you. That's the end of the formal presentation. You're welcome to use the mic if you have any questions for us we have to take him. Nope. Okay. Do I get this is when they start the music catch them. Thank you very much for attending.

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