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Citrix Synergy TV - SYN124 - Using Citrix Workspace to drive business growth cost-effectively

Jacob Rutski
Sr. Architect at Citrix
+ 2 speakers
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Citrix Synergy Atlanta 2019
May 23, 2019, Atlanta, GA, United States
Citrix Synergy Atlanta 2019
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Citrix Synergy TV - SYN124 - Using Citrix Workspace to drive business growth cost-effectively
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About speakers

Jacob Rutski
Sr. Architect at Citrix
Josh Thompson
Product Marketing Manager at Citrix
Robert Bulger
Senior System Engineer at CooperVision

About the talk

Expanding your IT infrastructure to meet your company’s growth plan is never an easy task. Learn how this innovative manufacturing company was able to expand their workspace beyond Citrix Virtual Apps and Desktops to meet their mobile and network requirements with other Citrix Workspace services in order to better serve their users. Discover how they were also able to leverage Citrix Networking services to reduce their operating costs.Note: This session will be available for on-demand viewing post-event on Citrix Synergy TV.

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Hi guys. Welcome. I got doing today last day and by anybody working off some hangover some last night. And now I'm okay. Alright, that's okay. We got it. We got it. Doesn't you were here. If you want to tweet about us hit us up with these hashtags and get it get some tweets going to kick this thing off. All right. Yeah, that's what we do. All right, so tonight we got a deal we all Retreat we can reach we each other's tweets. So we are going to talk about how our customer here who I'm going to save for a little bit

before we do a formal introduction is using workspace really to to drive business gross cost-effectively, but really just how they're using it right? We're going to talk about exactly their use cases what they're doing and how they got started what the future looks like what the password is like really kind of dig into it. So if you pay attention, well at the end will will open up a mic if you have any questions to to dig in total what they're going to do some tricks. I'm here with my my esteemed colleague Jacob. He is my he's my my brain. So he says I have one joke and that joke is I'm here

to look good and he was he's here to answer all of the hard questions. You have to joke. So everybody my name is Nautica marketing team. My focus is networking all of the networking maybe see and if they win, but I did come from Consulting. So I do know the the the That pretty well and I will forewarn you we will see use some of the old names and it's okay. It's okay. I promise so you will hear netscaler and xenapp and maybe let's do it. All right, so I'm just going to set the stage here and then we'll then we'll we'll get to

to Bob. So does this is Citrix in view of Water Works? What is required to tow create a full functioning workspace that have two desktops SAS apps content collaboration and point management app catalog secure access visibility and consistent user experience. This is like the whole package put together. This is this is when we have a full workspace, but we're all going to the transformation and we see like in the key know right where it where the keynote is really on the edge. Right? It's like what's brand-new where things are going.

What's the new new thing look like but in reality the majority of our customers have been asking desktops customers for a long time and then we can just flip the switch and be the brand new version of Citrix and one day so that takes a journey right and there's a transformation there and everybody is on that journey in a different stage in a different way is tackling that problem differently a big part of my job is speaking to customers like Bob about their experiences and then the products are working for them and what they're doing for the for the marketing side and and to

feed that back into the product and we're hearing this. Is that supposed to switch why we got it. We got to figure out this journey. We got to make this this transition and one of the common things that comes up is this the concept of technical debt and how we really manage the moving from just trying to keep the environment running. Just trying to keep things going and head down. I'm all I'm doing here is trying to keep the environment running in the business running too slowly moving and getting into that place where where the IT

department can innovate and can change and can start to to move the move move the infrastructure forward and update and upgrade in and do all these things that were talking about in this digital transformation. And with that imma let my friend Bob introduce himself and the company he works for a shot putter. I don't set any records, but I can keep the crowd alert. So with that I'm just a geek that uses secure technology. I've been using citric technology for 20 years. So

he mentioned some old terms I can feel it was actually win friends still in the time. I had some philosophies when I use citric technology and it's basically one trying to set your attitude right to be successful one. I always went in there. There's not a single app that couldn't be virtualized. That was the attitude. That doesn't mean that we have can we work? There is something you probably shouldn't do because it's just not worth the cost or effort. But that kind of goes into the technical debt piece, which we'll talk about in a bit. Ly thing is

is take advantage of Professional Services and align yourself with a partner and integrator those philosophies of helped us at Cooper via can be very successful transition. So we are one of the largest manufacturer of soft contact lenses. We ran over a hundred different countries and with that wear a medical device manufacturing industry Tannehill Beswick Dr. S i t doesn't drive. I'm an enabler. About five years ago coopervision came up with we want to get Computing out of our distribution

centers or manufacturing out of our Mobile offer sales office and bring them into the data center so we can then go to the cloud the big buzz were to the cloud. I'm at the same time. Mobile devices started become a problem for us because as technology we had lot of mobile devices out there. We have contractors and so on that needed access to our environment with their mobile devices, so we needed an MDM solution as well. So when we looked at Citrix, we had little pockets of xendesktop 5.6 from Six Flags. Mac was issues. We

still there was just a sporadic so we changed our licensing model to go to the work space and took advantage of all the products is in there. During that transition. I'm going to mostly focus on this end up xendesktop piece right now. So can you can you tell us about your career before coopervision? How you how you been you? Have you gotten started with Citrix and how you been working with subject another company of financial services company payroll company and that's where I really did most of my Citrix work at that company that we we published.

2000 published application. It was our number one application delivery engine. For us there and that's kind of where the flies eat cuz there wasn't anything that couldn't be published write. The purpose of that was on the payroll company was as we were in a data center model, we had basically to David Sanders and then what we call that so too hot in a cold and citric helped us take desktop Centric applications and put them in a Data Center and give us that on the way to the

edge. Right and then so so when when coopervision brought you on what what what was the state there? And what what was your mandate can't coming on provision and how long you been with you mentioned? You mention five six you mention 665 and usually with mergers and Acquisitions Luther tend to be a lot of disparate me know disjointed Farms all over the place and so can be a little tricky. Can you talk a little bit about that? Brought me on 2 years ago after they made the decision whether and they started to

go down that Journey but they were struggling a little bit cuz they didn't necessarily manage themselves. They said we'll start Outsourcing a lot of this and do it in little pieces as the business upgrades would happen and so on what they found was it because they didn't put the effort in right away Citrix of gas at Citrix doesn't work for helping me off bad user experience. Not good planning. Not any fault of the contractors that were used. Sometimes they don't know the business right there beside here's a set of bats move them and so on so when they brought me

in the mandated, you got to change the attitude here at coopervision bet Citrix is the right way to go and why we're doing it and so give an example of one of the things I did early at coopervision was is basically just rebranded storefront. Find manager the manager came in. The director says he showed me the cute and all the tickets at Citrix problem or any details cuz the end-user just says hey can't open Citrix or whatever which we've all heard and seen and that's not new news, but by rebranding

receiver or storefront here and receiver, it totally change the conversation the tickets that said Citrix is broke out cut in half with in a month. The same number of tickets came in so don't get me wrong. It wasn't that we can get rid of problems. All we did was a change the conversation now the tickets came in and it said he p.m. When I launch I get a job at are it totally that's what they said. That's why it's broke. So the director came in to go for what you do and all I did was change the look and feel and change. This is coopervision zaps right metric tap

and that's just one simple thing started changing the attitude why we can start moving the applications from our distribution centers and put them in our data say that I think you can goes back to it. You know, if you look at like peeing agent right in that that was one of the mistakes, I think we made as a company was we put citrus right there in the corner rather than the name of the application. So that the echo your point is all the tickets would come in and there's a problem with Citrix. So that's that's neither here nor there. But so that the

multiple disparate Farms right? I think to talk a little bit about technical debt one of the nice things about the versions of a storefront in the versions of the Neptune desktop. Now, I have some desktops is that there's a lot of backwards compatibility, right? So you can go you can be on kind of a very new edition but then still have some of those older so I would imagine that in your case. You probably had like a maybe like a 7.6 farm and then also a 6'5 and maybe even afford a tax or five. Active xendesktop, but storefront is able to enumerate all those in so that kind of helps you

true story as I speak now, we no longer have any 65456 we did that was part of getting too. So we use 715 long-term service release as we started. Open the apps where about 90% way through migraines all the apps using the Citrix and we also have about a thousand desktops virtual desktops, but virtual desktops for us. We found was overkill for most cases of people didn't need the desktop. They wanted a nap and they said all of this is how I get to this job at 4, whatever so we also started getting rid of the

virtual desktop publishing app to the end users. But what happen if you move along at some of these apps you inherit the junk from that app Citrus can't fix. Legacy at give me an example. I have two distribution centers in here at 1 in the UK and one in Belgium and they're using a very old version of what they called red Perry 2005, which is a channel distribution inventory software and they're on it. I upgrade cycle but their last and I'll pay cycle what you mean. This app has to live another five years. Well, it runs on

Windows XP and Windows 2003 and because of security concerns we had to get rid of all the Windows XP physical devices in this warehouse and right away to see if you can do everything but you can't move Prairie because technical debt HP surface won't support it all the so what I did there was as I make one small step Farm cuz it still supports the media A 5.6 made a pool of 9% tint Windows XP desktop put the red Perry up on that and publish the app and was able to put it into Are storefront the same delivery

engine that does all the other things around 7:15 get that and that also got the last of that type of application out of our warehouse and brought it to our data center, Anda. It was not without an effort But to answer your question. That's some of the things that Citrix is had done trust now will probably keep that seven 6 p.m. For a. Of time until I wouldn't get bread Prairie upgraded to something a little more modern AV redprairie 2018 Roosevelt doesn't he doesn't drive

coopervision. I get a set of problems everyday sure. My director says I don't want them to put it in that building over there figure out how to put it in and our data center in the up the reasons that is his cousin the next 5 years from now. We are looking to get out of the brick and mortar business for hard where we're starting to look at AWS things of that nature where we're going to move our work loads to the cloud as well as taking advantage work space but no control play in the clouds. But to do that we had to first get everything out of the edge put into a Datacenter model.

What's that? Fix a portable to the cloud at that makes sense. So you mentioned non-persistent XP that that sounds to me like like I may be a provisioning services or MCS. Maybe you guys use any of those Technologies free Imaging a little bit for the desktops servers. We have a different provision for VMware shopping again. It's like religion was certain technician shirt off. So we leverage the process that was already in place. That's right. And and with with seven. X and what would have you you're still able to install the vda and

support that method that works best for you? Good stuff, and in so how is that? How is that move house that initiative from The Edge to the data center gone for you guys. Can you talk about that experience and some of the the challenges and how you overcame them in and doing that some of the challenges is technology can't fix human behavior. This one person a woman who pretty much does one job for this office and we moved there after Citrix and the phone call came in saying you couldn't do

her job going to do our job and then long story short. She has a an accounting app that you opened every day, and he said Scott. When we asked her why is it gone because every day when I come in the morning, I log into the PC and it's right here by yeah. It's right here in this corner. I came in this morning. It's not there even though we communicated with their looking receiver icons. Even the same even says what it is. But that's why I'm saying this in some cases. The

biggest problem wasn't doing the migration or moving subjects was just human behavior. People say I want to do business this way process process change the other issue that we have and we still tattling is unstructured data, but you move the public data center and but they want to stay some reporter that are they have some Excel spreadsheet with links in it where they have some something there that they want a home run back to their laptop or to their PC and then becomes a performance issue Citrix is slow because the app is in the data center

close to the database in this case if it's an oracle Excel spreadsheet Doubt it four times slower, right? So we did see a concept where we call it the Citrix data or the you drive for us. And so what we did is we started. Getting rid of the functionality where they could mathur local drive or their network drives around the edge and force him to stay within the data center and then have their PCS map song called the you drive. So what they did now is if they they save an Excel spreadsheet whenever

we cannot force them to save it to inside. I file share in the Datacenter call the Citrix we redirect that data for them on the server. So if they think I put it on the desktop we redirected to the you drive folder and I can it's not lost cuz we load balance on the app could be 10 servers could be. Once we started getting buy-in that it was okay that the Hue Drive is no different than their local P drive and so on and that the Excel spreadsheet, but just taking a person they are sometimes I had a foursome do what your way. How long did it take now save the same data on

the you drive. How long did it take? Yeah, but now it's here on the you drive it because Citrix is a lousy file transfer protocol. Doesn't doesn't do it. Well, okay, so that's why don't louser to do the file transfer let Microsoft or some other products something else do the file transfer that was so that's a hurdle we still tackle. I remove app is how to teach people to do business differently and back to human behavior. Some people kick and scream and yell and say no I got to have it on my right here. I'll get her whatever. I know this isn't necessarily in in in your

realm. So we'll just touch on a little bit because it's a kind of fill out the full worst face picture there cuz I spoke with the other Bob and your and your it shopbop to Bob to have double vision, right coopervision about that. Your gas is used to share file content collaboration and employ manager and he mentioned that the the first use case for bringing on in point management. So I'm assuming that you drive is actually the connector for employ management at the endpoint management connector or is that is that an actual files? Is it that's what he has a file

share of operation including the Ouija mansion, which off all prepped for you in case you didn't know is there are there a finance department so they rolled out cut content collaboration and for connectors for network drives and then they finance department just found the feedback and approval workflow features in constant calibration and just went on their own and built their own work clothes and everything's running running happily. And and they just that I T department just got a good report like a wheel of this thank you and they're like, oh well, we didn't do it at great. So he

said he was really happy about that song, but I'll let you know what you continue out for you. I want to throw that in there. Some of these applications you see here on the screen a manager has a function where they have to do some type of approval of a change order whatever right and the problem was as they're not always sitting at their desk and these are not time to plan. So some of the things by going with work face lesion using xenmobile. What does some of these apps we could then leverage our Citrix

xenapp infrastructure and publish that to the phone right? And then we use the NBN basically to manage the phone, you know so we can have Control devices that we purchase and give to our employees but we also have a large Contracting staff to comes in and they bring their phones and their devices so I gave us away so we could also manage them to make sure he'll like a property is protected things of that nature and a give them access to our mail system in Vermont in Citrus gives us that ability to do that. Now, it's not my forte. I have a smarter guy that takes care of that.

Right, right. He just couldn't make it. Yeah, there's I mean that that's that's the idea of the workspace why there's so much involved with it. And that was enough to the next point. I knew you knew where I was having a thousand to pull out the fact that your guys you guys are using mdm2 Manziel points and then ma'am for M a.m. For those other use cases like contractors are external external users who are need access center. So tell us more about the data centers and how you have them set up worldwide Jessie a couple of different zones. Likely there was it always that way

or did you tell him? A few here across the continents. So once we decided that we were going to bring everything to the day of summer. So we have three day of centers Amelia asia-pac and then as the main data center where the majority of our applications are known or coming to but we also have the smaller data centers for Geographic reasons. We asked me to be there right now. I knows our site right now. They're sites their separate 77715 sites the car doing

in the US. We have two Farms one taliefer applications the other for desktops and without getting a different reasons to do it that way to keep it separate two different 19 teams management structure. And so I suppose an easier way to deal with that. Plus it gave us our own. They are so somebody screwed up. There's a nap site and it was down. Xendesktop piece did the same thing. Right, right. What can we use a net scalars or access data? We went with that and we got a lot of help

with like I said to be successful with a partner to help us get to that point couple things. We wanted we wanted the user experience when a user logs in and launches receiver that they see that right away, right? So the idea of putting storefront and the net scalars in each region is so when they login Vincent Lisa, okay, there's my ass. They didn't have to wait for latency cuz I can't fix the speed of light and didn't want to Homer and everything to the store Front in the US where most of the apps are so that was part that was actually a nice win because

people put on bouncing as if they did selecting at then if they have happened to be held in the US the netscaler did a great job saying you don't want to go this route. I'm going to send that token with you. It's an occasion Over Here and Now Launcher app and if they launch the vdi And it happens to be in the Asia Warehouse the same thing if they hit the US government, they would have been moved automatically. So we did that for also because we wanted to get to a point where if we had certain applications that we're

going to be in all three regions that we'd get the user to the closest Rite farm with that concept. We did it because we were thinking about moving to control playing the data controller just want attention to the cloud and go to his own model versus that but again, you have to start somewhere. So that was a method any nice ass applications like any sales forces or or work days are over 365 owa something like that that you guys are running as well all the things so and that was a problem for us as well

because Different glasses different countries different regions in dealing with the SAS language keyboard and all the stuff we did though that we can allow users to go to the SAS apps from their local devices. We weren't ready to do embedded browsers or smart browsing or any of that. So basically build pools of citric acid originally Harden the browser there and publish the browser kind of kids mode. So like Are expensive item sample URL login again? So I'm also help us leverage some of the built-in feature so we can do and that's an experience

give him that look and feel right. So there's quite a few fast apps that we know do using virtual at right. I think that was one of the things that we had talked about for kind of looking forward to a special announcement of the keynote like the ability to have that you know that the embedded chromium-based browsers where you can you still have all those controls like you can prevent copy copy paste the screen capture prevention, so that would be potentially an alternative for the SAS apps going forward. You

think that or the micro app sure I can service now right now we're publishing the fold service now catalog need that. So my crap might be a better fit. Right. Yeah, that's perfect leaves us right until we're at work I've had next is what's what's your vision for the future at coopervision working our way to just getting into our own. Data center model right virtualizing all the apps, but the next step is we're looking to do is work Eliza control planes move to the cloud get are Xanax and desktop to the

cloud. We're already leveraging sharefile net scalars and storefront for us to digest the cloud model and get comfortable that it's all that I say in the immediate future. That's the next step right and then it's friendly there. Then we're in also changing RDR model you we were leasing a data center right and putting Hardware in it and and we're now looking to go to the cloud for Dr. And move workloads. Some of the va's could go out in the cloud either as your AWS. Right now. I think that's definitely a common scenario that we hear a lot of is

when I you know what I want to first put that first foot into into public Cloud things that I don't necessarily use all the time like Dr. Are fairly easy target. Yeah, and then additionally is the endpoint management to the cloud with the transition service from Citrix where where we can transition you from on-prem to the cloud without the use of having to re-enroll. So we had we had a lot of lot of success in a lot of positive feedback about that and then like what do you say about what are you I mean, I know this like the new crazy crazy stuff, but what are you

excited about for the future? I mean you can mention Mac microapps ghetto. Everybody is going to well we can give you a cloud offering something that you put on prime now, right, right. So the my crap was excited I go to listen to keep know. You haven't heard there's so much come out and they talking so much and stuff. I'm still going. All right. I so have to do this right then. So I'm still kind of focusing on. Little Steps not that the big steps in the keno. So

even though I'm listening what's exciting about the future. I'm still making sure I'm making sure is that you're not taking something away and I so I guess from your experience in this in this journey, if if you were speaking to somebody maybe somebody in the room here is on that same Journey or about to step foot into that same Journey. What would your we are tips and tricks be what would your your shortcut perception is the biggest battle in the journey

regardless of the technology and so put the effort into the use of perception piece first. Make sure you do your due diligence and getting them to understand what you're going to do why we're doing it and it's going to be okay because I found if we do not put the effort there which I've done and failed there. It becomes a struggle even though things are successfully moving user's perceptions going to kill me cuz the director then stand and tap dances on me. I got this phone call. So that would be my first step is make sure you put the effort into the user

perception and you're planning to know it's easy to get very end of the weeds in the technical and moving these pieces and all that. But you have to deal with human behavior. The other thing is again, there's no there isn't an app that exist today that can't be virtualized. Okay, and so that's more of an attitude right have the attitude that I got I can't move that one. I guess we can I guess we live with the technical debt. I can't visualize it don't give up again. You might still say is it worth it for 5 users to spend

this much money to virtualize that you might just say. What's let it die on the vine. So I'm I'm not saying you have to move everything right attitude is two different. So those are the other tips. And then the last one is it don't try to be here all by yourself get help. All right with that I think will wrap it up and see if you guys had if you guys have any questions, please come into the mic and answering any questions. Yes. Got one one question. We want to get it recorded or

traditional Citrix delivered apps greatest intended to be across all in points or I windows and delivered app or would you see that is maybe partial use a base or what's the Thought there? So I do think we will be a fit. right now because of the just Doing things the old-fashioned way. Everybody thinks it's an app and it has to go on the dining PC and it's either got a virtualizer where you put it on a vdi, but I do see if you're actually that my xenapp xendesktop will shrink for

example, why am I building pools of servers to Public Access app if I don't have to write that's an example. And I think that covers a lot of bases right? There is the SAS apps that have nothing at all to do with a a Windows Os or no ass at all. Right. It's at the office about a browser and if you can put that in front of them in a very efficient manner then there's that piece then there's the apps that are still, you know, maybe they're installed on a local machine. So we did talk a little bit about the local local app access. And then for the rest of them is that browser that still

allows you to policy those things out, right? So you still have your your content collaboration your girl chair file in the workspace still have your apps and desktops and then these new things that cover the base of the browser that cover the base of the micro quick, you know that I need to put in a ticket. I need to approve an expense whatever it is. So it covers the whole gamut even if you don't still bringing that those Legacy so excited about the future is I called your dashboard. So when you go up to the workspace in the cloud and talk about those Apps that may not know

the thing we see is if you log in and you're a distribution operator in Belgium you all again we're now going to give you that bash board. I'll call the dashboard with share file and you're my craft for your new facets here. They're not in there and then but the ideas we liked is be able to deliver all the apps in a single-pane-of-glass. So to speak using different ways to deliver it, but they're saying I'm going to Do work do work the catch phrase do work. So that's part of the storefront and try to give that look as we wanted to teach people you go to

receiver don't go to the desktop. And that was also the set for the next episode when we do go to that type of single-pane-of-glass for work. There are two used to that store model rightly. So they don't care. They just wanted to Liberty. They just wanted to work right and I think that it gives abstracts that delivery away from the end-user, right? So you can start to change that in years or the way that it's delivered vs of this a slab versus Public public browser or what the access control features that we were talking about and then

user doesn't really know the difference and they're just still going to the same place. Using the same behavior to do the same same work that they've always done. Yeah great any other questions Alright. Alright. Well that wraps it up will stick around to answer any questions if you want to ask one off questions, and otherwise think you actually won the last thing I'll say I don't really have any side for it is if you write us on your app repossession and Jacob Bob and thank you guys for joining us then I will see you tonight at the party.

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