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How to Boost Your Brand’s Exposure with Effective Marketing Strategies

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Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
+ 4 speakers
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 CBD Expo Tour NORTHWEST 2019
June 29, 2019, Seattle, USA
CBD Expo Tour NORTHWEST 2019
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How to Boost Your Brand’s Exposure with Effective Marketing Strategies
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About speakers

Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
Neil Juneja
Managing Partner at Gleam Law
Lisa Lytton
Product Design Leader at Moodboxx
Edwin Leskin
Marketing Director at SciPhy Systems
Brandon Holmes
CEO at Danodan Hempworks

Celeste is a seasoned marketing professional who has gathered significant notoriety in the cannabis industry over the past 6 years (10 additional in mainstream marketing). She has taken many cannabis start-ups through very successful launches, gaining unmatched exposure for what are now some of the largest industry brands. Celeste is a frequent speaker on marketing in the cannabis industry at some of the largest cannabis industry expos and events.She has pioneered the most renowned and highly-educational cannabis publications in the industry starting with Terpenes & Testing / Extraction Magazine, Cannabis Compliance & Packaging News, and the most recent being CBD Health & Wellness Magazine. She also produces events such as Terpenes & Testing World Conference 2018, the entire CBD Expo Tour, CONCENTRATION 2019: a Cannabis Extraction Conference, CannaFarm Con, and the Cannabinoid + Natural Products Expo all powered by her publications. She sits on several boards within the cannabis industry including the Cannabis Cultural Association, CALM, and MC4MS.

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Neil Juneja is the founder of Gleam Law, a cannabis-focused law firm with offices in Seattle, Portland, San Francisco, and Los Angeles. His practice focuses on business law, intellectual property, and regulatory compliance. In addition, Neil has written numerous article on cannabis law and intellectual property and spoken at events including in the National Mall in Washington DC, Seattle Hempfest, Continuing Legal Education seminars, and many cannabis industry events. Neil also appeared in Newsweek, Time Magazine, and on several documentaries for his work in the cannabis legal industry. He has been awarded numerous accolades including selection as one of the 40 under 40 most influential people in the cannabis industry, five SuperLawyer’s Rising Star awards, and the National Law Journal Cannabis Trailblazer award. Neil and has successfully registered over 400 cannabis-related trademarks.

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My personal passion lies in the power of visual storytelling and empowering people to tell their own stories, which led me to help create Moodboxx. Now I can help other CBD businesses amplify their brand in this increasingly crowded marketplace.Lisa Lytton is the founder of Moodboxx, a Southern California-based business that offers a curated, mood-enhancing box experience with exceptional full-spectrum hemp CBD products for women.Lisa launched Moodboxx in 2019 with a vision for curated boxed Mood Collections. The five Mood Collections are Sensuality, Creativity, Serenity, Happiness, and Curiosity— all designed to gently #tuneyourmood. Moodboxx is also a response to the proliferation of marginal CBD products currently flooding the market. Consumers need a guide to the best new CBD products, and an assurance of quality. Lisa discovers smaller crafters creating quality CBD products, made from US-farmed hemp, and always third-party tested for both strength and purity. Moodboxx supports organic practices and small farmers to deliver products that are safe, effective, ethical and truly vibrant. Moodboxx presents brand stories for each of the unique brands on the site so consumers can get to know the makers.Lisa has a robust background in both digital publishing and product development. Lytton was the director of digital storytelling and digital editions for National Geographic.

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I began my current career path in 2012 as the founder and marketing director of an Asheville-based event production company responsible for festivals and concert tours across the southeastern United States. In 2013, I began working with clients as a social media marketing consultant, tackling new challenges and learning vital skills. From there, I was hired as the head of the social media department for the most notable agency in my area, and one of the top social impact marketing agencies in that niche. Most recently, I have become the Marketing Director and Corporate Wellness Officer for SciPhy Systems, leading the communication strategies for one of the most advanced scaled botanicals processing equipment partners in the world. I'm a writer, general theorist, and musician.

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Brandon is a serial entrepreneur with a diverse background in starting and cofounding companies across different industries. He has cofounded a digital marketing agency, a software company and now leads Danodan Hempworks, a new CBD brand in the U.S. food and beverage market. As the CEO, Brandon is accountable for marketing, sales, operations, product development and compliance programs. The Portland, OR based hemp CBD brand launched in the summer of 2018 and is distributed by mainstream beverage distribution partners and is sold in hundreds of locations in the U.S. including a regional, twenty-store grocery chain in Seattle and Portland.

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About the talk


00:12 Introduction

06:28 Properly branding and marketing your company

11:49 Choosing your color scheme

13:29 Micro influencer marketing

15:43 Visual media in CBD space

18:03 Monetizing your community

22:39 Differentiating your product

29:57 Packaging and claims

31:57 How to position your product?

37:27 How do you connect with retailers?

42:54 Launching your product today. What to do?

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Hi everybody, and thank you for being here. I'm going to try to be real embarrassed in my panel isn't the best one. So I'm going to try to do it 00:12 so we can hear our fault that will be a polynomial off a new you made my panel. One of the worst ones are green peppers. Why do I always hear that you 00:21 always leaving Maui everything right? We were there together. So welcome to the marketing panel. I'm just going to say the general marketing 00:30 panel. We have some amazing panel is that we're going to get some good information from and I probably don't 00:40

moderate like most of the moderators that you guys have seen so far. I moderate in a very very casual Manner and 00:49 I want to talk about only what you guys want to know. So this is going to be more of an entire Q&A 00:59 session. We're going to answer any Questions that you have if you guys get shy, don't worry, I got you covered. But we're going to try to get all of 01:09 your questions answered and start some great conversations that way so First of all, we're going to introduce the piano very impressive paranormal. 01:19

I think we do a good job of covering a lot of the different areas of marketing that we need to so we'll get started with Neil. Hi. My name is 01:29 Neil. Janasia, and I'm going to attorney at gleam law. It's a firm. I found it over 10 years ago specific to cannabis and we do quite a bit of work on 01:39 trademarks on Wii for office is on the west coast. And as far as trademarks work, this is how to protect your brand and trade on protect your brand 01:47 name your slogan. I even sometimes your packaging and what your store is look like on a state-federal an international level. 01:55

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