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CBD and eCommerce

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Javier Cano
Director at Nexcess
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 CBD Expo Tour NORTHWEST 2019
June 28, 2019, Seattle, USA
CBD Expo Tour NORTHWEST 2019
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CBD and eCommerce
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About speaker

Javier Cano
Director at Nexcess

Javi has been marketing technology solutions for over 10 years. He’s advanced his marketing expertise while developing varied, comprehensive, and inventive strategies for startups, mid-size and enterprise organizations across the country. In his current role, he focuses on integrated targeted marketing campaigns to SMBs. In early 2018, Javi identified a unique trait among a burgeoning set of new customers at Liquid Web. Many of these new customers were CBD brands who experienced pain points around their previous host, merchant processor, or e-commerce platform provider. Javi and CBD experts worked with the eCommerce pros at Liquid Web and their connections to merchant processors to develop a unique solution for this high-growth market.Javi’s expertise and deep dive into high risk merchant processing for CBD entrepreneurs make this talk a ‘must see’ for anyone who is considering or already in the business of retail/online CBD sales.

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About the talk

00:11 Introduction

02:24 3 steps you’ll face before selling online

02:46 Step 1: Opening a business bank account

03:35 Step 2: Getting a merchant account

07:59 Step 3: Choosing an eCommerce platform

12:53 Driving traffic to your store isn’t so easy

18:02 Ways to build traffic and SEO

23:16 The importance of email marketing

26:28 About Liquid Web

27:57 Q&A

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I never want to thanks for hanging out with us for the last session of the day and it's right. This is the last one today, but don't worry. There's a 00:12 bunch more tomorrow. So I'd like to introduce the director demand-generation for liquid web is name is Javi Cano and he's going to talk about 00:19 CPD in e-commerce are some really cool parties and things going on tonight. 00:28 I'm here today to kind of like how bad you hate people about CBD Commerce in what you need to watch out for when you're getting into it as well as 00:38

some of the Hermitage also faced with with marketing as well. So like my goal is to help you understand setting setting it up one 00:48 and then to actually go home with some some tactics the marketing tactics that you can do today. So who am I I'm a I'm a I'm going to take 00:58 marketer for for 10 years. I worked at startup companies and in large Enterprise organizations from infrastructure to take eCommerce 01:08 platforms a year ago. Last June, we noticed a couple of customers coming through from ever coming to us through 01:18

Shopify and they were CBD Brands and they were getting like kicked off and so happened to have back to back to back and I talked to some of myself 01:28 Oaks and they said yeah they were asking if we receive any friendly and then also if if if we can help him find like a merchant processor and so 01:36 that's kind of weird light bulb went off that haters that there's a really a big a big pain here. And what can we do? How can we help and how can we 01:44 solve it and it took a couple of months and in October of last year is when we get our kind of first small thing to you then and it was really it went 01:52

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