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Selling Your Business: What You Need to Know About Preparing for the Real Estate-Tech M&A Process

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Ben Lerner
Managing Director at Lerner Associates
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Reimagining Real Estate
July 28, 2020, New York, USA
Reimagining Real Estate
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Selling Your Business: What You Need to Know About Preparing for the Real Estate-Tech M&A Process
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About speakers

Ben Lerner
Managing Director at Lerner Associates
Blake Liggio
Partner at Goodwin

With a background of 18+ years in the real estate technology (PropTech/CRETech) sector I now advise within the industry on M&A and Growth Equity funding, sourcing, brokering and managing deals. I work both buy side with PE firms, established trade tech companies and real estate companies, as well as sell side with growing proptech SMB's.I have an extensive background as an experienced operational executive within the sector and am a solid all rounder being very commercial, strategy and finance focused - with tech knowledge. Through my years in the sector I have built up many hugely significant and valuable personal and business relationships at junior through to very senior C-Suite level.I also advise and consult with firms, both finance and tech companies, on day to day strategic and operational matters, due diligence relating to transactions and advice with portfolio companies.Aside from my M&A Advisory services I also enjoy a warm relationship as a Venture Partner with Concrete VC, an early stage niche Venture Capital firm focusing on PropTech and ConTech.

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My practice at Goodwin focuses on M&A involving public and private entities, including the representation of buyers, sellers and financial advisors, across industries. I am also involved in Goodwin's PropTech practice, designed to bring together Goodwin's Technology and Real Estate platforms for the benefit of our wide range of RE and tech clients.

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About the talk

Topic: PropTech

Selling your business: What you need to know about preparing for the real estate-tech M&A process

00:15 Intro

02:30 Key qualities of investment bankers in PropTech industry transactions compared to other industries

06:24 Financial advisory side and document review

09:04 Offer negotiation

10:20 Signing and closing

15:05 Commercial side

16:40 Risks

18:30 Current state of the market

23:44 Changes

26:36 Trends

27:55 Key areas

29:41 Advisory perspective

31:00 Deals and agreements

33:45 Developing a competitive tension

35:38 The legal team

37:28 Signing stage

39:50 Fees

41:46 Sales

42:48 List of materials that people should think about when getting prepared to exploring the possibility of getting a deal

48:30 Financials

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Hello, everybody. Today we are going to present a webinar on selling your business and what you need to know about preparing for an exit deal in the real estate technology industry. I'm joined by Ben Lerner and Lerner and Associates Financial Advisory firm and I am Blake Liggio from Goodwin Procter Global Law firm located out of the Boston office still with that. Maybe then you can take us a little bit into the current state of the market as you see it and give people a sense of that Viewpoint as well as people asking about the whole time. You know, what's the

impact of COVID. I see lots of startups stop coming to the market because you know that worried about cash or buyers stepping back and not interested anymore. I think the good news is that they're still very much demand from buyers. Institutional buyers are it from trade industry by the ways to invest in like this. There's still very much a demand for them for Real Estate Tech businesses by real estate tech I put into that bracket real estate tech FM

tech data construction tech small building tech, anything that relates to real estate in buildings is still very much in the industry existing companies in the face as well as investors the do stand the winters that people want to details the cycle of the deals. And the time of the deals is Destiny a longer and because people proceed with operational things geologists for example is harder as well. I just know having access to be able to go next Saturday and meet with

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