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Building Global Brands Panel (WWC Conference 2020)
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About speakers

Deepak Anand
CEO at Materia
Maya Glogowski
Managing Partner at SERVE
Rosy Mondin
CEO & Director at World Class Extractions
Bridget Hoffer
Co-Founder at Marigold Marketing & PR
Ulla Singapuri
Chief Strategic Officer at KannaSwiss AG

Mr. Anand has a wealth of knowledge and experience in the global cannabis industry. He is regularly engaged with Canadian and International media on all subjects related to the Cannabis industry. Mr. Anand holds a MBA from Vancouver Island University. He brings 15 years of leadership experience in the health, charitable/non-profit, and private sectors in Canada.

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Maya Glogowski is a business development executive and partner in Headquarters and SERVE, helping companies in the cannabis industry achieve growth and enter new markets. She started her career in cannabis as Co-Founder of an Israeli-based startup developing smart devices for cannabis consumers. Maya is passionate about promoting Women’s participation in the cannabis industry and is currently serving as a strategic advisor to WomenCanCann (GCWS)– Israel’s only women’s cannabis network.

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Ms. Mondin is the founder of the Cannabis Trade Alliance of Canada (CTAC) and currently serves as special advisor to the Association of Canadian Cannabis Retailers (ACCRES).In 2016, Ms. Mondin participated in consultations with the federal Task Force on Cannabis Legalization and Regulation and at the Senate Standing Committee to provide input on the Cannabis Act. Rosy also founded Soma Labs Scientific which amalgamated to form Quadron Cannatech Corporation. Quadron listed with the CSE in January 2017, making her the world’s first female founder CEO of a publicly traded cannabis company.Currently Rosy is CEO of World-Class Extractions after the merger with Quadron.

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Bridget is the co-founder and President of Marigold PR. Bridget was previously the head of communications for CBC. As a media executive, Bridget lead Canada’s news, radio and television brand, marketing and communications

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Ulla serve as Chief Strategy Officer at KannaSwiss. Ulla has a background in consumer marketing from The Coca-Cola Company, product strategy from Jabra and compassionate use medicines, this provides a solid foundation for navigating commercial and regulatory challenges in the international cannabis space. Previously Ulla was Head of Business Development at Endoca BV, the CBD brand with the largest international footprint to date.

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About the talk

What does it take to build a global cannabis brand? Learn from these experts.

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Well, thank you very much and welcome. Everyone really appreciate everyone making the time across all different time zone. What a fantastic way to be transitioning in this time of such great evil around the world. So kudos to the organisers Bridget in the rest of your team Katy Danielle. Everyone must work so hard and putting it together. So thank you very much for making this possible in such a difficult time. I'm excited to be a moderator this next panel that's going to be a bug building Global Brands. I have some amazing palace with me all the time with her that I'll be

moderating. So I very much look forward to this discussion. Each of these people are well-respected top leaders in their own. Right and I very much look forward to what they have to say on this panel. So just to get everyone the quick background this battle is about building global global brand and we're going to talk about some of the things that go into building a successful brand and what are the key elements that are needed. Be able to have a successful brand we're going to get what we have experts from North America. And then we have experts from Europe as well on the panel

here with us. So without further adieu. I'm going to let each of the panelists tell you a little bit about themselves and then we'll get into what should be a great discussion. So I'll start with you out of town if you want to read about yourself you background and then we'll move forward down panel. Hi, everyone. Say my name is quite British, but I'm actually based in Israel. But yeah, so I run a creative agency who founded essentially at Braum's cannabis companies wild why so not was the concept that is how we have scaled. We have loud with clients across Canada Israel on the UK.

I know the kind of offsets is it was focused on in a short sentence? Awesome. Thank you Bridget. Richard Hoffer, and I'm a partner with Katie Pringle and a founder of Marigold. My background is in media. I was responsible for communications marketing and brand for the Canadian Public Broadcasting Corporation for a long time then moved into you or PR companies helping them build their present moving European Australian and South American Market. Very cool. Thanks. I must have his next person needs an intro Rosie. Do you think we need to interview with you or is

everyone already know you in Rosamond in the name of the CEO? Am I still needed no, and the CEO of a real class extraction zinc used to be a quadron cannatech and we merch with world-class last June my background is that I'm a lawyer and basically an entrepreneur and I got into the legal cannabis space in around 2014-15 at that time. We were you know that we saw the opportunity was there to build a business and we went into the extraction space early days. And at the same time, I also started up and advocacy association

called the which was amazing. So I gave us a lot of traction with the House of Commons and all the way up to affect legislative changes and actually through the process of creating legislation for Bill c-45. That's me. Call Austin & Ally company. So I'm one of the few women that had up a public company in the Cannabis space. So it's been a little lonely here. Thanks. Thanks Rosie. Hi everyone. Thank you Deepak. And really thank you everyone for having me on this panel. So I come from a background.

In marketing, and I co-founded a Starbucks or focusing on developing. Sorry, I am creating smart devices for the medical cannabis Community after that I became managing partner of serve which is based in Tel Aviv, as well as a partner and headquarters, which is based in Los Angeles. And basically what we do is help companies that want to come into the Cannabis space as well as cannabis company that wants to venture out into new territory with focus on the European market and California. I'd like to add

that I don't have as much experience in building Global Brands as my esteemed fellow finalist here, but I do hope that none the less. I can bring a unique perspective coming from a very very small and very unique Marcos. Amazing. Thank you Maya. I mean the one thing about cannabis is I don't think anyone's an expert. Everyone's learning as we go. So do totally very very welcoming to your your inputs in your car will last but not least. Tell us a little bit about you. Thank you for having. I'm the

chief strategy officer at can of Swiss Swiss company. One of my responsibilities is globally said bring me a lot of interesting challenges talking about challenges. Unlicensed medicine compassionate use medicines, which actually brought me into the Cannabis space. Probably is one of the CBD companies with the largest International footprint. So an exciting Journey now what kind of Swiss love becomes very impressive background. Thank you. All right. So let's get into it. I'm going to start

with North America and then we'll make our way across the Europe and we'll talk a little bit about Australia and South Africa as well in this town. So Rosy, let's start with U sauce and building a brand not just in Canada, but also from a Global Perspective. There's so much that needs to be put into place from an advertising marketing with there's just so many restrictions around this like tell us what you think in your mind. It goes into building first call and then how do you take back locally? So what are the things in extraction pain at start? The reverse at is

Grand movements one of the things that one of your heavy when we are setting up extraction facilities and we're working with a group to meet you to deploy out there. Is it brand movements? And how do you move your Brand's around the world and that's a big issue in the space because we're so regulated and I'll come down some licensing. You can't just decide if you want to go to have your brand in Europe that you can just set up shop and start selling their so what you want to do is you want to partner up with someone who's already in that jurisdiction who can then take your brand

Under a licensing deal or however it is that you want to structure it. So that brand can be made in that jurisdiction under that license in that jurisdiction. That's how you can move grams around the world. So you want to partner up with someone who's establish to keep call doctor has an extraction facility or in some respects set up in another jurisdiction. That's the way you move brand globally now getting to your brand. I think it's really important for people to know that you know, it's really nice to go out and cream. Nice logo or a nice jacket to go with it. But to me into the

way we view it a brand isn't just the logo know. I'm looking up products it more than anything, but your brand is the best storage for example, if you're looking at vape pens, it's got to be you know, you can have the best friend in the world. But if it's a really crappy vape pen your brand means nothing people aren't going to go back to it. Like, you know, when you go to the liquor store you go and purchase a wine based on your experience of that wine. Every time you crack open that wine and gives you a good consistent product with the flavors that you want with the effect that you want to

for me brand is all-encompassing on all of that. So it's not just that you have a great logo that you have a really nice fancy package your product that are be just as fancy and fantastic as all the show around it and that's me that whole package is what really makes a great brand and that then, you know goes into a mutant. We can't advertise lifestyle. What you are selling is a lifestyle because people want to have that experience through your brand and what I'm going to say right from the top is its wide-open right now again cannabis and also looking at those type of products

is just started and right now I mean Austin the Cannabis industry might know some of the brands we definitely know the producers making the brands and so brand recognition right now is actually to the producer as opposed to to the brand and again new consumers there. There's not really a lot of brand recognition either since so so knew so there's such opportunity out there for people to create brands for retailers to have white label Brands working with extraction companies to create those Brands to do the white labeling and I think I said this early in the panel. I think we're 7

to 10 years out from the Cannabis industry truly being a true operating belief was filled industry. So there's so much space time and Fruits to grow in the brand new space the product space all the time. Cool. Thanks Rosie Bridget from North American perspective. You want to add more? No Rosie's comments there. Yes, I do agree with in terms of the brand be more than you know, it's more than the logos and it's the experience. I also think that you really need to Biggby. There's two things that you need to build a

differentiated vision of what you are you no understand your competition. What problems do you solve kind of answer? Why do you exist and why should consumers care about you from a North American perspective, especially in this space as you're building a local brand. I think you need to think Beyond domestically and it's imperative that you think globally in this space because the opportunities coming from Canada are significant so I know it may seem extremely aspirational but I think brand of element is also aspiration. So there is an element of dream big but be realistic if you

need to think Moberly but you need to dig. Live locally and from a Canadian perspective, we know that something that works in western Canada may not work in Atlantic Canada. We have different languages. Do you need to really understand and know your Marcus and be careful about global global brand management or national brand management and then again building on more than a logo but it's the experience you need to think about, you know, consistent and compliance rigorous sphere brand your visual

identity your logo and your experience and of course from there. You need to build out of a relationship for your team and for your customers so that you can have brand ambassador that you have brand leader because many times its sustainability. It's the quality of the product to see experience its truest who who is Distributing that's going to build your rap and Canada in North America and Asia Branch. How it is going to make all the difference and I'm going to switch the conversation a little bit to the European side where it seems naive from a North American perspective. This

seems to be the impression that there aren't a lot of Brands already on the market in in in Europe or in the rest of the world. But quite frankly, there are already a number brands of the European markets are you know, at least on the CBD side is very common. So we're not bringing anything that's new or not, you know really quitting something are chattering. So maybe I was homeless drunk with you. You know, what what are your thoughts on the globalization side? I know your base in Israel, you know you operate in the UK and elsewhere tell us from an international context what goes into

building successful brand. I think it's all about your slogan. Is it so the idea that Experience I make it feel like a wellness product. So I think in the UK Pacific Electronics with as well as a strong, you know how veganism and then cannabis the night has been pretty successful and I also think it's in special education the audience you cannot expect you to understand why cannabis should be okay. If you came here you switch is still thinking I'm a little bit. So a

lot of the European brand still have to focus on you know, the end of So I would say if I have to say two things that don't do another green logo. It's been done and I would say that from his wellness and educate audience about cannabis and Wyatt can be seen as a wellness product. That's very good points. And I'm going to switch to you. You certainly have a tremendous background with you know, your your experience and your prior experience is really in and bronzed. Probably not uncommon to you. Can you

share some pots on on this topic Foster so much more to CBD what you can combine it with in order to to educate people. We aren't allowed to claim anything. So but if we mix it with ingredients that has similar similar properties, we can actually get away with educating people through our products. And this is our kind of thinking we really try to tailor the products into our Target groups in terms of a Global Perspective is very difficult for European Brands to become Global because we

are completely banned from entering into the us so we do need to look for contract manufacturers good potnis. Also, Australia is a big opportunity for us entering into the special Lexus seems I think when trying to create a brand you really have to start from scratch scratch a stinking, how can I make give my brand the best opportunities with all the different regulations that exist at least if you're aiming for a global Brands you have to wear these glasses and so yeah, this is Sam

take from me. Let's hear from you on and what you think goes into being successful Global dryer. Sorry, I was so I'd like to strengthen first. We'll all of my colleagues here started having a strong differentiation and Market positioning is extremely important in order to do at least I can talk soon in the beginning. Unfortunately, we don't really see that in the moment in the market and he said we see companies that are trying to be across the entire supply chain. So starting from

Z to sell or we see companies that are trying to chase her too many Market segment as one and I do believe that it is much better and much more important for companies to control one market segments before they venture out into new category. Now if I look specifically and Israel reduce piano that is really very strong around the world where it comes to research and development everybody knows dr. Mechoulam who was the first to discover the end as well as is well having been one of the first country to allow. Research into cannabis we've been

doing this for decades now and that really helped gain consumer trust and differentiate Israeli companies in the market so I can test that I work with a two companies that me from his relative had great success in the United States being researched and developed in Israel act as kind of a seal of approval and a testament to Quality which really helps to gain trust and repurchasing by consumers. Definitely agreed without a question here from the audience and I want to jump right into it Bradley asks, you know, we're seeing a high

percentage of THC products be quite popular. The sales numbers certainly seem to be very high. You know, how do you build a brand that markets do high THC either patients or are consumers on the recreational sidon and maybe I'll start with you. I mean, you know when you're up as well as something that I can attest to being in the German Market, you know that the chronic pain segment as well as patients kind of really using you do high THC strains to manage the same condition seems to be quite prevalent. So in an area

where you have such heavy restrictions around advertising and promoting, how do you make your bronze differentiates itself? And how do you really even Market to two patients and inform assistant position? Sorry, I'm not that involved into high THC strains. But I do know my way around pharmacies in in Germany. This is all about education because there they can't claim anything. But Germany is very well known for their very holistic approach those doctors and pharmacies. If you go into

Pharmacy in Germany, you'll see health and wellness products that taking up 80% of the space. Where as if you go into a pharmacy in Denmark, it's the complete opposite. So they're very realistic reminded and they I'm not afraid of plant medicine and doctors I'm helping pushed pushed THC to their patients once they've tried other pain medication first, but it is about education education the first and foremost. Ruth net or anything what you can do. However, a lot of labs are really good at this is treating Co away is that are very easy to understand and then you can

share that you can share that through your social media. You can share that with your customers and that can show what your levels are at how you're the product how it's tested. That's another way or sea away is a certificate of authentication from verified laboratory that does Cannabis Testing. So that's another way you can mark it and I'll brand your product by showing that you have a really good product passed with flying colors trolls testing. Pictures of the whole turkey profile some of them go right down into the .001 percentages of perfumes. You can just see the whole profile. So

that's why I think another really good brand marketing strategy to use Relax, and not to be essentially. What were the interesting is that they create basically female products. All that that a typical, you know CBD. Well, I'm not mean that route to Market needs to be happy cuz I got the approval they have to show that I'm people typically backing up. I'm especially in THC. This is essential that you can prove what will saying it really takes the products and the Browning of the part to a whole new level. Yeah,

definitely agree, especially in a place like you're up where you haven't really seen this Majora's Mask. I know on the CBD side, there's all kinds of products in the market and arguably majority than remain on the non-regulated. So that's really really good point there Maya. Do you want a sub become an Israeli perspective or I would love to even though Israel does makes a lot of echo around the world. We're still a teeny tiny economy and we have a very unique market and I think there are two difficulties in that's why we don't

see many Israelis and succeeding abroad in general and I think there are two major reasons for that the first being that recreational Cannabis as well as CBD are still illegal in Israel. Products from Israel to starting companies cannot start an engine when they have to venture in the beginnings of sugar for geographical location with do know that that's taking a lot of fun day without having people on the ground is extremely difficult to do remotely in addition to this. There are different cultural differences consumer Behavior differences. Supply

chains are completely different as well as language barrier, even though most of the way we communicate is very different and a lot of companies fail to understand that's when they're trying to implement their branding in their Market entry strategy to ask. I don't think that's that only applies to Israel, but I do believe that applies to any small country. So I side of large economies like the u.s. To UK and Germany that have also the same legal framework. Yeah, some excellent points completely agreed there Bridget. What do you see some mistakes often? The Browns are making and how do you cut

a help guide them navigate to space you're up and and looking at the nature of the products and the branch public relations. And Communications is an important element. So you really need to understand how the media because he's so dependent on the media to get on social media to get your messaging out transparency is really important accuracy is important privacy and going back to Dallas house said being stalked face because my face is way better than opinion, especially in the air within the European media and

also have to be prepared because in the UK and Northern Ireland and some of those and Ghostbusters are going to get very tough questions about who you are from the media and there's a rigger to it or as in Other parts of Italy and Spain and France, it's much more community-based. So you're going to look at media for going to think locally a bit more and and you need to work through those community. So you so in terms of mistakes. The big mistakes are North American or Canadian companies going into these markets without any

understanding of the media a cultural sensitivity and thinking that they've got a great product that everyone's going to embrace without understanding what's important why how is the brand going to work and knowing what they're on the kitchen is so there's a number of factors but a mistake that people make is making assumptions about how the market May respond to their product. Yes early. Certainly very good good points here. I want to paint it a little bit and look at some opportunities on the horizon. I want to start with

Canada first, you know, there seems to be still very much and opportunities out there for brass to be able to establish themselves on retail stores or so young Recreational stores. There seems to be you know, a lot of company is moving into the into The Branding the game becoming a house of Brands. What what are your thoughts on that at me now? We're seeing you know, when I should leave the way the regulations without a license for uses with the only ones that could actually have a product because they are licensing requirements of medical Channel, but now that's been that's been changed if

you want to set up a brand you could do so and just get it white label. What are you what are you ladies doing out there in terms of the market in Canada? And where do you think there are some opportunities does it currently stands Rosie Bridget? I'll I'll let you guys weigh in on this. Are all go out once again relationships and understanding that consumers first because of us were talking about the new offers the new products that are being developed. It's about resonating

and finding finding that moments and interrupting the consumers thought because there are so many new products emerging in the space right now with cannabis 2.0. So I think it's being open to what's working. What what you having safely stay is working and then building your strengths from there, you know my experience with some of the brands that we've launched here in Canada are based on education based on good information and based on real events building a brand that has strong relevance of you know, it says to the consumer, I understand we at

we care we get what you want we get what you give Whereabouts is really important insurance of the medical space and insurance of the recreational space. Rosie want to add anything from the Canadian side. You might be a me a snap. I'm on my commute. I sorry I was just answering a question. Can you set up an apple So eventually getting to where we can have more producers a licensee's be able to develop brandsource. Not just hope he's so they actually know getting retailers to have their own

in-house Graham and again, you know, not just one. They should have a few skus high medium low bright like their premium quality. Your meds are cheaper and there's no reason why you no more we can't see more and more Brands coming out there somewhere to make it some aren't you retry you try to fit in and make sure you do your research in advance of work with y'all. See if you don't have a license yourself and make sure to get that research license. You can do cherry views of you. Connect your vape pen mean we've been doing this for quite a few years now. And you know, I'm fortunate sum

of the pens that I'm peacing out. There is where we were five years ago. He when will it take to lose one? Yeah. I remember that from the early days. So you really make sure they're there is competition out there know what your competitors are doing and try to meet or exceed what they're doing. Only in quality, but you have to be able to compete in price seen as well. And that's that's going to be a huge Factor going forward while reducing the prices come down. We all anticipated this and in order to compete you're going to have to not only its again just for me it goes back to the whole

package would treat the whole experience product branding isn't just about one aspect of it. It's the whole sum of the parts. So I think I've known for many to come in extremely important as well. There is now this thing that you were session weed. There's you know, the Aurora themselves that thing I was on the call saying that a big chunk of their their business is insert the low price. Magnet, not area so simply being on time. I want to switch to you. I mean, you can't walk into a rat or a boots and not be flooded

with the number of CBD brands that are there. I mean, never have got this. Holland that situation. Do you differentiate yourself with the brand and what if you know how it what are some opportunities on the horizon 3 what you like I guess a bit like Uber Eats has pot with a lot of CBD Brands Access, which is really interesting and I can wants to buy that product. Putting up a whole experience is in the stores and saying This Is Us is why were you need this is what's different about out

and then I guess it was like saying go to my Instagram you'll get the feel of what we're doing and I'll show up on that and then once you go to a website, you'll feel even more and I think about coming back to just like a holistic experience understanding that everything should speak the same time in the same message the same personality and it's having that for her, you know, how did one bit of that for a short? Let's say everything else has been tracking the storm front is beautiful and your Instagram is beautiful but the US on the

website and the whole customer experience has failed. I think it's just holistic seamless experience for the UK and EU is specifically in central at this moment in time. Definitely agree. I love your comments on the selfridges and Herod side. I mean, you know, I look at that permits in Indian perspective and I am like I can never go to a Nordstrom or a whole send find a CBD products on there and it's just the fact of the matter but the fact that you can go into a stopper to his or her hair is actually very very cool. My I want to switch to you and just pay as much

as you said, you know, this is not legal. There's not much you can do in this route, but you certainly seem as Israeli companies dominate the face at least we're seeing it in from a European perspective where a number of companies of your partner and off with or so, you know, Brian places like for school in Spanish and I working at getting in medical cannabis products into your up. So, you know, what are some opportunities to these companies to take advantage of it. So as I mentioned before one of the most competitive mountains that Israel,

It has been existing for quite a few years. So if you look at the quote alarm for example, which is one of the most known as well, they haven't been existing for 12 years now and they have trees around 20,000 station is the largest competitive advantage that is really companies have is this information about the Cannabis patients and knowing how to treat them for the wave of the Israeli a cannabis medical spaceworks is that the doctor had prescribed the Cannabis made from a serpent LP and then it's up to you was in charge of educating the customer.

So that was not a doctor anymore. But rather for a change the Cannabis if needed accordingly, so we do know that there is not enough materials out there. For example in the UK. There is now project 22 anyone where they're trying to gather information. In about twenty thousand patients over the next two years in order to base their treatment protocol. We can see a similar project rolling out in friends. Unfortunately, it was a big delay because of hopefully they will be able to do it by the end of the year where they want to have 3,000 patient over

the course of the year to do the same and I really do think that this is a huge advantage that medical cannabis companies in Israel have and we do Stephen on the market because we trust them as well as a physician. Definitely agree with your comments thereon the pack even Beyond a companies like Duke an alarm. We're seeing companies like b o l Look At Me O creating products that are competing to Legacy products in the AAA in Germany as an example, you know, they're b o l is not reading a product. That's like they're not in all that was part of the biggest and

most prevalent Brown on the market that received a nasty a do some amazing things on the European side. So I definitely agree with you on the IP side in terms of what we can reach to in Israel before I get to my next question. I just want to remind everyone we have a few minutes left if there's any questions that you have there is a webinar cat on the right hand side of your screen popping in there. I'll make sure we get through it through some really really good horsepower on this phone. I encourage you to take advantage of this opportunity here who I wanted to, you know move over you

were seeing CBD specifically in Switzerland being a very very popular Switzerland. Historically has also been very popular on the cosmetics. Beauty products. What are we seeing out of Switzerland? What can we expect on the CD side as it relates to a brand? I expect soon that will also be legal, but we can work with oral spray because they're basically notified as a cosmetic device. So things are opening up slowly. We have an application in at 4 Noble food in Switzerland. So we work alongside with authorities in trying to basically make

CBD legal in. We will also as submit the application into the FSA but it said very very expensive exercises novel food. It's over three hundred thousand Euros because you have to make it Gina toxicity study. But I think it's necessary because first and foremost Itza boutz consumer safety and showing responsibility. And if you want to build a global brand you really need to have your base in order you need to think about the consumer their safety. It is a controlled parts of the

plant that still a controlled substance in Europe. So basically depending on what region we aim for we need to think about what part of the plant we extract in order to get a CBD. Otherwise, we're not legally present there. So it's one big muscle that these two kind of adup. Absolutely. I just feel like there is such a big opportunity for Italy in Europe right now to be able to log onto CD Brian us out at all said you can go to a selfridges or Harrods. I think I put CBD products as you mentioned with the novel food regulations and the efsa licensing for

those that don't know basically you eat your Loud as long as you can get approved for Knoebels food submission to be able to launch a product in the market. You can't make any claims about going to the efficacy studies. You can certainly launch a product on the market in the UK. You can ask if you have a product you can keep it on the market as long as you apply for a nose with submission. So this just leads me to my next point where I see the real solid opportunity here to be able to establish a global CBD Brands. Unfortunately, he's not going to come from a place by Canon. Because we're

still way back as far as it relates to see to you. We're definitely not getting into a hole saw or Nordstrom anytime soon, but there seems to be this opportunity to be able to get these zebras at least into other markets. What are you ladies tops around? You know how somebody can establish themselves in and penetrate other markets whether it be Australia as an example of South Africa or even Europe within itself. But Dad Australia is a very interesting Market. I actually like it how the authorities have approached the whole issue of launching cannabis.

Right. Now there's a suggestion that it can become an OTC product. I think they will require that we have observational study or at least pass the novel food. Approval because that they tend to if a product is manufactured under safe conditions like GMP ISO has stopped then it's okay. They will consider it under their special access key. So this is also a way to work and bringing your brand to life and in other continents in a compliant way. Green some of our clients are moving into the Australian Market just building on what I was

saying is we're looking at a real merge in terms of PR and Communications and advertising between marketing digital SEO and traditional pr22 really tell the story of the world media the way it is right. Now people are really looking for other sources credible sources to explore and there seems to be a very big uptick in Australia Insurance of opportunities through SEO content marketing and digital PR. Agreeance, unfortunately, that's all the time that we've got before our next battle. I really want to thank all of you guys for participating in this your

insides of an extremely valuable to me. I know it has happened to other people as well and thanks again to to the team swwc conference of putting this together. I appreciate everyone's time. Thank you.

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