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Cannabis and Media Panel (WWC Conference 2020)
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About speakers

Bridget Hoffer
Co-Founder at Marigold Marketing & PR
Gill Polard
Founder and Publisher at The Her(B) Life
Mari-Len De Guzman
Editor, Grow Opportunity at Annex Business Media
Heather Schurr
Director Of Operations at Cannabis Financial Network
Blaine Pearson
Founder & CEO at Dot Dot Dash

Bridget is the co-founder and President of Marigold PR. Bridget was previously the head of communications for CBC. As a media executive, Bridget lead Canada’s news, radio and television brand, marketing and communications

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Gill Polard is a cannabis advocate and the creator of cannabis lifestyle website, podcast and publication The Her(B) Life. She manages social media strategies for Shelter and its subsidiaries and teaches Marketing under the Cannabis Act at Mount Royal University.

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Mari-Len De Guzman is the editor of Grow Opportunity, a national, business-to-business magazine for the Canadian cannabis industry, and two international aquaculture publications, all published by Annex Business Media.

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Heather is Director of Operations for CFN Media, the leading creative agency and media network dedicated to the global cannabinoid and psychedelics industries. She works with everyone from small startups to established leaders to help craft the most impactful messages to reach their target audiences.

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As Founder and CEO of award-winning, independent creative company, Dot Dot Dash, Blaine is responsible for producing content for tomorrow’s best brands including Patagonia, NASA, Greenpeace, Canada Post and Oceana.In late 2017, Blaine helped to co-found Business of Cannabis a media platform focused on building and legitimizing the global cannabis sector through news and events. She is also co-founder of the recently launched Report on Psychedelics which is the leading source of independent data and intelligence for the emerging psychedelics industry.

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About the talk

Topic: Health

Media plays a special role in the cannabis industry. Here we discuss the media landscape & opportunities for cannabis brands.

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May 27, 2020
Online
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business, cannabis, cultivation, health

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