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Winning the Agile Growth Revolution: Outside-the-Box Ideas for Solving Your Biggest Business Challenges [PRE-RECORDED]

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Camila Borda Kaul
Head of Sales Development and Strategy at Google
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About speaker

Camila Borda Kaul
Head of Sales Development and Strategy at Google

Passionate thought leader focused on digital consulting through insights and storytelling to create breakthrough, innovative digital strategies for companies. My main focus is to lead a team that are mindset shifters and industry shapers.International Business graduate with a Master degree by IE Business School in International Marketing Management and Executive education graduate from Harvard Business School of Management, Kellogg School of Management and The Wharton School.

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About the talk

In today's world with a global economic slowdown, a pandemic, social division, and huge economic changes like automation, humanity craves solutions. So how do we turn problems into possibilities? By remembering the most powerful, innate asset we have, creativity!

Camila Kaul, a long time expert in technology and creative thinking in one of the most transformational companies of the world, Google, takes us through a journey to explore how creative thinking processes can help untapped potential for growth in your organizations and solve problems in unorthodox ways. It's essential that we jumpstart our brains and organizations untap people's potential to invent and imagine something new and dream up a better tomorrow.

00:10 Intro

02:45 Creativity

07:05 Shortcuts

07:55 Creative thinking

09:20 Provocations

11:18 Revolution technique

12:02 Rules or assumptions?

15:10 Creative thinking formula

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Hi folks, thank you to the Growth Marketing Conference for having me today. During the next 45 minutes that were going to spend together. We're going to be learning things and we're going to be doing things. So, by the end of our 45 minutes, hopefully, you have a really good understanding of how to solve the business challenges using creative thinking so think about it from this way. We will 60% of our time listening and learning and then 40% of our time doing things rolling up our sleeves. The only thing that you need for that is a piece of paper and a pen. So, go ahead and grab a piece

of paper and a pen and if you have that then you're ready to go. I don't know about you. I think in the last four months. I've been really thinking about what happens next. What happens after a pandemic? I miss the global economic slowdown. I made social Division and racial Injustice. I'm a huge change in the economy like automation. What did you think about it in the next five years will render 35% of the skills that you think they are important today

completely obsolete. When my 20-30 note only may we reach irreversible climate change but close to 800 million people could lose their jobs to robots. Think about it. I think one day the entire European continent would wake up their job. Where do we go from here? How do we survive in a way that supports clean climate? How do we strive anyway that supports social racial and economic Justice to our decision and still do I have to borrow somebody's thinking. After looking at all the circumstances both from a professional and a personal level. What

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