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Why Nobody Cares About Your Features: Your Personal Transformation Roadmap to Record-Breaking Growth [LIVE]

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Craig Zingerline
Founder at Growth Minded
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Why Nobody Cares About Your Features: Your Personal Transformation Roadmap to Record-Breaking Growth [LIVE]
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About speaker

Craig Zingerline
Founder at Growth Minded

I'm a multi-time founder with a deep background in technology, product management, and B2B/B2C marketing & growth. I excel at building and running teams and have been a founding or early member of 6 startups. I'm well versed in all aspects of growth and am an expert at navigating the step-functions needed to get from zero to scale.I began developing web-based applications while in college and have been involved in two successful exits (e-Dialog, New Signature).I earned my Bachelor of Science in Information Management and Technology from Syracuse University where I was captain of the Cross Country and Track & Field teams and member of the Big East Academic All-America Team 1997-99.

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About the talk

Do you know why most startups fail to grow at the pace they'd like to? Let me give you a hint - it's not because they don't have enough features, and it's unlikely that the product is not good enough. After working with dozens of founders, growth & product teams over the past 6 years, I've found two primary reasons why startups fail at hitting their goals:

  • The wrong thing is built for the wrong audience at the wrong time.
  • There is no clear strategy or point of view on how to drive users through the entire product journey.

In this talk, I'll walk you through a tried and true process that you can use to leverage faster growth. We'll examine how to look at product development from a growth led mindset, and will outline the key steps you need to take to ensure that your users stick around.

As part of the talk, you'll be provided with worksheets that you can use for your own company so you can start growing faster, now.

00:10 Intro

05:18 Growth- minded

07:03 Why startups fail

09:33 Feedback

11:05 Usual approach to building

13:25 Alignment

15:45 Learn to say 'NO'

17:30 Imagine you are Netflix

19:35 Two parts of the working steam

20:35 Estimate the opportunity and the effort

21:58 Build your own

24:26 Control

29:21 Measure the impact of your features

30:40 Q&A

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All right, everybody. Can you hear me? All right, please say something in chat to make sure that we've got you into the red session and you can hear me if you don't know who I am. I'm Derric Haynie. I'm sort of the Advisor interim Head of Growth for Growth Marketing Conference. I also run my own company e-commerce Tech. IO and I love coming into these amazing sessions and seeing what people have learned and helping to walk with the speakers through their presentation and really understand the content. I've done so many of these events and I can tell you without a doubt. I have

learned things that have progressed my career like increased stop me from failing in my business and trust me. I've had plenty of business failure are there and ultimately a lot of things that just give you great ideas to implement in your business. Right and I really want to make sure that you are learning something. So, if you can share with me and chat what your biggest takeaway thus far in the event has been really just getting started where you just halfway through the first day, but we've got a lot of great takeaways and more important than just what you've learned. What do you think

you're going to do differently over the next few weeks or months in your business? How are you going to change your product roadmap? How are you going to work with marketing in the different way etcetera, etcetera tomorrow will actually be talking a bit about partnership marketing strategies, which I happen to notice a lot about with over a hundred fifty Partners in my partner Network alone, and I actually met them on me right now. But anyway, I'll be tomorrow. I'd love to hear what you've learned and yeah feel free to share in chat. I got my LinkedIn

drop by Alla. Thank you all are where are you at and share your LinkedIn profile. I think you know, there's nothing more important than connecting with other people right now and being able to have a conversation together or bounce ideas off of somebody there's definitely somebody in

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