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The Holy Grail of Onboarding: Why Product & Marketing Can Drive UX & SQOs Success Like Nobody Else [LIVE]

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Martin Gontovnikas
SVP Marketing & Growth at Auth0
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About speaker

Martin Gontovnikas
SVP Marketing & Growth at Auth0

Martin Gontovnikas, a.k.a Gonto, is a software engineer at heart that moved to the “dark side” and is now VP of Growth and Marketing at Auth0. With this career transition, he found a way to combine his 2 passions by applying his “engineering thinking” model to Marketing.As a software engineer, Gonto built a framework for AngularJS called Restangular that eventually became popular and is used today by companies like weather.com, Reuters, CNN and others. During this process, he realized that he really enjoyed making Restangular popular, by creating content for his blog, answering questions in stackoverflow, and speaking at events, more than he had enjoyed actually building the framework. The “dark side was calling...Thanks to his engineering roots, Gonto is a very analytical person that loves creating new experiments to continuously accelerate Auth0’s revenue growth, which has historically been 90% inbound and marketing driven. When not leading the growth and marketing team at Auth0, Gonto can be found enjoying gourmet food at new restaurants, having beers with friends at every local brewery he can find, and traveling the globe in search of new experiences.

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About the talk

In this session, you will hear about how to drive UX success by enhancing the onboarding process. Martin Gontovnikas, SVP Marketing & Growth, Auth0, is going to teach you some personal secrets, share the experience and answer a couple of questions.

00:10 Intro

01:50 The fight for the best on-boarding

04:48 Impact of improving each growth level

05:52 Activation

08:50 Growth marketing working solo

12:10 Developer productivity

14:46 What if two teams work together?

18:40 Product tour

21:00 Integration quick starts

23:00 Conclusion

25:20 Q&A

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All right, and we are live. Hello, welcome to another session of the Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. My name is Gary, CEO of Trust Marketing Academy and one of your hosts I'm very excited about the session the Holy Grail of onboarding by product marketing and marketing together can drive UX and sales qualified opportunity success, like nobody else in this session. You will hear about how to drive UX success by enhancing the onboarding process a speaker for the session. Today is Martin Gontovnikas

as he is popularly known going to be the software engineer at heart and in, he moved over to the dark side as he calls it which is marketing and this career transition allowed him to actually marry his two passions our marketing and in engineering mindset and bring it together. So, we just going to start in a second, but if you guys have questions as I'm done, so is presenting please feel free to click the ask a question. At the bottom center of your screen next to the people bottom where you see the count and I will take questions. So please take it

away. Thanks for the introduction. Let me share my screen and we can start. Yes, so I'm going to talk to you a bit about how we work to improve activation on boarding at and how we roll up and marketing to work together. But everybody calls me Gonto. If you want to follow me and increase my ego on Twitter and LinkedIn or everywhere. I try to be consistent and the city that I'm I always say that I'm a software engineer Gone Wrong by getting what they want to treat me or

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