Larry Kim is the founder and VP of Marketing of MobileMonkey, the world’s best chatbot marketing platform for marketing and customer support on Facebook Messenger, Web Chat, and SMS.He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. He also won special recognition from the United States Senate & House of Representatives for his work in creating jobs in the Boston economy.Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine.He’s a notable expert on chatbot marketing, AdWords, Facebook Ads, entrepreneurship and start-ups.Larry founded MobileMonkey to give marketers the opportunity to connect with customers using Facebook Messenger marketing on the most popular mobile chat application, used by over a billion people every day.View the profile
About the talk
Chief among the reasons they successfully scaled, Larry Kim, CEO at MobileMonkey, will tell you, are the product-led growth hacks continuously launched, tested and iterated. In this keynote, hear how WordStream and Larry’s new company, MobileMonkey, cultivate a product-led growth engineering culture.
03:38 Growth marketing principle
09:09 Three major issues with keyword research tools
14:50 The new idea: a PPC management platform
18:05 Growth product-led growth principal
23:35 Facebook ads
25:25 How do you find your unicorns?
34:00 Business growth
Welcome back to everyone to the Product Growth and Innovation Summit. If we haven't met yet. My name is Vasyl Founder of the Growth Marketing Conference with produce virtual and in-person events, and I'm super excited for the next session off today Summit will talk about five product growth strategy by Larry Kim that he personally used to grow his company to a pretty big, sizable exit and he will be sharing these five product Strategies with you today.
Larry is the Founder and Co-founder and he leads marketing at MobileMonkey and I also with the support of Facebook Messenger webchat and SMS. They also sponsor our Product and Growth and Innovation Summit. Thank you for that. And previously he was a Founder at Workstream and he will be sharing his journey ends and. Super excited to come you are here with us today. Larry. Great. Thanks for having you today Vasyl. Absolutely and everyone else if you can hear us let us know in the shop. Let us know where you join in from
submit your questions for Larry. I will have some time for Q&A and me without further ado, Larry. Let's go show them dive into your presentation. Alright, thanks everyone for joining us. Today. We're talking about growth marketing principles that you really need to understand and Implement in order to create a unicorn some key takeaways for my epic 10 your journey from Total doggy land to unicorn land. I just a little bit of it myself Larry Kim I'm slightly obsessed with unicorns channel the Unicorn start a company called
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