Duration 43:22
16+
Play
Video

5 Product-Led Growth Tactics that Led to a $150MM Exit [LIVE]

The audio is available only after a purchase
To tickets
Larry Kim
CEO at MobileMonkey
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Video
5 Product-Led Growth Tactics that Led to a $150MM Exit [LIVE]
Available
In cart
1 913 ₽
1 913 ₽
$25
$25
€ 22
€ 22
Add to favorites
33
I like 0
I dislike 0
Available
In cart
1 913 ₽
1 913 ₽
$25
$25
€ 22
€ 22
  • Description
  • Transcript
  • Discussion

About speaker

Larry Kim
CEO at MobileMonkey

Larry Kim is the founder and VP of Marketing of MobileMonkey, the world’s best chatbot marketing platform for marketing and customer support on Facebook Messenger, Web Chat, and SMS.He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. He also won special recognition from the United States Senate & House of Representatives for his work in creating jobs in the Boston economy.Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine.He’s a notable expert on chatbot marketing, AdWords, Facebook Ads, entrepreneurship and start-ups.Larry founded MobileMonkey to give marketers the opportunity to connect with customers using Facebook Messenger marketing on the most popular mobile chat application, used by over a billion people every day.

View the profile

About the talk

Chief among the reasons they successfully scaled, Larry Kim, CEO at MobileMonkey, will tell you, are the product-led growth hacks continuously launched, tested and iterated. In this keynote, hear how WordStream and Larry’s new company, MobileMonkey, cultivate a product-led growth engineering culture.

00:06 Intro

03:38 Growth marketing principle

09:09 Three major issues with keyword research tools

14:50 The new idea: a PPC management platform

18:05 Growth product-led growth principal

23:35 Facebook ads

25:25 How do you find your unicorns?

34:00 Business growth

Share

Welcome back to everyone to the Product Growth and Innovation Summit. If we haven't met yet. My name is Vasyl Founder of the Growth Marketing Conference with produce virtual and in-person events, and I'm super excited for the next session off today Summit will talk about five product growth strategy by Larry Kim that he personally used to grow his company to a pretty big, sizable exit and he will be sharing these five product Strategies with you today.

Larry is the Founder and Co-founder and he leads marketing at MobileMonkey and I also with the support of Facebook Messenger webchat and SMS. They also sponsor our Product and Growth and Innovation Summit. Thank you for that. And previously he was a Founder at Workstream and he will be sharing his journey ends and. Super excited to come you are here with us today. Larry. Great. Thanks for having you today Vasyl. Absolutely and everyone else if you can hear us let us know in the shop. Let us know where you join in from

submit your questions for Larry. I will have some time for Q&A and me without further ado, Larry. Let's go show them dive into your presentation. Alright, thanks everyone for joining us. Today. We're talking about growth marketing principles that you really need to understand and Implement in order to create a unicorn some key takeaways for my epic 10 your journey from Total doggy land to unicorn land. I just a little bit of it myself Larry Kim I'm slightly obsessed with unicorns channel the Unicorn start a company called

Full transcript of the talk will be available after the purchase
Cackle comments for the website

Buy this talk

Access to the talk “5 Product-Led Growth Tactics that Led to a $150MM Exit [LIVE]”
Available
In cart
1 913 ₽
1 913 ₽
$25
$25
€ 22
€ 22

Access to all the recordings of the event

Get access to all videos “ Product, Growth, & Innovation Summit 2020”
Available
In cart
9 866 ₽
9 866 ₽
$129
$129
€ 110
€ 110
Ticket

Interested in topic “Marketing and advertisement”?

You might be interested in videos from this event

August 12 - 13, 2020
Online
26
304
ai, b2b, b2c, ecommerce, enterprise tech, financial services, gaming, growth, healthcare, innovation, iot, marketing, marketplace, media, mobile apps, product, telehealth

Similar talks

Nadya Khoja
Chief Growth Officer at Venngage
Available
In cart
1 913 ₽
1 913 ₽
$25
$25
€ 22
€ 22
Dan McGaw
CEO and Founder at McGaw.io
+ 1 speaker
Vasil Azarov
Founder & CEO at Growth Marketing Conference
+ 1 speaker
Available
In cart
1 913 ₽
1 913 ₽
$25
$25
€ 22
€ 22

Buy this video

Video

Access to the talk “5 Product-Led Growth Tactics that Led to a $150MM Exit [LIVE]”
Available
In cart
1 913 ₽
1 913 ₽
$25
$25
€ 22
€ 22

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
561 conferences
22100 speakers
8257 hours of content