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Opening Keynote: The 3 Rules the Most Successful Products Always Follow [LIVE]

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SC Moatti
Founder at Products That Count
+ 1 speaker
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Opening Keynote: The 3 Rules the Most Successful Products Always Follow [LIVE]
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SC Moatti
Founder at Products That Count
Vasil Azarov
Founder & CEO at Growth Marketing Conference

SC Moatti is a technology visionary and investor.She is the founding partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest and certainly the most influential network of product managers in the world.Previously, she built products that billions of people use at Facebook, Nokia and Electronic Arts. She also serves on boards of both public and private companies, including mobile technology giant Opera Software (OPERA:Oslo).An award-winning bestselling author, Moatti frequently gives keynotes on business and technology, and has been featured in The Wall Street Journal, the Harvard Business Review, and on NPR. She lectures at Stanford Graduate School of Business, where she earned her MBA and has a Master of Science in electrical engineering.

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Vasil is a growth marketing and startup event entrepreneur, who has produced over500 in-person and virtual events, as well as built a 90K+ network of techentrepreneurs and marketers. He’s the founder of Growth Marketing Conference,one of the leading growth marketing events in the industry, and he’s the CEO ofstartup professional network Startup Socials (as seen in Forbes). He’s worked withbig brands like IBM, Microsoft, and Delta Airlines, high growth startups such asAutopilot, SendGrid, and Zendesk, and growth marketing thought leaders like Andrew Chen, Sean Ellis and Rand Fishkin.

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About the talk

How do you go about creating products used by billions of people? What are the rules every business needs to know to build great products in an always-on world? The more connected we are, the more we expect from technology. Our phones, apps, smartwatches, and other tech gadgets have essentially become the new extension of ourselves. The challenge is to channel innovation in a way that makes us better humans. Silicon Valley visionary, investor and award-winning bestselling author SC Moatti lays out the three rules every product needs to be successful: the body rule, to create beautiful mobile products; the spirit rule, to personalize mobile products to a user's mood and context; and the mind rule, to effectively adapt to the constantly evolving mobile landscape.

00:05 Intro

06:41 The customer journey

09:00 Beauty

13:22 Identity and context

17:16 The product formula

23:47 Infinitely flat funnel with shortcuts

29:05 Spirit

31:40 Best ways to personalize the product

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Hello everyone and welcome to the Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. My name is Vasyl one of your co-host. I'm also the Founder of the Growth Marketing Conference. We produce market in Virtual and in-person event in our vision is to become a modern the most Innovative and valuable Community for modern marketers. I'm super excited to broadcast here from San Francisco, California, but we are the Global community. And I know that many of you are joining all over the world, so don't be

shy if you haven't introduced yourself to the shop. Let us know where you join in from and I also wanted to give you a quick shout-out to us Head of Operations Alla, you will see her being very exit in the chat definitely pay attention to everything. She's posting. She will be posting a lot of valuable information and we will be hosting right After all opening keynote the pre-event session to get you all onboard it and ready to go for the two days of learning and networking. So definitely stay tuned for a route. But right now, I'm super excited

to introduce our opening keynote speaker today. She will take a virtual stage in just a moment. She's a technology Visionary entrepreneur and then left there. She is the Founding Partner of Mighty Capital in Silicon Valley venture capital firm and products that count many of you probably aware of the community many of you joined by invitation from SC and so previously should yield products. People use at Facebook Nokia and Electronic Arts and I'm super excited

to welcome SC Moatti to the stage SC. Thank you for joining us. Great to be here at thank you

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