I'm a data and design-driven problem solver that's fallen in love with SaaS. I take companies looking to scale, and discover new channels and opportunities to explore. I'm a serial experimenter that adds value by building and optimizing for user growth and retention.View the profile
I am a uniquely skilled change agent, focused on creating sustainable value and driving scalable growth by leading product marketing and product management initiatives, at subscription-based companies.By embracing a consumer-centric point of view, employing data-driven storytelling, and driving cross-functional collaboration, I develop both short-term remedies and strategic frameworks to achieve long-term business goals.As a strategic and resourceful leader with an eye on the user experience, my ability to distill problems into digestible components, connect the dots by uncovering hidden patterns, and design solutions that move the needle, has inspired teams through adoption, planning and execution of innovative programs that fuel growth across user funnels.View the profile
Allen Yesilevich is a seasoned growth-focused marketing professional with experience in professional, consulting and agency services. He has successfully demonstrated the ability to architect, implement and lead revenue-generating marketing initiatives that have resulted in measurable business growth. Currently, he leads the marketing and growth efforts at MC², an award-winning globally-recognized brand experience solutions agency. As a member of the Forbes Communication Council, he actively publishes insights on the overall marketing landscape while bringing industry-wide change to strengthen human connections through the lens of experiential. View the profile
About the talk
During these challenging times, career mentorship has never been more important. Disruption also leads to professional opportunities as industry landscapes shift and evolve. Join us for a panel discussion and learn actionable strategies on how to position yourself for upward mobility, whether it is at a new company or your current organization.
09:50 Tips for job seekers
18:20 Advice for current college students
25:51 New opportunities
29:53 Part-time consulting work
Hello everyone. My name is Allen Yesilevich Head of Marketing and Growth at MC Squared and I am joined today by LeTisha Shaw the Director of Product Marketing at UserTesting and Emily Lonetto Head of Growth at Voiceflow. We're going to be talking about a topic that's near and dear to me in that career growth and mentorship and specifically how to land your dream job corps promotion during the pandemic. So, my career growth is that some people take a linear path. Some people take a winding road. So, I'd love to get a
cliff notes version of your own career path your own Journey. You're on your own origin story. Yeah. Sure. So, I like to think of mine is more like a jungle gym, you know you start and it's not really clear. Where you're going to go first-up down sideways, but someway somehow someway you figure out a way to navigate through so actually started off my career Journey at working in operations in Pharma big Pharma, then moves into more like a business planning type of role in big farm and I got to a point where I realize that's
not what I wanted to do long-term. So, I went back to school and focus on marketing and strategy and landed myself a job in marketing it then led me to discover kind of like a new task where I focus more on my digital distribution movies looking at the legitimate and illegitimate side of the starting as a team all-around those behaviors and developing strategies to mitigate that I got to a certain point where I realized that I wanted to move more. Text me so then I
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