About the talk
In this talk you will learn:
- Finding integration partnerships that can lead to acquisition channels.
- Building an arsenal of offerings for your partners.
- Secrets to better cross-functional communication between product, marketing, and partnership departments.
04:53 The problem
06:02 Partnerships product marketing
11:00 Key partnership activities
16:00 Key partnership activities
20:41 Partnership enablement
26:05 The introductory call
28:39 What do they want?
Hello, I am live. Can you hear me in chat, I just pulled you in from the previous session just say hello and make sure that you can A great job behind the scenes to help run this event as fluently as possible. I know that there have been some minor technical difficulties in the past, but we're going to keep on moving perfect Fizz says that he can hear me viral believe which is a great name since I Love virality. That's awesome. Thank you for the on the lighting before you run out of the session after looking at the title because I know a lot of people here focused
and product and growth and not in partnerships. This event is absolutely going to be for you. Even if you're a product manager or you're working inside a product in you might learn something about how products should be thinking about partnerships as a whole had to work more closely. Play with your partnership marketing team or your Partnerships team. And what you should be thinking about your roadmap. As far as Integrations. I'm going to show a little bit of that to you in just a second. By the way. I know it says Growth Marketing Conference. My name is Derric Haynie, you can
find me on LinkedIn. I'm happy to connect with you and especially if they're in the Shopify app or Shopify Merchant ecosystem you I'm very happy to connect with you and hear on my details sharing with you here in the chat with that being said, I will share my screen. We're going to keep going, you know, my monsters always jam-packed session after session after session. I hope you guys had been learning a few things if you have to hesitate to share what you have been learning here in chat and add a reminder before we begin if you haven't gotten your all-access pass if you can
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