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Site Search - Driving Growth as a Content Multiplier​ [LIVE]

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Ashley Stirrup
CMO at Algolia
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About speaker

Ashley Stirrup
CMO at Algolia

Ashley is Algolia’s Chief Marketing Officer. Ashley is responsible for our global awareness, product marketing, and demand generation. Previously, Ashley was the Chief Marketing Officer for Talend from 2014 to 2019. During that time, the company grew from $50 million to $250 million and held its initial public offering in July 2016. Like Algolia, Talend was initially founded in Paris, France. Prior to Talend, Ashley held senior leadership positions in marketing and products at leading cloud and software companies, including ServiceSource, Taleo, Citrix, and Siebel Systems.

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About the talk

For many businesses, today content marketing equals growth marketing because organic traffic is so important to lead generation. And yet, many growth marketers are getting a fraction of the value they could be getting from their content. At the same time, they are ignoring other assets being created at their company. During this session, Ashley Stirrup, Algolia CMO, will show participants how best practices in search and discovery from the e-commerce industry can be applied to content marketing to triple conversion rates. He will also show how companies can break down content silos across their web properties to accelerate buyer journeys and therefore revenue.

00:10 Intro

03:55 The power of content

06:00 Content discovery – the overlooked opportunity

08:13 Examples and cases

20:11 Analytics

21:15 Q&A

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And we are live. Hi everyone. I am Sabrina Gonzales. I am the Head of Partnerships at Growth Marketing Conference and I'm happy today to be here to introduce Ashley Stirrup. Your next session Ashley is a CMO of Algolia. And today he is going to talk about content discovery and ROI multiplier and kind of share with you the power that content can have in driving exponential growth for your company. So, this is going to be a great next 30 or so minutes just a little bit about Ashley welcome Ashley as Algolia’s Chief Marketing Officer. He is responsible

for Global awareness product marketing and demand generation previously Ashley was CMO for Talent. He was there for 5 years and during his tenure at Talent actually grew from 50 million to 250-million-dollar company at He also has held senior positions in marketing leading cloud and software companies including Service Source. Taleo Citrix and Siebel Systems and I just learned recently. He was recognized as one of the 50 startup marketing leaders to follow in

2020 from comparably so congratulations on that Ashley. We're really excited to have you join us today. One thing. I do want to let you know that Algolia is also a gold sponsor for the Summit and you can find more information and speak with their reps on Algolia and make connections on the Briella app. So, they do have a nice booth on the Briella app Alla will throw in details of how to get on the app if you already aren't signed up so you can find more information about Algolia following today's talk Ashley's going to be available for Q&A. So, make sure

you ask a question and we'll get those answered and I'm just going to go ahead and let you have the floor Ashley and take no more of your time.

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