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Growth By Content: Driving Massive Traffic Without a Big Budget [LIVE]

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Nadya Khoja
Chief Growth Officer at Venngage
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About speaker

Nadya Khoja
Chief Growth Officer at Venngage

Upon realizing that her decision to pursue a theatre degree would lead to a life of little to no financial growth, Nadya decided to complete a Masters Degree in Digital Media.Soon after that she began her work at Venngage, a graphic design and data visualization platform, where she was told she would be trained in digital marketing en lieu of her lack of experience. Nearly four years later and Nadya has quickly transitioned from digital marketer, to Head of Marketing and now Chief Growth Officer at Venngage, and still wondering when she will get the training she was promised.She has written for and been featured in publications such as Forbes, The Next Web, Huffington Post, Entrepreneur, Mashable, Wired and CBC News, and spends her free time writing about Growth and Leadership at ThisisNadya.com.

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About the talk

It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch or don’t have massive amounts of investment money that you can rely on?

In this session, Nadya shares the story of how Venngage went from 0 to 1,200,000 monthly website visits from SEO alone, as well as all the wins and losses the company faced along the way.


00:05 Intro

04:23 Does content marketing even work?

07:37 4-step framework for massive organic growth

15:34 Strategic approach is needed

21:42 How to structure your content to establish authority on Google

24:58 How to effectively promote various types of content for growth

34:35 A data-driven and iterative approach to growth

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Hello and welcome back everyone to another session of Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. I'm super excited to transition into our next step will talk about content marketing as well as search very specific channels that you can grow your business and joining me today, Nadya Khoja all the way from Toronto. She will be covering how you can grow by content. She has a pretty unique story as a digital marketer at she was hired at Venngage and she's supposed to receive a digital

marketing training and over the course of four years is still wondering where the training is but she became a Chief Growth Officer and the company is growing 10x. Content is the big unicorn channel for the growth and today she will share with us how she did it. Nadya, please take it away. Thanks, Vasyl, so my name is Nadya Khoja as Vasyl mentioned I'm the Chief Growth Officer at Venngage. So today I want to talk to you guys about a strategy that we used to scale up our organic blog traffic specifically

presentation. If you have any questions, feel free to tweet at me or just typed into that truck box and I'm happy to check my Twitter or if you know you want to tackle me on Twitter. That's fine too before we get started. I want to tell you a little bit about Venngage and then kind of how I joined. So, I joined back in 2015 and I was actually the fourth person at the company and the first market around the team and at that time, you know, we were generating roughly 400 leave before her premium conversion infographic maker, which wasn't bad.

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