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Killing the Website Relaunch [PRE-RECORDED]

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Sarah Fruy
Director of Brand & Digital Experience at Pantheon
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Sarah Fruy
Director of Brand & Digital Experience at Pantheon

As the director of brand and digital experience, Sarah Fruy leads the strategy, goals, and road map for Pantheon's public-facing website and branded content. Fruy is a ScrumMaster® and Certified Agile Marketer who joins Pantheon with over 10 years of experience in the marketing, digital publishing, and online advertising industries, along with marketing strategy and digital marketing certifications from Cornell Johnson Graduate School of Management. Previously, she worked at emerging media companies, such as Say Media, as well as heritage brands like the San Francisco Chronicle.

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Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the Marketer needs to keep the website content updated and the brand innovative. The traditional approach has been the website relaunch that's often exhaustive and counterproductive. Now there’s a better way! Join Sarah Fruy of Pantheon, as she teaches you how to stop relaunching your website and start iterating on your digital experience. What you’ll learn: - Best practices for building a WebOps organization - Problems with a traditional website relaunch - Driving growth with WebOps - Increasing collaboration for faster iteration

00:05 Intro

01:47 Problems with relaunching

05:41 What is success?

07:35 Building a WebOps organization

08:37 The website – before and after

10:25 Implementing WebOps

17:44 Tableau

18:41 Agencies

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Hello and thank you for joining me today to discuss. How to kill the website relaunch so you can start iterating on your digital experience. I'm Sarah Fruy Director of Brand and Digital Experience at Pantheon. The web platform is built for agility. I currently oversee our brand as well as the website and our growth marketing initiatives to improve our user experience and drive conversions for the Pantheon business. I am a certified scrum master and agile marketing practitioner. And I've also worked for

Heritage Brands like Hurst in the San Francisco Chronicle as.com along with emerging media companies like say media to launch or relaunch digital properties and help monetize those websites for customers. And in addition to that I am a frequent contributor on many marketing sites as a blogger and I write a lot on the blog. So, feel free to follow me on Twitter If you're interested in you to want to hear more about some of these things that I'm talking about and you can also connect with me on

LinkedIn. I'd love to give you the feedback you have a presentation and so let's do it. Agenda for today going to discuss problems with 3 launching your website on how to build a web Ops organization on how to implement webtops how we've done it Pantheon. Look at this from the agency perspective and then, you know give you some pointers on how you can do this for yourself. Today's site owners face serious challenges keeping the website fresh and its functionality visual design and substance is expensive. It's also a

time-consuming complex and often painful process. So, people tend to avoid it. I'm Sarah Fruy Director of Brand and Digital Experience at Pantheon. The web platform is built for agility. I currently oversee our brand as well as the website and our growth marketing initiatives to improve our user experience and drive conversions for the Pantheon business. I am a certified scrum master and agile marketing practitioner. And I've also worked for Heritage Brands like Hurst in the San Francisco Chronicle as.com along with emerging media companies like say media to

launch or relaunch digital properties and help monetize those websites for customers. And in addition to that I am a frequent contributor on many marketing sites as a blogger and I write a lot on the blog. So, feel free to follow me on Twitter If you're interested in you to want to hear more about some of these things that I'm talking about and you can also connect with me on LinkedIn. I'd love to give you the feedback you have a presentation and so let's do it. Agenda for today going to

discuss problems with 3 launching your website on how to build a web Ops organization on how to implement webtops how we've done it Pantheon. Look at this from the agency perspective and then, you know give you some pointers on how you can do this for yourself. Today's site owners face serious challenges keeping the website fresh and its functionality visual design and substance is expensive. It's also a time-consuming complex and often painful process. So, people tend to avoid it.

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