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Behind the Scenes of Miro’s Growth Success: How a Product-Led, Usage-Focused Strategy Helps Us Grow [LIVE]
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Yuliya joined Miro 7 years ago as a first Product Analyst. She has executed many parts of the product and built the Analytics & Growth teams. Now Yuliya is leading the Product Growth Team (Acquisition - Activation - Engagement - Monetization) and responsible for Self Serve business growth. She is in love with the combination of art & science to drive growth by designing and optimizing the user experience and cultivating a culture of experimentation.
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Product-led growth is a hot topic right now and we see more and more public and private companies that prove us it is a winning strategy for various industries. We believe that great product experience which is required for PLG is a strategic advantage to onboard and retain users and customers. In this talk, I will walk you through Miro’s pillars that enable our growth and share examples of how they help us and change during the COVID times.
00:05 Intro
01:55 Miro
04:18 How does your product grow?
06:44 What enables product-led growth at Miro?
09:41 How Miro treat customer empathy
14:13 Simplicity and fast time to value
16:00 Priority #1
19:53 Value first money later
23:10 User engagement strategies
27:20 Product-oriented metrics
28:15 Organizational agility
33:53 Customer feedback inputs
35:54 Features
37:10 User interviews
38:20 Product marketing and product-led growth
39:30 Personas
42:42 Listen to your customer
44:10 Company culture
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And we are live everybody. I know you should have just been pulled into this session. If you can say hello in chat. I want to make sure that we're coming across loud and clear for you. Also, a quick question. Have you ever had you heard about Miro have you tried Miro as a tool? I'm happy to be here. So, my name is Yuliya and I'm responsible for the Product Growth Team and Self-Serve Business Growth at Miro. I've joined the company 7 years back and since then I touched a lot of different parts of the product and executed a lot of
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