Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of Effin Amazing. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.View the profile
Vasil is a growth marketing and startup event entrepreneur, who has produced over500 in-person and virtual events, as well as built a 90K+ network of techentrepreneurs and marketers. He’s the founder of Growth Marketing Conference,one of the leading growth marketing events in the industry, and he’s the CEO ofstartup professional network Startup Socials (as seen in Forbes). He’s worked withbig brands like IBM, Microsoft, and Delta Airlines, high growth startups such asAutopilot, SendGrid, and Zendesk, and growth marketing thought leaders like Andrew Chen, Sean Ellis and Rand Fishkin.View the profile
About the talk
If you want to improve marketing efforts, you have literally thousands of tools to choose from. There are tools for data analysis, customer tracking, automation, email campaigns, A/B testing, lead captures, data enrichment, and so much more.
How are you supposed to decide which tool is right for you? And how do you make sure they can support your agile marketing strategy?
In this workshop, Dan McGaw will walk you through his battle-tested collection of tools that have been used to drive record-breaking growth for companies like Real Thread, Frame.io, ForksOverKnives.com, and Eventbrite.
The webinar will also cover how to integrate tools. When it comes to creating an agile marketing technology (martech) stack, a key focus needs to be the ability to swap them out based on business needs. Being stuck with any tool will limit your innovation, and productivity. While there are tools you’ll probably keep around, you’ll probably switch others to support your agile efforts — and we’ll show you how.
05:10 Marketing stack growth
12:25 Tag Manager
17:35 Analytics in the 21st century
21:50 Original real thread stack
26:46 Personalized automation
30:13 Automation reporting
34:05 Marketing stack
35:43 Automation tools
43:30 Best practices of fraud mitigation
47:30 B2C environment
49:52 Marketing stack building tool
Hello everyone and welcome to the final day of the product growth and Innovation Summit exclusively reserved for all-access pass holders. I'm the co-founder of the growth marketing conference. We produce market in Virtual and in-person events Seattle broadcasting from San Francisco, California. Say hello in the shop. Let us know where you joining us from if you're here today, you either purchased all-access pass to attend this event or you got invited by one Partners speaking of which I'd like to give a big shout-out to our Diamond partner Google for this event
our gold sponsors. Algolia Pantheon. Mobile monkey Oaks Theory as well as silver sponsor strike Lucker reach desk and Simulmedia to expect from today's event. First of all, we'll get started with Hands-On workshops on how to automate your marketing. We have one of our top Instructors a GMC presenting today and the main speakers emphasized the importance of alternating your Market in the end also building your tools back and investing in it. So we'll cover that
and at the end of the workshop will have some time for questions make sure to submit your questions by pressing ask a question button will get two maybe three to five questions right after the workshop presentation. And the reason why we call it Workshop, we're actually will be doing a library. If you are a fan of the websites that you submitted previously as an all-access pass holder with pigs three companies and we will analyze your Market in a stack and our instructor will provide some recommendations on what else can you do what else you can add
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