Microsoft Ability Summit 2020
May 27, 2020, New York, USA
Microsoft Ability Summit 2020
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Telling our Story: Authentic Representation of Disability on the Screen and Beyond | EMPOWER
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  • Description
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About speakers

Bryan Stromer
Product Marketing at Microsoft
Megan Carpenter
Corporate & Executive Communications at Microsoft
Christina Mallon
Global Head of Inclusive Design and Digital Accessibility at Wunderman Thompson
Taras Wayner
Chief Creative Officer, North America at Wunderman Thompson
Storm Smith
Producer at BBDO

Bryan Stromer is passionate about telling the stories of brands that make our world a better place.He found his way into marketing after studying Human and Organizational Development at Vanderbilt University. At Vanderbilt, he realized the vital role that advertising and marketing play in shaping culture and society. He is currently a Product Marketing Manager at Microsoft, where he focuses on re-imagining the value proposition for Microsoft’s global e-commerce business. In this role, he works to elevate Microsoft’s customer experience and drive initiatives that ensure our virtual store is the best place to experience Microsoft.Born with Cerebral Palsy, Bryan is a passionate advocate for the disability community and is the founder and co-lead of Microsoft’s Disability in Marketing group. Our group works to ensure and drive authentic representation of individuals with disabilities in Microsoft’s advertising and marketing. Bryan’s writing and thought leadership has been published by the Washington Post, NY Times, and NPR. He has been featured on the Today Show, Forbes, NY1 and the NY Daily News.He currently serves on ADCOLOR’s advisory board, The Seattle Transit Advisory Board, and helps community organizations with design challenges as a participant in AIGA Seattle's Changemaker Series.Bryan has been recognized as a 2019 ADCOLOR FUTURE, a 2020 Forbes 30 Under 30 List-maker for his work in advertising and marketing, and the Disability:IN 2019 NextGen Alum of the Year.

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Communications professional with proven ability to understand the global marketplace, engage diverse audiences and develop strategies that align with broader business goals

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Christina Mallon is Head of Inclusive Design and Accessibility at Wunderman Thompson Global & Partner/Board Member of Open Style Lab (OSL) founded at MIT. Christina's work has received nation-wide attention and has been featured on PBS, Vice, Fast Company, CNBC, Vogue, Forbes, and YAHOO!. She has been asked to speak about Inclusive Design in numerous settings from SXSW to The United Nations. More recently, her team won Designer of the Year 2019 by the Smithsonian and Ad Age's 40 under 40.

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Taras’ main obsession is transforming creative departments, and building teams that create modern solutions for brands wanting to move into the new economy.As Chief Creative Officer of Wunderman Thompson’s North American offices, he is responsible for the overall creative output of the agencies. Taras will set the creative vision for how a modern agency must be built and its disciplines collaborate, including technology, design, media, strategy and storytelling, in order to succeed.Prior to Wunderman Thompson, Taras was Chief Creative Officer of Saatchi & Saatchi, where he focused on transforming storied brand like Tide and Olay. Before Saatchi & Saatchi, Taras was CCO of R/GA’s North American offices where he directed multi-disciplinary creative teams towards the creation of breakthrough products, services, and communications for brands like Nike, Samsung, Verizon, and Beats By Dre.Taras has a deep passion for storytelling. During his time at R/GA, he was instrumental in developing and shaping new ways to tell brand stories beyond the 30 second spot, as well as how a brand’s services can impact the way their story is told. In 2015, his commitment to creating the best work in the industry helped him be named one of the most creative people in advertising by Business Insider, as well contributing to R/GA being awarded Agency of the Year at Cannes. In 2017 the 4A’s honored Taras by naming him one of the 100 people who make advertising great.

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Dedicated, dexterous, and creative director/producer & visual storyteller with nearly decade experiences in executing impactful stories that generate positive results. Produces and delivers high-impact branding, marketing, design and multimedia projects with the maximum client satisfaction. Leverages strong knowledge in pre-production, production and post-production. Accustomed and adept at creating high quality brand identities and original content for marketing videos, campaigns, creative strategy andadvocacy related materials with proven ability to lead and communicate with crossfunctional teams. Ability to deliver quality work from conception to stellar execution in a deadline-driven environment, with skillfully combining wit and perseverance in time of crisis.Passionate with advocacy to implement the strategic roadmap steps to support the values ofdiversity, inclusion, equity and accessibility across the industry and communities.Finely honed with critical time management, problem solving, leadership andcommunication skills. Has an eye for recognizing growth opportunities and potential inestablished markets, while pursuing fresh ideas with genuine passion and calculated risk.On the side, as an advocacy, I am a motivational speaker delivering the truthful messages and shine a positive light on critical societal issues, i.e., people with disabilities, accessibility, equality, people of color, intersectionality, LGBTQ, etc.

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About the talk

In this session, Microsoft Marketing leaders share a candid conversation about how they craft authentic representations of disability across different forms of media and storytelling. Learn how to keep people with disabilities at the core of your messaging while shining a light on the technology that empowers all of us.

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