Jeff Schmitz became senior vice president and chief marketing officer at Zebra in February 2016. Mr. Schmitz most recently served as executive vice president for multiple business units and sales at Spirent Communications where he had previously also held several senior leadership roles including chief marketing officer and vice president of networks & applications. Prior to joining Spirent, Mr. Schmitz held senior marketing positions at Rivulet Communications, Visual Networks and Tellabs Inc. Mr. Schmitz holds a B.S. degree in electrical engineering from Marquette University and a Master of Science degree in computer science from the Illinois Institute of Technology.View the profile
About the talk
Retail’s digital disruption continues to ripple through the industry, influencing shopper’s opinions and expectations across categories. During this busy holiday shopping season, Jeff Schmitz will share key insights from Zebra Technologies’ 12th annual Global Shopper Study that highlight the disconnect between how retailers and shoppers perceive the shopping experience. Schmitz will dig into the data, talk about the importance of thinking like a smartphone-carrying shopper, and offer smart technology solutions to enhance the customer experience and drive in-store sales.
Hello IoT Slam participants. I'm Jeff Schmitz, the chief marketing officer here at Zebra Technologies. Now, I've had the pleasure to present at a number of IoT Slam event today to talk with you about our ever-evolving retail environment. Now, there's no better time to talk about retail then limit of the busy holiday shopping season during which we already experiencing more than 7 billion in Black Friday sales in the US with an average store purchase up nearly 6% year-over-year and an estimated 9.4 billion in Cyber Monday sales up 19% from the previous year
now. I've titled my talk today beyond the retail apocalypse now if you remember we spoke a while ago about the impending doom of retail, which is certainly not come true. Not consider this for a moment while most people still make more purchases in the store than online today. That trend isn't going to be true for long based on current consumer feedback. Only 46% was still shot more in physical stores, then online stores just a short five years from now. Now that doesn't mean the traditional retail is going away or dead or even dying but e-commerce
didn't make brick and mortar stores. Obsolete as headlines would suggest 64% of retailers open new retail stores in 2019, and there's more store openings than closings, but doesn't get a lot of press. E-commerce retailers including digitally native stores are sending their customers and brick and mortar store locations for buy online pickup in-store both his transactions and online return. So the critical component of the omnichannel experience retail retailers have not been forced to abandon the operating principles that are sustained
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