Jeff Schmitz
Chief Marketing Officer at Zebra Technologies
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IoT Slam 2020 Internet of Things Conference
August 19, 2020, Online, USA
IoT Slam 2020 Internet of Things Conference
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Keynote: COVID-19's Impact on Retail & the IoT Implications
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About speaker

Jeff Schmitz
Chief Marketing Officer at Zebra Technologies

Jeff Schmitz became senior vice president and chief marketing officer at Zebra in February 2016. Mr. Schmitz most recently served as executive vice president for multiple business units and sales at Spirent Communications where he had previously also held several senior leadership roles including chief marketing officer and vice president of networks & applications. Prior to joining Spirent, Mr. Schmitz held senior marketing positions at Rivulet Communications, Visual Networks and Tellabs Inc. Mr. Schmitz holds a B.S. degree in electrical engineering from Marquette University and a Master of Science degree in computer science from the Illinois Institute of Technology.

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Topic: IoT

A clear feast or famine dichotomy rapidly emerged in retail this spring as COVID-19 forced lockdowns and stalled spending throughout the globe. While economies have slowly begun to bounce back, consumer shopping patterns have been dramatically altered and retailers have had to rapidly evolve or face an uncertain future. Zebra Technologies Chief Marketing Officer Jeff Schmitz will share insights on how IoT will play a key role in helping retailers on both sides of this dichotomy navigate the current market conditions and emerge stronger, more efficient and more customer centric.

00:05 Intro

01:13 Uneven COVID-19 impact on retailers

04:21 The rapid advancement of e-commerce

09:14 Retailer imperatives

12:55 Sales associates

17:40 Inventory accuracy

22:36 Scale operations

25:51 Contact tracing

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Thanks for having me. Again Jeff Schmitz Chief Marketing Officer at Zebra Technologies yet to hear from Chris Sullivan who heads up our Healthcare practice and excited to talk to you today. And we're going to talk today about you know, the impact that COVID-19 had on retail and what that means for IoT and we'll talk about a few interesting applications that are cropping up as a result. So this is a picture of me yesterday going to an optical shop and I don't think any of us can really say we haven't seen

the impact on the retail store completely empty corded off into pieces. They only five people in the store. They've got a tape on the ground to keep people separated hand sanitizer at the front. Everyone's wearing masks. I'm wearing my branded Zebra mask that somebody nicely sent me. So it's hard to not see the impact on retail in general what the impact for seeing isn't necessarily, even so, what I see is really feasting and famine then on the feasting side. We aren't seeing e-commerce growing like crazy and I'll show you

some statistics in a bit. I'm discount stores are growing from 4 to eight and a half percent convenience store. Trump in supermarkets with a lot of these essential elements are critical for people that get their hands on and they are growing. Unfortunately on the other side of the Ledger things that are really struggling at things like fashion and apparel. These are stores that have been closed more extensively. They're not necessarily essential at least in the short-term and you see significant downturns in the fashion department

stores on mass merchants and food service. So what were you saying is this feast and famine and

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