Duration 54:41
16+
Play
Video

CBD Advertising – Alternative Methods for an Unconventional Industry

The audio is available only after a purchase
To tickets
Samantha Miller
President and Chief Scientist at Pure Analytics
+ 5 speakers
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
CBD Expo SOUTH 2020
December 11, 2020, Houston, USA
CBD Expo SOUTH 2020
Request Q&A
Video
CBD Advertising – Alternative Methods for an Unconventional Industry
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Add to favorites
14
I like 0
I dislike 0
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28
  • Description
  • Transcript
  • Discussion

About speakers

Samantha Miller
President and Chief Scientist at Pure Analytics
Jessica Arent
Chief Compliance Officer at Cannabidiol Life
Desiree Guinto
Business Consultant at Golden AQS Inc
Kristi Price
Founder & CEO at Black CannaBusiness Magazine
Trey Tijerina
Owner at WhyPayTrey
Gary Miertschin
Sales & Marketing Director at Applied Extracts

Samantha Miller, is an internationally recognized Biochemist and founder, President and Chief Scientist of Pure Analytics Laboratory a renowned cannabis analysis facility and former Chief Science Officer of hmbldt.As a Beckman and NIH scholar Samantha discovered and published descriptions of new reactions allowing the development of potential new cancer and AIDS pharmaceuticals. Early in her career she oversaw federally regulated laboratories and became an expert in trace-level detection of contaminants.Moving into a technology-focused products innovation Samantha was project engineer, product manager and eventually oversaw operational excellence as a key player at IDEX Health and Science, supporting the design, development and manufacture of enabling technologies for UPLC/HPLC, mass spectrometry and in vitro diagnostics instrumentation as the primary liaison to OEM R&D teams at Agilent, Waters, Thermo, Dionex, CTC, BioRad, Shimadzu among other technology leaders.As founder of Pure Analytics Samantha merged her over 20 years of cannabis cultivation experience with her extensive scientific, product development and business background and has been responsible for the development of unique techniques in cannabis analytics, research and strain isolation.Accepting a role as Chief Science Officer for dosist products, Samantha has leveraged her extensive patient and scientific knowledge of cannabis to bring a new level of excellence to cannabis products innovation.

View the profile

If we are to be taken seriously in the Hemp space for the extracts and products we are creating in the name of "medicine" then it is incumbent upon us to hold a standard of excellence in all aspects from seed to shelf that is incomparable in quality, safety and consumer care.Professional known for planning and execution of compliance strategies, including digital content, print, and media content, affiliation management, packaging and label management, facility management and operational oversight for FDA FTC Compliance.Public Speaker, Educator and Panelist for industry regulation and compliance for events such as CBDEXPO TOURS, HEMP WORLD EXPO, WORLD CBD AWARDS , TEXAS HEMP CONVENTION and morePublished Author - Modern Gladiator Magazine, THC Magazine, 10,000 Couples Magazine, Forbes

View the profile

Specialties: Recruiting, Government liaison, Branding and Identity, Linguist, Market Research and Development, B2B Sales, International Relations, Operations Management, Client Acquisition, Human Resource Development and Management, Financial Services Recruiter, which includes Full-Cycle Recruitment, Candidate Management, Networking, Business Development and Account Management, Non-Profit, Fundraising, Volunteer Group Management, Environment Enthusiast.

View the profile

I am the founder of KRMA Media Inc, a publishing company committed to changing the narrative about cannabis for Black professionals, business owners and entrepreneurs.We publish B2B content via our traditional and digital media platforms and produce collaborative events that accelerate black businesses into the cannabis market place.Our background is in formerly prohibited markets serving as consultants , marketers and diversity and inclusion experts.We are constantly on the look out for influential voices to contribute to our efforts, particularly those focused on the cannabis business, technology and education sectors.

View the profile

About the talk

This panel will dive into the ever important yet still strictly regulated world of CBD advertising. Most products available to the public can employ a wide variety of advertising tactics to aide in sales and marketing efforts. CBD, however, falls outside of the norm when it comes to advertising due to the regulations and legalities that still exist on the industry. Widespread acceptance and expansive growth makes changes to these regulations seem inevitable, yet hurdles for advertising CBD products still remain. This panel will focus on highly effective tricks and tactics to get any CBD product the proper advertising necessary to increase audience and brand awareness. Industry insiders will share their advertising knowledge through essential outlets such as print, digital, PR, radio and podcasts.

00:50 Inside the business

04:20 Advertising and marketing

09:10 Social media navigation

14:25 Make your lifestyle

18:35 Do you think that radio is dead?

22:05 Speak on a podcast

26:40 Alternative ways of gathering online

31:15 Get goose Bumps

35:10 Medical marijuana

40:20 Good manufacturing practice

Share

So doesn't CBD in advertising and we've got an amazing panel with us here today. My name is Samantha Miller and I'm honored to be able to facilitate some questions to them. And then of course I enable you guys to ask him questions as well to begin. Let's just go down the road and have everybody. Seven years. I started off helping build labs in California when MJ first went recreationally legal. I got to go do a lot of really fun stuff and be up in Humboldt County for a while

been selling Capital Equipment in doing manufacturing for the better part of my car marketing to the CBD and MJ Industries, but I also have a lot of inside on where I've seen businesses Thrive and succeed watching them grow from the ground up beyond the manufacturing side all the way to the retail side. Yeah, I good morning. I am Jessica ahrendt. I'm asking because I'm facing this way. And I want you to be able to hear me. I am the chief compliance officer for cannabidiol life. We are an education based brand first and

foremost and then we go to product we had two years in the market of nothing but education before we ever put a product into the market. I've been in the Cannabis industry professionally for the last 12 years. My first project was Carlos can probably with Carlos Santana. I have been in hemp now for 6 years. Thank you. Good morning. My name is Desiree can tell I'm with Earth Club Mariah's Farm. I've been in the sustainable and renewable energy space for about 10 years. I started in marketing and sales. That's where my

expertise lies. I enter the Cannabis space about two years ago with Mariah's Farm.

Full transcript of the talk will be available after the purchase
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Cackle comments for the website

Buy this talk

Access to the talk “CBD Advertising – Alternative Methods for an Unconventional Industry”
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28

Ticket

Get access to all videos “CBD Expo SOUTH 2020”
Available
In cart
11 100 ₽
11 100 ₽
$149
$149
€ 129
€ 129
A$203
A$203
Ticket

Interested in topic “Cannabis & CBD”?

You might be interested in videos from this event

December 11 - 12, 2020
Houston
26
433
cannabinoid pharmacology, cannabis, cbd, cbd dosing, dea, fda, hemp, psychedelics

Similar talks

Celeste Miranda
CEO/Founder/Producer and Publisher at MACE Media Group
+ 4 speakers
Kevin Carrillo
Chief Operating Officer at Cannabinoid Nation
+ 4 speakers
Kyle Struebing
Consultant at Green Leaf Opportunities
+ 4 speakers
Trey Tijerina
Owner at WhyPayTrey
+ 4 speakers
Dominik Hussl
Chief Executive Officer at Greener SEO
+ 4 speakers
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Jessica Arent
Chief Compliance Officer at Cannabidiol Life
+ 3 speakers
Cole Gibbs
Founder & CEO at Dama Distributing
+ 3 speakers
Derek Metson
Principal at Greenbox Architecture, LLC.
+ 3 speakers
Kyle Struebing
Consultant at Green Leaf Opportunities
+ 3 speakers
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28
Tajana Surlan
Managing Director at Green Grove Group Sustainability Solutions
+ 4 speakers
Dahlia Kelada
Founder & CEO at bulksalves.com
+ 4 speakers
Kristie Mallow
NATIONAL SALES DIRECTOR, CannaSundries, a Division of Martini Incentives at Martini Incentives
+ 4 speakers
Katrina Benna
Co-Founder and COO at Texas Aggregate Solutions
+ 4 speakers
Carlos Romero
CEO at Texas Aggregate Solutions
+ 4 speakers
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28

Buy this video

Video

Access to the talk “CBD Advertising – Alternative Methods for an Unconventional Industry”
Available
In cart
1 490 ₽
1 490 ₽
$20
$20
€ 18
€ 18
A$28
A$28

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
647 conferences
26477 speakers
9839 hours of content
Samantha Miller
Jessica Arent
Desiree Guinto
Kristi Price
Trey Tijerina
Gary Miertschin