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About the talk
This panel will dive into the ever important yet still strictly regulated world of CBD advertising. Most products available to the public can employ a wide variety of advertising tactics to aide in sales and marketing efforts. CBD, however, falls outside of the norm when it comes to advertising due to the regulations and legalities that still exist on the industry. Widespread acceptance and expansive growth makes changes to these regulations seem inevitable, yet hurdles for advertising CBD products still remain. This panel will focus on highly effective tricks and tactics to get any CBD product the proper advertising necessary to increase audience and brand awareness. Industry insiders will share their advertising knowledge through essential outlets such as print, digital, PR, radio and podcasts.
00:50 Inside the business
04:20 Advertising and marketing
09:10 Social media navigation
14:25 Make your lifestyle
18:35 Do you think that radio is dead?
22:05 Speak on a podcast
26:40 Alternative ways of gathering online
31:15 Get goose Bumps
35:10 Medical marijuana
40:20 Good manufacturing practice
Samantha Miller, is an internationally recognized Biochemist and founder, President and Chief Scientist of Pure Analytics Laboratory a renowned cannabis analysis facility and former Chief Science Officer of hmbldt. As a Beckman and NIH scholar Samantha discovered and published descriptions of new reactions allowing the development of potential new cancer and AIDS pharmaceuticals. Early in her career she oversaw federally regulated laboratories and became an expert in trace-level detection of contaminants. Moving into a technology-focused products innovation Samantha was project engineer, product manager and eventually oversaw operational excellence as a key player at IDEX Health and Science, supporting the design, development and manufacture of enabling technologies for UPLC/HPLC, mass spectrometry and in vitro diagnostics instrumentation as the primary liaison to OEM R&D teams at Agilent, Waters, Thermo, Dionex, CTC, BioRad, Shimadzu among other technology leaders. As founder of Pure Analytics Samantha merged her over 20 years of cannabis cultivation experience with her extensive scientific, product development and business background and has been responsible for the development of unique techniques in cannabis analytics, research and strain isolation. Accepting a role as Chief Science Officer for dosist products, Samantha has leveraged her extensive patient and scientific knowledge of cannabis to bring a new level of excellence to cannabis products innovation.View the profile
If we are to be taken seriously in the Hemp space for the extracts and products we are creating in the name of "medicine" then it is incumbent upon us to hold a standard of excellence in all aspects from seed to shelf that is incomparable in quality, safety and consumer care. Professional known for planning and execution of compliance strategies, including digital content, print, and media content, affiliation management, packaging and label management, facility management and operational oversight for FDA FTC Compliance. Public Speaker, Educator and Panelist for industry regulation and compliance for events such as CBDEXPO TOURS, HEMP WORLD EXPO, WORLD CBD AWARDS , TEXAS HEMP CONVENTION and more Published Author - Modern Gladiator Magazine, THC Magazine, 10,000 Couples Magazine, ForbesView the profile
Specialties: Recruiting, Government liaison, Branding and Identity, Linguist, Market Research and Development, B2B Sales, International Relations, Operations Management, Client Acquisition, Human Resource Development and Management, Financial Services Recruiter, which includes Full-Cycle Recruitment, Candidate Management, Networking, Business Development and Account Management, Non-Profit, Fundraising, Volunteer Group Management, Environment Enthusiast.View the profile
I am the founder of KRMA Media Inc, a publishing company committed to changing the narrative about cannabis for Black professionals, business owners and entrepreneurs. We publish B2B content via our traditional and digital media platforms and produce collaborative events that accelerate black businesses into the cannabis market place. Our background is in formerly prohibited markets serving as consultants , marketers and diversity and inclusion experts. We are constantly on the look out for influential voices to contribute to our efforts, particularly those focused on the cannabis business, technology and education sectors.View the profile
So doesn't CBD in advertising and we've got an amazing panel with us here today. My name is Samantha Miller and I'm honored to be able to facilitate some questions to them. And then of course I enable you guys to ask him questions as well to begin. Let's just go down the road and have everybody. Seven years. I started off helping build labs in California when MJ first went recreationally legal. I got to go do a lot of really fun stuff and be up in Humboldt County for a while
been selling Capital Equipment in doing manufacturing for the better part of my car marketing to the CBD and MJ Industries, but I also have a lot of inside on where I've seen businesses Thrive and succeed watching them grow from the ground up beyond the manufacturing side all the way to the retail side. Yeah, I good morning. I am Jessica ahrendt. I'm asking because I'm facing this way. And I want you to be able to hear me. I am the chief compliance officer for cannabidiol life. We are an education based brand first and
foremost and then we go to product we had two years in the market of nothing but education before we ever put a product into the market. I've been in the Cannabis industry professionally for the last 12 years. My first project was Carlos can probably with Carlos Santana. I have been in hemp now for 6 years. Thank you. Good morning. My name is Desiree can tell I'm with Earth Club Mariah's Farm. I've been in the sustainable and renewable energy space for about 10 years. I started in marketing and sales. That's where my
expertise lies. I enter the Cannabis space about two years ago with Mariah's Farm.
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