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How to Approach CBD Marketing For Entrepreneurs and Start-Ups: Q&A
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About the talk
So you started a cannabidiol business and are looking to scale up but not sure how? The key to a successful company is good marketing–and CBD is no exception. But even for seasoned pros, the transition to CBD may be a bit bumpy. The blossoming industry is going through some growing pains as regulators work to come up with guidelines. To avoid the chaos, consider developing marketing messages that are based in the science of the product and reflect the needs of the consumer/patient audience. A strategic integrated approach targeted to key stakeholders with messages that carefully balance product/service benefits is a good start to kick off long-lasting relationships with patients and consumers.
02:10 Building relationship in marketing
06:20 Search engine optimization
10:40 Content from the blog
15:05 Doing recommendations about the product
20:30 Podcast on YouTube
24:50 Email marketing
28:50 Data collection
33:20 Social media marketing
37:35 Make your brand different
42:00 Health and wellness space
45:15 Scientific research
About speakers
Celeste is a seasoned marketing professional who has gathered significant notoriety in the cannabis industry over the past 6 years (10 additional in mainstream marketing). She has taken many cannabis start-ups through very successful launches, gaining unmatched exposure for what are now some of the largest industry brands. Celeste is a frequent speaker on marketing in the cannabis industry at some of the largest cannabis industry expos and events. She has pioneered the most renowned and highly-educational cannabis publications in the industry starting with Terpenes & Testing / Extraction Magazine, Cannabis Compliance & Packaging News, and the most recent being CBD Health & Wellness Magazine. She also produces events such as Terpenes & Testing World Conference 2018, the entire CBD Expo Tour, CONCENTRATION 2019: a Cannabis Extraction Conference, CannaFarm Con, and the Cannabinoid + Natural Products Expo all powered by her publications. She sits on several boards within the cannabis industry including the Cannabis Cultural Association, CALM, and MC4MS.
View the profileKevin Carrillo provides his clients with strategic guidance, support, and content development that capitalize on the power of digital media to boost awareness and create a lasting impact. He has helped higher education and nonprofit institutions as well as Fortune 500 companies navigate the complex challenges of social media, with a special focus on channel management, social listening, competitive analysis, and paid advertising. As the owner and Lead Consultant, Kevin enhances his clients' social media practices and presence to leverage messages for maximum audience reach and segmentation. Kevin graduated from Bucknell University in May of 2011 with B.A. in Political Science & Sociology where he also competed as an NCAA Division I athlete for the Bison Wrestling program.
View the profileI'm a seasoned sales leader, small business owner, and hempreneur. I focus on educating people on the hemp industry while also providing a sales outlet for hemp/CBD products. As legal and regulatory barriers are removed and consumer education spreads, Hemp Business Journal estimates the U.S. hemp industry will grow to a $1.9 billion dollar market by 2022. After years of researching the industry and opening 3 successful CBD retail stores, my goal is to assist others looking to get into the industry. Whether you are seeking a brick and mortar franchise opportunity, a mobile franchise solutions, e-commerce, or wholesale... I'm your guy!
View the profileInternet Marketing since 1995 involving White Hat onsite as well as offsite SEO, link building, and SEM tactics. Small business owner since 1997. Involved in integral roles of running an online business from planning to the execution stages as well as project and operations management.
View the profileOkay guys, thanks for being here. So our this is the last panel the day and it's usually the course I'm biased but I think it's the best one we ended with a bang and so it's interesting of what it says there because first aired okay, so I think everyone else is good except for Kevin and I Kevin Carrillo as doing this so we will start and I always do a panel little bit differently you guys so here's the thing is I don't so much want to tell you what we know. I want to know what you want
to know. I want to know what you would like to know or what we can help you with. So I am going to have each panelist introduce themselves tell you a little bit about what they do and then we're going to take your questions and we are going to answer them and we are going to help you as much as we possibly can with any situations. You have know if you feel like being shy or you don't have any questions, then we will get you warmed up and create some of our own but basically if there's anything you wondering any questions you have we want to help you and did the panels amazing be As
they all have definitely a forte within marketing so you will hear that and and definitely I think that we can help you with a lot of different aspects. So Trey all that you start Good afternoon. I am tray to the arena and I was just telling Kevin right before this conversation that I've done a lot of different things in the Cannabis space for over. I mean by 6 years. I think I've Loved participated and what I'm really close if you'll call it different cycles micro-cycles and micro-trends and macro Trends and it's just a lot of things to pay attention to
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