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David McLaughlin
Founder & CEO at Sati Organics
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CBD Expo MIDWEST 2021
April 9, 2021, Indianapolis, USA
CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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Cannabinoids in Food and Beverage: Market Trends, Innovation, and what the future holds
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About the talk

Food and beverage products from the Cannabis sativa plant have taken off, leading to the constant creation of innovative, new products to fill the cannabinoid-based food and beverage space. Looming in the background of constant growth is the FDA, which has yet to issue a final ruling that would set up an efficient regulatory framework for the industry. Learn about the most cutting-edge cannabinoid food and beverage products and explore what makes them true trend drivers. We will also explore the FDA and what a final ruling could mean for the food and beverage space within the cannabis umbrella.

00:40 Cannabinoids in food

03:30 Soft drink

07:20 Cannabinoid in the body

12:10 Food and Drug Administration

16:50 People to get involved

20:50 Distribution channels

24:42 Shelf life

28:46 Delivery Systems

32:23 Relating on prices

37:10 Distributing to thousands of locations

42:10 Formulation of the beverages

About speakers

David McLaughlin
Founder & CEO at Sati Organics
Joel Dar
Founder & CEO at Gataka Wellness
Blair Curless
Clinical Pharmacist at Phoebe Putney Health System
Ian James
Founder and CEO at The Ideation Lab, LLC
Ryan McFarland
CEO at WhereZHemp

I first heard about CBD some years ago and didn’t think much about it and had never tried it. Many friends had told me they had great results so in the fall of 2018 I tried some and really liked it. The more I learned the more interested I became and instead of becoming a sales rep for someone else I decided to start my own company, create a killer brand and provide fantastic products. There were a few CBD drinks on the market early in 2019 and for me they were either flavorless or too sweet so I wanted to create a drink that I would want to consume myself. It took six months of R & D with a PHD to get the right formulation but we finally launched Sati CBD Soda in October 2019.

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Originally from Tel Aviv, Joel fell in love with chocolate in its raw form when he and his wife lived in Costa Rica, where some communities view it as a superfood rich with antioxidants, magnesium and more. Inspired by the tradition of the bean-to-bar process, and no doubt the healing, Pura Vida energy of Costa Rica which inherently travels over with Gataka’s clean, wellness-oriented vibe, Joel launched DAR Chocolate, his first, non-CBD craft chocolate brand which makes everything from scratch.

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I am an adaptable and motivated individual that started as an organic chemist with a passion to help improve medicine, which led me to pursue a Doctor of Pharmacy. The scientific and medical backgrounds melded together and I presented at 2 conferences, optimized 10+ methodologies, provided multiple lectures for third-year pharmacy students, initiated 2 collaborations, and finished 2 publications as demonstrated by earning a Ph.D. in Pharmaceutical Sciences. I have a creative personality with emotional intelligence who enjoys music. I have learned to play 5 instruments, including the piano, clarinet, saxophone, and drums. The most enjoyment comes with the bass where I recorded 2 albums with a few rock bands. I began to develop my leadership skills while in Boy Scouts where I achieved Life rank, hiked 150+ miles of the Appalachian Trail, spent 12 days exploring Philmont Scout Ranch, enjoyed rock climbing and repelling, canoeing, and more.

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Ian James founded The Ideation Lab, LLC (TIL), where he provides the Company's strategic vision, and development leadership, as well as mergers, acquisitions, and analysis for the company. Ian utilizes his expertise in branding, marketing, employment, and environmental, health care, rezoning, and land use issues, telecommunications, as well as transportation and logistics. He has raised roughly $100M in capital investment for various operations since 2014. From 2018 through 2019, he helped spearhead a reverse triangular merger with a sub-$90M Nasdaq company in which a vertical CBD company, SanaMundi, sought to go public. The go public plan was sidelined by the COVID-19 Pandemic. In 2016, Politico Magazine named Ian one of the United States' most influential political thought leaders. Before The Ideation Lab and SanaMundi, Ian ran a successful marketing and advocacy firm that oversaw the collection of nearly 7 million signatures to place issues before voters. At that time, his firm developed the blueprint to amend the Ohio Constitution for casino gaming. He worked on a variety of other high-profile social justice and ballot issues, including protection of voting rights, employment rights, and civil rights issues. He also served in numerous governmental offices, including senior campaign staff and lobbying positions, corporate executive for Merv Griffin's Players International in Illinois, Louisiana, Missouri, and Nevada.

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Ryan McFarland has established himself as a respected expert in the CBD space. His experience has brought a wealth of knowledge, systems, and tools for WherezHemp to build the largest LinkedIn Group “CBD & Cannabis Professional Business Network” with over 17k members & businesses. He is also the CEO of WherezHemp and his specialties include sales, automation, & digital marketing. He has been recognized by ClickFunnels as a 5 time Two-Comma Club award recipient with over $5M in online sales generated through ClickFunnels. Mr. McFarland has spoken on stages around the world about various topics including marketing, sales, investments, & automation in your business.

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Good morning everybody. We're going to go and get things kicked off here so we can stay on schedule. Thanks for joining us here. This morning, my name is Ryan McFarland and I'm going to be the moderator. Today's panel will be discussing cannabinoids in food and beverage and what's going on with market trends and Innovations with the market hopes for the future and will be going through talking with some of our panelists, and letting them introduce themselves and their companies. And then we'll talk about some insights and hopefully be able to provide a lot of value in education to

everybody out in the audience. Today, we do a big cheer and wake up the rest of the hotel. So we get people. I know that's right but I'm certainly excited to be back in conferences and seeing people face-to-face instead of Zoom for the last year-and-a-half. So, who else is excited out there that we actually get to see face-to-face? But pretty awesome. If you want to give a shout out to my ex media from putting on this event. So quick, one of the first ones out to have an event up and ready after restrictions have been lifted. So, that's been pretty,

pretty awesome. So, appreciate all the work that they've gone. Bring everybody together here. So just a lil bit about myself. So I'm down here, where is Camp? We are a publisher of Market data and a Spaceman, the business. Since about 2018, we basically took the approach of data on the side of CBD, we saw a unique opportunity with big check platforms, making it extremely difficult to Market CBD in cannabis companies as a

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David McLaughlin
Joel Dar
Blair Curless
Ian James
Ryan McFarland