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Ronie Schmelz
Counsel at Tucker Ellis, LLP
+ 3 speakers
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CBD Expo MIDWEST 2021
April 10, 2021, Indianapolis, USA
CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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CBD Expo MIDWEST 2021
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Claims and descriptions: A Legal Opinion on What You Can and Cannot Say
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About the talk

With various levels of legalization taking place nationwide, ensuring that your messaging falls within legal guidelines are crucial. From packaging and advertising content to marketing initiatives and sales collateral, there are a number of pitfalls CBD companies are liable to make when discussing the plant and its products. One incorrectly used word could potentially result in fines, shutdowns, and more. Here, we give you the ins and outs of precisely what can and cannot be said in your messaging, packaging, and branding. Stop having to worry about whether or not you are in compliance by listening to what the experts have to say.

00:00 Intro

04:28 Labeling regulation

10:56 Genetics

15:33 Risks

20:32 Legislation

26:27 Case study

30:45 Claim at first

35:52 Examples from the audience

40:34 Cosmetic brands

44:20 Reducing the risks

About speakers

Ronie Schmelz
Counsel at Tucker Ellis, LLP
Blair Curless
Clinical Pharmacist at Phoebe Putney Health System
Liz Geisleman
Vice President at Rocky Mountain Reagents
Jessica Arent
Chief Compliance Officer at Cannabidiol Life

I am an experienced, business-minded lawyer with over 30 years' experience representing companies in complex commercial litigation and consumer class actions, and now derive great satisfaction counseling clients on litigation-avoidance strategies. I have particular expertise with and deep industry knowledge of companies operating in the cosmetics, skin care, hair care, retail, and other consumer product industries. I counsel clients on FDA and FTC regulatory matters, respond to regulatory challenges, including FDA Warning Letters and Prop 65 Notices of Violation, assist in governmental investigations, and counsel clients on developing appropriate advertising claim substantiation, including through clinical and consumer perception studies. I am active in numerous industry organizations, including as a Board member of the California Society of Cosmetic Chemists (SCC) and Beauty Industry West (BIW), and a Founding Board member of the Bay Area Beauty Association. I routinely speak at industry conferences, including those sponsored by Cosmoprof, the Society of Cosmetic Scientists, BIW, and Natural Products Association (NPA) am a frequent contributor to industry publications, including the Rose Sheet, Nutraceuticals World, and Nutrition Industry Executive. I am admitted to practice in California, New York, and Washington D.C.

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I am an adaptable and motivated individual that started as an organic chemist with a passion to help improve medicine, which led me to pursue a Doctor of Pharmacy. The scientific and medical backgrounds melded together and I presented at 2 conferences, optimized 10+ methodologies, provided multiple lectures for third-year pharmacy students, initiated 2 collaborations, and finished 2 publications as demonstrated by earning a Ph.D. in Pharmaceutical Sciences. I have a creative personality with emotional intelligence who enjoys music. I have learned to play 5 instruments, including the piano, clarinet, saxophone, and drums. The most enjoyment comes with the bass where I recorded 2 albums with a few rock bands. I began to develop my leadership skills while in Boy Scouts where I achieved Life rank, hiked 150+ miles of the Appalachian Trail, spent 12 days exploring Philmont Scout Ranch, enjoyed rock climbing and repelling, canoeing, and more.

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I have spent the past 22 years at Rocky Mountain Reagents from production employee to administration staff; from Director of Sales and Marketing to Acting CEO. We have had significant growth over that time taking us to a multi-million dollar company in a 46,000 square foot facility with 75 employees. I have been involved in almost every aspect of the business from janitor to my present position. In that time I have been involved all aspects of accounting, procurement, taxation policy, human resources, inventory management, client management, marketing programming, process development, technical writing, building design, implementation and everything in between. In addition to my professional career, I have spent a great deal of time volunteering in Jefferson County politics where I served on many committees and elected party positions. I have served on the Board of the Jefferson County Economic Development Corporation (2015-2018; elected Chairman in 2018), The West Metro Chamber of Commerce (2013-Present; elected Chairman in 2019/20/21) and the National Cannabis Industry Association (2020-present) . I enjoy continuing to find new challenges for my own growth and look for opportunities to offer my skills to organizations that can benefit from them.

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If we are to be taken seriously in the Hemp space for the extracts and products we are creating in the name of "medicine" then it is incumbent upon us to hold a standard of excellence in all aspects from seed to shelf that is incomparable in quality, safety and consumer care. Professional known for planning and execution of compliance strategies, including digital content, print, and media content, affiliation management, packaging and label management, facility management and operational oversight for FDA FTC Compliance. Public Speaker, Educator and Panelist for industry regulation and compliance for events such as CBDEXPO TOURS, HEMP WORLD EXPO, WORLD CBD AWARDS , TEXAS HEMP CONVENTION and more Published Author - Modern Gladiator Magazine, THC Magazine, 10,000 Couples Magazine, Forbes

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Ronie Schmelz
Blair Curless
Liz Geisleman
Jessica Arent