Technology leader with a record of building highly successful and talented teams from startups to Fortune 100 tech companies. Dedicated to developing people, scaling technology platforms, leveraging data and machine learning, building great products, and growing businesses.View the profile
Nicole M. Alexander is a SVP for Ipsos, as an innovation expert she helps companies with their innovation from brand strategy to product/service development so that they can develop the "next big thing" faster. She is a 17-year veteran in marketing innovation, strategy, and analytics including industry and academia. She spent a decade at Nielsen Co., where most recently she was a vice president in China and led the company’s end-to-end innovation practice. Earlier in her career, she held digital marketing roles for Monster, The New York Times and DAC Group. Nicole is a analytics lecturer at Columbia University and an adjunct professor of marketing and technology for New York University. She has a global executive M.B.A. from the TRIUM program across NYU Stern, Ecole des Hautes Etudes Commerciales de Paris (HEC), and the London School of Economics and Political Science. She has a bachelor’s degree in international business and global management from NYU.View the profile
About the talk
From Pin to Purchase: Lessons from Pinterest on leveraging computer vision and e-commerce at scale to create inspirational shopping journeys
At Pinterest, the commerce engineering opportunity was to allow users to go to “purchase” from any Pinterest pin. Pinterest leveraged AI to increase the number of shoppable product pins by 2.5x, while driving a total increase in traffic to retailers by 2.3x. And, the number of pinners engaging with shopping increased 44% year over year.
To achieve this goal of making the platform shoppable, Pinterest used various AI technologies including computer vision-powered visual search, machine learning-powered recommendations, and AR. It also partnered with the e-commerce platform Shopify to make Pinterest catalogs easily accessible to Shopify's 1M+ merchants through a custom app. Recent updates also include the ability to shop from a board or search with recommendations based on trends and personal taste, visual search right on Pins to "shop similar" in-stock products, and style guides that allow for browsing across popular styles in home decor. SVP of Technology Jeremy King will share details on how Pinterest did these things, and the organizational and operational changes that were needed.
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