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About the talk
The gamification of crypto has resulted in the wide adoption of bitcoin and other digital currencies on a whole different level. From e-commerce points to gaming rewards and even hospitality, this group of panellists will share how exactly they amassed a userbase ranging from hundreds of thousands to millions of people around the world earning crypto for their everyday activities.
Robert Beadles of Monarch Token leads a discussion on the gamification of crypto with Amy Wan of Bling, Adi Sideman of Props, Aubrey Strobel of Lolli, and Mike Lee from Yanolja.
LA Blockchain Summit is hosted and produced by the Los Angeles-based blockchain venture studio, Draper Goren Holm.
Christian, Husband, Father. Building the empire a brick at a time with family and friends. Co-Founder/builder of Monarch Blockchain Corporation AKA Monarch Wallet, CEO of Splash Factory BlockChain development. Created numerous multi-million dollar businesses. Crypto Educator also known as CryptoBeadles. Investor. Philanthropist. All his success comes from God, team and hard work. Public Speaker-spoke at numerous conventions and forums Forum Moderator-Moderated numerous tech, business and crypto panels Panelist-Crushed it on numerous tech, business, crypto panels Interviewer-Conducted hundreds if not a thousand plus professional interviews with people like: Max Keiser Trace Mayer Brock Pierce Tim Draper Eric Ly-Co-Founder of Linkedin Roger Ver Apolo Ohno Richard Heart Eyal Hertzog Michael Bisping Larry Sanger Da Hongfei Tone VaysView the profile
Amy Wan is CEO and Co-founder of Bling, which enables users to earn free bitcoin when playing games. She hosts The Law and Blockchain Podcast (a podcast of the American Bar Association) and has authored the Bloomberg Law practice guide to ICOs and Lexis Nexus’ Private Equity practice guide. Previously, she was a Partner at a boutique securities law firm and fintech General Counsel. Amy founded Legal Hackers LA, which programs around the intersection of law and technology; was named one of ten women to watch in legal technology by the American Bar Association Journal in 2014 and one of 18 millennials changing legaltech by law.com in 2018; and was nominated as a Finalist for the Corporate Counsel of the Year Award 2015 by LA Business Journal. Amy has also worked in international regulatory and trade policy at the U.S. Department of Commerce, and was a Presidential Management Fellow at the U.S. Department of State and U.S. Department of Transportation. She holds an LL.M. in Public International Law from the London School of Economics and Political Science, a JD from the University of Southern California Gould School of Law, and a BA in Biological Sciences from the University of Southern California.View the profile
Adi Sideman is Props Co-founder. Adi is a pioneer in participatory media and digital currency, an entrepreneur with more than 20 years of experience. Prior to Props, Adi founded YouNow to provide a live social platform for people to connect, interact, and express themselves. YouNow grew to be a global social network with more than 55 million registered users and over 120 million user sessions per month. YouNow was a finalist for TechCrunch’s Fastest Rising Startup of 2015 Awards. As a developer, Adi produced the first – ever animated ads on AOL and created more than 30 online games for major – studio franchises, including the Matrix Game for the famed Warner Brothers Movie. In 1999, Adi founded the interactive media technology firm Oddcast, which continues to develop interactive media apps such as “Elf Yourself”. In 2005 Adi co – founded KSolo, the first online karaoke service(acquired by Fox Interactive / MySpace) and, in 2006, Adi co – founded audio ad network TargetSpot, a joint venture with CBS(acquired by Radionomy).View the profile
Aubrey Strobel is the Head of Communications at Lolli, the leading bitcoin rewards company, where she oversees all communications, public relations, and marketing efforts on behalf of the company. Prior to Lolli, Aubrey was a senior executive at Wachsman, a blockchain public relations and consulting firm headquartered in New York. While at Wachsman, she led high-profile accounts including CoinDesk, Dash, tZERO, and served as the leading media organizer for the Consensus conference series. She began her public relations career at BerlinRosen, a political advocacy public affairs firm, where she serviced criminal justice reform clients. Prior to that, Aubrey was a former broadcast journalist for KRWG-TV in Southern New Mexico and West Texas, Aubrey reported on the U.S./Mexico borderland as well as the 2016 Presidential Primaries. In her spare time, Aubrey likes to play guitar. She prides herself on being an insufferable Philadelphia Eagles fan and loves spending time in Stone Harbor, New Jersey.View the profile
What is going on with their family? So I guess they were going to have a panel on game of Minecraft Oprah method. Option is virtual stuff is definitely easier than, you know, flying to Los Angeles and getting a hotel room like we always do their 4 for the convention. But the man, I sure missed. Smell my crazy people at the conferences and all those is sloppy drunk and hugs and I'll be going to the After parties and all that cool stuff. But I can't wait till they open California. Backed up, things kinda go back to normal. So I'll be doing the moderation here today and hope we
all do a better job than him. Chris Wallace on the debates. So, we'll see you guys can judge me at the end, I guess. But you know, this is moderation, what's up? You see everybody. And if we could was just start off with Aubrey went right there at the top. When you tell me about yourself or urine, all I can Mutations at loliware of the free rewards also allows people earn Bitcoin online. So places like Groupon we have over a thousand years old and we've been
growing. Hey, Rob Banks, moderating the second I'm with the props will founder and CEO copies of oil. I work till 10 and they were their users with the benefits in the ass and financial sygma, Network that they're on this trip to meet everyone. And so, we're working with the Web 2.0 apps that have names, and their uses and Bear Valley. Hi. So my name is 81. I am actually security attorney, and founder of blank were bling five.com. We are literally gamifying
crypto, so, are you there? Can you play a mobile games? You know, our version, we've got a bunch of different games and the reward is that people can actually earn Bitcoin for it. So we've been around for about 15, 16 months, we have three million users, you know, and the interesting things, literally onboarding people onto crypto who haven't had exposed to prepare before. It's a 70% of our users have never had a coinbase account. We referred them about 1.9 million new accounts and we're
profitable. That's rare. Or Mike Lee. We are number one and we provide like a combination, bookings, like french fries and a blockchain based company. But we have been successful in gas station of the boxing or decrypto over the years. Over years of developments have showed us that we could provide equipto and Black Sheets, while you two are millions of users, which speaks about a million active users in peak season. And so, we are really excited to be here. We like to talk about how we can spread this kind of a new phenomenon
and Sara. Remember people, with Donald Robert Beatles, Christian husband, father, got a TV show. Go crypto Beatles, YouTube channel called the crypto Beatles as well built. One of the largest does service companies in California for the largest real estate companies in Nevada. The founder of a flashback to rebuild a lot of software for most of our page pleasure to have you all here in one of those things that you don't really understand why things occasionally of like a blockchain companies really means I think one of the best definitions I
could find was a game of vacation is applying the science in psychology of gaming and contacts to motivate us to perform certain desired behaviors in one of those. Keep them coming back for more. So if you wouldn't be here and just kind of talked about some, you know, who you think you are making kind of the most significant industry. What is it? Exactly that you really need to easy? Is it for your, for your users to get involved? How, how easy is it for them to
go on your platform? And I think a lot of times, it's like, why should I do need or going, or whatever your token is in the first place? Like that incentivization is like the people who have nails that we're doing those things, right? The ones that are 16. And so, To do it. So I mean, I did a lot of a lot of leaders in the space, but it just has to be like, why should I even ask each one of your question? And we can kind of time and afterwards, you have any examples of
companies out there and flipped over and even yourself what you guys are all doing a check that out, but it really does recreate that childhood experience of opening the pack, find your card and they happen to be treatable for Value. They have a good day but that is really awesome. As you said motivating Starion, has nothing to do with. It's not behind it. Point. We have tested two types of a gas station to our users were supposed to reward. A second was a like a
promotional, like roulette game. Like where do we work? We noticed that most of the people, we're not really interested in only game, the crypto for their rewards after day, date. The bookings inside our platform, bought for a gas station of some kind of a rule assistant. That we have lunch. Now platform users can just come in and they can do the roulette and then they can hang some kinds of a crypto or some stablecoins in terms of how they were getting lucky. And that they and from there we found that most of the
users, they won the crypto but they are not really used to it, so they need to be studied and they need to be educated. So just kind of a education took us about 6. Up for our users, to actually get crypto wallet and to get themselves into a crypto trade market and buy seeing those kinds of actions for over there over the muscle. We've noticed that the user's attention rates for the conversion rates, to actually, actually the service that we provide was getting higher. So those kind of a crypto experience has taught us that
well up there can be used to facilitate. This is like us going to have to be careful in the communication process. Especially like in the US. I know what, like, Mark would be like, super careful would like referrals and rewards. We paid out because it could end up being a kind of getting us in trouble. What what kind of like, the rule of thumb. So, to speak with, in a game of vacation rewards and things like that of a space? Not even if you just leave, even brought her Like
Robin Hood has gamified Finance, investing it and stopped reading in general, and they've gotten a lot of flak recently for almost making it too easy, making it to addictive, right? So you know there's definitely a lot of attention being paid by Regulators towards crypto. So I think the computer industry in general needs. You don't fit the good players. Need to be very cautious and compliance about how we proceed you do for our company. I almost come at this from an opposite perspective of we're not necessarily gamifying crypto. As much as we are our finances, fying games,
Vicksburg Games, first company. So, you know games are our bread and butter and then to the extent that we work, you know, Bitcoin and crypto and and other Financial Services into there. It's really interesting because finance companies are super good with retention gaming. Companies are really good with no user acquisition and Maybe after you said sorry. I think if you mix the two, you can end up with something really compelling Acacia in their, in their platforms, in
their companies, which was kind of a big Sean cuz we all know that if you're able to do what was right, can be very, very successful ride. Me and Sushi and you'll get back in at least three guys in it. If you're going to have to do some serious gamification, what do you think's? Keeping people I guess from knocking out of the park. Like, that was the biggest challenge times over the past, two decades. I mean, nothing to do with blocks and if you watch himself another set of challenges that even though I get
cash back, And I think the challenge is really that we are talking about new business model and these new business models or, you know, I mean how is it going to take me to post on his call and companies my credit companies like, you know, the NBA with us and many others are starting to step up and make this more and more me. And, you know, once I start rewarding their drivers with the stake in the network so that they don't go in demonstrate and they're happy with the company is doing well, they're going to have to adopt
Little bit of the Chicken and the Egg. But we're seeing great strides and this year is a great year. You know, we had a problem. I have a half-dozen apps that I've already signed up to the network and, you know, Regina. Got your buddy else. Got anything. You want to add to it. I mean I think that, you know, this a lot of this topic is is nothing you we've been talking about this for decades, right? Like when it comes to mass adoption of crypto, there are a lot of technical hurdles,
people at this conference, you know, people on this panel, we're probably a lot more tech-savvy than your, your average person. But most people don't know how to handle, you know, cold storage and private keys and anything of that sort. And so, you know, most a lot of people don't even know. Cure coats still right in. That should be so simple. So I think, you know, the key and all of this is just, you know, it's it's making a lot of design choices for the average user. Go ahead. Too,
to be honest, like implementing crypto business model was really difficult for us and we actually did quite large projects, including the milk project that we, dated me and all that. And we did it for about 2 years now, because the business will do at the initial stage was not implemented for our every users, like everybody's in the panel thing. So for people to understand what the blockchain is, what we thought is that people do not have to actually acknowledge the fact that cesare disorder it worse than they're using, is actually wrong on the blockchain. It
is just the fact that they can be enjoyed in the services and they can be more feel valued the services, the key points was not the blocking. The blockchain was the only the facilitator, and the knowledge that actually. So it was really hard for us to understand those kind of a hidden message. Behind implementing the blocking technology but as soon as we were able to get through those kind of like a psychological barrier, there are more able to generate more productive or their implementable services to our users. And it took us a lot really.
Hey, Google for the game isn't straightforward a game, but we do a lot of marketing around getting people earned with us in a way that is a game like that. They would have heard us talking like, how much would they have now, they do ask for 3 after earnings, and what does that mean for the think? They would have bought in the first place? But you would have had if you would have just learned because there are other tests that foreign companies that sell that
with us, you know, where you would be today. I kind of been sent by the user I guess I could talk to you and send it to me since I'm sitting. Yeah. Who knows why they keep printing? All this money. I think a lot of a students are going to continue to go up and so Bitcoin and who knows maybe you could do or 3x just with the eye increasing the currency Supply by me. So what are you up to? What are you trying to think about when it comes to gamification? You always give people that kind of like game the system, right? Cuz
if you make a Shinto easy like with rewards and badges. Some things like that they're able to create Bots, do all the stuff that you do kind of heads-up, you know, hurting the project and it just becomes a mess. I just got to make it to where they don't game. The system is easy yet, both parties in a kind of win-win, so to speak to use her, as well as the company, both benefit from the game of vacation process without being gained in the process of speak. Yeah, absolutely. And this is huge issue in our specific industry, right? I
think with every company, depending on what you're doing, the answer is going to be different. For us, we do have a lot of protections around fraud. You know, we have bought technician programs, we make everyone verify their email, we have an extra layer right now for a lot of users to coinbase in and they do a lot of fraud detection as well, at least for us. The answer has been a lot of protest proprietary fraud to tech programs. New York, anything you want and do it. Now, you know what we're doing business and
crypto benefits to inventing the wheel. When somebody is around a lot that he already protecting their after implementing are also getting a lot of tools to ensure that they are. If you're getting a reward for inviting a user, you may get a very small part of it on the invite but I didn't get a notification and so across the boring. I think that's one of the responsibilities of us were trying to educate mass and supermarket. A business Market in this country and internationally and
in order to avoid the budget Mike's company Maria has to put millions of dollars on blocking Middle. Where is AP. Irons? That make it very simple for us to make them all of that is coming. Got you. I'll bring you anything. Why is not so much in the gaming space but I mean there are some components that we're going to be adding in that I can't share right now. But yeah, I really like I like I like I like some of those and make sure they get the question. Already used to the China on and write so and then and then give everybody a chance to let everyone know where to find
them and forgive me. I butchered your name call Mike makes it easy for me to mess up. All right, Mike. So I'm looking at another way that you do, you know, over the year, what not to do, different to kind of app, like, in vacation to Italy, have done differently at work, things that you recommend, other people should do that, maybe you didn't wish you did. Well there are a lot of things that we have experimented with the crypto or the blockchain, we first fermented with the payment system and that we came to
the reward system and now we are heavily invested in. The are your sources to experiment, more on the solution provider side? So like identification for the users tend to use those fucking technology and going somewhere to actually not carry their passport and did their ID card into the only use their like simple Wallace to check into the hotel in every automated way. I think that's the new ways of checking into hotels in the area. And so I think one of the lessons that we have learned in the Bakken project because you're not a blockchain base company, but we are just a conventional company
actually, a unicorn in Korea The things we have to do is that we need to look on the side. Water users actually want in their, in their addressing the blockchain cryptocurrency. I think so, the station, or the incentivizing dam in some ways is X actually. The easiest, and actually more of their fastest way to actually make them into the kind of block chain or detective, is that cousin career? Because like the Boston friends like their prices friends,
over the years, there were some concerns about people like it's blocking a frog or like the crypto is this just like a non-rational thing. So don't kind of sentiment actually from over the years but as a commercial service provider, we were actually more focusing on the service. Just not on the advertising that we are locked in or not. So I think Values that we have to give her user should be very intact and you should be very Concrete in this says, so it was kind of a license that I think will should
be implemented. Also, in other Black Canary's to Yeah, I just had to say, you know, the education side of things with your educating people about how they can get their cousins, offer their crypto off or just getting them to be freaky and it's not know, why didn't you do it in the first place? Like, that's what you guys are doing. We do a lot of customer service. I mean we have brand-new people who you know when the first Bitcoin for the first time and we
literally get a customer support to get that are like what do I do with this? Now, you know and we haven't quite gotten there on the education piece yet but it's something we're working on. One of the things that if we could go back in time, we would have probably done different is really give people a reason to open the apps or interact with the apps every single day, and reward them in a way that doesn't put anybody in jail cuz that's one of the problems with.
I'll be working, people go to, to find you in the morning about Bali and all that good stuff. Account that's going to be giving people like the best deals online. So if you're looking for like the highest but we are at the Pops project.com and the Xbox project on Twitter. I think what's important to remember is we hear all the time. How to get like 90% of our colleagues in the face. Look at us like we're crazy and it's really exciting to email. The fact that these Solutions are coming
through, uniform businesses, like Mike's to you, no games. Lolly like what's Audrey doing and regular rewards, regular people, more and more people are being educated and this is all starting to work seamlessly for regular companies and that's really the beginning of the Revolution impact on Society on how I work. We're almost at a time and, you know, our website is bling, bling, calm. And from our website, you can just get to our Twitter Facebook Instagram, I mean eyone on Twitter and yeah you know we are on the Android Google Play store so you can
download or games there you just look up fling or just look up the coin, a new fighter games. Awesome. Mike got. Yeah, you can Google us. Do you know and you can find us now you know the back home and starting to be here. It was my secondary Summit or Conference. Next Tuesday causes cysts 2020 at the summer jobs now and actually generate more Valley to the user's data is just as it says, we the name of the company's actually call us playing Korean. So I think
the gas station and also the crypto should be more promoted and we'll do our best to give those services are users, your attitude. Com
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