Ty Roberts is a leader and innovator who has worked at the forefront of digital media. From his creative tools and work with artists like David Bowie and Brian Eno to new formats like Hi-Res Audio,. He has always created new experiences for music fans. His latest venture FanTracks streams live concerts and creates visual concept albums for major artists like BUSH, 311 and Goo Goo Dolls. He has started, built and sold several successful companies which have changed the face of entertainment including Gracenote which powered iTunes with it metadata and informationView the profile
About the talk
Live Streaming technology alone cannot transform entertainment during this challenging times. The experience itself has to transform and engage todays audience of active online users as well as connect with couch potatoes sitting in front of the smart TV. What can be done to create the connection between fans and bands? Will interactivity and the use of XR tech allow people to experience immersive worlds or are we better off with intimate settings presented in high qulaity?
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
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Hello everyone and welcome to South by Southwest. We're doing things virtually this year and I want to walk me to discussion about band and artist connection to reality. And some of the new technologies to artist, you may know me, Thai Roberts have spoken before at South by Southwest. My background is I basically help artist visualize their sick. And I've worked with artists like David, Bowie and Todd Rundgren to create interactive multimedia projects and all kinds of different video applications for their work. Most recently I've been doing streaming concerts have a new company
called Dan tracks and we've been doing a large-scale streaming concerts with computer Graphics in game engine technology. But today is not about me today. I am joined by an extraordinary talented and creative genius artist and producer Imogen Heap. Welcome Imogene, how are you fixed? Jordan asked me, which is that, this is the real tip. So I tend to turn into a bedroom. OK, Google, maybe. When I first start out with us for a little bit, cuz some people may be new to, knowing about you, Brinkley, just mention a few, a
few things that you're working on, which is pretty amazing. So obviously, you have a long career has a solo artist in the song, ride in a collaborator in the producer of music and you are your own albums and the band you been in Europe done quite well with 23 years. Now I'm not sure if I have the exact so I find a ride through all of that and also other artists really Revere your work. You know you had your songs recorded by Taylor Swift and Ariana Grande. You collaborated with Jeff Beck and you got Josh Groban
singing songs and there's so many when I look them up online and it was almost too many to name. So clearly other artists But the most exciting thing I found was a part of artist, really really like you like they single all your records and using Wiz Khalifa and you know quite a few of them seats also like your work. So I don't know how you got into the Hip Hop business but it's been an adoption in a community of hip-hop who just a little piece of cake, which was about 60 Minutes long
and it was like, How do you spell latest made? You who you are. I've been working on. I've been looking, you know, you had some obviously knew you peace and singles come out last night at the Empire phase and flow. You're working on in the commissioner short film, your things. You do do is to demonstrate your ideas to your fans and get feedback on your Imogen Heap. App site. And it seems to me that that's also quite unique you basically trial your work for your fan. Maybe tell me little bit about
that. I see what I've discovered happens. When I do that. I become less. Inhibited become less worried and stressed about any release is that by bringing them into the studio, are they wrong? Is Nemo? Creative I feel I feel more that I can keep my crazy because they with me at the stop and say we're on this journey together. And right now I have an Empire just because I've never done that and it kind of reminded me of Christine and the queens and that kind of by which I love. And so I placed it in
a deduction of this song and lyrics in the u.s. into my idea space. And then those discussions continued with the signs about what that meant, that how, that made us feel and what was going on in the? Well, physically and I just a friendly from Set with a bunch of students in this text. So it has a tablet and react and 3DS conversations and I just felt really to write a song about that. I really, really love. And I did it quite quickly cuz I felt they were with me. So yeah, it is on my app. I mean, I used to do. It
says available, whether it's 12 seconds, or Twitter row and YouTube. And I have this app, which is a cup equals to propose to you about this app and then It's interesting to also talk about some of the technology have. So, you know, it in the other things are working on here is obviously you you've been working on just roll music for a while and now you have a glove based. I'll call product, it's actually coming up today. I think today is the day, we were laying there. So maybe you could talk a little bit about that and and then what we'll talk about, maybe what you do with a glove.
So this is the system cuz it's going to happen if I take no credit. Stop to me. But now it's saying. Okay. And then and it talks, you return a wireless router and they can be on the spontaneous Lee, Alexis, all the amazing Tools in your door, or what, what are they using to play music? And instead of sitting around and Industry on the Fly. And it's just this thing, I told Uncle Tom Mitchell, How many people who are musicians in Ebony? Make Anthony Hopkins and kodos anything. But I
just wanted to be able to have the freedom to be able to make music on the slide and asked me how to say that my desk. That's always, never liked that kid that relationship with the Audience by turning around or pressing a button board. Player synthesizer person was they had to punch over there. Quipment pushing buttons and sell wood that you can step out from behind there. And dance, actually helps I integrate the club since the full moon. So if I want to open the piano and I want to move,
Antico. The Cannonball that I can either lie and I can accept those things so it's not like it's an acoustic instruments that we have to build a dissection lab expression around it that we couldn't because they resided in in a push button faders. And that to me seems like you have, you know, basically now you prayed a new mechanism for communicating while playing which is great and it seems like all so you can receive feedback if it had a buzzer in there so
no nobody else. Remotely can push a button and cheer and you can feel a little bit of the audience feedback for me is at the side of artists ahead of time. I have a petition so it's just me and the studio. So I have to invent the opportunities to meet and collaborate with people so it's like bringing in the pound them into the house in there. Every now, and then bringing in those conversations. I'm trying his best to end everything. I do that integration. And
how do we create a flow of Life? How do I create a better flight between Nigeria my headset? Expressing up an expensive piece of music, how do I create data flow between my family and my, my my business and the commission's and my interested II. And how do I, how do I make it a little slow. So it's not like this thing of the hair takes time to set up in anything and everything is going to integrate its integration. That's why we have technology like on the crate if possible which is this still identity to give me to make a zipper just lost
which is hopefully going to ease the space force. Because what we need to interrupt is a Marketplace, isn't understanding of what's available out there today. Or is there a carnival first ladder first, rung of the ladder Vesna. I'm really enjoying working with the folks at the yard and accessible to four musicians to be our environment. For the Elijah is said that you might just be a minute. You just had a few touches that we that we are now starting to do in the, in the Stream.
It just a magical. Oh, I see, I want to watch me like They sell deodorant Securities, you know studio with my giant LED screen me, honey. I'm at home and you can take yourself out of the background and you can put yourself into a virtual environment and the question is, how to make it something that's, that's artistic and I. And so, you know, these tools that are coming are, allowing the graphics to be to some degree at least influenced by the music or affected. And then you're going to that show. You can
perform the graphics in to some degree they often They might have a collection of like a color scheme that attaches to your beginning signs of this is crazy, talk. Something like it. When we would be revealing line is on individual likes with with physical head. But we have a station that they supposed to be representative of all sounds like Stadium yellow is 33, whenever wherever you guys are you guys taking your design and eat it? I don't have to do it twice. So when you think about the VR environment, as soon as you get here or what kind of
apples do, I would be able to carry your preferences died around with you. Companies that some of that still exist, that can be translated into a different day off. Information Specialist to start. Like the basic information about me as an artist is actually correct. That would be very helpful and then beyond that my visual representations, my my social media channels, the media that I've actually created as an accessible to list so the idea is to try to to to make it available in one
place. So it's more manageable then like the probably have now everyone's Facebook thing is different from their, you know, Instagram thing, which is different from you. Nobody gets 30 different websites to make anything happen. It's a fair question and I And what we doing it to start with is just to create an opportunity for office. Musician to come on the Australia to verify themselves with a possible so that kind of linked to an identifiable person.
But do you want to show you? And then, to today, just for now we're off to musicians, to me to make a note to come online. And to get that they intend to that created a creative business. So you can go through my autistic inspiration for the way too kind of condensed yourself and information that you would probably have to repeat multiple times. I feel like I said maybe identifies industry identify IPI number you're at the end of a place that would be useful to other services to be able to integrate with the barest multiple reasons.
But for now it's about just preparing this place for that feature. Where we do have a mortgage place, open official for artists, but we do have a way to come to call about our own Mike Road in ecosystems to have specific tool sets that we use until we succeed. And other kinds of other music services. Do you use to build on top of that? Perhaps you can have these private conversations or you could share information about services or manages the Emojis or it could be just simply. I need. It could be
example, like Reverb the company that escaped from that you might be able to, you might be gone for. I have my list of kids and I know what this is using it all the time. I mean, the one I took my public page is not expensive for any means. And when I do, I'll never have to do it again. So it's like I go tanning bed to be nearby, something like Beaver board are different service, rental in Broomfield, Somebody find granny, we said maybe we get a tank rate for renting, it for a half a day or whatever and then they bring it back
by. Now, this is an interesting cuz I used to have this talk when I was your brakes, not about how important having your data correct was even the most simple data and it turned out that extends to publishing and all these other things for musicians that, you know, without it being right. You're in a world where that doesn't match up and, you know, I used to talk and say, you know, it is interesting when I looked just even at the name of a lot of artists, you know, some of those names are actually not searchable by voice. You know, what does the dollar sign is
a tricky? One, if you put a dollar sign in the middle, your name the computer citizen s, it may not get it. Exactly. Right. And so show this time, I think it's a great and I think it's it's long overdue in the recording industry to even just have a basic profession. Call database of your information in your and your stuff. Is it where this was correct? So, I think that's a great project, and I guess you're inviting artist to come join credit passport. That's how we just lost another guy. And it really is about setting up that
face at ground level that we missing, which is where everything is topsy-turvy, while they also think it paid. And it doesn't recognize Ava because the industry is built around. Whatever days are is organized and where that resides isn't kind of fragmented pocket with the labels of a collection started. They are sent me. And it's all very obviously, you know, with the breath your career and you know, some of the more recent things like he'd scored the Harry Potter. And, you know, you've done
so So, you know, a really are called independent thinking route, you're an individualist and and you know, some musicians out there might be wondering, you know, has it been easy as I've been harsh and they just stick with their own ideas, what would you say to somebody who's starting out and or try to develop their career about about staying true to their Muse? What would you even harder to beat someone else? So yeah, just just I get away with so much by just always doing my thing, it's not expected, I would do anything else. So, whatever I choose,
what it, whatever kind of put it on my end up doing is expected of me to today. That, which means I have, I have this Freedom, this creative freedom to go wherever I choose. I'm not stuck in a rut of creating that type of the album. Ten times I've been my life or having to go into this huge stadium shows too crazy. Living. This kind of spaced it in between where you can kind of cross to yourself that feels on your strength and your skills and working with projects that really interests you and create your grow. Your skill set that is very unique to
you. And I think the teacher of what, is that combination of your unique skill-set, your body of work, and the discovery. And that is when you, when you know, whether it's a commercial, Entity wants to buy brands that wants to reach out to somebody to right there next to you with something that they might be able to discover you maybe you live in the middle of nowhere and it never released anything but it's just something about your exact directions of your unique skills.
May be the time that you have it at precise moment in time where you are, maybe what language is speak with your mother. It's like his a millions, billions Songz. Trey Songz. I wish I can upload it on the internet and no way of like identify anyting individual about that piece of work. It's just a music file. That has some kind of analysis. I would make analysis essay. Find it to drive more wet to them. So that's why the importance of Basic creating tools to help the music. I can feed a unique
self because that's what that bench and see what happened to aspiring music. That takes us away from stuff with her before, or that we need, because it's beautiful about how to get to pay. Then our rent and I think we're going to see an abundance of opportunity rather than this feeling that everything is going to fall apart, and you didn't even the people talk still. Because the industry doesn't support largely. The Music Makers supporting the industry around it because
that's where the industry commercial opportunity is. But we could go on a date with her and we just hung it on a scales and take about unity and go at all, where I'm going to passions. Go, that's when it's going well. Well, that probably was said, and I think that's a great message for anybody to hear. That's why I think we should be doing while you go off to your next performance, I guess. Is that we're going to show a little bit of a video of some things you've been working on so people can stick around
and watch that at the end. But before we do that I certainly want to thank you. A mission for participating in the shop at Shoppers panel this year. Next year will be in Austin and you and I can have us some great stuff left some food together. I miss all that and see some of my music that would be great to show for everyone that wants to get it deeper level connection. You should go to Imogen Heap. That's got a pee pee. And there you can find out about what she's doing how she's communicating with her fans to her application. But also other information about what
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