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The Thrilling Potential of SexTech | SXSW Online 2021

Bryony Cole
Global Speaker | Podcaster Producer | Sextech School Founder at Sextech School
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SXSW 2021
March 16, 2021, Online, Austin, USA
SXSW 2021
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About speaker

Bryony Cole
Global Speaker | Podcaster Producer | Sextech School Founder at Sextech School

As the world’s leading authority on sextech, Bryony Cole is fascinated by the way technology permeates every corner of our lives, even the most intimate ones. Since launching the top-rated podcast *Future of Sex*, Bryony has been on stages across the world forecasting trends in the sextech industry for governments, tech titans and entertainment companies.Her incredible body of research, global sextech hackathons and annual *Future of Sex* report are considered the pinnacle of industry insights and innovation. She is also part of the New York-based Women of Sextech, a fast growing community of entrepreneurs, developers and thought leaders.Bryony has been awarded places in the Google-Walkely Media Incubator for Innovation in Journalism and Australian Advance Queensland HotDesQ accelerator.

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About the talk

Bryony Cole investigates how the sextech industry boomed during a pandemic and what awaits us on the other side. From inventing app-driven genital prosthetics to perfecting smart silence technology, innovators around the world pursued breakthrough after breakthrough during a year of isolation. Their products are promising to transform the way we think about human connection and sex. Join Bryony as she explains and explores this multifaceted industry spanning sex education, wellness, gender identity, assault reporting, medicine and much more. She’ll touch on the wider challenges of growing a vice sector like sextech and the roles social stigma, personal shame and taboo can play not only in our personal lives, but our professional ones too.

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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What's up. By Southwest? I am riding call, I am the host and creator of future, six podcast and on the founders Bic, Bic school. Today we're going to be sharing some spiritual intimacy here which is perfect because we're going to be discussing the thrilling potential effects pick. And I'm going to linger a bit longer on that, would fix it. Because I want to think about the association to come up. When I say the words, extech and for some people Brother's day thinking about texting my pot and how that fixed a spot for the majority of

people, I would say 6:00 Tech Corners images of sex robot by now, how many AI so how many has 10 different personality types from funny shy, charming and cute? And what we don't think about when we have these examples, which I fixed it, but you're not wrong, they are a part of thick stick and I also consider them something that comes to mind when I think of that stick. But the association with them. They're just going to fulfill the side of sectek. In fact, these

dolls and provide a lot more value. In ways we don't think about the trauma survivors of people that have difficulty relating to human and that is a means of reaching action, and companionship, we stayed at their Easley in examples, like a fox, a hologram. What's the temperature Washington sign to turn off the light still control the lights, in temperature in your harm. She also send emotional text messages and has this marketing around thing as social companion technology. While these examples I meant when I said that you just told us too far out

one ride and I think that is acceptable to have something sent and out of the pandemic in the isolation and loneliness. Craving for intimacy, the skin of a marriage is a robotic hand, right? So, this is really about recreating that sense of holding hands of someone who has designed a couple of months ago in Japan out of University. And gosh, does it raise questions about the quality of Mystique without humanity and where the future is going? And these are the same question, but not

forget that when it comes to us, might find essentially the robot in a pocket. We should be thinking about time. We get the quality of intimacy. We just died from texting or doesn't strip us of our Humanity. On first introduction to this wonderful world of Deck Tech. I think what tends to happen to people as it brings up some strong feelings is e. We're going towards complete to start. If you or depending on your attitude toward technology of sexual values, the culture and Society dropping, you might think. Well, this is headed towards

progress in technology. Always of polarizing and C is in society. And here is how often we change our minds over a relatively short period of time. So the example of an ETA for 6, take his dating up, introduce 10 years ago and house trained. Just typing. It felt to be on a dating app and now if possible ten or so years in 2021 is completely normal, infected strange. If you're not on a dating app and you're single and Technology like this, especially around intimacy changed a lot faster than we consciously realize. He's my request

to you, suspend your judgment for the next 10 minutes on septic. Let me be your sexy guide. You're optimistic sex texture as we dive into surprising ethical and social implications that may lead to a thrilling future for all of us. Sounds good. Alright, well, let's take it for a spin. I am going to share a list of this example with you. Now, I think robots is that the obvious play and then my phone's just something you say today, but I want you to take a walk with me now and imagine wonderful to be on how many

samples let's say, for instance, able to touch yourself. So, something like a real used to you. But what then like what would you do if you couldn't slays yourself, if you couldn't use your hands to touch yourself. If you had liability issues, eventually said some sort of pain in your hand, black of dexterity, awaiting us. That meant you couldn't enjoy the bigger by yourself. You could eventually masturbate. Hundreds of millions of people suffer from hand limitations today. And the solution for the longest time has been to do with a sore to hire a

witch gets expensive and complicated, especially depending what country you're in a man going without down, pretty miserable, but it's been the reality for many people. And this is why handy comes in. So it's showing your part at IP of Handy's joystick, which will be released in a couple of months. And really is one of those Innovative examples of sex like I want to share with you because it enables minority populations population, lock the disabled community that may seem.

That is obviously people to enjoy sexual pleasure and is designed by the stable people. So I can see now that the joystick Looking a lot more like a commercial product. Second act like this is, is what I would say is the future of the thrilling future in. This is handy, I don't mind. But in all seriousness, I think this is a really important example to share with you. Because, again, it's an example where the prosthetic, it's not just the sex or it's a prosthetic as designed to guard you from Foster to

erect at the touch of a button, but it's really designed for Marshall. Ice groups, like lesbian paraplegic, people experiencing erectile dysfunction, who is looking for alternative medicine or surgery for sexual expression. And previously they took the market being forced to use devices at a design for orgasm. Align them in. He's basically took place today that identity and sexual expression is so much more than just an old guy. I'm just having sex, sexual expression is walking down. The street is how we move in the world.

So this is a put a thrilling potential effects to cancel. Is also a ton of other examples. I'm about to share with you six. Pack is thought, which is an app to help you become better at 6. You can practice for the chatbot in back, if you just went on to your smartphone, now you could find sectek like lava which would help you become a better lover to get annoyed by our relationship. Do I spot if you were wanting to go, someone but didn't want to do the emotional labor. You could use gyspot Dipsy, which is erotic

audio. And of course not obvious One Toledo donate so connecting sex toys to apps and allowing you to connect Wi-Fi, Bluetooth all over the world. Beyond Define. Isaac check is also wearables. So sick to his are not here which is a wearable for painful sex. Those rubber rings reduce the depth of penetration has a huge issues for a lot of experience in pain. It's also heating and cooling pads for your genitals by private packs. 6 seconds or 30, the right packs, which is a female condom fitted with Bob, and it's

designed to prevent right? So that condom grips on to the penis and had to be removed in hospital. Sex. That is also a Callisto. A platform that designed to improve the process of reporting sexual harassment on campus and now in the website, And fixed it is fantastic. That effectively turns your smartphone into a microscope to measure the mighty Lady of your pics. It is all around us and wondering how exactly can all of these wide-ranging things still Basics pic and let's, let's return to the original question and Consideration

by looking at the word again, fixed it. And let's answer if I looking at the wood deck, Tech sexuality technology is the compound of 210 and when we look at 6 check in with why we stay that exact incompetence are much more than just a physical act of sex and using a technology actuality. That's a big bucket of sex, education, as Sexual Health, we have crime and violence reporting identity pleasure. And on the technology side we have always thought the Technology's not just right, buttocks pain, including it,

mixed reality is haptic, technology to replace that sense of touch Ultra websites and apps. Technologies is so many different things that really is just a tool but I just a six-pack incorporate is interesting into mingling of these two times. We need to think about technology, really? As a tool doesn't have to be sick, sorry about the technology. As a tool means it's just something we use to achieve a goal and that's what it takes away. The sting of Technology,

replacing I said intimacy is on a whole different dimension from a mice. No. Intellectual spiritual and physical Technologies, just a tool and When we think about it, like that will technology and tools dipping around the ages context. This might be the oldest dick stick ever, really prove. The point that Innovation around 6 with technology has been around for thousands of years. Inside the question, really comes up now? He's like, we only had about this. How am I not heard about thick steak before? Why am I only hearing about it now? And the reason for that,

Complex. But also unsurprising do with the stigma and shame, we have around 6. That look went back a few decades cuz I think this is an important point to chat, the the stigma around sick and look at how things are changing over the last few decades because my belief is that crucial, an interesting point in society, where the conversation around 6 sexuality expression or actually a bit faster than before and made me to pay stubs technology and it explains really

why we're having this conversation now. It stopped by and no previously searched sexual pleasure. As we know it for the longest time, when you were growing up, has been lurking in the shadows ride. He didn't just greatly out of the way. And Pharmacy Isles, or behind counted. It often criticized issues, presented to us. Think about how it's presented as something that growing up with something that was lit up on the side of highways, that was like it was Billboards and

I think it's important to look at how to change the lock. Is in my stainless signals around 6, changing and sexuality. Even the latest Britney documentary and how she was treated 15 years ago, really is your sense of how much attitude has changed when cultural conversations around women, pleasure, and sexual pleasure. They usually appear every few years and they usually around to my meds, you know, that could be Sex in the City you could be Fifty Shades of Grey I'm Grace and Frankie and it's in

the moment that women sexual pleasure is presented as strange. Foreign or funny and monthly hilarious. Even to the women that are experiencing the pleasure themselves and Shima is a great tool for breaking me off from sex. But you know what else is? Placement in the past couple of years, cultural movement during sexual harassment and assault like, times up in me to have really boy to come station around sexuality, may not be about pleasure and people are feeling good. It's like there's a sense of camaraderie that line and sexual Pleasure and Pain are coming out of the

Shadows at a lot more. In the past year, I would say, with celebrities now, joining sex toy company. This is logic. What accent does caffeine over the different types of sexuality and female pleasure. It's really shifted from being hilarious, to actually something is grounded, anyway, we just throw a couple weeks. Vibrator, in fact, one of the bread front of 2020 was that lockdown, has really put a spotlight on intimate life and everything this potential and Technology exists to loneliness

and the emotional connection or intimacy without the humans. It is reflected in the race at. So, even in the worst of lockdown in America 54% of American couples, the door, he become sexually adventurous as a study conducted by love, honey, I'm ninety-nine percent of couples 98%. It was meant to be 89, probably 90%. Couples rely on fixing video has become The New Normal especially with dating dating apps of open different speeches. That include creating core texting groups, that

connections across the border and people buying sex toys. Along with the toilet paper, over a third of singles and couples made a lockdown. In 5/6 toy. Purchased with starting to really stay on that technology can be leased vehicle for intimacy and sex. This is all the Instagram influences that I'm now, incorporating text conversation into their Wellness routines and we see six products like this, pop up alongside beauty products on Instagram masturbation. Now, being a big pot of mental health conversation, even government, advocated for senior, aren't a sex partner is

more of us. David I need for intimacy during lockdown less and less have sex and sexuality, became less, and less is sexuality, a shameful topic intimacy, how we might achieve, it has become the conversation to have, right? So whether it was trying to say he married or you're looking for inspiration. Google searches around sexuality, skyrocketed, during lockdown. The numbers show that we finished on online adults and payment, we debated, the pleasure Gap and this industry really

emerged as one of the biggest industries to take off in the Pacquiao. Sorry. The conversation has really driven a change yet. Text check is now big business. It's valued at a hundred and twenty-two billion dollars in the next couple of years. As a result of these conversations, been out in the yard name, all the secrecy and Cheyenne around 6, but it was happening and I grew up is slightly. Bange is all we still have a long way to go but it's catching up to the pace

of innovation in technology and technology is crazy. But if we consider that we're moving Foster, sexuality, At the beginning, you know, a lot of people stay this exact industrial hear me talk about it and thinking, wow, I see the potential. Now, how do I get to work? We're right at the beginning of this, tactic industries of Rod Plainfield back in history invented. But when enough people to call, I can imagine what I felt at that time and what they felt like,

they could imagine for their future. And I would say to you, whatever you can dream of right now is possible because of how nice them and Industry way. And when I say we I mean cluding use and because of how nice and an industry we are sex has been around forever but the conversation is really propelled. Look at this industry. Now thankfully So hopefully now brobots isn't the first thing that comes to mind when he has sex tech. It might might be something in your own life. Might be how you're using your phone. It might

be a conversation. You have with your partner I'm coming session. You have with your kids around sex Education Connection. Maybe technology could help us get there. I think. I think that's important to shed the light on what what's meeting currently in your own life, because I feel like there's an opportunity to so many of us to become entrepreneurs in this field and see that. At the end of the day, drilling potential effects Tech isn't actually about

the technology. It's about the openness of humans like you and I to have conversations about sexuality and shine a light on to because only then when we shine lies lies in the top corner is a scary corn. It's only then will if not become as Gary, or won't feel as if we can recognize that our needs intimacy and expression. A valid and need to be discovered will. Then that's not the point. We will discover the true potential of 122 billion dollar industry has been lurking in the shadows. Start. What is

Texas Tech? You tell me. And thank you for having me.

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