Events Add an event Speakers Talks Collections
 
AWS re:Invent 2020
November 30, 2020, Online, USA
AWS re:Invent 2020
Request Q&A
AWS re:Invent 2020
From the conference
AWS re:Invent 2020
Request Q&A
Video
Analysis with Dave Vellante theCUBE & Dion Hinchcliffe, Constellation Research | AWS re:Invent 2020
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Add to favorites
246
I like 0
I dislike 0
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
  • Description
  • Transcript
  • Discussion

About the talk

Dion Hinchcliffe, VP & Principal Analyst, Constellation Research, talks with John Furrier & Dave Vellante for AWS re:Invent 2020.

#theCUBE #reInvent #AWS

https://siliconangle.com/2020/12/02/aws-ceo-andy-jassy-sends-strong-message-cios-cloud-computing-giant-sets-conquer-edge-reinvent/

AWS CEO Andy Jassy sends a strong message to CIOs as the cloud computing giant sets out to conquer the edge

VIDEO EXCLUSIVE BY BETSY AMY-VOGT

“Get busy building or you’re dying! We invented cloud, and we’re going to define what hybrid looks like. Amazon is marching to the edge.” That’s how John Furrier summarizing the vibe during Amazon Web Services Inc. Chief Executive Andy Jassy’s keynote.

As day one of AWS re:Invent wrapped up, theCUBE’s analysts discussed how Jassy is planning to shape the information technology world.

“I think the overarching message was: ‘This is AWS everywhere.’ It’s going to go after 100% of IT eventually,” said Dion Hinchcliffe (pictured), vice president and principal analyst at Constellation Research Inc.

Hinchcliffe joined John Furrier and Dave Vellante, hosts of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They discussed Amazon’s continued dominance of the cloud market and how the company is leveraging its partner ecosystem to gain momentum in hybrid and edge computing. (* Disclosure below.)

AWS makes a play for hybrid dominance by closing the cloud skills gap

“If you were watching this keynote, your head exploded because you got so many announcements,” Furrier said. “What’s going on if you’re looking at this as a chief executive officer?”

CIOs concerned about the lack of cloud skills within their workforce should pay attention to the announcements around VMware Cloud on AWS, according to Hinchcliffe. “It says, ‘Let’s take your VMware skills which you’ve honed and cultivated and built a talent base inside your organization to run virtual machines and make that work for AWS,’” he said, describing how the solution links on-premises and the cloud.

“The CIO’s ears are going to perk up and say, ‘Wait, I can use native-born skills I already have to go out to the cloud?’” Hinchcliffe added.

The spending data shows that adoption of the VMware Cloud on AWS is gaining momentum, according to Vellante. This marks a positive uptick for AWS’ hybrid cloud goals. “If Jassy wants to go after this next tier of spend on-premises and edge, he’s got to win the global IT posture game,” said Furrier. “He’s got to win hybrid. He’s got to get there faster.”

DevOps Guru was another significant announcement that bridges the cloud skills gap, according to Hinchcliffe. The tool gives operational insights by automatically detecting issues and recommending fixes that staff can act on right away.

“If it turns out to be everything they say it is, it could be a real panacea for unlocking the maturity curve that these operators have to climb,” Hinchcliffe said.

AWS stakes its claim for edge dominance

AWS seems to be aiming at cloud competitor Microsoft Azure with the announcement of an open-source Babelfish database translation tool, according to Dion. By allowing users to run Microsoft SQL Server workloads directly on Amazon Aurora, the company is saying, “Just come over to AWS,” Hinchcliffe said. “That is what I call the escape pod that gives organizations an easy way that doesn’t require them to redesign and rearchitect their applications.”

The main takeaway from day one of re:Invent is that Jassy is “laying down the gauntlet,” with AWS bringing its cloud model to the edge and defining what hybrid looks like, according to Vellante. “It’s a very powerful message,” he said.

Hinchcliffe agreed: “He laid out a very clear path that Amazon’s marching to the edge. Edge is the next big frontier in the cloud, and it isn’t well defined.”

And just as with the early days of cloud: “If they don’t get out there and be the definitive leader in that space, then they’re going to be the follower,” Hinchcliffe said.

Here’s the complete video analysis, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Amazon Web Services sponsored this segment of theCUBE. Neither AWS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

About speakers

David Vellante
Co-host at theCUBE
Dion Hinchcliffe
Digital Thought Leader, CXO Advisor, IT Expert, Professional Speaker at Constellation Research, Inc.
John Furrier
Cofounder & CEO at SiliconANGLE Media

David Vellante is co-founder and CEO of SiliconANGLE Media, Inc., a digital-first media and content company. We are re-imagining how information is created and shared. In 2006, Vellante envisioned a peer-based, research model and co-founded The Wikibon Project, the world’s first open tech research community focused on digital transformation, the data economy, cloud and modern infrastructure. Dave is a long-time tech industry analyst, entrepreneur, writer and speaker. He is co-host of theCUBE – “The ESPN of Tech” - and manages SiliconANGLE Media with his business partner John Furrier. He is also a co-founder of theCUBE Network and CrowdChat, two startups based in Palo Alto, CA. Prior to these exploits Dave ran a CIO consultancy and spent a decade growing and managing IDC’s Enterprise Group, the firm’s largest and most profitable business. He lives in Massachusetts with his wife and four children where he has served as the President of his town's local "Kiddie Sports" association. Dave holds a B.S. in Applied Mathematics from Union College.

View the profile

Dion Hinchcliffe is an internationally recognized thought leader, IT expert, enterprise architect, bestselling book author, frequent keynote speaker, analyst, and transformation consultant. Dion works with the leadership teams of Fortune 500 and Global 2000 firms to drive successful change with emerging digital methods including employee experience, online community, cloud computing, data centers, digital business models, Internet ecosystems, Internet of Things, workforce collaboration, and the future of work. A veteran of enterprise IT, Dion has been working for two decades with leading-edge methods to bridge the widening gap between business and technology. He has extensive practical experience with enterprise strategy and operational issues and he consults, advises, and writes prolifically on the convergence of business and technology.

View the profile

I have a Computer Science Degree and MBA. Startup Internet infrastructure and software guy since 1997. Most known for doing a podcast and podcast network venture 15 years too early. Turned blogger, podcaster, and tech media developer and reporter in 2004. Before that was early in the web and internet architecture (I believe that I was the first to come up with the idea of keyword navigation to replace urls in browser and search). Before doing startups I was in enterprise tech since 1985. Right now I'm running a self-funded startup going on 10yrs now doing media and software in the cloud. At the heart, I'm an entrepreneur. I love conceiving and building new products and technology at the intersection of Media and Technology; Where Computer Science meets Social Science.

View the profile
Share

On the globe. It's the cube with digital coverage of AWS re invent 2020 sponsored by Intel AWS and our Community Partners. Okay, welcome back. Everyone is the cubes live coverage here in Palo Alto. California I'm down for your husband Save-A-Lot in Boston, Massachusetts. We got a great panel here, analyst just going to break it down. Keynote analysis day, one. We got a long time, web services, expert analysts, Dino Hinchcliffe, principal researcher at NDP at Compass research, but he goes way back then, I remember

2001 timeframe. Are you reading? This is web services. I mean, that's always serious or the architecture. They called it back, then. It's just the beginning. This really was the Catalyst of cloud if you think about virtualization and web services in that era that really small and where we are today. So, great to have you on The mainstream America and I quoted you in my story Monday. Chassis? When I have my one-on-one with them because I saw your talk with star beat the

weekend and you ain't pick them up was dependent upon everybody which is true that caught my attention has a very notable because you talked to a lot of cios does chassis pitch resonate with them and your opinion, what's your take on on that on that Posh because we heard hey, you know, get busy building or your dying right? So, get busy building. That's what he's just directly talking to the CIO, but if you ask me, he's still talking to the c t, o r. I e and the business, we talked to his Co wants to try to get on the car,

their biggest challenges. I know, I need armies of people who know all these brand new Services, you saw the development bowlocity of all the things that they announced. Re-emphasize. It was a lot of a few things they were bringing back again because they have so many things that they're offering to the public. But the developer skills are not there when I buy in Anna and I have had a transformed overnight because of the pandemic. My customers have moved, my workers have moved, and I have to redirect all my idea or not, and cloud is the best way to do that. Where is my where's all

the skills for the training programs that you've Department programs? That allow me to get access to large amount of talent. Those are the types of things that the CIA is concerned about his operational perspective about Agra Salesforce Trailhead, where we going to democratize Cloud skills to the very far into your organization to get into server list? I mean, this is ultimately the challenge Dave and thoughts on this because I was talking to Big Time and a big X deso and then perspectives are interesting in here.

I want you to react to the sea-level. Say, everything's got to be a big stink. OK. That's true. I buy that narrative. Okay, make it as a service, that's why not use it. And then they say, Implement they got wet. Daddy, automation becomes a big thing. And then, so this is the bait. Automate automate, automate? And then everything becomes a service is at the cart. Before the horse. Show is automation the cart, before the horse force, everything is a service. What you guys think about that? And Emily are are

highly customized and the tell when the announcement was in the marketplace, I know. But there was a discussion about curated Professional Services that were tied the software and they were classic pdim services but they were very tight. So it should have off-the-shelf professional. And that's kind of how Amazon plays it is and they were designed to be either self-serve. It's a Giant's point of skill sets aren't necessarily there or third parties, not directly from Amazon. So that's a gap that

Amazon's got to close. Haven't talked about all the time without post-installation, you know, going on. Priem, you know, who's going to support and service those things. That's so that's a wide space right now. I think. Let's take your VMware scales. What you plan on Dan and cultivated and built a talent base inside your organization to run to the end and let's make that work for awoso. Businessman, was key was asleep or didn't spend a lot of time on it, but the cio's years are going to pick up and say, wait, I can use

a native-born skills. I already have to go out to the cloud. So, I didn't think they did have one. In the spending data shows of the VMware Cloud, really gaining momentum by the way. As is it your you seeing that open shift? So you see, in that hybrid Zone, really picking up and we heard that from a w s. Today, John, you, and I talked about it at the open is in what I'm seeing as operating and in developing devops and see if he wants to go after this next year of spend on Primus and Edge.

He's got to win the global it posture game. He's got to win hybrid, he's got to get there faster, your point, you got to operate, it's not just develop on it. So you have a development environment, operational environments. I think the VMware thing as interesting as a nice clean hand in glove, VMware operators who operate it and they using Amazon to develop, but they can't we work together. There's no real conflict like everyone predicted. So is that the tell sign is the operational side the challenge, the dev. How does Amazon get that Global it formula down?

Is it the VMware partnership? I mean, literally watching millions of organizations run all the different Services, they should know a lot. And it is that point today is there. Well, he wants this all that time. You must have all these insights about how things are going right or wrong. Can you just tell us and saw that the announcement around the devops guru was very significant. Also saying you don't necessarily have to teach all your staff every in and out about how to monitor every aspect of all these new

services, that are much more powerful for your business but you don't yet know how to manage especially its tail. So the devil We can give you insights operational inside so you can act on right away. That's why I think that is it again a tool that they can be put in place on the operational side, right? So, I forgot to give you the migration ability, existing skills and workloads and then the devops grew with it, turns out to be everything they say it is could be a real Panacea for unlocking the maturity curve that these operatives in the business. Now of

solving a lot of the problems that it was sort of helped create a look at the sage, make a data, Wrangler, trying to simplify data workloads of me, the data pipeline in. The cloud is very very complex and stuff they can get paid for helping simplify that website. I mean, this big, they have to kind of match the features and and I want to get you guys thoughts on on hybrid because I think I'm still stuck on this. Okay, they won the I ask pass. 13 Ovations. Great. That the custom chips. I buy that machine learning, all awesome. So from the classic Cloud, I as infrastructure and

platform-as-a-service business looking good now, 15, Global it. I just don't just not connecting. The dots are Sea Isle post, what's real today for Amazon? Can you guys share minute? I mean, if you were watching his keynote your head explode because you got some of the announcements what's actually going on. If you're looking at this as a CIO, Took the challenge, you have the CIO is that if your you have ten twenty, or Thirty or more years of Legacy hard when putting mainframes, right? Like so big insurance companies use mainframes cuz they're kind of systems. I haven't developed

in their very risk-averse about changing them all of this work together. Like, I was going to be on the redhead chasing that angle, which is going to die out Amazon. I think it's smart who sang, look, we understand the container is going to be the model container. Orchestration is going to be how i t goes forward. Are we going to be able to write each person which are not in a Google or Facebook? Level Engineers? Are there going to be able to do do containers? And so we see the open-sourcing of of the AWS kubernetes

and we see plenty of container auctions. That's how organizations can build cloud-native internally when they're ready to go outside because they're going to they're going to move many times slower than a cloud made of company to go outside. Everything's ready there. I like what I'm seeing without clothes. I like what I'm seeing with the hybrid options of VMware for cloud. They're building a password. It says, you can do real cloud. And I think the big announcement that wasn't meant that they really spend time on, which is a TCS Robbie, where you going to put, Amazon services are

compute Services, anywhere you need it. I think that's a smart message in that allows people say, I can eventually get the one model to get my arms around this overtime day. What does that mean? For the numbers? I know you do a lot of research on spend customer data. She is clearly know. This is going to be the world ever. Go back to the same way. It was, they certainly will accelerate Cloud 2, what level depends upon where they are in their Truth. At Jesse says, what is the number to look at? Cuz you was looking at the data, you got to Microsoft, you got Amazon. What's the customer spend

look like where they going to be spending and you're as we know I asked him passing JW's believe it is no question that Microsoft is catching up talk about earlier. It's the law of large numbers just to give you a sense Amazon this year will add words not done yet but they'll add 10 billion over last year and they should have alluded to that and it will do that in twelve months find billion this year of incremental Revenue but still Amazon's got the weed.

My big query and even though they're much too much smaller there. Another head people don't necessarily want to go to Microsoft unless they're Microsoft. Shut off. Google gives a bit of a Tailwind for Google all the road again, looking at the numbers. If I look back at whereas your and AWS work at this point in your Google is with a few billion dollars in cloud like to see Google growing a little faster. Maybe there's a covid back to their thoughts on this transition. Microsoft, Oracle competition. Jesse knows, he's got a deal with the elite sales forces out there

Oracle and Microsoft, Microsoft used to be the innovator. They had to you, then they had the phrase embracing extend back in the day. Now Amazon's embracing and extending, but they got to go through Oracle and Microsoft if they want to win the Enterprise on Primus business and everybody else. So welcome to the party. Mine is on your. What's your take on Den vs? Microsoft calling them. Out on SQL, server licensing. Practice is almost thrown under the bus big-time sequel server

workloads. Directly on Aurora, gives organizations and easy way. They just took the application to say just come over to AWS right? When will give you a better deal, I think you've got to see my Amazon have a more comprehensive sales of plan to go into the CIA has to go after the big deals and say, we want to say the whole Cloud. Sweet. But we have a fact. It's unbeatable. You see our velocity best-in-class argue against Microsoft has been challenger, but will will beat you on total cost of ownership. You know what,

your final bill, at the end of the day? We could we commit to it. Being less than our, our competitor things like that will get the attention, but has not known for cutting. Customize, you even Frank I'm hearing from very busy. I was a very large Fortune, 20 companies, they have very wiggle, a little wiggle room with Microsoft, anybody who's willing to go to the bank Enterprise, and, and a great custom DLC. If you build a sales team that can do that, you have a real shot at think, getting in the, into the cio's office and saying, no, we want to move all the it over and I'm seeing Microsoft

getting winds like that. I'm not yet seeing Amazon and they just going to have to build a Specialized Sales team that go up against those guys and migration tools like we saw a Babel Fish. That says if you want to come we can get you over here pretty quick or go in in Mainframe customers that are running their Shops on Oracle database and it's really good technology. It is world class. Set sizes in snow buildup. And so their customers are locked in and they're actually reasonably happy with the

service levels are getting out of work. Yes, licensing is one thing but there's more to the story and against the dying of the point. You're not just going to check away your claim system. It's just a lot of custom code and it's just the business case is well, I mean I would argue that well, first of all, I see where you coming from, but I would also argue that one of the things that Jesse laid out today, but I thought was kind of a nuanced point was during the vertical section I think was under the manufacturing, he really laid out the case of I saw for startups and or innovation formula

that horizontal integration around the data but then being vertically focus with the modern app with C Machine learning. So what are you saying? I don't think you did a good job doing it was you can disrupt horizontally in any industry but you still can have that scale. That's cloud. Scalability clock data gives you the ability to do both. I think bringing data together across multiple silos is critical, but having that machine learning in the vertical, Is the way you can differential, horizontally scalable vertical specialization for the modern app I think is a killer

formula and I think I didn't answer, I think it's a really strong point John and you're seeing if you was out getting it to grocery and that's a date of life. But I do like the fall. When you point the contact center Solutions, I like the solution play there and some of the stuff they're doing at the Edgewood iot, the equipment optimization, the predictive maintenance, those are specialized Solutions. I really like the solutions focused which several years ago, Amazon really didn't talk solution. So that's a positive sign. What's the name of the contacts? And I think that was just such

low-hanging fruit for Amazon. Why not do it yet? The cloud scale? You got the Alexa knowledge, you know, she can you monitor that contact lens, real time allows a lot of Supervisors to intervene and conversations before they go completely South, right? So allowing people to get inside, Susan Windows, they couldn't before. I think that's a really important capability and that's a challenge with analytics in general, is it generates for more inside. Some people

know how to deal with that solution is like contact lens real-time that says, let's make these inside actual before. It's broken. Let's give me the data to go and fix it before he even finished breaking. And this is the whole predictive models, very powerful and finish up with what was said in the keynote, that was a tale sign. That gives us some direction of where the dots will connect in the future is. A lot of stuff that was talked about. That was your follow on. That was me in the bone from previous announcements. Where did Jesse layout? What I would call the directional shift. Did you

see anything particular that you said? Okay, that is solid. I mean, the zones as one I Can See, Clearly is an edge piece. Where did you guys see some really good directional signaling from Jessie in terms of where they really go with me and we'll start right there. The find what hybrid looks like. We're going to bring our Cloud Model to the edge in the data center. Just happens to be another Edge point. And hey what do you think Jesse's been saying that he laid out here? That's it isn't well-defined. And that's

just like they Define cloud in the early days that they don't get out there and be the definitive leader in that space. Then they're going to be the follower. I think we saw it and now it's going after announcement around that you have from the zones to the different options. For Outpost the 5G announcement. A wavelength all of those things where to go after the very Tippy Edge is what I heard right at your mobile devices. Right after that the most obscure I've sealed applications imaginable. We're going to have an appliance or we're going to have a service to let you put Amazon

everywhere. And so I think the overarching message was this is AWS everywhere. It's it's going to go after a hundred percent of it. Eventually I am in so you can move to that and just One Stop Shop and and we saw more more discussions about multiclava day. I was here to see how they stayed away from that. And this is why I think one area that they're going to continue to avoid the big takeaway you guys nail two of them there. But I think that other one was I think he's trying to speak to his new generation in a very real way to

look. Clay, Christensen was a professor at its Business School? Harvard, we all know the book but it was just a posture of speaking to the younger generation. Like, hey, the old guy, the old that was run the Mainframe, whoever the old guys, there you could take over and run this. So it's kind of like more of a new leadership preach of preaching. Like, hey, it's okay to be cool Innovative right now is the time to get in cloud and the people who were blocking, you are either holding on to what they built or too afraid to shift. So I think you know, we might be seen through ways of

innovation. You always have those people you know who are going to stop that video Vision, next generation computer. So he had that kind of posture, interesting point of people who also went through the through 2020 and they they might be very risk-averse and and not bowling anymore. And so I think I may have helped us that as well. The word in the nutshell key know what you think about it? In general was to take away. No, I think we saw that they continue product development intensely than Amazon's going to use the prime

thrash, the competition, the big Vision developers up first, and I think I T and CIO second, I think for you to send it didn't really think about them too much at all. And now it's a close second and I really liked what I saw and I think it's the right move. I'd like to see more on. I'm hybrid Cloud migration than that. Don't even though we saw though, all right, thank you for the cute virtual. I'm your hotel for a David. Want to take here covering a w s live cover the keynote in real time. They've more for more coverage offense break.

Cackle comments for the website

Buy this talk

Access to the talk “Analysis with Dave Vellante theCUBE & Dion Hinchcliffe, Constellation Research | AWS re:Invent 2020”
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free

Ticket

Get access to all videos “AWS re:Invent 2020”
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Ticket

Interested in topic “IT & Technology”?

You might be interested in videos from this event

November 9 - 17, 2020
Online
50
107
future of ux, behavioral science, design engineering, design systems, design thinking process, new product, partnership, product design, the global experience summit 2020, ux research

Similar talks

John Furrier
Cofounder & CEO at SiliconANGLE Media
+ 1 speaker
David Vellante
Co-host at theCUBE
+ 1 speaker
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Jeremy Burton
CEO at Observe, Inc.
+ 1 speaker
John Furrier
Cofounder & CEO at SiliconANGLE Media
+ 1 speaker
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
John Furrier
Cofounder & CEO at SiliconANGLE Media
+ 1 speaker
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free

Buy this video

Video
Access to the talk “Analysis with Dave Vellante theCUBE & Dion Hinchcliffe, Constellation Research | AWS re:Invent 2020”
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free
Free

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
946 conferences
37606 speakers
14373 hours of content
David Vellante
Dion Hinchcliffe
John Furrier