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What’s new and what’s next in smart analytics

Debanjan Saha
VP/GM, Data Analytics at Google
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Google Cloud Next 2020
July 14, 2020, Online, San Francisco, CA, USA
Google Cloud Next 2020
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About speakers

Debanjan Saha
VP/GM, Data Analytics at Google
Vittorio Cretella
Chief Information Officer at Procter & Gamble

I’m VP and GM of Data Analytics services including BigQuery, Dataflow, PubSub, Dataproc, Data Fusion, Composer, Catalog etc in Google Cloud. In this role, I’m responsible for engineering, operations, and go-to-market, including overall P&L, of the Analytics business in GCP.Prior to joining Google, I led Database services at AWS. One of my proudest accomplishments at AWS is the development and launch of Amazon Aurora, a massively scalable relational database service re-imagined for the cloud. Aurora has transformed the way people think about mission-critical databases in the cloud and has been the fastest growing service in the history of AWS. In 2019, I was named one of the technology executive of the year for transforming database industry. I also led the development and launch of AWS Glue, a data integration and transformation service at the core of AWS Datalake.

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I am passionate about driving change to deliver business value. I believe in purposeful digital transformation, where technology improves consumer experience and where data is essential for business growth.During my career, I’ve learned the specifics and intricacies of the CPG industry, experienced the diversity of markets and channels across the globe, and witnessed the profound disruption of traditional business models fueled by digitization. I am proud to lead the global IT organization of one of the most iconic public CPG companies in the world. At P&G, we lead digital transformation and leverage leading-edge technology to closely engage our consumers, grow the categories with our customers, make our operations effective and efficient and enable agile and faster Innovation.

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About the talk

Data platform architectures that were designed 20 years ago struggle to solve the business problems of 2020 and beyond. Learn how the latest innovations in Google Cloud’s smart analytics platform can help strip out layers of complexity and analyze data seamlessly in a multi-cloud world.

In this keynote, Google Cloud engineering leaders share a compelling vision of what’s next in our smart analytics platform and demonstrate our newest solution innovations. Luminary customers share how they are using Google Cloud to accelerate their data-driven digital transformations.

Speakers: Debanjan Saha, Vittorio Cretella

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Google Cloud Next ’20: OnAir → https://goo.gle/next2020

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Hi everyone. I'm the bonds and saw her VP of engineering and GM of data, analytics and Google Cloud. Thank you for joining us today at next Tanya this week we are going to focus on data analytics. I'm going to take it off with an overview of our portfolio of the new product launch the Google Cloud throughout the week and also telling their stories about the data Johnny with Google Cloud. So let's get going. Big data is in our DNA. In fact play Spotify, mission statement

to manage and organize Wallace information. There are many Google products that handle massive amounts of data for the past 20 years to support these products and their users, we have built. A powerful arm is not available to all our Cloud customers to processing analysis and activate. Your the last year, we have added a number of new Services. Cloud composer our walk to engine, cloud, cloud catalog. I'm also really excited to have Luke or John or family, or existing products.

One part of the story without data analytics, is not very meaningful and that's why we spend a lot of time, making sure. Google Maps and operational data from external sources. As, for example, SASS and third-party applications like Salesforce out of the NAACP will plow for the analytics needs. We have the tools, we have the data, how do you translate that to drive business outcomes and that's coming to the picture? We are qualifying, news cases in various different Industries into solution, blueprints customers, can begin their Journey

With These Blueprints and build custom applications and solution in matter of days, not months this actually it's time to inside and time to Valley. For example, we have put together, dissolution, blueprint for Google ads, and marketing platform, activation using big booty, and its built-in ml functions and lucre, using a variety of data is available in Google Play, We have many more examples, latest. Here's a list of Solutions in various industrial Solutions investment, We don't talk about our strategy going forward.

Our vision is to build an enterprise-class analytics platform and analytics platform. Our customers can depend on for the most demanding mission-critical, workloads, and we want our platform to be open intelligent and flexible. Let me walk you through this. Why you open our customers, don't want to be both first party and partner services so that they can move into Cloud easily. Speaking of the recent Gartner survey 80% of public Cloud users indicated, that they use multiple Cloud providers and will continue

as a big proponent of multi-cloud believe that's why I'm really excited to have the drums on Google on. All your data across clouds and unplanned you can use this bill interactive dashboard, custom workflows and applications I'm also really excited to introduce be quitting on me. Meaning of he used a lot of big query or Flagship data warehouse. You have asked if you can make it available on AWS and Azure. Granted big is now available on PS4, customer testing and it's coming soon. New model where the data is

Google AWS, you be able to quit using the same familiar and standard sequel. All the answers. It is the first fully managed multi-cloud data warehouse for a major public Cloud. Vendor everyone wants to use intelligence Services, infused with the email. We have some of the most advanced AI ml Technologies in the world. What is unique about the dates that we make it seem less integrated most sophisticated Technologies into our systems tools and processes so that users don't

have to learn anything new to take advantage of them. Has a huge Plus, for the option of using standard sequel with data Aldi store in Bitcoin, in Bill's office ticketed models and use them for inferencing using simple sequel without having to learn anything new, how awesome is that? We are taking it a step further. Using this model is real solutions that solve real business problems systems customer segmentation animal ejection and forecasting. One of the solutions for launching this week is animal

protection, he does use cases in different Industries. As, for example, flagging fraudulent, Stockton's action financial industry, traffic patterns between Flexible. We have a diverse customer base Industries, have different and different business models, and they want choice and they want flexibility in how they use. Our product flexibility in pricing model. We want to meet our customers where they are. Let me love you speak with a different. And so, our taxes and Annalise is bad ass example store in Piqua today after using the

storage business, analyst taxes, because I'm really excited about data Q&A all business users. As, for example, agents in call centers in stock exchange, will now be able to use the power of Bitcoin. True democratization of Analytics. We talked about a lot of cool things. Only matter in the platform is Dependable, that's why we are laser focused on availability. Just announced four nines guarantee. They sell for Bitcoin, best in the industry, flagpole off of

scalability and security that meet the requirements of the most demanding work clothes and compliance and governance, control Industries, like Finance in healthcare. For the best Testament to our proven. Dependability is the adoption of her Services by our customers, the largest Enterprises in every major industry segments. Use our analytics Services packet is not just the big Enterprises customers big and small and customers all over the world at using our services in increasing numbers. But instead of me talking about our customers to hear from one of her very important customers. I am pleased

to introduce you to Taylor CI of Proctor, Victoria. First of all, thank you very much for joining us to share a bit about your date has to be sure. And thanks for having me. Hear about the next name is Katara Fratello. I'm the CEO of Procter & Gamble and I'll be working as an IT professional in the cpg industry. For many years, my passion is to create. I will technology and data must tell. Your P&G is the best company in the world to do that. Our operation is to

serve as you are in the word better than our best competitors. In the every category in every Market where we choose to compete. And in the process of creating shareholder value is in 180 year old company. Or should I say 188 young company about you thinking about data analytics in the cloud to deliver even better experiences for your customer and help transport again except and serve them better than anybody else. And we do that by becoming a date of centric business and diagnostic purposes, understand

what happens and why? But where we Excel is using data to make prediction from the stand, what will happen next and understand whether a promotion will be successful. You decide product, assortment by glass doors, are stores to manage spikes in demand across our supply chain. Like it happened during the pandemic, Like a name, many other examples that we can tap into a very rich, they the lake environment and we benefit from the skills of our data scientist and business analyst who create algorithms to solve some of the topics questions. Increasingly

return those prediction into a prescription. So we automate result of these algorithms and inject them into our transactional and planning system, some decisions automated. Now, the cloud for why does he thinks she's learning libraries to work on those data? And last but not least, the means to ensure operational, reliability. And the protection of data privacy in Google Cloud. For one Elsa deepen, our technical capabilities and support our news across the latest. Thank you for that

and Google Cloud. Specifically can you ship strategy? Megabytes of data across functional areas with many pieces of a brand and marketing information and since then you've been on a journey to migrate all our consumer information in a data Lake which currently is larger than pork. Bacon by the digital Age, provides one unified view of consumer and allowed to orchestrate effectively omni-channel consumer Journeys which means to serve the right, to the right audience has the right time on the right channel products in your

breast by which is big berry and see if we started working with the technology before using it. How to serve descriptive and diagnostic information. Thanks for the compatibility with a story, a story when we can make our tools were better together so everyone can deliver, I guess the business analytics objective other tools and Technology. As you know, we had a big believer of customers and open platform. Can you influence your decision to work with Google? Yes. Google cloud is a strategic partner

in our multi-cloud environment. And one of the things that I do appreciate it is how your team's work together as an extension of our team to help us. Bring us our mission initiative, flights. Without pushing us into a closed ecosystem, clothes softener environment by what working with Google Cloud will deliver will enable us to do and to achieve redefine the experiences for all consumers of Procter, & Gamble, brand experience you'd like to share with us today. I believe you will see more and more examples of

our consumers opt in to share information and receive in exchange personalized, and services and advice. And I'm sure you're familiar with some of them such as Lumi by Pampers sleep routine system that helps parents to track day-to-day developments and monitor their babies, 24 by 7. For your OB. Are you serious toothbrush? That as our unique and very effective Rush had design but also shows you out your deep cleaning routine. All this is made possible by

date including the information. We safely store on Google cloud and pics with a ball. I'll be interesting to see how thank you for joining us for next on your Victoria. It goes without saying, we very much. Appreciate your time and your partnership. Thank you. Thank you the bond. Jenny was a pleasure, have a safe and productive summer. Just wrap up throughout the week. We are going to cover different aspects of data analytics services in Google Play and how we are building a platform that is open intelligent and flexible

and participate in the 40-plus. Breakout sessions from gubler's, our customers and partners. Thank you.

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Debanjan Saha
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