The direct to consumer future of media and entertainment

Hi. I'm in the managing director of media and entertainment industry Solutions at Google. Cloud is my pleasure to present at the first digital next on air. Me and everything companies are in the midst of a significant transformation transitioning. From the traditional pay-tv ecosystem to providing their content directly to Consumers be a new streaming service. According to PWC direct-to-consumer streaming will grow significantly increase in global revenues over the next three years. That's a growth rate of nearly 14% year-over-year types of covid-19 in shelter-in-place policies. This

transition has accelerated in the past few months according to a recent study done by Accenture video streaming is increased by over 36% since the beginning of the pendant is clear. That audiences are hungry for more content, stories that inform educate and engage during these challenging times. Today, I'll talk about the world's largest entertainment. Companies satisfy audience needs in four key areas. First, we're working to provide support robust and resilient content, production pipeline. The number of He's producing light States alone, continues to reach record, highs

year, after year. It was a pleasant feeling to the covid-19 companies must find a way to continue remote production of new content. Second helping companies, apply artificial intelligence, and machine learning men's content and to maximize the value of existing libraries third, we're providing scalable infrastructure and power direct to Consumer distribution platforms that scale with audiences across geographies and finally we're helping companies understand their audiences more deeply for out the customer lifecycle using data and Predictive Analytics

their Workforce, this is going to be increasingly critical in today's fast-changing media landscape let's take a look at each area in more depth. First production, directions building from any TV shows and films on pause this year and with many editors and artists Sheltering in place. There's been an acute need for establishing remote post-production work companies have been working with us for some time. We see more companies experiment with Cloud me to process these during 2020.

Accelerated high-powered workstations to artist everywhere for tasks, like visual effects animation and film editing. We know when it comes to extensively with the media industry to ensure compliance with all of the major film studios. We also undergo regular independent security evaluator August, and conform to the best practices Outline by the NBA standings. Look up pictures of visual effects company completed. Hundreds of shots for the Blockbuster Spider-Man far from home, with about one-third of those shots created in the cloud by

utilizing our Global infrastructure teams in Los Angeles and Melbourne to work around the clock to produce. Astonishing visuals, collaboratively companies are working to mind their steadily growing libraries and back catalogue to help fill the audience demand for content. In five years, entertainment dataone Compass, a quarter of all the world data but 42% of media cio's today, struggle with managing the immense volume of content being produced. According to a recent white paper by DC and see a Google Cloud AI in machine, learning capabilities, in conjunction with

Partners such as graymeta business finance, Aurora index and activate working Fox Sports help. Automate time-consuming manual process media and entertainment the labeling discovering and storing the video I sent Fox Sports will utilize Google Files video search and advanced machine learning capabilities to more effectively. Unlock the value of its vast. Archive of sports content is being reliable Global available infrastructure, the scales to meet the man. Everything we do is based on our Global infrastructure. This is the very

same technical infrastructure. That makes low-latency experiences on stadia and on YouTube, possible or 24 data. Center regions are spread across the globe with nine, more reasons to come. These locations are tied together by our private fiber-optic Network. We have two tiers of network offerings, but our premium, that works here is what we're recommending for media streaming. He keeps traffic on Google's private Network as long as possible and exits to the public at a location, close to the viewer in order to provide a smooth viewing experience. On top of our skilled infrastructure

Foundation. We're also working with the growing ecosystem of Media Partners to help modernize existing broadcast and video processing. Work clothes including several others. Innovative media companies like video in fubotv are stealing their distribution supply, chain serving their audiences globally. The Google Cloud video was able to steal their live streaming service in response to unprecedented demand and scaling their video processing and distribution. Allows companies to understand at a much deeper level

with their audiences are experiencing in real-time, Human Services and events per day. The media companies often struggle with harnessing the power of the mdina personalized experiences throughout the customer Journey from acquisition to engagement through to retention are smart analytics platform and looker. Scalable serverless data, warehouse, with machine, learning capabilities built right in that can help capture store process and analyze, massive amounts of data seamlessly League. Baseball, City and sky. Are you lysing or smart analytics platform to better understand their audiences and

listeners and provide personalized experiences. Last critical Factor driving a successful transformation. And that is your team. Many companies have already pioneered working from home, but 74% of CFOs surveyed in March 2020. They, they intend to shift some previously on-site employees. No remote work. Permanently post covid-19. Be sweet and Google meme can help is how we help the broadcast team at Yahoo finance. Transition 150 reporters producers anchors and technicians from a lengthy

TV studio to a 100% work-from-home model overnight with a span of a few hours, our team worked with them. Set up 8, hours of seamless live broadcast from locations, across the United States and London, providing Global audiences with critical information. In this particularly uncertain time, all using Google me in short, many companies are turning to Google Cloud for a globally. Scalable infrastructure, Advanced data analytics capabilities and our growing ecosystem of opportunity to speak with Jason

gadky Chief technology officer, Major League Baseball at how Google cloud is helping to modernize America's game. Let's take a look. Hi, Jason. We are so incredibly excited. Working with Major League Baseball, thank you, for making the time to join us today. Earlier this year, as many people know, we announced a strategic partnership with MLB. Can you tell us a little bit more about how that came about what your goals were specifically, with the partnership? Sure,

when we sat down to take on this infrastructure refresh and our product refresh a mission, we had to quickly became obvious to us. That our fundamental goal is to bring the game of baseball, which is a beautiful game to are millions of fans that allows for things like personalization personalized recommendations, a sore throat, a social viewing experience, or something. Sync with other fans. These are the things that really motivate us and has been a great partner in building some products that I think. Embody those values example

on statcast. He's our baseball analytics platform where we are increasingly measuring, everything that happens on the field to extremely high degrees of fidelity. This started off about 5 years ago, as a ball tracking technology, so we can track pitches today. We can track, literally everything that happens on the field, not only pitches, and hits and throws, but also player positioning for all players on the field even coaches, and umpires, and we're moving from trapping players as a single point of mass star Center of Mass on the body of an approximation for the Slayers to skeletal

tracking, which is a real-time data feed. It really captures the, the player, poses and positions, and how player response to play on the field. Watch Richard Spencer. The game as it's being played and in this is something that is now entirely being powered by the Google Cloud. It's early on in the partnership between MLB and Google Cloud. You maybe give us some examples of projects that you have already started to work on. Truck and a couple of examples of our technology infrastructure. Team is really excited about the plumbing and posts within the 30 ball parks around

the country. What Aunt oath of office to do is provide a common control plane. For all of our compute workloads, whether we're running nose on cram at the baseball park themselves, or we have a small data centers in each facility or within the cloud Amor fan. Casing example would be a project that we internally call fastball. This is a fundamentally new approach to video with in the game. So traditionally baseball has been a one-to-many kind of publishing platform where our editors and producers cut highlights like home runs or double plays or exciting moments in the game

and there's a handful of those that then go out to the fan. What app allows us to do is cut literally every play out of every game and put those in the hands of the fans. With some powerful tools like advanced search personalized recommendations And social sharing are we think this is a new way of experiencing the game. And it's one that's really going to appeal to a younger generation of fan, seems more of a baseball operations. Workload is our baseball analytics platform. Our business analytics platform. That is we have a project in how it's called wheelhouse,

which has a large data Lake that integrates all of the interaction or fans have with the game of baseball. So this could be buying a ticket, buying a jersey streaming, a game online visiting, our website, using the mobile app. Aldi touchpoints. Tell us a little bit about how individual fans engage and enjoy the game. And I putting wheel house on bigquery. We found that we have an extremely powerful data analytics platform for running complex queries. It also integrates very well into the rest of our Workflow and cooling weather that

single sign-on using G Suite IDs or integrating Google Sheets to do ad, hoc queries and Analysis final game in the club, marketing departments, enjoy the fact that a lot of their ad management integrates natively into bigquery and the Google ad platform as well. Of course, disrupted, you know, practically every industry can you talk a little bit about how it's affected your operations and even how you were sequencing. Some of these projects are MLB teams in the Cubs team, haven't missed a beat, we use the

time is available to us to pull in some projects that we had planned for later. In the year finishing, the workload, migrations that, we have nothing of our products, helping our infrastructure, making sure that last 1% of our cases are buttoned up and ready to go, so we can provide a great Fan Experience when play resumes on the field. Jason, thank you for sharing your experience in your insights. We at Google Cloud are very excited to be playing a part in helping modernize America's pastime in working closely with MLD. We have a few more sessions

with teams from MLB throughout the rest of next on there. So be sure to tune in for those. And again, Jason, thank you very much. Thank you and I can help you with your direct-to-consumer transformation. Please visit our media and entertainment Solutions website and tune in to our continuing next on their programming throughout the summer. Thank you.