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Hidden forces: What's next in enterprise IT

Urs Hölzle
SVP Engineering at Google
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Google Cloud Next 2020
July 14, 2020, Online, San Francisco, CA, USA
Google Cloud Next 2020
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About speaker

Urs Hölzle
SVP Engineering at Google

About the talk

You can't predict the future, but you can trust strong trends. Join Urs Hölzle, who shaped Google's infrastructure, in his featured keynote as he identifies key influences for Enterprise IT and how Google Cloud delivers maximum benefits to customers. Follow that up by watching—on demand—a special, post-keynote Q&A where Urs answers questions from the audience relating to his keynote https://g.co/cloudnext/qa.

Speaker: Urs Hölzle

Watch more:

Google Cloud Next ’20: OnAir → https://goo.gle/next2020

Subscribe to the GCP Channel → https://goo.gle/GCP

#GoogleCloudNext

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fullname: Urs Hölzle;

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Hello, and thanks for turning into the final scene out of next. On air 20/20. Today, I'm going to talk to you about the upcoming Revolution and Cloud. One of the rare cases where picking the right path today helps you both in the short-term and over the next two decades. But first a bit of background, so bear with me for a few minutes late. And in my 21 years of leading, the technical infrastructure teams that Google I have had the Good Fortune to work with many of the world's smartest Engineers software developers and Business Leaders. Not just a Google but a customer is our partners

and in Academia and the open source Community working together. We've been able to take down one of the biggest problems in it. The sorry state of Enterprise innovation. Does have practice today much of an price. It is like a dinosaur big butt slow and in danger of dying out and we, and we wonder why can't we have that too? So it's easy to get depressed about the future of it and worry about its Extinction. But it wasn't always like this when I was a teenager cracking, the

last Millennium, the best technology for pretty much anything was in the Enterprise. Big companies has the best computers, the best databases, even the best camera. But starting about 25 years ago around 1995, something extraordinary happened for the first time ever consumers, began to enjoy Innovation at an unprecedented speed, literally unheard of in human history. Enterprise technology, always delete her in the past, began to fall behind cuz it has got wet mail. Search internet math, cloud-based storage and

then machine learning real-time video. Awesome user experiences automated back up products, that just kept getting better. Enterprise technology. Meantime continued at its old store pics. What caused this reversal? In technology leadership, do consumers spend more on technology and its prices, spend less know it. Is there a magic Quantum hyperspace? Innovation accelerator, that only works for Consumer products. Of course. What did happen was a new way of seeing

and Building Technology and for a long time, the Enterprise has missed that way with the invention of the web programming start for HTML. That allows any application developer or sass vendor to deliver software to any customer and all these customers look the same, they all run on the same platform and then 10 years ago with Android and iPhone. The same thing happened to phones in both cases. The stacks auto-update. So everyone is on the same version of the same stack all the time. No different versions, just a single powerful experience. Usually

on Open Standards for maximum velocity. And with this approach, developers spend more time with programming without having to deal with a married of different versions at customers. They can use practice is like, continuous deployment and integration which rolls out small releases more frequently starting with small sets of users, to make sure they're safe. They find bugs with the first percent of users and fix them fast. And then, can you really can go out to all users and that's low risk because they're all on the same version off the stack. Let's pause here for a second because this

is the crucial point. If we find bugs early in the roll up, with 1% of users, then to the rest of users, it looks like the bug rate is a hundred times smaller. Services just work with a hundred times higher Prissy, follety, so there's no need of your upgrades and it's no wonder that consumers don't be man to qualify a new releases before they're installed. They soon, they work because they almost always do. So the obvious question is, why hasn't this happened for you? Why are even companies that move to the cloud often dissatisfied with their rates of

innovation, the quality of their operational visibility or It's because Enterprises are in a tough spot. We all use silver hardware and software but we integrated them differently and we all have our own version Matrix so it's mostly similar stuff when I'm at pro-level. But each arrangement is as unique as a snowflake, and the prize is a snowflake with its own unique version mix. So when I'm a staff member trying to update a new customer, it's literally the first time I'm deploying that update into exactly this environment.

So everyone is nervous about the update because things tend to break on the first attempt and even after I've updated ten thousand other companies, the next one is like the first time because it's a new snowflake. So my softer quality doesn't look right to the customer updates are expensive, and they're slow and infrequent. So it's the snowflake that killing the Enterprise dinosaur. And if we don't get rid of snowflakes and the rise Innovation is going to be doing because we cannot evolve just like the Dinosaurs. The snowflakes have made an enormous difference to the

slope of the Innovation curve. When you assume just a 20% additional friction from snowflakes compounded, over 25 years, that's a factor of 100, that's why I can't. Innovation has surged ahead. So what is the answer? How can we allow Enterprises to eat? Create their own unique value proposition. But with automation scale and standardization at consumer like speed. While the Enterprise needs a software platform, that is always up-to-date where everyone uses exactly the same stack. So updates the exactly the same and wire. It needs to be open.

So, improvements can happen in any environment with no vendor lock-in in the platform, needs to accommodate Legacy systems to because nobody can afford to rewrite everything and he needs to run on time and in any clouds wherever you want. This platform exist today it's seeing impressive, Enterprise adoption and its name is Ansel. We introduced downfalls a year ago at next and since then, we've been working closely with the number to Golfers partners and customers to make it even stronger and more capable recently, an independent study showed in

almost five times our eye when they playing on Fox. That's not just an improvement, it's a small Revolution. I thought integrates dozens of Open Source, packages, including communities containers and provides them as a fully managed stack, not just on PCP, but across many clouds in your arms Datacenter and IPA It's based on open-source apis, making it for clowns with the Linux operating system was for servers 20 years ago is safe choice to avoid locking with a rich ecosystem and plenty of developers to know it using. You can keep your server Hardware,

your Cloud providers choice and run pretty much anything on top of it. That's as true for Enterprises with on-trend services in May as it is for companies that were born in the Klump. What all this gets you is the ability to develop software faster, than ever before to bring to your Enterprise. The kind of fee of innovation, normally Associated only with consumer-oriented companies. What bus goes beyond just making it easier to write new software. It helps you operate and secure existing applications. The fact is most Enterprises don't have the

time or energy to rewrite their existing applications. So you need a platform that meet you where you are today with a complex mix of third-party and homegrown applications commercial and open source and helps you bring those systems into the future and apples can help there as well. In fact I'd argue and fuss is even more valuable for existing applications. Take just one example job at organizations often have hundreds or even thousands of Jaba Enterprise applications. These applications are important to the business but yet relatively little

attention because they're mature. So they learn which until I become so difficult to maintain that. They have to be Beaverton from scratch. Now in the fastest case with antos is migration tools, you can take those apps and migrate them automatically moving them, two containers, you can keep these containers on friend or move to the cloud. That's your choice. But you see an immediate return because you're reducing infrastructure and Licensing costs and you have lower operating and maintenance costs to because I'm posed to make it simple to run monitor, secure

and update applications. You can even apply the same migration techniques to Windows apps, enabling you to bring Legacy Windows Server apps to Containers. This includes Windows Server 2008, which recently reached end of support, A study conducted by Forrester found that using Anthem application migrations were 58 to 75% faster platform. Operating efficiency improved up to 55% and productivity for security test, improved up to 75%. But I suppose it's not a dead

end where you park old applications for the apps. You continue to develop and post makes it easy to adopt, modern cognitive development practices, including automated testing and deployment. Reducing the time, it takes your development teams to safely, rule out new versions. You even get the ability to secure yourself. Their supply chain with automated security analysis, such as long as he can and secure signs binary. This kind of speed with stability and security is what enables to torrented companies to be so Innovative and you can have that too.

And every step of the way, your operations team gets new insight into system's performance and reliability, including the ability to set and monitor service-level objectives. As well as getting a comprehensive view of your application dependencies. All of this comes from using a system that encapsulates, the best practices learn from our own Decades of experience. In running containers, that still going all the way back, when we first brought into the Linux kernel and we've distilled all his learning and experience into and so, your team's

can follow practices that have stood the test of time And this is not just a future possibility, it is available today in a previous Keno. You heard about how organizations as diverse as the bank HSBC. The retailer HEB Telegraph Media Group and Major League Baseball are all using apps. And of course, what are using it ourselves to bring our Marquis analytics service to data stored in a SS with big furry Omni that was announced a few weeks ago, anthos, a sting brought update any Enterprise that testimony to both the food and open source products inside

info, and the work done at Google and a great results than Enterprise has arsene. All this changes, how we should see cloud and it's not really about the big three clowns as most people think. He'll let me go back to history to explain what I mean in the 1990s, Enterprise faced, the new world of PCS workstations, and servers and the agonized over choosing HP, sign compact or someone else, it was a big deal because once they chose one, they got the vendors OS, the powers databases, everything was different, that was the

world in 1995. but less than a decade later, everyone realized there were just two choices that mattered not server companies but operating systems Linux and Windows server, that's the choice that stayed with you for two decades and of these two open-source Linux, became a powerful standard and it has become more Central to Enterprise Computing every single year. Since then offers the same open-source answer for cloud across on-premise data centers, hybrid environments, single or multi-cloud, and

even tell coed choosing Outlaws is like choosing Lenox multi-platform, more economical, more Innovative open, lower risk, at lower cost, Choosing Apple Help Center price developers, right. Amazing in modern applications but it also gives Brownsville applications to connect to a rich future some applications. Can you read me? My great it automatically but most importantly can be adopted incrementally one step at a time with low-risk. Now some in the industry have argued that this kind

of portability degrade the cloud experience or leads to a least common denominator approach. They want you to stay inside one file all the time. But in fact, it's the opposite because I thought standardizes things that do not differentiate your business operations. When developers do not have to learn everything from scratch. When there's one way to develop operate, and secure your work clothes, on any Cloud, you can focus on value-adding activities, you're free to choose the best in class. Is that all right for you? And if those needs change, you don't have to

start over from scratch. So you can take advantage of best-in-class offerings wherever they are because you're not deeply locked into one provider be up provide a specific size for All of Me knew she required to make things work. You know you're configs. Our load balancing your service management. They're the same everywhere. So when you have to learn something new, it's because you chose a unique service to use, not because you have to learn again, how to perform, tossed in a new Cloud, just to get to the eunuch service that you want. So anthos maximize, your ability

to take advantage of unique, Cloud functionality, I can't stress enough. How big a change? This will be in the industry because until now it's often cloudman choosing a vendor being locked in having only one choice and having a heck of a hard time integrating with existing on-premise Services no longer. I'm supposed to be by the Enterprise Computing with an open auto updating software stack for the next 20 years. And unlike previous shifts in technology and toast doesn't require an architectural forklift, it doesn't force you to be like, it's one of the rare cases where

it's strategically, the right choice, but also easy to do with stay me or benefit for your developers and operators. We're seeing our athletes customers five. Not just with anthos itself, but with a rich and growing ecosystem of product Services, partners and tools. And best practices, some have traditionally focused it. Others are on The Cutting Edge of modern microservices, but all are getting better, security cost savings that our budget control and much higher developer velocity. So, we look forward to

more of you joining. This proven, you are of innovation and we're eager to help you get started. Be sure to catch our lives where we will address top of mine questions from this discussion. Thank you.

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