Leading product and strategy for Google Edge Cloud, bringing Google Cloud to Edge closer to enterprise and telecom workloads and users. Also driving "One Network initiative", a universal, inclusive service mesh. Co-founded and built strategy for Google's Telecom and Cloud Networking product areas.View the profile
Find users' underserved needs, Launch products that they love. Get everything-needed-to-be-done-in-between done!View the profile
About the talk
Early in 2020, Google Cloud launched Global Mobile Edge Cloud (GMEC) strategy to accelerate delivery of enterprise 5G/Edge solutions that solve for 3 “E”s - Economics, Experience, and Ease. Edge, which can mean one or more of Telecom, Cloud provider, end customer, or 3rd party edge, is closely tied to building and delivering these enterprise 5G/Edge solutions.
This session includes an overview of 5G and how “Edge” is defined, 5G/Edge use cases for enterprises, and new revenue opportunities for telecom companies, partners, and Google Cloud. Learn from a deep dive into telecom and Google Cloud-enabled 5G/Edge-based solutions in 4 areas: Smart X (Smart Retail, Smart Airports etc), Smart Connected (Private 5G/LTE), Media/Gaming, and Developer cloud with examples of solutions Google Cloud is building with AT&T and other leading telecom companies. Explore how telecom companies, Google Cloud, ISV, and SI partners and the broader ecosystem can jointly accelerate 5G/Edge solutions for enterprises.
Speakers: Prajakta Joshi, Aakash Arora
Google Cloud Next ’20: OnAir → https://goo.gle/next2020
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product: Cloud CDN, GCLB; fullname: Prajakta Joshi, Aakash Arora;
event: Google Cloud Next 2020; re_ty: Unlisted;
Project. We have a significant opportunity to help telcos transform their business. Do you want to have cell phones with new revenue streams with an Enterprise Computing Solutions? What does it really mean to have Delco spell and Enterprise Services cloud? When Google enter the mobile market with Android OS. In 2007 smartphone platform customers. Ranging from cell phone to a space on Android. what is a replicate the Android strategy for 5 p.m. t e s Computing system monetization
We called the strategy strategy, portfolio, piece solution, and with partners and diploid. GMAT strategy into beneficial for instrumentalist. Connectivity Network Spectrum Services. GMAT strategy also bring a multitude of benefits to the Enterprise and Industry verticals, family Enterprises and high bandwidth for your time. Solution has started exploring decided to take a more pragmatic approach. We are the initial set of solutions, we would provide an application stack,
keep you in my space Edition by solution. In addition to Edge, Computing Solutions in four categories and partner Solutions Network Solutions, Tech Solutions, private V C and D rings of icy at Sea-Tac and its Computing to customer premises, who has Microsoft Word and small says, cellular network. Right beside TNT and TBS on license. Unlicensed Spectrum, Spectrum Spectrum, definition to swath, Marcus Smart, we did and so on, until all capabilities to the cell phone network, and
uses my XBox, if you are open Smart connected, which means that leverage was Private by c&t on tactical S & S Computing, a cell phone for Google Network. Which includes cereal and Sylvia solution. In fact, Syria into Lucian is a 4/5 uses for 5 p.m. It is about acting and services from Enterprise telephone Partners on Google developers. Get in to see you control where they were and then have your workload automatically get deployed. The first one or more edges. That's the experience we want to deliver here. December
4th at the Enterprise location of what we call. The enterprise is examples of branch office Stadium. We just shoot warehouses into on. This is the focus of connected with PC, Matic solution, and Media Solutions like cereal cereal. One of the key elements in Building Solutions in Santos, modern application platform, that provides management management management along with Comprehensive visibility and automation on your own a hardware or any Cloud cell phone
networks, customer Solutions. We consider to do today. It is why you need Google operation. In addition to telephone Network infrastructure in the network computing solution. Google cloud in Google. We have a wide variety of sources that can be leveraged Computing solution. Computing Solutions like connected Warehouse, in a flower with a premium on top Google, Google cloud, and Tifa is a key aspect of monetization for the info and you can always use some categories
over the next two years. To ensure that 5 g e n t, s Computing Solutions? We're defining in buildings. He's in Exile content provider MSP. According to develop a 5T powered smart solutions, for example, of providing the 5G Network Edge, Computing, an EIN and Define the business problems. We happened to Cindy solution with a number of Darkness Computing solution to protect. Hello. My name is Akash and I'm a project manager hate on Google Puck as you just. So is taking a very pragmatic approach to developing
glp at solution with our Telecom Park. In fact we have a four-step process, the first exploration in this phase we as in Google cloud and look at the edge Computing landscape in the geotag operated and zero in on a few industry. Verticals represent the most impactful of washing it. Then we identify customers, who are representative of those work around their current s deployment, as well as look at the needs of their future workload. These needs Tennessee private connectivity, security regulations for
compliance Etc. The second step is to define a proof-of-concept in this phase. You work with the customer to identify use cases, which can bring immediate value. If sold by a managed service at the edge. We also determine what is the optimal education to run their workload between a list of companies that are needed to stand up, the proof-of-concept and identify owners for each company. For example, Google Cloud, bring its application, stack, rings and connectivity and secure location and hours as needed. We also Define the
sexiest cardia of the proof-of-concept in this step. The third step is to execute the proof-of-concept and evaluate performance against the sect success criteria as needed. The final step of the process is to take the learnings of the group of concept and create a solution as we do that. We also have a mutually agreed go to market pain and take the solution to our Enterprise customers accordingly. Recently, we announce our partnership with AT&T, in the US by Glens Solutions.
We looked at in many Industries together. First due to the sheer amount of transformation. Begin Industries going to this transformation has only accelerated due to the coronavirus pandemic. Where, as retail stores open they not only need to attract Shoppers back to the store, but do so in a safe manner at the same time, their budgets for infrastructure have been slashed, which means they need cat acts like models in the ring Shoppers back to brick and mortar store with
Dowd, retailers needing to spend significantly up front, then has 5G, and a r r e are technology owned. Retail stores to where the Shoppers are. Did you like the Shoppers and to provide a safe secure and verra possible, a contactless shopping experience, which has become even more relevant of new door Solutions object in store and get more information and buying auction in Stanley. Open automated cash register based on real-time football, many of these require very low latency and that is
why retailers are beefing up their in-store infrastructure challenges. If the retailers have to buy in Madison for a structure in every store that operate second retailers, wander into work clothes to stick together and rest are still in store. Now, the store ideal options. Do you have two places that they have? Instead of what? Today the solutions are DIY. We can just get this over with your management system from a different supplier connectivity, separately applications and he is either dead or from another software
which I'd best delays time to launch. But in many cases also result in a sub-optimal solution, Let's look at how Google Cloud. An AT&T came together to solve these challenges for a leading retailer in the US and leaving only endpoints, like video cameras and store associate. Handheld behind the first application. Monitoring the checkout line at the cash register. It is streaming the video for you in real time to a 5G modem in the store. The video features over the 5G connection to an AT&T at location hosting their 5G
Network AT&T 5G Network, receives all fight each other, the software that intelligently send the retail store traffic to Google infrastructure, that is deployed in dispatch more specifically, here's what happen if you networked determined that our store radio feed is meant for local processing and this traffic was broken out from the rest. This broken up traffic is been directed to the Google end application stack present right at this wedding facility. What is the Google Edge application stack
management application for the retail store has containers on disclosure on this application stack. A IMO app, runs machine learning in friends on the incoming video feed. How many people are in the light at the retail store is sent back to the store or the same on the video feed. Originally 10. At a later time. Google Cloud security process this information to provide insight to the retailer also training for customers data. Set with Google call sophisticated. We can easily trained
and deploy models for any applications, anywhere. So as you can see, the application is running in the hybridization and this architecture can easily be extended to the whole Suite of application for smart. What does latency sensory processing for example video or entrance happened? Why you all the non real-time confident like model training and running the clock? Recent example. Highlighted how Google, in AT&T enable running were closed in application on Telecom, public catch.
These requirements would be single millisecond. Latency efficient internet connectivity. These are typically larger industrial locations, like manufacturing facilities Distribution Center, their houses, mines oil rigs what would even be human dance places like University campus airport, What stadiums? These places benefit tremendously by having a private or local 5G. LTE, cellular network is m e c solution to address this need it provides New Legends,
reliable scalable and highly available earlier. Great connectivity to bring all the digital properties in those places to buy. But entire space now connected Google, bring the screen and application stack, that I described earlier to bring cloud computing and Warehouse life Dynamic forklift routing or real-time Hazard. Election in odisha assembly line are transmitted over the private Fiji radio net worth to the Mac Box, running the private 5G Network functions. The traffic is broken out and it's been to Google Cloud Edge
applications that are located right next to the AT&T Mac infrastructure at the warehouse. The be a machine-learning be in France happens at the edge of the kitchen staff and the response has been back all in jail time can continue to run in the club, in short, depending on the requirements off the application. Our customers have the choice to run their workers and their location or networking, or distribute of a crossbow. That I just, I just can't believe we have a portfolio that can take care of all your computer needs.
Besides humble self smart retail store and connected warehouses with the same architecture, easy to be extended to Solutions across Industries. In conjunction with an ecosystem of telecommunications companies, software providers, and solution providers across Industries. We are building a whole Suite of Visine at solution. Many solutions will accelerate digital transformation across Industries such as retail, manufacturing appear and the benefits of this transformation
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